Shoe trade reviews. Start your own shoe business? Easily

About what a novice entrepreneur who wants to open will have to face shoe shop, and will be discussed in this article.

Documents for the right to conduct activities

At the time of starting work, you must have the following documents:

• certificate of registration of the enterprise with the tax authority;
• TIN certificate;
• state registration certificate;
• charter (for societies);
• documents for the premises (ownership or lease agreement);
• store assortment agreed with Rospotrebnadzor;
• expert opinion on fire safety;
• SES conclusion confirming the compliance of the premises sanitary standards;
• waste removal agreement.

If you are going to rent premises in a shopping center, the administration has the right to require additional documents related to business activities from you.

Documents (certificates) for products

Do not forget that rubber (children's and special shoes) and leather (children's and special shoes) and leather (children's and special shoes) shoes are subject to mandatory certification, and declaration of conformity:

• rubber (except for children);
• sports (only rubber and rubber-textile);
• felted (children's);
• Yufteva (except for special and children's);
• chrome (except for special and children's);
• with a top made of textile materials, felt or felt (except for special and children's);
• with synthetic leather upper (casual, except army);
• with an upper made of artificial leather (except for army and children's leather).

If your activity involves foreign trade activities (for example, you plan to purchase products in China), then you need to comply with the rules for interaction between counterparties within the framework of customs union. The law on consumer protection should be a reference book for a novice entrepreneur. You should carefully study the rules for trading non-food products, in particular light industry products.

Studying the demand for shoes

If you are going to engage in trading, then you simply need to carry out your marketing research to assess the demand for goods, select the optimal location for a store, and also determine the main vectors of business development. This is the first thing you need to do, best of all on your own.

• Look, where are the shoe stores located? in your city (or region, if you are going to work in a million-plus population), what is their range, price level, how many buyers are there?
• Compose map of the most traveled places, pay attention to whether your competitors are in this territory.
• Conduct a short survey residents of the area, find out where they buy shoes, how often, and how much they are willing to spend on the purchase.

Of course, after a preliminary assessment of all shoe outlets in the city (district), leave in your list only those that correspond to the selected segment. These could be stores:

• constant sales aimed at people with lower average incomes;
• mid-price segment;
• premium.

Study them thoroughly to answer the most main question: can your business survive in such conditions (is there demand for the product, growth prospects, is there a lot of competition)? If the answer is yes, you can move on. Try to calculate market capacity using this method.

Selecting a location

Choose a location for your store based on the results of your marketing research. It is clear that it is better to locate where there are many people; as a last resort, consider remote but actively developing areas. The easiest option is to rent space in a shopping center. True, it is not always easy to “break into” them, especially for small private companies. Shopping centers prefer to work with well-known brands, and the list of tenants, as a rule, is formed at the development stage.

shoe store in a shopping center

Benefits of renting in a shopping center:

• a constant flow of visitors, which is supported by the shopping center itself (you will have to attract customers yourself to a single store);
• minimal repair costs (you don’t have to break down walls, install communications, or decorate the entrance area);
• absence of certain categories of expenses (for example, you can do without a security guard).

There are two disadvantages here - high rent and the need to follow the regulations of the shopping center (for example, work from opening to closing). But if you have the opportunity to be located in a shopping center, take it.

There are no special requirements for the store premises, the main thing is that it complies with fire safety and sanitary standards. The area may be different, it does not stand under shopping room allocate less than 45-50 sq. m, otherwise it will be problematic to organize a fitting. A little less is needed for warehouse and utility rooms.

Necessary equipment for a shoe store

In your warehouse, you will need shelving to place your goods. Purchase for the sales area:

• podiums for displaying shoes;
• hanging shelves (installed on the wall);
• showcases for placing accompanying goods (accessories, shoe care products, hosiery products);
• trading systems;
• mirrors (in sufficient quantity);
• places for fitting (poufs, rugs, spoons).

Since retail trade involves accepting cash from customers, when working under the OSNO and the simplified tax system, there must be a cash register (sealed and registered with the tax authority).

Staff

For trade on 50 sq. m. 2-4 sellers (depending on turnover), 2 cashiers, a merchandiser (part-time purchasing specialist, administrator, senior cashier and, if possible, an accountant) are enough. These people will provide continuous work store To maintain order, you will need a cleaning lady, and the entrepreneur himself can take charge of communicating with the tax office. Other positions, such as security guard-controller, are optional.

