Repair of household appliances as a business. Your own business: opening an equipment repair shop

* The calculations use average data for Russia

In any home today there are many electrical appliances; their users usually do not have the slightest idea about the structure of the equipment, much less how to repair it in the event of a breakdown. Moreover, in most cases, failed equipment can be restored, and repair is much more economically profitable than purchasing a new unit. In this regard, the need for the services of craftsmen among the population is constant; a true professional who can cope with any breakdown will definitely find his client. Building a business in the repair of household appliances is relatively easy, but to do this you need to have the appropriate knowledge, and not every master is a universalist, able to work with absolutely any equipment from any manufacturer. But even in this case, you can build your own successful business, which will have many development prospects.

The biggest problem, perhaps, is the level of competition in this type of business. Due to the simplicity of starting and low costs, there are a large number of players in the market who already have an established client base; they can be found in any area of the city, and competition forces them to constantly reduce prices for their services. Depending on the market situation in the city in which you will be working, it can be very difficult to organize your own business, especially if there is already a repair and maintenance shop nearby. However, thanks to the wide variety of technical products and the differences in their design, many craftsmen do not even compete with each other, but rather collaborate, occupying different niches and offering their clients repairs of various equipment, and a large number of service centers rarely take on the same type of work , one workshop does this. Thus, there is complete differentiation of the services offered, and competition ceases to be intense.

However, the way you organize your household appliance repair business can be different and has two directions. The first method is a mono-brand salon, which offers repair of equipment from only one specific manufacturer, and does not undertake servicing of equipment from others. Which service center often acts as a partner for a household store and provides warranty service for equipment purchased in this store. This method of organization has its advantages and disadvantages. If you run your own mono-brand salon and have cooperation with household appliance stores, you can constantly have orders for service, but in this case the store itself or the device manufacturer will pay for the repair of the equipment.

An exception is buyers who have expired the warranty period, but who want to have their equipment repaired by an official technician. In this case, you will have to maintain high quality indicators of the work performed, often act on orders from stores, and the range of possibilities is limited to servicing only one manufacturer, which significantly reduces the number of potential consumers. A store that is looking for cooperation with a service center will place high demands on the latter, and often in this case it will be necessary to invest more significant funds in its arrangement. All this should be covered by a stable and large number of orders, but not every manufacturer or store can offer this.

The second way of organizing such a business is opposed to the first, because it involves servicing and repairing a variety of equipment from different manufacturers. Relatively speaking, it is multi-brand, but in fact it does not make any distinctions in the brand of products, but simply troubleshoots. Hence the main difficulty in organizing such a business - craftsmen must be generalists, be able to understand any devices, taking into account their features, and often the design of similar products from different manufacturers differs significantly. But in this case, the repair shop acts independently of other structures, has its own policy and has more opportunities to attract a large number of consumers. With this type of organization there is a considerable risk that demand will fluctuate greatly, but this problem should be smoothed out by the constant request of people to repair products of different brands. It is not worth comparing these two methods of organizing a business, because in each specific case one or the other may be preferable. To do this, it is worth studying the offers of household appliance stores and manufacturers, and then making a decision depending on the conditions offered.

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To start your work, you need to register as a business entity. There is no need to register as a legal entity; you can remain an individual by registering as an individual entrepreneur. If there is a need to register a legal entity, then it is better to choose the form of a limited liability company, this will make it possible to use a simplified taxation system, as in the case of individual entrepreneurship. However, registering an individual entrepreneur is much simpler and requires significantly lower costs; an individual entrepreneur is responsible for debts with his own property, but in such a business, as a rule, no serious debts arise. It is also worth choosing the right OKVED code, and the activity itself falls under the definition (OKPD 2) 95.2 Services for the repair of personal consumption items and household goods, but this grouping includes many provisions, and almost all of them can be suitable for a business repairing household appliances . For mobile phone repair, the definition of personal consumption goods is more appropriate.

