State support for the activities of industry-specific corporate museums. Corporate museum What to update in the corporate museum

A corporate museum is a new concept, on the one hand, because... Russian companies began to pay attention to issues of corporate style and branding relatively recently; on the other hand, this is a completely traditional phenomenon that has existed in many enterprises since Soviet times.

A corporate museum is one of the “faces” of a company or brand, how the organization positions itself for its employees and the world around it. This is a place where achievements over the years of work are shown, everything that the company can be proud of is exhibited.

A corporate museum can also serve as a place for meetings with guests and potential customers, and for organizing communication with journalists. The manager, making a decision to create a museum of the organization, contributes to increasing the image component of the company’s work.

A corporate museum then becomes truly interesting to visitors when the narrative goes beyond the story of the company. The exposition can tell about the industry in general or about the history of the region, especially if we are talking about a city-forming enterprise.

Multimedia installations in projects are inseparable from the overall artistic solution, graphics, and exhibition solutions (showcases, stands).

It often makes sense to develop a corporate identity for the museum so that subsequently all decisions and content are guaranteed to be made in the same style.

Design is the basis of any successful exhibition. Design means not only the design, although this is very important, but also the placement of exhibits and multimedia installations, which is verified from the point of view of ease of perception.

Exhibition design, interior design, multimedia design, infographic design and museum branding, software interface design - all these are specific areas that need to be paid attention to when creating or modernizing an exhibition. And all these areas should not be isolated; their common goal is a space that is attractive and informative for the visitor and convenient for museum staff.

As for technological solutions, without a thoughtful design they can look like “hardware” that does not help, and sometimes even interferes with the perception of the subject. Therefore, the design of multimedia installations is an area to which we pay special attention.

Infographics, as a design direction dedicated to the presentation of information, is in great demand in museums.

How to show complex information clearly? How to turn boring texts into easy to read flowcharts? How to beautifully and uniquely place names, mottos, quotes? All of these questions are worth asking when designing a museum exhibit.

A well-designed infographic tells a compelling story that needs no further explanation. When introducing infographics into the exhibition space and into multimedia content, a number of aspects are important: scale, color and font design, overall visual integrity, accurate choice of facts, use of chronology, interests of the museum audience.

The purpose of professional showcases is to enable visitors to view exhibits in detail without being distracted by exhibition equipment.

Storage safety, tightness, protection from sunlight and dust, environmental friendliness of the materials used, lighting and temperature conditions are important factors when creating display equipment for the exhibition.

Modern showcases can use built-in displays, control lighting, and also have an individual appearance for the theme of a particular museum.

Placing exhibits in display cases is the main task of exhibition design.

Light is one of the basic components of museum design. An exhibit can stand out brightly or, conversely, get lost against the background of the walls - depending on the correctness of its lighting. Also, the issue of light is very important when introducing multimedia into an exhibition, because certain technologies, for example, video mapping or transparent screens, require significant darkening of the room.

To use different lighting scenarios in an exhibition, you can use a light group control system.

Then the guide or even the visitor will be able to control the light sources themselves in the desired sequence.

Sound in an exhibition is an often underappreciated medium, which, nevertheless, can influence the museum visitor, perhaps even more powerfully and impressively than visual images.

Sound in a museum can be used in different ways:

Narrow-directional acoustics will create sound in a specific exposure zone.

General sound design: production noise, musical composition - will set the mood, immerse the visitor in a certain atmosphere, or even transport him to a certain era.

An audio label will allow you to provide the exhibit with the necessary history, with the ability to choose your native language, without burdening the visitor with additional devices.

Display technologies in the museum are not only the usual information touch kiosks, but also unusually designed “living portraits” and touch video walls with fascinating presentations, interactive “windows”, mobile terminals and much more!

When using display technologies in a museum, it is important to move away from standardized presentation of information and forms of execution, because visitors are accustomed to using a variety of touch devices (laptops, smartphones) in their daily lives. Without design, without interesting content, without readability and understandability of displayed materials, screens can become an alien element in the exhibition.

Don’t forget about the physical convenience of using display technologies for different groups of visitors.

A projection in a museum can vividly tell any story! You can forget about the usual “screen + projector” combination. Today you can create an image on any surface, which gives rise to a lot of ideas for memorable installations.