Working with customers

You need to work with customers in two main areas: inside the store and outside it. In the first case, this means proper placement of products in the hall, consulting, organizing fittings, and direct sales. The second is to attract clients.

The most attractive pairs that may interest buyers should be placed to the right of the entrance, because... Most people on the sales floor move clockwise. For the same reason, it is advisable to place the door to the store (boutique) on the left. In the foreground, identify only current shoes in accordance with the latest fashion trends and seasonality. The height of the racks should not greatly exceed the height of the average person, so that you can reach any model without assistance.

Products should not be placed chaotically on the sales floor; group them according to different criteria (age, gender, size, season). Provide customers with mandatory fitting areas.

Where to buy products

It is difficult to give any advice regarding the choice of suppliers, because there are a huge number of options, among the priorities: cooperation directly with factories and importing products from abroad. However, you can purchase goods on the market, but this is not always justified.

Organization of shoe trade

Do not rush to purchase products, even if you have formed an assortment. Here you need to act extremely carefully, especially for a young enterprise. The fact is that shoes are a seasonal product. Few people buy boots with fur in the summer and sandals in the winter.

By the way, it is useful to know that while a man wears one pair of shoes, a woman manages to buy two, and a child gets all four. This is, of course, approximately. But among all the boots, the most popular ones will be those for children - they always use 2 pairs per season. When you open a point selling shoes for adults, you willy-nilly begin to depend on fashion trends. The only exception is commission trading. The ability to quickly respond to changing consumer preferences is the main quality of any successful store.

You shouldn’t fill your warehouse to capacity; as you sell products, buy more, but in small quantities. Remember, shoes have a 1-month warranty, which starts from the start of the season. For Moscow, for example, the following seasonality limits have been established:

• winter shoes - from November 1 to March 1;
• spring - from March 1 to May 1;
• autumn - from September 1 to November 15;
• summer - from May 1 to September 1.

According to the law on consumer protection, the buyer, for any reason, within 2 weeks from the date of purchase, has the right to return shoes that have not been worn to the store. In this case, the goods must be exchanged in accordance with the client's wishes (size, color, etc.) with an additional payment, if required. However, this does not mean that the seller is obliged to give money. But if the store cannot offer the product in accordance with the wishes of the buyer, then yes, the shoes must be accepted, and the money spent must be returned.

To summarize, I would like to note that these are the main, but not all the subtleties associated with retail trade shoes that every aspiring entrepreneur needs to know. A lot of questions may arise at the stage of organizing document flow, forming an assortment, searching for suppliers, and purchasing products.

How to open your own business? How to compose? Where to begin? What should you pay attention to first of all, so as not to make common mistakes? These and many other questions are asked by many aspiring businessmen. We know that opening any business, especially if it is done by an inexperienced person, is associated with many problems, difficulties, and incomprehensible situations. In this article we want to tell you how to open your own shoe store, and also give some tips on how to create shoe store business plan.

But before you read the article further, you must clearly understand that any business in the trade sector faces very serious competition. Don't expect any profit for the first few months. It’s very good if you can work without losses, but this doesn’t happen often. Alas, but this is reality modern business, and there is no escape from them. Of course, maybe you are lucky and lucky with the location of the store (in a large shopping center in a very accessible place), or you put in a super new product that is in great demand. Or perhaps you will have a good seller who can even sell sand on the beach. Yes, there are lucky people who start working at a good profit already in the first month. But this is most likely an exception to the rule, and a very big luck. You shouldn't count on luck when starting your own business. Most likely, the realities will not be so bright, and the calculations presented in the business plan of a shoe store will not always coincide with what will actually happen. You will have to work very hard to gain authority, client base, and trust from buyers.

Documents required to open a shoe store

The first thing you should start with is collecting the necessary documents that will allow you to do business and run your own business. Such documents include:

• Document about state registration subject entrepreneurial activity. Most often, to open a shoe store, I register an individual entrepreneur. In rare cases, if a chain of stores is planned, you can register a legal entity.
• Registration with the tax service and receipt of relevant taxpayer documents. You also need to decide on the taxation system. Most often it is a single tax. If you have a large turnover, or you are going to open several stores, then you can consider other taxation options that will best suit your business plan.
• Lease agreement, or documents certifying ownership of the premises.
• List of products that will be approved by Rospotrebnadzor.
• The fire department's conclusion that the premises are safe for both workers and visitors. In order to obtain such a conclusion, you need to comply with all fire service standards, install sensors and fire extinguishing systems.
• Conclusion from the SES that the premises meets all norms and standards and does not pose a threat.
• An agreement with a company that removes solid household waste.