The next stage of organizing your business will be to find premises, and in this case you need to first of all focus on ensuring that there are no competing companies nearby. A significant advantage of organizing a business for repairing small equipment is the ability to work in a very small space; one master with all the necessary equipment can fit in an area of no more than 10 m2. This includes mobile phones and all small, compact and easily transportable household appliances. If you have to work with large units (refrigerators, washing machines, dishwashers, etc.), then you will no longer be able to get by with a small area and will have to rent significant spaces for your work. This is due at least to the fact that there will be a need for a place to place equipment, including that which is only in the queue, space for the convenience of the foreman and a platform for unloading and loading equipment. The workshop itself may be located in the city center, especially where there is very good traffic, but an enterprise that is located in residential areas can also be successful. Moreover, in some cases, locating in residential areas is more appropriate than in the city center, where there are practically no residential apartments and houses, and this primarily concerns a workshop for the repair and maintenance of large equipment. But even in this case, there is an opportunity to save on rent if you offer home visits to your clients.

Ideally, the workshop should offer its clients solutions to issues of any complexity, and not all of them can be solved in the client’s apartment, but at first you can limit yourself to only home repair services. In this case, most clients will be able to be helped, and it will be possible to rent a large premises a little later, when there is an established client base. Providing repair services at home almost completely eliminates the need to maintain an office, because if the entrepreneur himself is a master, then he can keep all the equipment at home and accept orders only by phone. For businessmen with limited financial resources, this method of organizing a business is much more preferable, but it is absolutely not suitable in the case of working with stores to provide warranty service for equipment and a specific manufacturer, and is also not very successful in the case of repairing small household appliances and especially mobile phones, because in this case it is assumed that the master takes the equipment to himself. On the other hand, small appliances and phones can be repaired at home.

But even if the business was started by providing services by one person - an entrepreneur, sooner or later in its development it will reach a level where it will require the involvement of additional specialists. In the case of working with large-sized equipment, additional forces will initially have to be involved. Therefore, you need to think about the personnel issue from the very beginning. It is best to outsource all business processes that are not related to making a profit; only foremen will work directly in the company itself, and all administrative and organizational responsibilities must be performed by the entrepreneur himself. We are looking for experienced specialists who are knowledgeable about the design features of many products. Their number is determined by the enterprise level itself, and at first it may be two people, if not one at all.

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In addition, when working with large equipment, loaders and a driver are involved; this is only necessary when the work is performed directly on the workshop premises. Moreover, in this case, it is critical to purchase a truck, but the simplest such representative will cost about 200 thousand rubles. This will be a used Russian-made vehicle, but for the first time this will be enough to transport equipment. In addition, the car body can become an advertising platform on which information about the workshop is posted. Considering that the car will move throughout the city, you can count on the fact that a fairly large number of people will learn about the company’s offer.

Working with each type of equipment has its own characteristics; what type of business may not be in demand among the population if the craftsmen offer maintenance and repair of milking books, which are easier to replace than to repair. Therefore, servicing systems or other types of equipment may be different from the point of view of economic attractiveness. The most cost-effective undertaking can be called repairing refrigerators, because this large equipment is easy to repair, and even a less experienced specialist can handle its repair. It is relatively easy to learn how to repair refrigerators, and therefore there are no personnel issues. However, such devices are expensive enough to replace even if they are seriously damaged, and many users are much more likely to call a repairman than go to a hardware store. Refrigerators, compared to other equipment, are not so susceptible to obsolescence; they last quite a long time, so even when the warranty expires, the user continues to use the refrigerator for a long time. Among other large-sized equipment, washing machines can also be noted, but they are more difficult to repair, although in most cases it turns out to be somewhat cheaper than purchasing a new one.