Super-contrast projection will ensure good visibility of video materials in a well-lit room.

A panoramic screen will transport the visitor to the desired era or atmosphere. Thanks to the use of peripheral vision, the visitor feels like a full participant in the action.

A stage hologram will allow you to show in volume complex technological processes or characters of the past.

Interactive books will show the history of the museum in a visual, interactive and exciting way.

Video mapping will “revive” any three-dimensional object - be it a model of the Earth’s sphere or the entire facade of a building.

Augmented reality is the combination of a real object and a virtual “augmentation”. How can this be applied to a corporate museum?

Augmented reality binoculars will allow you to “increase” animation, archival photo chronicles, and captions on an exhibit or panoramic view.

The virtual fitting room will help the visitor try on any suit or accessories.

Chromakey (shooting on a green background, and then replacing this background in real time with any virtual images) will give visitors a lot of emotions by embedding their images into a video or an animated photo frame on the screen.

It will be a big plus if the visitor can send the resulting images and videos to their email or post them on social networks!

In the modern world of visual noise, the opportunity to feel like a co-creator and direct participant in the work of a museum exhibition is of great value. Tactile sensations and movement can significantly enrich the perception of the themes of the exhibition. The opportunity to “touch, push, look” is especially important for children’s audiences.

Kinetics in a museum exhibition includes retractable display cases, movable displays, “real” buttons, puzzles, diagrams and working models, labyrinths, simulators that change the shape of a structure. Even a chandelier in a corporate museum can be “alive”!

Only on an LED screen the image retains sufficient brightness and contrast even in the scorching sun and shines through fog and snow.

And the resistance of LEDs to temperature influences and their moisture resistance have made the use of LED technologies popular in a variety of areas.

The scope of application in the museum is from media facades that decorate the museum outside or inside illuminated atriums, to spot lighting of exhibits and decorative elements in the interior.

As a result of constant progress in improvement, LEDs are becoming more and more convenient for use in museum spaces. For example, in 2014, the Rijksmuseum in Amsterdam completely switched to LED lamps to illuminate not only the interiors, but also world-famous masterpieces, such as Rembrandt’s “Night Watch.”

The Askrin company has been working in the field of integrated multimedia equipment since 2001. One of the most beloved and creative areas of activity is the development of interactive installations, creative concepts and complex multimedia equipment for museums. We specialize in how to thoughtfully integrate modern technologies into museum exhibition spaces.

In-house production, a staff of engineers, a computer graphics studio, and the status of official suppliers to major multimedia brands allow us to successfully implement the most complex projects.

Corporate museums find themselves in a “buffer” zone: they are little involved in the museum community and even less in the corporate community, where they are formally affiliated with trade unions, HR or PR departments. Meanwhile, museum specialists and company representatives would do well to take a closer look at them. The former may be surprised to see that in terms of funds and potential audience, corporate museums can easily compete with “ordinary” ones. For the latter, there are at least seven reasons to ask ourselves why we do not consider the corporate museum as a public relations tool.

Heineken Experience Museum. Photo: © Heineken Experience.

1. The museum creates images and stories, not information.

With a high degree of probability, those who are sincerely interested in the number of carriages shipped by the company, the millions of rubles in taxes paid to budgets of all levels, are an elusive minority among your audience. To stay in the minds and hearts of the rest of the audience, a story or legend must be told, with vivid imagery, the ability to personally see, touch and perhaps even taste or smell. This is what the museum does much better than press releases and interviews with top management.

2. The museum combines all methods of presentation

All traditional communication tools are based on one or two methods of transmitting information. Museums allow you to combine all types - visual, sound, text and (!) interactive. And this, as follows from psychology, almost guarantees memorization.

3. Museum = cultural center

In the museum space you can hold a tour, exhibition, lecture, briefing, initiation of new employees, scientific and practical conference, meeting, youth council, awarding the best in the profession, negotiations, presentations, clubs, school lessons, and even take photos on the wedding day of employees. The museum will create a special atmosphere for all this.

Museum complex "Universe of Water" State Unitary Enterprise Vodokanal of St. Petersburg.
Photo: © Museum complex “Universe of Water”.

