I have been in sales for 15 years. Worked his way up from sales representative to sales director. I had to go through a lot of training, and I believe that in many ways it was the training that contributed to my career growth and professional development.
In my opinion, trainings are not just necessary. Companies that pay attention to training their staff have a serious advantage over their competitors. Sometimes, this is the main advantage.
My career was built in trading companies, so we will talk about sales personnel. In 2002, I was lucky enough to get a job with a foreign company. And in foreign companies at that time a lot of attention was paid to employee training. That’s when I became acquainted with the training format. What is their use?
About the benefits of training for employees
Effective training
1. Of course, the main task of training programs is to provide certain knowledge to the participants. And here we often hear that in our time of information technology, knowledge has become easily accessible. Any information can be obtained without leaving home. This is true. But how many specialists have you seen who trained using Internet resources and became professionals? I have none.
Of course, you won’t become an expert even after just 1 or 2 trainings. But the training at least ensures that participants have listened to the material, emphasized the main points, and received recommendations on how to apply the knowledge. And, in my opinion, this information can best be conveyed by a person with personal experience in this area. And it’s better if it’s a guest coach. And the leader, of course, must train his subordinates. But this will be basic knowledge. Not every manager is ready to constantly develop and bring new knowledge to his team. A trainer, as a rule, is aimed at professional development; each training session is different from the previous one. The world is changing very quickly, and a good coach is always on the wave of these changes.
Motivating sales employees through educational programs and trainings
2. Motivation. I once heard the phrase from one of the trainers: “I don’t know why, but after training, sales in companies always increase.” She was probably lying. She knew why, of course. And this is not only the knowledge gained.
I remember my first sales training in 2002. After the end of the first day, we could not leave the group for half the night. We did our homework and discussed what we heard. We were simply overwhelmed! Without any energy drinks or stimulants. For me, a modest and shy guy, the gates to the world of proper and full communication with people were opened.
This was one of the goals of the training, because the technology still had to be learned to be put into practice, but there was already more than enough enthusiasm. And sales grew!
3. Practice. No other training will give you such feedback as communicating and completing tasks in a group during training. Take negotiations, for example. You can read a bunch of books about negotiations. But without the skill to use them, it will be dead knowledge. And learning this skill in the field can be expensive. How many negotiations will fail? How much money will the company lose? Many times more than the cost of the training. The training provides a unique opportunity to see a lot of your own and other people’s mistakes in a short period of time. Practice techniques in a playful way.
Prospects for the development and growth of employees in the company
4. Loyalty to the company. What reason does an employee usually give when leaving? Something like: “They paid little and demanded a lot.” But, for some reason, after a while the employee finds himself in a company where they demand even more and pay less. The hidden reason for leaving, as a rule, if we discard personal factors, is the lack of vision for development prospects. In this context, I'm talking more about sales personnel. Most of them have an internal need for development. Which company has a future? The one that trains its employees. Further, the higher the employee’s skill level, the more pleasure he gets from work. Do you want such employees?
Personally, I was in love with the companies I worked for in the early 2000s. And, looking back, I understand that they studied me, taught me, and involved me.
You can’t save the company’s budget for staff training
Now, unfortunately, many companies do not have a budget for staff training. Many refer to the crisis. I just want to shout right in front of my ears: “Leaders, what are you doing?” We put everything into the “sales funnel”: rent of premises, production costs, wages, security, logistics, etc. Lots of money! And from this funnel a drop wants to drip - the client. But he is also repulsed by our untrained sales staff, as well as untrained line managers. Acting as a buyer, I am simply amazed how some companies can still stay afloat with such sellers. In such cases, I am always convinced that the “crisis” is an excuse from managers and owners who do not want to plug a pipe into their financial pool at the cost of training, from which much more flows out.
Train your employees!
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Section of trainings on sales, negotiations, service
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Personal effectiveness training section
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HR training section
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Training section for the banking sector
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Training section for medical and pharmaceutical companies
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Section of trainings for manufacturing enterprises
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Training section for hotels and restaurants
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Training section for HR specialists
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Corporate trainings for employees
For the effective operation and successful development of each company, it is necessary that all its employees, from ordinary employees to senior managers, have common goals and act together as a single, well-coordinated mechanism. Corporate training allows you to create a unified conceptual field and improve the quality of work of your employees.
