Selling shoes as a business. How to open a shoe store: starting a shoe business

Many entrepreneurs who connect their activities with the sale of shoes claim that they cannot imagine a better business. People always buy these things, much more often than clothes. Shoes wear out faster and another purchase is often more of a necessity than a regular addition to your wardrobe. And if real fashionistas become regular customers, then stable income for the entrepreneur is guaranteed. Women never feel like they have enough of these wardrobe items. Today we’ll talk about how to open a profitable shoe store.

Step-by-step plan for opening a shoe store
Choosing a place
We select the assortment
How much can you earn selling shoes at retail?
The amount of starting capital required to open a shoe store
Purchase of furniture and equipment
Preparation of necessary documents
Choosing a tax system

Step-by-step plan for opening a shoe store

The key point in running any trade-related business is choosing a reliable supplier. The terms of cooperation must ensure:

Quality of the supplied goods;
Stability and constancy;
Small wholesale supplies.

This stage of business organization requires special attention when working with Chinese suppliers. Cheap women's, men's and children's shoes from China are in great demand among buyers today. It is aimed mainly at buyers with average incomes and is accessible to the majority of the population.

Choosing a place

You can open a store with goods from China in almost any place with good traffic, where there is retail space:

Pavilion at the city clothing market;
Boutique in a shopping center;
Independent store in a separate non-residential premises.

Each of these options implies a certain amount of money that must be paid for rent. Experts do not advise investing in the first option, even if the sale promises to be high. Clothing markets, as trading platforms, are gradually becoming obsolete. The second two ways to open a store deserve more attention, but also a different amount of money. However, the civilized organization of a retail outlet selling shoes from China will quickly bear fruit. The population has already learned to value comfort and convenience in stores.

We select the assortment

To open a store, you need to choose the right assortment. Experienced entrepreneurs advise adhering to the following rules:

Choose to purchase models that you will never wear yourself;
Price and quality do not always justify each other;
It is better to choose the men's range of products from China from genuine leather, and the women's range from leatherette.

The last statement has been verified by experience. Women do not like to wear the same shoe models from China for several seasons in a row. They prefer cheaper products in order to change them more often.

The average buyer who comes to the store may initially set the goal of buying one good leather product, but in practice, he often buys two or three pairs of shoes from China made from artificial leather for the same money. This fact in no way means that the product is of low quality. On the contrary, if the material of the product is a substitute for genuine leather, then buyers have increased demands on the quality of seams, soles and accessories. The entrepreneur’s task is to open a store that satisfies the tastes and desires of the consumer, and this can only be done if there are reliable and honest suppliers.

How much can you earn selling shoes at retail?

Before starting an activity, you need to make some calculations that can be called economic. It is best, of course, to draw up a business plan, but if an entrepreneur does not have such an opportunity, then it is imperative to calculate the break-even point for your store. We will provide a simple calculation that will help you navigate the prices of goods from China and the markups that the sale of such goods guarantees.

So, in a box there are usually from 6 to 8 pairs of shoes of the same model of the entire size range. Let's assume that there are 6 pairs in a standard package, costing 400 rubles. If you set a markup of 100%, then with the sale of the third pair of products the entrepreneur will already return the cost of the entire box. Subsequent sales will generate net income. One pair that remains unclaimed can be sold at a promotional price, reducing the markup to 50%. Total income from one box is 2200 rubles. We should not forget that from this amount you will need to pay rent for the premises and taxes. Subtracting these expenses will result in net profit. It is usually used to purchase a new batch of goods.

The key to the success of a store that sells goods from China is the constant updating of its assortment. It is better to buy several new models with the money you earn. It should be noted that even with a 100% markup, shoes still remain affordable for most buyers. You can start a business with a very small amount, but in this case, it will take more time to receive a stable profit, which you can no longer invest in goods, but use for your needs.