With small equipment, everything is much more complicated, because it costs an order of magnitude cheaper, the price of components is often comparable to the price of a new product, and many users prefer to replace such products even in the event of a minor breakdown. The demand for these types of services will be much lower, and consumers who find out the price will often refuse repairs in favor of purchasing a new product. This issue is especially acute with cell phones, because they become obsolete very quickly, and after the warranty expires, the consumer often no longer needs the phone if it breaks down. Even a person with limited funds can, instead of repairing his phone, go to a cellular communication store and buy an inexpensive model for a while, which he will use until he saves up money for a new modern phone. In this regard, it is better to carry out repairs of small household appliances and mobile phones as a mono-brand service center that operates at the store and offers warranty service for the products. However, even a multi-brand store can offer its customers simple transactions that are much cheaper than buying a new phone. This includes replacing the display, microphone, speaker, receiver, battery for some models, as well as software flashing and simple services not for repair, but for improving the phone. If you plan to work with mobile phones, then it is not economically profitable to carry out repairs alone, but you need to offer additional services, including applying drawings to the case or changing the backlight.

Depending on the complexity of the services provided, various equipment is purchased, the cost of which can vary significantly. Repairing small household appliances requires special tool kits, as well as soldering stations, ultrasonic baths and computers with special software for reconfiguring electronic systems. The cost of such equipment starts from about 10 thousand rubles, but can be slightly higher when purchasing a more professional and advanced tool. At the same time, not all devices can be useful, and for a mono-brand service center you will have to buy the most advanced equipment. To repair large-sized equipment, you will need the same tools, but also special equipment for each type of device. The most important thing is devices for checking the electrical system. The amount of such equipment may be small if you buy a standard tool, which self-taught craftsmen use. Also, if you plan to transport equipment, special transport devices will be required. Thus, depending on the complexity of the work and the available funds, the master’s arsenal may be different.

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This type of business is characterized by low profitability, because the main part of the cost of repairs for the client is the price of the components themselves. In this regard, when replacement of any parts is not required, the cost of repairs will not be high; otherwise, it is often more profitable for the client to buy new equipment. In general, the cost of the repair shop services themselves rarely exceeds two thousand rubles, and is often within 500. The craftsmen themselves only engage in simple repairs (all for the same reason: it is often easier to replace than to repair), the most profitable business cost will be when there is a large number of small orders. Engaging in complex work is not profitable for either the master or the consumer.

The repair shop must actively promote itself in the market, because without informing the population there will not be enough orders to survive the business. Therefore, you should pay special attention to the advertising campaign, and if necessary, create your own website, which indicates all the services offered and the cost of them. In order to quickly carry out its task, the workshop must have established connections with suppliers and manufacturers of parts; this, of course, is easier to do for a mono-brand salon. This business can be good knowledge for an entrepreneur who is a master himself; otherwise, almost all of your income will go to cover expenses.

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All kinds of devices designed to make life easier and better are extremely popular. The technology is becoming more advanced and widespread. But she tends to break down. This means that a household appliance repair shop will always be in demand among the population. What do you need to know to create a successful enterprise in this field?

Beginning of work

First of all, you should officially register your business. Illegal repairs of household appliances are subject to fines and administrative liability. At the state registration authorities you will be able to choose the legal form of your enterprise.

You can register as an individual entrepreneur, but if in the future you plan to cooperate with large companies or develop to the network level, register as a legal entity. You do not need to obtain a special license for this type of business.

But you must register with the tax service. You can choose the taxation option that is most convenient for you - with a predetermined amount to be paid or with a certain percentage of the profit. After receiving all the necessary permits, you can begin work.

Format selection

Before opening a workshop for repairing household appliances, it is worth deciding on a specific area of activity. There are two main options.

You can open a branded service center for repairing household appliances of a specific brand. In this case, you will need to contact a large manufacturing company, perhaps your company will be a subsidiary.

Many well-known brands do not have a wide repair network, so you can easily find a customer base and receive a steady flow of visitors from the very first days of your business. The second option involves independent activity.

You will be able to work with any brands without any restrictions, but you will not have to expect financial or any other support from manufacturing companies. In this case, you can also choose between a universal repair shop for any household appliance, from mobile phones to TVs, and an establishment that specializes in a specific type of equipment, for example, exclusively on refrigerators or computers.

