We are opening a children's development center. How to open a children's play complex

  • Description of services
  • Selecting a room
  • Recruitment
  • Marketing plan
  • Financial plan
  • Step-by-step opening plan

Business plan for organizing a children's playroom on an area of ​​50 square meters. m. in one of the city's shopping centers (220 thousand inhabitants).

How much money do you need to open a children's playroom?

According to our calculations, opening a business will require about 900 thousand rubles. The main item of initial expenses is the purchase of equipment:

  • Deposit for renting premises of 50 sq. m. (2 months) - 120 thousand rubles.
  • A turnkey set of equipment for a children's playroom (labyrinth, attraction "air cannons, rocking chairs, sensory trail, construction set made of soft modules, etc.) - 700 thousand rubles.
  • Advertising - 30 thousand rubles.
  • Business registration and other expenses - 50 thousand rubles.

Sources of project financing are own funds (40%) and borrowed capital - bank loan (60%).

Description of services

The main purpose of our playroom is to give children the opportunity to have great fun while their parents quietly shop at the mall. The presence of exciting game modules and a corner for creativity will not let any young visitor get bored. The cost of staying in our room will be 150 rubles/hour. on weekdays and 200 rubles/hour on weekends and holidays. No more than 15 people can be in the room at the same time.

Selecting a room

To organize a business, it is planned to rent an area of ​​50 square meters in one of the city’s popular shopping centers. The rent will be 60 thousand rubles per month. Location - second floor, next to cafes and hypermarkets for children's goods (the most ideal place).

What equipment to choose for a children's playroom

About 700 thousand rubles will be spent on the purchase of equipment. The approximate equipment will include: a large game labyrinth, an "air cannon" attraction, a "butterfly and a giraffe" rocking chair, a "cow" curved mirror, a "truck" construction set of 30 soft elements, a "watermelon slice" round mat, a dry pool, a trampoline " funny clown", plastic table and 4 chairs, floor mats, crocodile game module.

Recruitment

Four operators will be hired as personnel and will work on a 2/2 shift schedule. Two workers will look after the children at the same time. They will also accept payment and carry out wet cleaning of the premises. Remuneration will be set as salary + bonuses. The average salary will be 17 thousand rubles per month.

Which tax system to choose for a children's playroom

The organizational form will be an ordinary individual entrepreneurship registered with the local tax service. It is planned to use UTII (“imputation”) as a taxation system. We believe that this is the most favorable tax regime for a gaming room, when the amount of tax does not depend on business income. With UTII, the tax is paid in the form of a fixed amount, once a quarter. The use of a cash register is not necessary.

Marketing plan

The shopping center's traffic is about 3 thousand people on weekdays and 7 thousand people on weekends. The shopping center has many shops and cafes that attract parents with children. These are toy stores, children's clothing, a children's cafe, and a cinema. In fact, this will ensure a flow of customers to our gaming room, even without additional advertising. According to preliminary estimates, the average attendance of our game room will be 30 - 50 people. on weekdays and 70 - 90 people. on weekends.

Financial plan

Let's move on to calculating the main indicators of business economic efficiency. Fixed monthly expenses

  • Rent — 60,000 rub.
  • Operators’ salaries + insurance (4 people) - 80,000 rubles.
  • Depreciation of equipment - 15,000 rubles.
  • Advertising - 10,000 rubles.
  • Taxes (UTII) - 8,000 rubles.
  • Other expenses - 10,000 rubles.

Total - 183,000 rubles. Monthly income

  • The cost of visiting is 150 rubles. (weekdays), 200 rub. (weekend)
  • Number of visitors on a weekday – 35
  • Number of visitors on a weekend - 80
  • Revenue for 8 days off - 128,000 rubles.
  • Revenue for 22 weekdays - 115,000 rubles.
  • Total monthly income - 243,000 rubles.

How much can you earn from a children's playroom?

Hence the profit: 243,000 - 183,000 (fixed expenses) = 60,000 rubles per month. The profitability of the business, according to the business plan, is 33%. With such indicators, investments in opening a children's playroom will pay off after 15 - 17 months of work.

What documents are needed to open a children's playroom?

Before your business starts operating, you must have:

  • registration of you as an individual entrepreneur;
  • document confirming registration with the pension fund;
  • fire inspection permit;
  • registration of cash register equipment;
  • permission from the Sanitary Epidemiological Station;
  • employee medical records;
  • documents confirming the safety of equipment.

What OKVED code should I indicate when registering a game room?

For a children's playroom, codes 92.72 and 92.34.3 are suitable.

Step-by-step opening plan

The following steps must be followed.

  1. First, you need to register the company as an LLC or individual entrepreneur; the second option is better, as you can enjoy some tax benefits.
  2. After this, you need to select the OKVED code and register with the pension fund.
  3. A necessary attribute in this case is a cash register; it can be replaced with strict reporting forms, but they will also have to be registered with the Federal Tax Service.
  4. Renting or building premises.
  5. Purchase of necessary equipment (interior design, furniture, play structures, equipment for video playback, etc.).