In conclusion, I would like to remind you that today most buyers prefer to buy things on the Internet. That is why selling shoes on various online resources, for example, on Avito, will become an additional source for increasing sales. This large all-Russian trading platform offers entrepreneurs to open their own online store. For businessmen who do not want to go into the details of building their own website and spend money on it, Avito is a great opportunity to make themselves known to consumers.

There are three areas of activity that are win-win for starting your own business - food, clothing and other everyday goods. When it comes to children's shoes, it can be noted that parents often buy them for their babies, as they grow, and in fact, a new pair is required for each season for the first 10-12 years of the child's life (while the legs are forming).

But the problem is that finding high-quality shoes at an affordable price, despite the existence of many stores, is very problematic, so the issue of opening your own store is urgent. If you've been thinking about starting your business from scratch, this might be the right option. Let's look at how to open a children's shoe store from scratch, what you need for this - what documents, costs.

Any business project starts with three things:

with the desire to create your own business;
collecting start-up capital;
creating a business plan.

If the first two points are purely individual, then the third can be somehow generalized and get a general picture of the current situation. If you are not confident in your abilities and believe that such routine work as drawing up a business plan is only within the competence of experienced specialists, then you can contact them, eventually receiving detailed calculations. However, a detailed look at the process will be required to understand the picture.

Preparation of papers and documents is one of the most important stages of starting a business. The first thing you should pay attention to when starting to open your own business is the organizational and economic form of the enterprise. This may be an individual entrepreneur or a company. In the first case, it is worth opening a small store with one or more hired employees, in the second, it will be possible to create an authorized capital with other persons and organize a business.

Where to open a store

Basically, this is the first step to start a shoe business. The level of your income largely depends on the choice of the location where the boutique will be located, so you need to approach it correctly. Let's consider several of the most convenient options for places that may be suitable for starting a business.

If this is a large shopping and entertainment center, in this case it is worth taking care of creating beautiful and high-quality advertising so that it is bright, attractive and informative. A room on the ground floor of a residential building that has been converted for commercial use is also suitable. Such a building may be located in a residential area with a large number of residents.

Note: You will get an advantage if you consider an establishment in a new building, since this is where apartments are most often purchased by young families.

An advantage will be the presence of parking in the area adjacent to the store, and it is also important to provide access routes to make it convenient to get to you. The area depends on how you plan to arrange your storefronts, as well as on how much money you are willing to invest in business development. It is this aspect that is difficult for many entrepreneurs.

Read also: How to open a lingerie store from scratch

Usually the desire to open their own business completely embraces people, but the lack of money makes itself felt. In this case, you can open a mid-level store for people with average income. A small area of 50 square meters will be sufficient. m with one or two sellers. In this area, you will place shelves with racks, and as a result, the buyer will be able to feel free in the room. If you use additional wall shelves and do not use an island layout, you can fit into 30 square meters. meters. In general, the cost of an average premises will be about 100,000 rubles per month, and this amount refers to the initial costs.

Sleeping areas are ideal for trading these goods

Equipment

What will you need in a children's shoe store so that you can accommodate all models of shoes and at the same time provide customers with comfort:

Racks, display cases and shelves. In fact, the choice of commercial equipment is currently huge, so the purchase will depend on imagination and financial capabilities. You can purchase used equipment: this will save money, but will limit your choice.
An important role is played by the choice of lighting equipment, which should look good and demonstrate all your products from the most advantageous side.
You will need to purchase a cash register and other attributes for selling goods.
Think over to the smallest detail the choice of air conditioners, ottomans for trying on shoes, spoons for ease of putting on. You can place children's toys around the sales area.

Thus, the total cost of purchasing equipment will be about 100,000 rubles (for a store of 30 sq. m.), for a retail facility with an estimated area of 50 sq. m. m. will require more financial costs, up to 200,000 rubles.

Expand your assortment whenever possible

Working with suppliers and purchasing goods

The success of your business depends on the reliability of your supplier, so you should also pay attention to his choice. Due to the fact that children's shoes are produced in huge volumes, there are currently no problems with the supply of goods in bulk, so ordering shoes directly from the manufacturer will not be a problem. On average, to load a small store with an area of up to 50 sq. m will need to purchase shoes for 200,000 rubles.