If you are planning to rent a store in a shopping complex, then the list of documents required to conduct business may be wider. This is due to the fact that shopping center owners often require additional evidence and confirmation of the legality of your business. But, as a rule, collecting such papers is not difficult, and it will take no more than an hour.

I would also like to note that some shoes require mandatory certification. That is, you should always have a quality certificate that confirms the best properties, safety, and environmental friendliness of the product offered. These shoe categories include:

• Children's shoes that are made of leather or rubber
• Rubber and textile sports shoes
• Children's felted shoes
• Yuft shoes
• Chrome shoes
• shoes, the upper of which is made of textile materials, felt or felt
• shoes whose uppers are made of synthetic leather (except army leather);
• shoes, the upper of which is made of artificial leather

It is advisable to have documents for any product that will be presented in your store. Although buyers are not often interested in such documents, regulatory and inspection authorities will definitely ask for their availability. If you do not have certificates, you risk receiving a serious fine.

If you plan to purchase goods from foreign partners, then here you should also follow a number of rules and submit Required documents. We also advise you to familiarize yourself with the law on consumer protection, and pay special attention to the light industry.

When opening a shoe store, conduct market research

Opening any business involves conducting detailed marketing research. If you only rely on your feelings, on the advice of friends, or on fashion trend development of one or another line of business, then the business may end before it even begins. What works for someone in a neighboring city or even region may be completely unclaimed in your case. We recommend conducting the following research:

• First you need to study the demand for the product you sell. Fortunately, there is always a demand for shoes, and it is unlikely to decrease.
• Analyze competitors. Explore the most popular and large shoe stores in your area. Their assortment, pricing policy, ways to attract and retain customers. You can study the flow of customers, conduct some kind of survey among them, determining what they liked and what they didn’t like about this store.
• Explore the area. Choose the best location for your future store. The store should be located in a crowded place, with a good flow of customers, should be visible from different angles, and attract the attention of passers-by.
• If possible, conduct a large-scale study, asking several thousand area residents about where and how they shop for new shoes. to you, in to a greater extent, you should be interested in what format of stores people prefer - discount stores, with large discounts, but not high quality, stores in the middle price category, or stores with goods whose price is above average.

Next, based on a comprehensive study, you need to make a decision regarding the rationality of starting a business. Will you fit into the existing market model? Will your product be in demand? Can you compete with existing stores? Are there any prospects for the development of your shoe store? If the answers are positive and you see real opportunities, then you can start looking for premises and really start developing your business.

I would like to note that such marketing research is not cheap. But it’s better to spend $2,000 on data collection than to open a shoe store blindly and lose ten times more.

Choosing premises for a shoe store

So, you have done marketing research, realized that the business has good prospects and the product is in demand. Now you can move on to choosing a premises for your store. Let's look at several options for the location of your store, and highlight the main pros and cons of this choice.

The first thing that comes to mind when you think about a shoe store is shopping mall. Undoubtedly, getting retail space in the center is big success. The advantages are obvious:

• A large flow of potential customers who come to shop and hope to find something interesting, inexpensive, and fashionable. Many people just come to go shopping, but often such “walks” end in successful purchases.
• The shopping center provides you with ready-made premises that require a minimum of investment. All communications have been carried out, the entrance group has been decorated. You just need to take care of the interior, making it in your signature style.
• Many expenses are reduced to zero. For example, there is no need to hire security guards, install alarm systems, install surveillance cameras and fire protection systems. The shopping center has already taken care of everything.

But renting in a shopping center also has a number of disadvantages. Firstly, it is not so easy to get a place in a large and famous shopping center. Of course, if you are not a representative of a global brand or a well-known brand. Even if you somehow manage to negotiate a store rental, will it be profitable? The price is what may put you off. Renting a square meter can cost like a pair of very expensive shoes. And the store is at least 30-40 square meters. Another disadvantage is that you will have to adapt to the rules and regulations shopping center, and this may not always be convenient in terms of doing business.

The second option is to rent a retail space somewhere in the city center, or on “living” and “passable” streets. You can decorate the store in your own style, you will not depend on the shopping center’s opening hours, you will be able to manage your time and all the rented space at your own discretion.