To train several employees, the best solution would be an open training or seminar, but if you need to train more than 6 people, conducting corporate training will be more profitable, since the cost per employee will be lower.
Corporate business trainings are conducted within the organization and are aimed at increasing the efficiency of company employees, and unlike open programs, corporate trainings are conducted taking into account the specifics of your business, personnel functions, strategic objectives, company goals, its mission and corporate culture.
Our company provides corporate training for various categories of employees
Conducting corporate trainings involves:
- Pre-training diagnostics and development of a training plan
- Selection of the most suitable trainer for the tasks
- Preparation/development and adaptation of training to the company’s objectives
- Training
- Preparation of a report on the results of the training
- Post-training support
Main results of corporate trainings:
- Employees' mastery of the tools and technologies necessary to achieve the company's goals and objectives
- Formation of professional skills and competencies
- Increasing staff motivation and loyalty
- Team building
Systematic approach to personnel development assumes that ordinary employees in the company are trained to solve specific business problems, and immediate managers participate in the implementation of the acquired knowledge.
That is why training subordinates must begin with training managers. This approach is more rational, since it allows you to train only those in whom it is worth investing money and only what will actually be used in practice in the near future.Return on investment funds for training with a systematic approach are much higher. A systematic approach to personnel development is based on competencies.
Competence is a set of knowledge, skills, personal qualities and motives of an employee, described in the language of observable behavior. Competencies are needed to conduct assessments before and after training, thereby obtaining the effectiveness of the training provided.
Company LLC "Association of Business Excellence" implements a competency-based approach to personnel development. The website provides examples of training programs, divided by competencies developed during training.
The corporate business training program is compiled in accordance with the needs and specifics of the Customer’s activities.You can choose an existing training program and we will adapt it to your business. If you have not found a suitable training, we will develop a unique program especially for you.
You can contact us in any way convenient for you:
In conditions of fierce competition, the personnel issue becomes especially acute. Competent employees, capable of solving problems of any complexity, influence the development of the company, the growth of its competitiveness and increased profits. Therefore, staff development and regular training are becoming priorities for managers who think about the future of their organization.
Personnel training from LiCO
A modern form of personnel training that has long proven itself is corporate training. The LiCO company has been organizing and conducting trainings for employees of enterprises in Russia, Kazakhstan, and Belarus for more than 19 years. Many managers have already opted for corporate training for their employees, and now their enterprises are market leaders. Conducting training for employees is a rather complex and intensive process. However, the results of the work of people who have undergone such training justify the financial and time costs. As a rule, trainings for company personnel consist of the following blocks:
- lectures;
- educational videos;
- situational and role-playing games;
- consultations or group discussions;
- training and practicing skills in groups with a small number of participants;
- analysis of cases and situational tasks;
- performing individual and group exercises;
- viewing and analyzing video and audio materials.
Understanding the importance of practice, we do not diminish the importance of theoretical knowledge. Therefore, staff training consists of 20% theory and 80% practice. It is this ratio that allows you to achieve high results. After completing the training, the employee will receive the necessary knowledge and skills to immediately apply them in practice. All training participants are provided with the necessary teaching materials and cases.
Individual approach to clients
The main operating principle of the LiCO company is an individual approach to each client. We take into account the wishes of the customer and adapt the training to suit him. Programs depend on the goals set by the client. The work of trainers and the results of the training are formed on the basis of the tasks defined by the customer.
The purpose of the training is to develop the skills and abilities necessary to solve the following problems:
- effective time management;
- goal setting;
- creating a leadership position;
- increasing employee motivation;
- improved communication;
- maintaining process standards;
- monitoring results and providing constructive feedback;
- management of employee activities.
Trainings for management personnel of enterprises can be aimed at developing the following competencies:
- people management;
- training of subordinates;
- exerting influence;
- creation;
- responsibility and flexibility;
- skills to work with information.