Note: foreign brands offer a huge number of products that fit freely into all key aspects within the price/quality framework.

Range

He can be anything. It is important to decide on the specialization - will it be all children's shoes from the youngest to 13-14 years old, or will it be exclusively shoes for preschoolers. Consider your specialization: winter shoes, summer shoes or off-season models.

We offer you a detailed guide on how to open a shoe store from scratch. Useful recommendations, ready-made calculations and tables in the article.

♦ Capital investments – 450,000 rubles
♦ Payback – 6 months

Reading history books, many are horrified at how it was possible to live in those days when you had to wear boots or shoes to holes, and only then buy another pair.

Why go far: our grandmothers, and some even mothers, remember the Soviet era, when it was impossible to buy beautiful shoes, everything was somehow the same and eerie.

Today, the abundance of shoe boutiques is pleasing to the eye.

It is not for nothing that entrepreneurs often think about how to open a shoe store, because this startup can be turned into a profitable business.

Shoes are a hot commodity, no one walks barefoot these days, and every fashionista has a couple of dozen different types of shoes in her closet.

Conclusion - people will buy shoes regardless of the economic situation, which means you can open a shoe store from scratch.

All you need is to collect start-up capital, carry out specific calculations, think through all the nuances and avoid the main mistakes of novice businessmen.

Features of opening a shoe store

You should not start a new business without understanding all its nuances.

In this way, you can avoid the main mistakes of entrepreneurs who have suffered financial failure.

Owning a shoe store has its own characteristics:

According to statistics, it is women who most often visit shoe stores, even if they purchase shoes not for themselves personally, but for their husband or child, so in no case should we forget about the aesthetic design of the interior of a shoe store or display windows.
Think through the concept of your shoe boutique from start to finish and stick to it in everything: choosing a place to sell, product range, pricing policy, etc.
For example, if you dream of becoming the owner of a shop where expensive Italian shoes will be sold, then you should not rent a tent at the market.
Despite the high traffic of people in this place, you will not find customers for your product.
It is very important to create the right product range, taking into account the latest statistical data on consumer demand:
60% – women’s shoes, according to the season,
20% – children’s,
15% – male,
5% – out-of-season shoes.
Design your store windows correctly.
Place the most interesting samples in windows that are visible from the street, this will encourage buyers to come to your boutique.
Many shoe store owners expand their product range with bags, hosiery, and belts.
This makes sense, but remember that the star of your store is the shoes, so they need to be given the main place in the windows.
Don't overprice.
Remember that it is better to increase turnover due to a large number of pairs of shoes sold, and not due to a high markup on one pair.
Reasonable prices will attract more customers to you.
To sell shoes, you need to have quality certificates for different groups of goods and provide a guarantee to buyers.
If the shoes do not pass the test within the warranty period, then you are obliged to reimburse the cost to the client or give him another pair.

Disadvantages of Opening a Shoe Store

Shoe store owners can't always turn a startup into a profitable business.

Quite often they have to close their shop because they failed to make it profitable.

Indeed, this business has its drawbacks:

It is quite difficult to make a store opened from scratch a popular shopping destination for residents of your city;
high level of competition in this sector - take a closer look and you will see how many shoe stores are located in shopping centers, markets and other places;
the profit from the sale of shoes is not always enough to cover the life of the entrepreneur himself, and to maintain the business and to purchase a new batch of goods;
it is difficult to calculate which particular product will be in demand among buyers, so often the utility room is filled with leftover shoes, which have to be sold much cheaper, just to get back the money spent on the purchase;
difficulty in choosing a concept: what kind of shoe store to open so that it makes a profit: women's, men's, children's, combined.

Competitive advantages and advertising of a shoe store

Without developing competitive advantages and conducting a successful advertising campaign, a trade-related business is impossible, and the same applies to owning a shoe store.

You should think about both before you decide to open a boutique.