And the third option is rapidly developing and built-up residential areas. It would seem that opening a shoe store in a residential area is a little illogical. But if you see that a dozen multi-storey buildings have already appeared in the area in a year, and the same number are in the process, this means that there will soon be many potential buyers here. You can place a store on the first floors of new buildings.

Necessary equipment and personnel of a shoe store

In terms of equipment selection, the shoe store is not very picky. You won't need very much various items interior, and if everything is designed correctly, in a minimalist style, then the costs will be minimal. The store must have:

• Racks and shelves on which shoes will be displayed. If you want to earn additional income, then you should place shelves with socks, shoe care products, and other necessary little things near the racks.
• Try-on areas should be equipped with rugs and poufs. There should definitely be spoons there so that the buyer can carefully try on new shoes. It is considered good practice to have disposable socks that need to be put on before trying on. This is especially true in summer period, when many do not wear socks, or wear shoes that do not need them.
• Mirrors should also be in your store. It is advisable to put several of them different types. The first ones are small, where only part of the leg will be visible. The second ones are large, where the buyer will see himself in full growth.
• Also, do not forget about cash registers that need to be registered with the tax office.

That's the entire minimum set of equipment. Further arrangement of the store depends solely on your vision and design imagination. You can use some unusual lamps, backlights, glare, reflectors to give the store and products a more interesting and unusual look.

If we talk about personnel, then their choice should be approached with special attention. The success of trade depends on the professionalism of the seller, on how he knows how to present the goods, how he understands the psychology of the buyer, how he can understand what a person wants, and offer him exactly that. If you are opening a serious store, targeting middle- and high-income customers, then do not be lazy to choose good worker, and motivate him with a decent salary. For a small store, up to 30 square meters in size, one sales assistant, who can also be a cashier, is enough. If the store is medium or large in size, has several departments, and is located in a busy place with a large flow of people, then you need to hire three or more salespeople, and a separate cashier. No client should have to wait for a consultant, and everyone should be given due attention. The staff must have a commodity specialist who also performs the functions of a specialist in purchasing goods; an accountant is desirable, but his work can be performed by the entrepreneur himself, as well as communication with the tax office. The positions of security guard and cleaner may be optional.

Advertising and work with customers

Advertising is the engine of trade, and you can’t argue with that. Without thoughtful and competent advertising, you will not be able to win the race against your competitors and attract new customers. Therefore, do not spare money on various methods of advertising your shoe store. But here the question arises: what advertising methods are the most effective?

• Internet advertising. If you have your own website, and you should have one, and you are engaged in sales not only in real world, but also through the network, then it would be logical to advertise on the Internet. Now it is not a problem to deliver goods throughout the country in the shortest possible time, while significantly expanding your sales geography. But if this seems very troublesome for you, then you can simply promote your store using regional queries like “Buy shoes in Ryazan”, or “shoe store Ryazan”. Select the most popular and most in-demand queries, and bring your site to the TOP of search engine results based on them. This way, you can attract many new, potential buyers via the Internet.
• Advertise in local newspapers and magazines. If you have any fashion magazines in your city, you can try advertising there. But here you need to look at the reach of the audience, its age, and ability to pay.
• Advertising on regional Internet portals. Very often, cities have local news resources or websites that talk about city life. They offer banner advertising on the pages of their portal.

It is important to create an information bomb in the first weeks of opening a store. A similar effect can be achieved by posting leaflets, through ordered banners near the store, billboards, through promotions and other methods of street advertising. Declare yourself loudly, declare yourself effectively.

Now a few words about working with the buyer. It consists in meeting the person correctly, paying due attention, presenting the product competently, and helping with the choice of a pair of shoes. You also need to use some secrets from sales techniques that will help to attract the buyer more and “help” him make a purchase:

• According to statistics, 95% of shoppers walk through the store from left to right. Therefore, the most interesting, beautiful, and attractive models should be located to the right of the entrance. This is done so that the person walks in a circle, looks at the entire assortment, and does not stop immediately as soon as he enters the store.
• All products should be located no higher than the eye level of a person of average height. The buyer should not lift his head to look at something, much less stretch and stand on his toes to get the pair of shoes he likes.
• Products must be clearly grouped based on season, gender, age, size, etc. There must be a clear pattern, and no chaos.
• Need to organize comfortable places for fitting, and calculate them in such a way that even with the maximum flow of clients, there is enough space for everyone.