4. A museum can work with different audiences

A wide range of events allows us to offer interesting content for a variety of audiences: both internal (staff, veterans) and external - city residents (of any age), tourists, partners, students, journalists, etc.

5. The museum can be visited many times

Different formats allow you to regularly reach different audiences. Probably still less often than through the media, but more deeply and with the opportunity to receive feedback.

6. The museum has a commercial “presumption of innocence”

It is much easier to “accuse” a company’s events of commercial motives and a desire to extract direct benefits. Events and programs in a museum have more social significance in the eyes of almost any audience.

7. Museum – application for leadership

By creating a museum, you show that your company a) has something to say b) seriously and for a long time. This means that you consider yourself a leader. Most likely, within a city or region, your museum will be the only one associated with a particular industry. Thus, you will put an equal sign between the company and the industry. “If metallurgy, then the Vasyukovsky Metallurgical Plant,” “If health, then the Clinic of Modern Medicine.”

The museum is, of course, a rather expensive instrument. Creation and maintenance require significant funds. But if you look at the world leaders in your industry, you will most likely find a corporate museum. It is unlikely that people become leaders without knowing how to count money.

Petr Kravchenko, Perm
As the head of the PR department of one of the industrial enterprises, I was faced with the task of breathing life into a corporate museum. At the same time, I became inspired myself. Professional deformation, of course, cannot be avoided: for me, a museum is, first and foremost, a means of communication. And of all the museums, I am most interested in scientific, technical and corporate ones. Fortunately, the chance to participate in their creation or development is presented every now and then.

Groups of museums by owner: Classification by owner has not only legal but also important substantive significance, since different owners set different tasks for their museums, which accordingly determines the characteristics of the museums’ activities. School museums Corporate museums Church museums Private museums Corporate museums, according to the current classification of museums, are non-state departmental museums, structural divisions of non-state institutions and enterprises.1 V...

If this work does not suit you, at the bottom of the page there is a list of similar works. You can also use the search button

The culture of creating corporate museums in Russia appeared not so long ago. But if you call a spade a spade, then throughout the entire Soviet regime, in every workshop and enterprise, in every factory there was a small red corner in which labor shock workers placed memorabilia, certificates awarded by the party, and so on. Nowadays it is no longer possible to surprise partners and clients with a small bedside table in the corner of the room with a couple of trinkets that only a person closely familiar with the company’s activities can appreciate.

Corporate museums are not only the province of BMW, Ferrari, Rosneft, GAZ and Gazprom. For example, in Tyumen, a museum was created in the Chum restaurant, which housed exhibits related to the culture of the peoples of the Khanty-Mansiysk Okrug. The owner of the restaurant stated in the press that local residents were pleased and visitors were curious, which meant that the restaurant’s image had improved and profits had increased.

For plants, factories and workshops, a corporate museum is almost included in the mandatory program. You can recall the museum of the history of the OJSC plant named after V. Ilyich, the museum of the history of the Zhemart plywood mill and many others. Such museums usually display first products, technologies of past years, diplomas and awards, as well as schemes and designs for new, innovative solutions.

But in essence, a corporate museum can be created in any company. This is confirmed by the examples of the companies “Gardex”, which is engaged in sewing tulle, or “Redan”, which designs small vessels.

There are already several organizations in Russia that are engaged in creating museums in company offices. Average price per 1 sq. m - 15-20 thousand rubles. For this money, specialists will help develop a concept, assemble a collection, purchase equipment and decorate the premises, provide special effects and create video and photo presentations.

But why is it worth getting involved in such an adventure? First of all, a corporate museum is a kind of business card of the company; it tells about the history of the enterprise, reveals the concept for today and explains plans for the future. This allows the client or partner to feel the spirit of the company and feel that this is not just transactions and profit.

If you involve staff in the creation of the museum and give free rein to the imagination of your subordinates, this will help unite the team and make them more sensitive to their work. In addition, the company can invite students of specialized educational institutions or potential employees on excursions. In addition, the museum may have a conference room or room for educational programs, presentations and team meetings.

It is believed that a corporate museum is an excellent solution for companies whose annual turnover exceeds 5 million rubles. in year. But you need to understand that creating a museum is not enough, you need to constantly expand and update the collection, modernize the exhibition area, the museum must grow along with the organization it represents.