Competitive advantages

The level of competition in the shoe sales industry is incredibly high. There are so many shoe stores that it is difficult to attract customers to your own.

But if you don't, you will experience financial ruin.

The competitive advantages of a shoe boutique can be formed as follows:

Maintaining a reasonable pricing policy.
The cost of the goods you sell must correspond to the quality and financial condition of your regular customers.
Serving all clients without exception at the highest level.
Your salespeople must be extremely polite to customers and answer their questions competently.
By issuing discount cards to regular customers, encouraging them to visit your store.
Being honest with clients.
There is no need to tell you that Chinese sandals for 800 rubles will be worn for ten years.
It’s better to say honestly that the shelf life of such shoes is short and if the client is interested in wearing sandals for a long time, then it’s better for him to take a closer look at higher quality, but expensive samples.
By locating your store in a place with the highest foot traffic, which will increase the number of random customers.
We regularly hold various promotions and shoe sales - all customers love it.
Constantly expanding the range of products in accordance with the tastes of our customers.

Advertising for a shoe store

Interesting fact:
Mongolian men were among the first to wear high heels to prevent their feet from slipping out of the stirrups while riding.

The turnover of goods and capital in such a shoe center will be large-scale, so the advertising campaign will pay for itself.

If you are opening a very modest shoe boutique with one sales area of 20–30 square meters, then the following steps will be sufficient:

order a bright sign that will immediately catch the eye;
print business cards to hand out to new clients;
register on the city forum and on social networks under the guise of a satisfied customer who has already made a purchase;
print small advertising leaflets and distribute them in some public place near your outlet.

Schedule plan for opening a shoe store

How quickly you can launch a startup depends on the scale of your plans.

If you open a huge market, it will take about six months to receive your first visitor.

If you decide to open a small shoe store in a shopping center, then in 3–4 months you can start working.

Stage	Jan.	Feb.	March	Apr.	May
Registration and obtaining necessary permits
Rent of premises and repairs therein (if necessary)
Purchase of equipment and furniture
Recruitment
Purchase of the first batch of goods
Opening

How to open a shoe store: the beginning

Opening a shoe store from scratch consists of several mandatory steps that you should follow: registering a business, choosing an area and premises for trading, recruiting staff, purchasing the first batch of goods, etc.

Start with registration, while simultaneously searching for suitable premises.

Registration

In order to open a shoe store, it is enough to register as an individual entrepreneur, although if you wish, you can draw up all the paperwork as an LLC.

Then you register with the tax service and choose a form of taxation, for example, a single tax on temporary income.

If you are going to open a shoe store in a separate room that you own, then get ready for long trips to the offices of the fire service and the SES.

This is why opening a shoe store in a shopping center looks so attractive.

The owner of the building takes on all the difficulties.

Location

It is very important not only to find a suitable retail space, but to locate your shoe store in the right place with high traffic.

It is not so important whether you open your market in the center or in a densely populated residential area.

The main thing is that the range and pricing policy of your product corresponds to the standard of living and tastes of people living in the area.

If you are opening a store from scratch and doubt whether it is worth doing it in a particular place, then it would not be a bad idea to conduct a small survey.

Interview as many residents of the area in which you are going to open your shoe store as possible about:

what kind of shoes they would like to see;
at what price;
how often do they buy shoes;
what should and should not be in your shoe store, etc.

Analyze the answers.

If people living in this area only buy Chinese consumer goods at a price of 800 rubles per pair, and you want to open a designer shoe store, then you should look for another place for your store, somewhere closer to the center.

Room

If you do not have a large start-up capital, then a room of 35–50 square meters will be enough for you to start with.

The most suitable premises for opening a shoe store:

trade stall at the market;
pavilion in a shopping and entertainment center;
a small room with a separate entrance on the ground floor of a multi-storey building.

It is advisable to choose a room that does not require major repairs or remodeling, which will help you reduce costs.

The ideal option is to rent a space that once housed a shoe store.

You should not open a shoe store next to a shop selling the same range of goods. You will have to fight for each client, which will negatively affect your profits.