Where to buy shoes

And the last thing I would like to talk about is suppliers. The best option– purchases directly from manufacturers’ factories. In this case, you will have to sign a supply agreement and take a certain volume each season. On the one hand, this is convenient, because you get shoes at a very good price, and without extra markups from intermediaries. But on the other hand, you oblige yourself with a contract, which is not good.

You can also consider the option of supplying shoes from abroad. If you need something cheaper and of lower quality, then this is China, Türkiye, Thailand, India. If you want to sell more expensive ones, then it’s the same China, only a different price category, or shoes from Italy. By the way, don't be surprised about China. The guys there do absolutely everything and of completely different quality. If you pay $10, you will get boots worth that amount of quality. If you pay $100, the quality will be much better.

One of the most popular is opening your own store. For example, how to open a shoe store from scratch? Not everyone knows where to start their own business, what authorities to contact and what funds will be needed for this.

Sample business plan for a shoe store

1. First you need to determine what exactly you will sell. Expensive or cheap product? Or maybe exclusive designer models that can only be purchased from you?
2. You need to think about what exactly your shoe business. Wholesale or retail? Or are wholesale and retail sales possible?
3. It is important to correctly calculate the competitiveness of your project. Your shoe business simply has to be something different from the rest. Exclusive high quality product, low prices, high quality services, a wide range of models or any other parameters must make your store, albeit small, but the best of its kind, stand out.
4. How to open your own store if you don’t have suppliers of goods? No way. Therefore, before you start counting or looking for something appropriate place for your business, you need to find at least one supplier. To do this, you just need to go to the Internet and type, for example, the following phrase - “shoes from China wholesale.” There are also specialized exhibitions where wholesale companies present their products. It is worth considering the fact that each supplier has its own requirements for the buyer. Usually this is signing an official contract with the supplier (for this you need to have an already opened individual entrepreneur or LLC), compliance with the RRP (recommended retail price) and purchasing from a certain amount (you can buy goods in bulk, but only in batches of 50,000 rubles). It must be remembered that the store has the right to set prices for goods higher than the RRP, but not lower than this indicator. Otherwise, the supplier has the right to stop working with you.
5. A person just starting a business should read the contract with the supplier very carefully. If you have any questions regarding documents, it is best to consult a lawyer (you can get a free consultation with a lawyer via the Internet).
6. The location of the store plays a huge role in promoting this business. You need to choose a passable place. What it is? It's simple. Where would you rather go? To a store that is located next to the metro (train station, bus station) on a busy street or far from the metro and in courtyards? It is much easier and simpler to go to the store that is prominently located. Stores with exclusive products are an exception - customers will come to them regardless of location.
7. An exclusive product is most often first searched for on the Internet. In any case, whatever the chosen premises, it will have to be renovated and purchased equipment (racks, cash machine, mirrors, etc.). It is advisable to call several construction companies and agree on the cost of repairs in the premises, as well as find out the cost of everything necessary equipment. If your goal is an online store, this item is not for you.
8. Advertising. You shouldn't forget about her. It is not needed only by grocery stores. People will come there anyway. But any other business needs correctly delivered and well-designed advertising. Advertising comes in different types.

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Types of advertising for a store

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Website

When a person is looking for something specific, most often he just goes to the Internet and looks for this thing there. Therefore, the site on the first page of the search engine is the most effective advertising even for . It is very difficult to rank first in a search engine; it can take several years and a lot of money.

For such cases, we have our own website promotion program. These are Yandex.Direct and Google Adwords. They are available online on the Internet. Only those who have their own officially opened business can register in these programs. A special “company” is being created to promote the site. From the very first day of using these programs, your site will be in first place for your search queries. It is worth noting that the use of these programs is not free and requires constant monitoring on your part.

It is best to create an online store so that a site visitor can immediately navigate the store’s assortment. It will also be convenient for the client to place orders via the Internet with pickup or courier delivery.

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Advertising on TV and radio

It is quite expensive, which a beginner businessman cannot afford. When opening, you can’t count on such advertising for the first 3-4 years. For opening a store (where you will already invest a lot of money), this type of advertising is simply inappropriate.