Renting premises

The issue of locating the establishment must be resolved immediately. It is possible to open a workshop for repairing household appliances in a large shopping complex, but the cost of renting such a site will be too high, which means that the enterprise can easily turn out to be unprofitable. The same applies to the location of the point on the central streets of the city.

At first, it will be more profitable to choose a small room where orders will be accepted, and they can be carried out at home. The disadvantage of this option is the need to constantly transport equipment. The optimal solution is an establishment with two rooms, one of which contains a reception area, and the other where various devices are being directly repaired.

Necessary equipment

Of course, a repair shop is impossible without tools. Both manual and electrical tools will be required. Their exact quantity and ratio is determined by the type of activity and the most frequent orders.

The standard set includes a variety of screwdrivers, a soldering iron, and all kinds of measuring instruments. For the master’s comfortable work, a comfortable table is equally important, as well as a sufficient number of shelves and racks for storing spare parts.

You should not purchase exclusively expensive and new equipment; you can also purchase something in used condition. When the repair shop begins to generate a stable income, all tools can be gradually replaced with new and high-quality ones, but for the first time, budget ones will suffice.

Interior decoration

If your business plan allows, it is better to repair household appliances in a room that will not have to be changed as the number of orders increases. To make employees and visitors feel comfortable, the reception area should have an area of about twenty square meters.

Workplaces for craftsmen should occupy about ten meters each. The interior should be decorated in neutral, cozy colors. Signage is of considerable importance. It should attract the attention of passersby, but not seem annoying.

The name is also no less important. It should communicate the specific type of activity of the workshop so as not to confuse customers, and also be memorable. Ideally, you can also invest in getting a phone number that is easy to remember. All this contributes to the fact that your service center for repairing household appliances will quickly become famous and popular.

Recruitment

Among other things, before opening a household appliance repair shop, you also need to recruit staff. It is important to find experienced craftsmen who have already worked in similar companies and have an understanding of such activities. The success of your enterprise depends on their level of professionalism. Craftsmen must be able to work not only efficiently, but also quickly enough.

Then the workshop will be able to accept and fulfill a larger flow of orders, which will have a positive impact on profitability. Choose several specialists from different fields, so that everyone works on a specific technique, because generalists are usually not so professional. The selection of an order taker is also important. A non-conflict, pleasant administrator will help attract more clients and avoid controversial situations.

Enterprise profitability

Those who expect quick and large profits will have to give up the idea of opening a household appliance repair shop. The profitability of such an enterprise is quite low and amounts to about 6%. The thing is that new household appliances are sold at affordable prices, so many people prefer to buy them rather than repair the old ones.

Today, getting a loan to purchase new household appliances is not difficult. And all because special organizations offer favorable conditions for receiving money. However, not every person is ready to take out new loans and worsen their life with some debts to government organizations. It follows that household appliances are sent in for repair in order to give them another life.

Therefore, the business idea: repairing household appliances at home will be an excellent solution for every person who has decided to open their own business without any serious financial investments. It should be noted that such a business can bring good income at any time of the year. And all because such services are needed not only by individuals, but also by legal entities. At the same time, a specialist can be called to any area of the city and even beyond its borders. Naturally, such services will have a very high cost.

Repairing household appliances at home as a business: Advertising campaign

To realize the idea of repairing household appliances at home as a business, you need to take care of a competent advertising campaign. In this case, the most important thing is to inform city residents that a new company has appeared on the service market with high-quality and at the same time fast service. In addition, it is necessary to mention the cost of such services. Here you should remember that only favorable prices can attract customers. Therefore, the price must be reasonable. To attract your first clients, you can hold a special promotion that will allow your first clients to receive a professional range of services at a good discount. For competent activities in this service sector, it is recommended to come up with a simple phone number for the service, which will be easy for every potential client to remember.