But the proximity to grocery stores, pharmacies, boutiques and bus stops will be a blessing.

What else is needed to open a shoe store?

If you have already completed the registration procedure and rented a suitable premises, then you should move on to the equally important stages of opening a shoe store: equipment, hiring staff, purchasing the first batch of goods.

We will explain how much all this costs and exactly how to proceed, using a specific example.

Let's say that you decide to rent a pavilion with an area of 40 square meters. meters in one of the shopping and entertainment centers in your city (not the capital).

The product range includes women's and children's shoes made in Russia, Poland and China, as well as expanding the product range to include belts and bags.

Pricing policy is average.

Equipment for opening a shoe store

One of the reasons that encourages businessmen to open a shoe store is that they do not need to purchase expensive equipment to set it up.

There are enough display cases and hanging cabinets located around the perimeter of the sales area, a rack for storing goods in the utility room, plastic or glass display cases for windows so that the goods can be seen from the street, poufs for customers, mirrors and a table with a chair for staff.

You will also need a cash register.

Expense item	Amount (in rub.)
Total:	100,000 rub.
Showcases	40 000
Shelving	10 000
Hanging cabinets for accessories	8 000
Mirrors	5 000
Poufs for clients	4 000
Staff table and chair	7 000
Cash machine	8 000
Other	18 000

Shoe store staff

Before scheduling interviews with potential employees, decide exactly how your store will operate.

For example, if a shoe store's operating hours are 10:00–20:00, seven days a week, it is better to hire two salespeople to work in shifts.

To encourage them to make more sales, you should assign them a minimum fixed rate + a percentage of sales.

For example, assign sellers 5,000 rubles per month + 5% from each pair sold.

When it comes to cleaning your shoe store, you can hire a cleaner to clean the store every morning, or you can arrange for sales staff to clean the store before each shift for a fee.

If you decide to hire a cleaner, your monthly expenses will increase by another 6,000–8,000 rubles.

Shoe store assortment

It is very important to bring into your shoe store the goods that will be in demand among consumers.

Very often, businessmen take those shoes that suppliers sell cheaper in the hope of earning more, or even rely only on their own taste.

This is wrong, because it is the client who should formulate the assortment of your boutique.

Here are some tips for creating a shoe store assortment:

Look closely at what is in demand among customers.
Follow fashion trends to be the first in town to bring sandals or shoes that will be worn this season.
Don't be afraid to reduce the price of shoes that are not in demand among customers.
This will help to constantly expand the range.
Take for sale not only high-heeled dress shoes, but also more comfortable models, so as not to reduce the number of customers.
Don't forget that not all women wear shoes size 37-39.
There are those who need a size 35, as well as those who are even less fortunate and have a foot size of 42.

We invite you to watch the video

from an interview with the owner of a chain of shoe stores,

in which he shares his knowledge and experience.

Cost table for opening a shoe store

If you open a shoe store, how quickly will it pay for itself?

This is a very difficult question that cannot be answered unequivocally.

The success of your business depends on many things, the most important thing being the intensity of your turnover. The more pairs of shoes you sell, the more you earn.

Download a ready-made business plan for a shoe store with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Let’s say that by selling the entire first batch of goods purchased for 300 thousand rubles, you managed to earn 800,000 rubles. You sold this product in 3 months.

From this amount should be subtracted:

That is, you are left with 600,000 rubles.

You take 300,000 rubles from this amount to purchase the next batch of shoes, and 300,000 rubles is your profit.

If you manage to make your shoe boutique popular in the city, you will recoup your capital investment within six months.

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It's no secret that shoes in our country are a product that is in high demand. Due to the climatic conditions of our country, every season we are forced to purchase new shoes, boots, sneakers, and sandals. In this regard, many do not miss the opportunity to make money by opening their own shoe boutiques. It should be recognized that with the proper organization of a business selling sneakers or ankle boots, you can really make a good income.