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Advertisements in newspapers and magazines

Quite decent way attract your first clients. You just have to point out that big discounts will be provided on the opening day of the store. Advertisements are submitted in advance, about a week before the publication of the magazine. A regular line ad may not be noticed, so it’s worth making a beautiful, attention-grabbing picture.

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Leaflets, business cards and booklets

Cheap and cheerful. Place a promoter in front of the store. Pay him for the number of booklets distributed. And most importantly, if the promoter brings a real buyer to the store, he will receive additional money. It's pretty good motivation for the person you hired. Maybe this person wanted to pass by, but then came in and bought goods for 10,000. And this happens.

Now you know the basic prices, you know how much the product, rental (purchase) of premises and advertising cost. Next you need to sit down and calculate a few things.

Understand all the nuances regarding how to open a children's shoe store, and you can become the owner of a profitable and promising business

♦ Capital investments – 700,000 rubles
♦ Payback – 7–10 months

Buying and selling is one of the most common and profitable types of business activity.

The main thing is to choose the product that is most profitable to sell.

Today, many experts call such a product (in addition to food) shoes, but not ordinary ones, but children's shoes.

Babies grow quite quickly, so parents often have to buy them clothes and shoes.

If you understand all the nuances relating to this, you can become the owner of a profitable and promising business.

How to open a children's shoe store: the pros and cons of starting a startup

To understand whether you should strive to open a children's shoe store from scratch, or whether it is better to do something else, you should familiarize yourself with the pros and cons of this startup.

The most obvious advantages:

1. High profitability.
   Large shoe markets can boast of revenues of millions of rubles.
2. Fast payback.
3. Relatively small capital investments.
4. Opportunity to create competitive advantages.
5. You will sell goods that people always need.
6. You don’t need to rent a huge space to start selling shoes.
7. Large capital turnover due to a diverse range of goods.

But the main disadvantages of this business look like this:

1. Considerable monthly expenses for renting premises and salaries for staff.
2. Difficulties in finding good suppliers in order to be able to sell only high-quality products.
3. High level of competition.

How to open a children's shoe store: creating competitive advantages

As already mentioned, the level of competition in the children's shoe sales sector is quite high.

In order not to burn out in the first year of a shoe store’s existence, you need to create competitive advantages in advance.

It could be:

1. Huge range of goods.
   So that any customer who enters your store does not leave you without purchasing.
2. Reasonable pricing policy.
   Artificially inflating prices in your children's shoe store, opened from scratch, will cause you to lose customers.
3. Various promotions on different groups goods.
   The more you reduce the price, the higher the chances of getting rid of the remaining stale goods.
4. Bright interior of the room so that kids will enjoy being in your children's shoe store.
5. Sellers who get along well with children and also wear interesting costumes.
   Then the kids themselves will drag their parents to shop in your store.
6. Convenient location to attract the attention of casual customers.
7. Loyalty program for those parents with children who constantly make purchases from you.

How to open a children's shoe store: advertising campaign

Interesting fact:
Indians in South America get rubber shoes absolutely free. They dip their feet in the fresh juice of the rubber plant - Hevea. The juice hardens in the air, and you get quite practical rubber galoshes.

A shoe business opened from scratch is not so different from others, which means it needs advertising to get the word out about it. short terms learned as many people as possible.

1. Order space in the most popular media in the city.
2. Inform your residents settlement with help social networks and city forum.
3. Distribute leaflets in the area where you decide to open a children's shoe store.
4. Post notices around the city, in public transport etc.
5. Organize interesting discovery with competitions, refreshments, and distribution of discount cards.

You also need a large and beautiful sign that can be seen from afar.

To make it look as advantageous as possible, you should think about what to name the children's shoe store.

The name should be short, memorable, and appeal to both kids and their parents.

How to open a children's shoe store: calendar plan

If you decide to open a shoe store from scratch and do not have much entrepreneurial experience, then start implementing a startup with.

Be sure to indicate in it how much time you need to implement one or another stage.

If you find a premises for your shoe market that does not need major renovations, and quickly conclude agreements with suppliers, you can open a children's shoe store in 4 months.

If at least one of the stages (registration, renovation of premises, equipment, recruitment, formation of assortment) slows you down, then the launch of a startup may take an indefinite period.

How to open a children's shoe store: business plan with calculations

Starting any business from scratch is quite difficult.

We need to try to reduce the initial and running costs, build up a client base as quickly as possible, and take care of other nuances.

If you decide to open a children's shoe store, then we are ready to offer you this business plan as an example.