Business idea for repairing household appliances at home: Business concept

If you want to know , then you need to learn some of the nuances of such a case. So, today modern household appliance repair organizations are divided into two types.
The first type includes companies that are subsidiaries of a manufacturing company. Such companies are also called monobrand companies. Such organizations are engaged in the maintenance and repair of household appliances that were created by this manufacturer.

Monobrand firms can be affiliated or relatively independent.
Affiliated appliance repair organizations work closely with major manufacturing companies. In general, such organizations are completely dependent on the manufacturer of household appliances.
Relatively independent companies operate on the basis of equal cooperation. It must be said that such organizations are ready to undertake the repair of absolutely any equipment. Multi-brand companies also repair cell phones and professional computers.

Multi-brand companies now have many advantages.

So, this is a high profitability business. In this case, you will not need to pay for the big “name” of the parent company.
Extended list of repair services. This advantage will help increase your customer base to the maximum limit.

Description of services provided
It was already mentioned above that today there can be two types of companies. Therefore, every entrepreneur has a choice in favor of one company or another. However, each company will have to provide repair services:

any household appliances;
video and audio equipment;
office equipment.

You can also repair the heating systems of a private house and apartment.

How to carry out repair work

So, first you need to receive equipment from the client that needs repair.
Then it is important to identify the cause of the equipment malfunction;
After which it is recommended to begin searching and selecting the necessary spare parts for repairs;
Well, and of course you need to fix any breakdown and eliminate any defect.

Read also the current publication:
In order to get good reviews and earn an excellent reputation, you need to provide high-quality repair services and offer the shortest service times. If you fulfill all the requirements of clients, you can get not only good reviews from them, but also high-quality advertising.

Features of repair services

To constantly make a profit from such a business you need to:

provide warranty service for repaired equipment after its delivery to the client,
deliver equipment from the client to your workshop yourself and bring it back in good working order,
provide a guarantee for the safety of equipment even if repair work is impossible,
provide a “home visit” service to carry out repair work of any complexity.

When organizing such a business, you need to remember that such a service is designed for a society that has an average level of income. Indeed, such people cannot afford to buy new equipment if the old household appliance breaks down. It follows that it is best to locate a workshop for repairing household items where a large number of people with average incomes live. It is recommended to carry out further promotion of the company with the help of competent advertising. In this case, it is allowed to distribute leaflets and advertise on local television or radio.

Where to begin

Some of the nuances and features of such a business have already been described above. Now it is important to understand where to start a household appliance repair business.

So, if you decide to open in your city, then you need to immediately enter into a special agreement with the call center. Such an organization will support your business.
Then you should definitely purchase special equipment with which you can carry out professional repairs of each household appliance. It must be said that you will have to spend about 100 thousand dollars on the purchase of equipment.
If you plan to open a serious company, then you need to find office space. The office of such a company will have a workshop for repairing household appliances and an office where clients will be received.
To organize a serious repair company, you need to take care of recruiting personnel. So, for such a business you need to hire: a chief accountant, a chief foreman and two workers.
The next step is to come up with an easy to remember number.

What to do if you don’t have decent starting capital

It was already mentioned above that you will need to spend a lot of money on the purchase of professional equipment. However, what should those people do who do not have . It is worth saying that there is no need to worry in such a matter. After all, if you have the desire, you can open a similar business with minimal investment. So, to work at home you may need: a tester, a soldering iron and an oscilloscope.

As for the premises, with a small budget you can open such a business at home. Moreover, all work can be done independently without the help of additional people.

What can lead to business failure

Now you need to communicate those points that can lead to the collapse of such a business. So, a home renovation business idea cannot develop if it is abused:

Greed. Indeed, skimping on quality parts and qualified specialists can lead your repair company to inevitable collapse.
Overpriced. The high cost of services usually discourages clients. Therefore, if you do not have professional equipment and do not have quality service specialists, then seriously inflating prices is the wrong decision.
Personnel dishonesty. It must be said that specialists in the company must do their work efficiently. In addition, they need to be interested in cooperation. If these requirements are not met, poor quality work by specialists can undermine the company’s reputation and deprive you of your client base.