Where to begin

What is needed for this? Firstly, a business plan for a shoe store, thought out in detail and drawn up on paper. And, of course, start-up capital, without which entrepreneurship is impossible in principle. However, before we consider the business plan of a shoe store in more detail, it is necessary to mention some important features of this type of business activity.

Business nuances

You must take into account the fact that it is seasonal. Regardless of whether the winter collection has been sold or not, when summer comes, you need to purchase shoes appropriate for this time of year.

The buyer should be able not only to purchase new models of shoes, but also to choose them based on his foot size. And if you only have one or two shoe sizes in stock, then the client may simply turn to the exit and make a purchase from your competitors.

When developing a business plan for a shoe store, you must clearly define what consumer “audience” it will be aimed at. If these are people with a low level of income, then it hardly makes sense for you to scrupulously follow the latest collections of “shoe” fashion. They may become simply illiquid.

Wealthy clients, on the contrary, should not be offered models that fall into the budget category. Also think about what age group of consumers your shoes will be intended for. Perhaps you will focus on shoes for adults, and perhaps also on children's shoes. In general, the choice is yours!

The above financial document must contain a detailed cost estimate, namely how much money you will need to start. You must rent premises, purchase goods, equipment for a shoe store (computers, cash registers, furniture), pay taxes and wages, etc.

You will have to spend quite a bit of money for these purposes. In the above document, you must also reflect the amount of your potential income; calculate over what period of time you will be able to return your investment.

Many people are primarily interested in the question of how much the initial costs of a shoe store will cost. This depends on a number of factors: the area of your retail outlet, its design and location, as well as the specifics of retail equipment and product range. Your shoe store business plan should provide a comprehensive answer to the question of the size of your initial investment.

Documentation

In order for your business activity to be legal, you need to obtain the appropriate documents from government agencies.

In other words, you must register your shoe business with the tax office. In addition, your activities must be coordinated with supervisory structures, such as the sanitary and epidemiological station and the fire inspectorate.

In addition, you must have all the necessary certificates on hand that would confirm that the shoes you are selling are of high quality. Don’t forget to also get an outdoor advertising passport and sign a waste disposal agreement.

Equipment

It should be noted that the equipment for a shoe store can be very diverse: it all depends on the thickness of the wallet and the width of your creative imagination. The main thing you should remember is that the buyer must have free access to the counters, which display the entire range of shoe models. Be sure to provide shelving for a shoe store.

It’s much more pleasant to look at sneakers or boots on special shelves than when they just lie on boxes of several tiers. Carefully consider the design of the room: decorate the store windows as brightly as possible, take care of the correct lighting and the desired air temperature in your boutique.

The client should feel as comfortable as possible when entering your store. The design of your premises should “shout” that your business in the field of entrepreneurship, as they say, is “going uphill”.

When visiting your retail outlet, the client should be charged with exclusively positive emotions. If you manage to achieve this, then know: the volume of your trade turnover will increase significantly. Don’t know how to properly arrange the interior space of a store? Use the services of professionals.

Location

It is advisable that your shoe boutique is located in a residential area of the city with a high population density. The store should be located near the market and large supermarkets. Choose an area where parking for vehicles is located near your outlet. Take into account the fact that it would be convenient to get to your boutique by trolleybus or tram.

Also think about what to name your shoe store. It should be a euphonious, exclusive and easy-to-remember word or even a phrase. However, keep in mind that in an attempt to be original, you may choose a name that is already being used by your competitors. This, of course, cannot be allowed. Find out the names of the shoe stores located in the same area as your boutique.

How to choose suppliers

In the question of how to open a shoe store, one of the key points is choosing a shoe supplier. As a rule, there are no problems with wholesale purchases. As an option, you can try cooperation with several Russian enterprises and companies that manufacture footwear products in neighboring countries, for example, in Belarus. In RuNet you can find all the necessary contact information about both small and large manufacturers of boots and sneakers.

One of the most popular is opening your own store. For example, how to open a shoe store from scratch? Not everyone knows where to start their own business, what authorities to contact and what funds will be needed for this.