Our hypothetical store will not be too large (60 sq. m.) and we will open it in a large city.

Registration

Children's shoe stores can operate as individual entrepreneurs, so you should limit yourself to this simple and inexpensive form of business registration.

As for taxation, this expense item can be optimized if you pay tax according to the UTII system.

The registration procedure should not take you more than two months.

Room

It is very important to position your shoe store correctly: so that as many people as possible pass by it every day.

Some of these passers-by will become your clients.

It is best to open a children's shoe store, either in the center or in a densely populated residential area at the intersection of important pedestrian routes.

You can open your own market either in a separate building or by renting space in a shopping center.

The area of ​​our conventional store is 60 sq. m. 40 square meters will go to the sales area, the rest to the staff office, where you can equip a rack for storing leftover goods, and a bathroom.

It is very important to invest money in renovations, because your main customers are children, and they adore bright colors and fairy-tale characters.

If the amount allows starting capital, then you can hire a professional designer to create unique interior your shoe store.

Equipment

Since the area of ​​our conventional children's shoe store is not too large, we need to carefully consider what equipment should be purchased in order to demonstrate the product to the buyer as profitably as possible and not clutter the sales floor with boxes with size charts.

For our conditional store we will purchase the following equipment:

Expense item	Amount (in rub.)
Total:	180,000 rub.
Racks and shelves	30 000
Showcase for socks, shoe care products and other small items	7 000
Closed lower cabinets where you can store boxes of shoes	15 000
Soft poufs for trying on	15 000
Sales counter	8 000
Mirrors	5 000
Cash machine	10 000
Computer or laptop	20 000
Printer	10 000
Other	60 000

In addition, you need to equip a bathroom (at least 15,000 rubles) and an office office by purchasing furniture there:

As you can see, you need to spend at least 250,000 rubles on store equipment.

Staff

If you decide to open a children's shoe store, then you should prepare for the cost of staff salaries.

If you want the store to bring you maximum profit, then you should hire two shifts (salesperson + cleaner) so that they work in turns:

If you want sellers to try to sell as many shoes as possible, pay them not a fixed salary, but a small rate +% of sales.

There is no need to skimp on a cleaner, because a store with a dirty floor will not look attractive to visitors.

You, as the owner of a children's shoe store, will have to deal with organizational issues, order goods, look for new suppliers and do accounting.

Range

The more diverse the assortment, the higher the chances that the client will leave with a purchase.

You should sell:

• sandals, slippers, sandals and other summer shoes;
• boots and boots (winter and demi-season);
• shoes for active rest(sneakers, sneakers);
• slippers;
• Czech shoes, dancing shoes.

The size range should be formed from the smallest – up to 36 inclusive. Select the assortment according to seasonality. Shoes that are out of season can be sold at discounts.

Update your assortment at least once a quarter.

Organizing sales at least twice a year revives the business: for summer and winter shoes.

As for suppliers, you can sell both domestic children's shoes (quality brands - Top-Top, Kotofey and others) and those made abroad.

Parents especially trust shoes made in Poland, Italy, and Germany.

How much does it cost to open a children's shoe store?

Shoe markets are not startups that require huge capital investments, but still, to open a children's shoe store, you will have to shell out at least 700,000 rubles.

But in addition to the starting investments, which amount to over half a million, you are expected to have mandatory monthly expenses:

what kind of shoes should you choose for your baby?

so that it does not harm his health:

What kind of income awaits those who decide to open a children's shoe store?

Be careful when setting your shoe store's pricing policy.

If you set a markup that is too small, for example, 30–40%, you are unlikely to quickly gain profit, and you won’t have a price gap to make sales.

A markup that is too high will cause customers to consider your product too expensive and go to another store.

The optimal markup is 60–80%.

It is quite difficult to calculate the monthly revenue of a children's shoe store.

Get ready for the fact that in the first few months, customers will be wary of the new market, preferring proven sellers, so you will have to work hard to win a customer base.

If at least 10 people visit you daily, 5 of whom make a purchase for 2,000 rubles, then your monthly revenue will be about 300,000 rubles.

Half of this amount will be spent on mandatory monthly expenses, part will have to be set aside for a new purchase of goods, but 80–100,000 rubles will remain for you as net profit.

With such indicators, you can recoup your capital investment in 8–12 months.

If you can increase sales, then your market’s earnings will be much higher.