People pay a lot of attention to education these days. After all, this is the key to a successful future and the opportunity to get a great life in life. The early development of preschool children is especially relevant. From the first months of life, young parents are ready to hire specialists who will comprehensively develop their child at home. No state kindergarten or nursery provides such services. Therefore, educational clubs for kids have become very relevant recently. In this article we will tell you how to open a children's development center from scratch, because this line of activity has every chance of becoming a popular business.

What is a "Children's Development Center"?

A developmental club for preschoolers is an organization staffed by professional teachers and educators who have special knowledge and skills that help young children develop from the first year of life. In addition, in such an institution, people with a pedagogical education have the opportunity to realize their potential. Considering that the work of a teacher does not apply to, although this also applies to any other cities, every teacher has a desire to find a job in a private company involved in the early development of children.

It is clear that few professional educators have the opportunity to open a children's development center that would work according to the author's methodology or any other system popular today (Montessori, Nikitins, etc.). Teachers who have a certain amount of money in order to open a personal children's development center for children should understand that this is an excellent way to become a wealthy person, because the field of early development of children, although relatively, is very promising.

Types and formats of developmental institutions for children

Where to start opening a children's development center? First of all, you need to study all the information about this establishment and analyze the level of competition in this area in the city where you live.

The first thing you need to open a children's development center is to figure out what type it can be and in what format it can actually organize work. Today there are three main types of children's preschool development centers:

General developmental institutions are institutions where children receive knowledge and develop in standard directions. A schedule of developmental classes is drawn up in a children's center (such as in a school), which includes:

  • Music;
  • Drawing;
  • Reading;
  • Arithmetic;
  • Letter;
  • Foreign languages ​​and much more.

Scheme of directions in the children's digestion center

Narrowly focused - institutions where you can choose one or several developmental courses. Most often, this type of center for children is opened by teachers who are philologists by profession - they can teach foreign languages ​​to preschoolers at an early age.

Children's development center from one year old. Parents can bring their daughters and sons to such institutions for the whole day, just like in a regular kindergarten. The educational program of such institutions is most often associated with the development of children’s creative abilities.

The second thing you need to open a children's development center is to choose the format in which you want to implement your business. Let's look at the three most current options:

  • “Mini” is an opportunity to open a children’s club and development center with minimal investment. The idea is to rent a room for classes by the hour. This is not a very convenient option due to the fact that you will have to constantly adapt to the people from whom you are renting a room. If you don’t have a lot of money, then it’s better to try to open a children’s development center at home, but it’s unlikely that you’ll get much profit from this type of work. In addition, if information that you have opened a children's club development center without a license at home reaches the tax authorities and other authorities, then you may be in big trouble;
  • “Studio” is a great way to open a children’s development club for those who have money to invest in business. Using this format, you can rent not a room, but an entire office to equip it for yourself and not depend on anyone;
  • "Premium" is the most promising option. It involves renting a large room or building where you can create several specialized rooms for classes with children of different ages.

How to register an educational business?

Having decided on the type and format of the future business institution, you need to address the issue of how to obtain a license for a children's development center and register it in the register of private enterprises. To do this, first decide for yourself whether you want your institution to be registered as an individual entrepreneur or as an LLC.

If you want to open a children's club and development center without a license (so that educational licensing does not relate to it), then it is better to give preference to individual entrepreneurs. Just keep in mind that the activities of your institution can only be related to the development of the child’s creative abilities. You will not have the right to hire a professional teacher.

If it is important for you that the children's development club is directly related to educational activities, then you need to register it as an LLC and collect a decent list of documents to obtain a license from the education committee, namely:

  • A handwritten application for the acquisition of an educational license;
  • Develop and approve the charter of your institution;
  • Obtain a certificate of state registration with the OKVED code (if you provide services to children of a social type, then your code is 85.32, if of a club type - 95.51, if you provide personal services, then 93.05), in which the TIN of the institution will be registered;
  • Describe the structure of your organization;
  • Provide a technical passport of the premises in which your educational center will be located;
  • Provide conclusions from the SES and fire service to confirm the suitability of the premises you have chosen;
  • Provide approved information about the educational program that you want to implement in your institution for preschoolers;
  • Provide complete information about the teaching staff who will work in your educational institution;
  • Open a bank account;
  • Choose a tax system. As a rule, everyone prefers the simplified tax system (STS) so as not to spend additional funds on accounting.