In any home today there are many devices, the design of which users usually do not have the slightest idea about, much less what to do in the event of a breakdown. Moreover, in most cases, failed equipment can be restored, and its repair will cost much less than buying a new one. In this regard, the need for the services of craftsmen among the population is constant.

A true professional, capable of dealing with any breakdown, will definitely find his client. Building a business repairing household appliances is relatively easy, but to do this you need to have the appropriate knowledge. Not every master is a universal master, able to work with absolutely any equipment from any manufacturer. But even in this case, you can build a successful business that will have many development prospects. Visiting the magazine Reconomica Maxim, who told how he started working as a minor repairman and succeeded in it. He shares his experience with us.

Good afternoon My name is Maxim Kudryavtsev, I live in a small town in the Altai Territory - Aleysk. The population is about 30 thousand people.

Equipment repair has always attracted

Repairing various equipment attracted me from a very young age, and the fact of receiving an education in the field of electronics only strengthened my confidence that part-time repair work was for me.

Working in a repair shop full-time has never appealed to me, it's too routine, and it's not something I want to spend at least 160 hours a month on. But in my free time, when I’m in the mood – for my dear soul.

I’ve been doing little by little repairing and installing electronic items since I was 15 years old, and it turned out that when I decided to do this part-time, I already had almost everything I needed: soldering station, multimeter, laboratory power supply,"toy" oscilloscope and, of course, consumables.

The essentials for renovation.

If all this were not there, you would need to spend about $250 on purchase.

First orders and mistakes that you will certainly encounter at the beginning

I started by borrowing “hopeless” equipment from friends and doing repairs without a guarantee; I didn’t take money - I gained experience. Then I started taking equipment for repairs with a guarantee.

There was fear, of course, but there was still responsibility for someone else’s property. But remember, in any case, you can take the equipment to any other large workshop, although you will end up in the red, but only a small one, and the repairs will be completed.

I often resorted to the Internet and watched how other masters dealt with this problem. Don’t be shy, you can do this even in front of the customer, arguing that it’s better to watch than to make mistakes.

And this will not mean at all that you are a bad master. Everyone once learned and imitated others in their work, even the great ones.

As already mentioned, it all started with the repair of small equipment. However, it developed quite rapidly, and within six months they began to call me to work with automotive electrics, despite the fact that I had never encountered it.

This is a very profitable field of activity, but at the same time one of the most dangerous in terms of protecting personal capital from covering losses after unsuccessful repairs. I tried to do such repairs according to the principle: “I don’t promise anything, but I can try.” Even despite this wording, people still regularly asked for help, since it was much more profitable than going to the regional center to a car service center or calling a mechanic on site.

Spending 1 to 2.5 hours a day on this gig, the net profit was about 150-200 dollars monthly. In a month I managed to complete about 20 small orders and a couple of large ones.

The price varies greatly from case to case, but there is a minimum rate: $5 per hour. Of course, part of the profit, somewhere around $50, goes to consumables and electricity. This amount has already been subtracted from the above profit figure.

So, if you want to do something similar, remember the main points:

Never refuse new and atypical orders for you, this is the only way to learn new things and gain invaluable experience. Your profit and the number of clients directly depends on how many different repairs you can perform. It is always more profitable to be a “jack of all trades.”
Don’t skimp on consumables; it’s better to pay a little more once than to have to redo your work later due to low-quality materials. Find one permanent supplier in whom you will be confident, and working with whom will not carry the risk of not receiving the goods or receiving them of poor quality.
Complete all orders on time, reputation comes first! Nothing will say anything better about you than a job done well and on time.
Be polite! Despite the fact that this is just a part-time job for you, do not forget that you need to be polite and friendly with the client. All the same rules apply as in “big business”.

I hope I could be useful to someone. Good luck!