Results of the trainings
For training to be effective, the correct motivation of those undergoing it is important. Staff should not think that undergoing training is a form of punishment or, conversely, an unscheduled vacation. Otherwise, even the most effective educational process will not give the required result. Staff must understand the importance of learning for their own success and career development. After completing the training, company employees will learn:
- what qualities do successful leaders have?
- what are the main functions of an effective leader;
- how an effective manager differs from an ineffective one;
- what are the main resources of the manager;
- how to plan your activities;
- how to set priorities correctly;
- what communication models can be used;
- what tools will help minimize the impact of distortions in the communication process;
- how to set goals using SMART technology;
- everything about the features of control (when setting goals, during implementation, when obtaining results);
- basic principles of motivation, techniques for conducting motivating conversations;
- how to properly conduct training and be a mentor;
- how to provide feedback (various techniques);
- how to approach managing the performance of enterprise employees.
During the training, company employees will learn:
- correctly plan your daily work using various methods, including the Eisenhower matrix;
- build business communication without loss or distortion of information;
- hold meetings with subordinates to set goals correctly;
- monitor employee performance;
- use the main principles of personnel motivation, including: maintaining initiative, creating a motivating environment in structural units, conducting motivating conversations with employees;
- provide supportive and corrective feedback;
- Conduct meetings aimed at achieving goals and fulfilling employee development plans.
Personnel training is a profitable and promising investment. During the training, employees improve their qualifications, acquire the necessary professional knowledge and skills, which benefits the organization. Take a step towards success - sign up your employees for LiCO training.
Cost of participation of 1 employee in an open training: from 35,000 rubles.
It is important for any company to form a professional team that will work effectively and harmoniously to solve corporate problems and implement strategic plans. But uniting workers from different professional segments (managers, accountants, consultants, marketers) with a common idea is not an easy task. Each specialist is, first of all, an independent individual with his own characteristics of assimilation of information, concentration of attention and ability to work in a team.
To prevent some employees from having to redo the work for others, a team approach to the implementation of any task is necessary. Training for employees from the TRIUMPH Academy of Business Practices in Moscow is aimed at developing a correct understanding of oneself in a team.
What do corporate business trainings provide?
We invite top managers, heads of divisions and departments, project coordinators to take part in trainings aimed at increasing the efficiency of both an individual unit of the enterprise and the entire company as a whole. Also, company owners and managers are offered to organize training for ordinary subordinates. Taking into account the specifics of the company, its size and commercial focus, our teachers will select the best option for a training program that will help all employees:
- form a clear understanding of the company’s strategy and plans;
- get into the team spirit;
- feel like part of a single working mechanism and increase the efficiency of work in the team.
Training programs
Today, employee training is not limited solely to lecture materials. Teachers have long switched to interactive forms that provide for the active participation of students in the educational process.
To expand the professional competencies of employees and teach them to use new approaches to solving everyday problems, our trainers simulate specific situations that specialists from various departments encounter every day. The involvement of training participants in interactive games, brainstorming sessions and discussions allows:
- develop practical behavioral skills;
- work out options for interaction with clients and within the team;
- find optimal schemes for division and delegation of powers.
Such training for employees can significantly increase productivity.
Why is training needed?
Company management, as a rule, is aimed at solving commercial problems and has no idea how to organize the effective work of staff. The principles of “carrot and stick”, as practice shows, are less effective than the personal interest of specialists in the prosperity of the company.
Trainers at the TRIUMPH Academy of Business Practices develop programs taking into account a preliminary assessment of the potential of a company or its specific division, the personal and professional characteristics of students, as well as management strategy.
Even one lesson as part of the training for employees provides the opportunity to:
- learn to identify problems and find ways to quickly solve them;
- establish closer contact between employees;
- understand the principle of working for a team result;
- start to perceive the company's aspirations as your own.
Popular areas of study
The TRIUMPH Academy of Business Practices offers to order the organization and conduct of a workshop in one of the popular areas:
- development of management skills (for top managers, heads of departments, projects, coordinators);
- effective sales and procurement management (for marketers, managers and consultants);
- presentations, business communication;
- personnel management.
We also conduct individual on-site workshops. You can find out the terms of cooperation and the cost of services by phone. Personnel training today is a successful investment in the future of the company!