This is, of course, a very rough business plan.

If you are interested in how to open a children's shoe store, then you will definitely have to draw up your business plan, focusing on prices in your city and the scale of your future business, so the amount of capital investment to launch your startup may differ significantly from that indicated.

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Many entrepreneurs who connect their activities with the sale of shoes claim that better business can't imagine. People always buy these things, much more often than clothes. Shoes wear out faster and another purchase is often more of a necessity than a regular addition to your wardrobe. And if real fashionistas become regular customers, then stable income for the entrepreneur is guaranteed. Women never feel like they have enough of these wardrobe items. Today we’ll talk about how to open a profitable shoe store.

• Step-by-step plan for opening a shoe store
• Choosing a place
• We select the assortment
• How much can you earn selling shoes at retail?
• The amount of starting capital required to open a shoe store
• Purchase of furniture and equipment
• Preparation of necessary documents
• Choosing a tax system

Step-by-step plan for opening a shoe store

The key point in running any trade-related business is choosing a reliable supplier. The terms of cooperation must ensure:

• Quality of the supplied goods;
• Stability and constancy;
• Small wholesale supplies.

This stage of business organization requires special attention when working with Chinese suppliers. Cheap women's, men's and children's shoes from China are in great demand among buyers today. It is aimed mainly at buyers with average incomes and is accessible to the majority of the population.

Choosing a place

You can open a store with goods from China in almost any place with good traffic, where there is retail space:

1. Pavilion at the city clothing market;
2. Boutique in a shopping center;
3. Independent store in a separate non-residential premises.

Each of these options implies a certain amount of money that must be paid for rent. Experts do not advise investing in the first option, even if the sale promises to be high. Clothing markets, as trading platforms, are gradually becoming obsolete. The second two ways to open a store deserve more attention, but also a different amount of money. However, a civilized organization point of sale selling shoes from China will quickly bear fruit. The population has already learned to value comfort and convenience in stores.

We select the assortment

To open a store, you need to choose the right assortment. Experienced entrepreneurs advise adhering to the following rules:

1. Choose to purchase models that you will never wear yourself;
2. Price and quality do not always justify each other;
3. It is better to choose the men's range of products from China from genuine leather, and the women's range from leatherette.

The last statement has been verified by experience. Women do not like to wear the same shoe models from China for several seasons in a row. They prefer cheaper products in order to change them more often.

The average buyer who comes to the store may initially set the goal of buying one good leather product, but in practice, he often buys two or three pairs of shoes from China made from artificial leather for the same money. This fact in no way means that the product is of low quality. On the contrary, if the material of the product is a substitute for genuine leather, then buyers have increased demands on the quality of seams, soles and accessories. The entrepreneur’s task is to open a store that satisfies the tastes and desires of the consumer, and this can only be done if there are reliable and honest suppliers.

How much can you earn selling shoes at retail?

Before starting an activity, you need to make some calculations that can be called economic. It is best, of course, to draw up a business plan, but if an entrepreneur does not have such an opportunity, then it is imperative to calculate the break-even point for your store. We will provide a simple calculation that will help you navigate the prices of goods from China and the markups that the sale of such goods guarantees.

So, in a box there are usually from 6 to 8 pairs of shoes of the same model of the entire size range. Let's assume that there are 6 pairs in a standard package, costing 400 rubles. If you set a markup of 100%, then with the sale of the third pair of products the entrepreneur will already return the cost of the entire box. Subsequent sales will generate net income. One pair that remains unclaimed can be sold at a promotional price, reducing the markup to 50%. Total income from one box is 2200 rubles. We should not forget that from this amount you will need to pay rent for the premises and taxes. After deducting these expenses, you get net profit. It is usually used to purchase a new batch of goods.

The key to the success of a store that sells goods from China is constant update assortment. It is better to buy several new models with the money you earn. It should be noted that even with a 100% markup, shoes still remain affordable for most buyers. You can start a business with a very small amount, but in this case, it will take more time to receive a stable profit, which you can no longer invest in goods, but use for your needs.

In conclusion, I would like to remind you that today most buyers prefer to buy things on the Internet. That is why selling shoes on various online resources, for example, on Avito, will become an additional source for increasing sales. This large all-Russian trading platform offers entrepreneurs to open their own online store. For businessmen who do not want to go into the details of building their own website and spend money on it, Avito is a great opportunity to make themselves known to consumers.