Sample business plan for a shoe store

First you need to determine what exactly you will sell. Expensive or cheap product? Or maybe exclusive designer models that can only be purchased from you?
You need to think about what exactly your shoe business will be. Wholesale or retail? Or are wholesale and retail sales possible?
It is important to correctly calculate the competitiveness of your project. Your shoe business simply has to be something different from the rest. Exclusive high-quality goods, low prices, high quality service, a wide range of models or any other parameters must make your store, albeit small, but the best of its kind, stand out.
How to open your own store if you don’t have suppliers of goods? No way. Therefore, before you start calculating anything or looking for a suitable place for your business, you need to find at least one supplier. To do this, you just need to go to the Internet and type, for example, the following phrase - “shoes from China wholesale.” There are also specialized exhibitions where wholesale companies present their products. It is worth considering the fact that each supplier has its own requirements for the buyer. Usually this is signing an official contract with the supplier (for this you need to have an already opened individual entrepreneur or LLC), compliance with the RRP (recommended retail price) and purchasing from a certain amount (you can buy goods in bulk, but only in batches of 50,000 rubles). It must be remembered that the store has the right to set prices for goods higher than the RRP, but not lower than this indicator. Otherwise, the supplier has the right to stop working with you.
A person just starting a business should read the contract with the supplier very carefully. If you have any questions regarding documents, it is best to consult a lawyer (you can get a free consultation with a lawyer via the Internet).
The location of the store plays a huge role in promoting this business. You need to choose a passable place. What it is? It's simple. Where would you rather go? To a store that is located next to the metro (train station, bus station) on a busy street or far from the metro and in courtyards? It is much easier and simpler to go to the store that is prominently located. Stores with exclusive products are an exception - customers will come to them regardless of location.
An exclusive product is most often first searched for on the Internet. In any case, whatever the chosen premises, you will have to make repairs and purchase equipment (shelving, cash register, mirrors, etc.). It is advisable to call several construction companies and agree on the cost of repairs to the premises, as well as find out the cost of all the necessary equipment. If your goal is an online store, this item is not for you.
Advertising. You shouldn't forget about her. It is not needed only by grocery stores. People will come there anyway. But any other business needs correctly delivered and well-designed advertising. Advertising comes in different types.

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Types of advertising for a store

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Website

When a person is looking for something specific, most often he just goes to the Internet and looks for this thing there. Therefore, a site on the first page of a search engine is the most effective advertising even for. It is very difficult to rank first in a search engine; it can take several years and a lot of money.

For such cases, we have our own site promotion program. These are Yandex.Direct and Google Adwords. They are available online on the Internet. Only those who have their own officially opened business can register in these programs. A special “company” is being created to promote the site. From the very first day of using these programs, your site will be in first place for your search queries. It is worth noting that the use of these programs is not free and requires constant monitoring on your part.

It is best to create an online store so that a site visitor can immediately navigate the store’s assortment. It will also be convenient for the client to place orders via the Internet with pickup or courier delivery.

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Advertising on TV and radio

It is quite expensive, which a beginner businessman cannot afford. When opening, you can’t count on such advertising for the first 3-4 years. For opening a store (where you will already invest a lot of money), this type of advertising is simply inappropriate.

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Advertisements in newspapers and magazines

Quite a worthy way to attract your first customers. You just have to point out that big discounts will be provided on the opening day of the store. Advertisements are submitted in advance, about a week before the publication of the magazine. A regular line ad may not be noticed, so it’s worth making a beautiful, attention-grabbing picture.

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Leaflets, business cards and booklets

Cheap and cheerful. Place a promoter in front of the store. Pay him for the number of booklets distributed. And most importantly, if the promoter brings a real buyer to the store, he will receive additional money. That's pretty good motivation for the person you hired. Maybe this person wanted to pass by, but then came in and bought goods for 10,000. And this happens.

Now you know the basic prices, you know how much the product, rental (purchase) of premises and advertising cost. Next you need to sit down and calculate a few things.