How to choose and arrange a room

An important issue in the list of those related to the topic of how to open your own children's center from scratch is the choice of premises in which the main activities will be carried out. In this matter, we recommend that you focus on the provisions of SanPiN 2.4.1.2660-10 and SP 13130 ​​2009, which state that:

  • The premises for the “palace of creative and mental development”, aimed at children, must be non-residential and allocated in an independent block (apartment or multi-storey building);
  • It should have two exits - the front door and the fire exit;
  • The height from floor to ceiling should be three meters. It is recommended to whitewash or paint ceilings with water-based paint;
  • It should contain children's locker rooms with lockers or hangers, rooms for activities and games, a staff room, a reception office, a room for children to rest and sleep, as well as several toilets (there should be separate toilet rooms for boys, girls and staff);
  • The walls of the room must be smooth and amenable to wet cleaning daily;
  • Floors are smooth, non-slip, without cracks or other defects;
  • The temperature in the room where children will be should be 19–21°;
  • Electrical sockets cannot be located lower than 1.8 m from the floor;
  • Lighting in rooms for children must be of high quality;
  • Sewage and ventilation must be checked by the relevant authorities.

You will also need special equipment for the children's entertainment center:

  1. Furniture (desks, chairs, cabinets, shelves). We recommend making it to order to save money and get good products;
  2. Stationery for classes and various toys. These materials must be of high quality. It is not recommended to save on this;
  3. Educational supplies: textbooks, notebooks, cards for each subject that will be taught in your developmental club for preschoolers;
  4. Office equipment: copier, printer, computer, TV or multimedia screen, stands.

Features of personnel selection

Another important point on where to start opening a children's development center is the selection of qualified personnel. In order for the right atmosphere to reign in your establishment, it is necessary to hire nannies and educators who really love their work, have some experience in their profession, and have not only theoretical, but also practical knowledge. Be sure to check the references of applicants for vacant positions and their portfolio of achievements. We recommend recruiting the following specialists:

  • Psychologist;
  • Speech therapist;
  • Teachers of early childhood development;
  • Teachers preparing children for school;
  • Choreographer;
  • Vocal and music teachers;
  • Acting teacher;
  • Fine arts teacher;
  • Educators;
  • Accountant;
  • Administrator;
  • Health worker.

Cost of services at the early development center

Depending on the type and format of operation of your educational out-of-school institution for children, as well as the number of staff who will need to be consistently paid wages, you determine what the average cost of a monthly subscription in your developmental club should be. As a rule, it should not exceed 60-70 dollars. If you have chosen the format of a “palace of creative and mental development for kids”, in which classes are held hourly, then the cost of one hour cannot exceed four dollars.

Business plan for opening a children's center

Now let’s take a closer look at how much it costs to open a children’s development center in the “Premium” format (designed for 10 children). We chose this format because it is in greatest demand among potential clients.

We present to you an approximate business plan for a children's development center with starting investments:

  • It will take 10 thousand rubles to prepare documents and register a private enterprise or LLC;
  • For the renovation of the premises in which classes will take place - 200 thousand rubles;
  • For the purchase of necessary equipment for a children's development center - 250 thousand rubles;
  • Advertising a children's development center, which is necessary to attract customers, will cost about 80 thousand rubles;
  • For the first salary for children's club employees - 200 thousand rubles;
  • For renting the premises - 65 thousand rubles.

In total, the starting capital should be 705 thousand rubles. With such calculations of the business plan for a children's development center, the founder will have to spend 300 thousand rubles monthly, of which:

  • Rent – ​​65 thousand rubles;
  • Salaries – 200 thousand rubles;
  • Other expenses, which include utility bills - 35 thousand rubles.

Video on the topic

Income and business payback

Every month, one child who attends your educational institution will bring you a net profit of 35 thousand rubles, and 10 people, respectively, 350 thousand. From these calculations it turns out that the starting investment will pay off in the most optimistic scenarios in one or a year and a half.

If you manage to find a large number of clients at once, then you can actually cut the payback period in half and return the invested funds in six months, and then have a monthly net profit of two thousand dollars or more. The answer to the question whether it is profitable to open a children's development center is obvious - definitely yes. If you have the required amount of money, then it makes sense to develop this type of entrepreneurial activity, because the educational sector is in great demand at any time.

  • It is necessary to open an institution of this kind in those areas of the city that have just been built up, which is why there are no kindergartens, nurseries, or other development centers in them yet;
  • If you don’t have confidence in your own abilities, then it’s better to buy a ready-made business or a franchise;
  • Make some kind of identification mark for your center - a “zest” that will turn your institution into a brand - organize holidays, master classes, organize summer camps at your development centers.

conclusions

A developmental center for children is not only an interesting and profitable business, it has many prospects, since it is relatively new in our country, and there is little competition. This is one of those areas of activity in which you can earn stable, good money and at the same time be calm and confident in the future, feel spiritual harmony and receive moral satisfaction from work.
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Children's playrooms are most often created at shopping and entertainment centers. Parents who are forced to take their children with them to the shopping center find it much more convenient to leave them in the children's room than to drag them along to the shops.

There are advantages in children's playrooms for both parents and children: the former will be able to calmly go shopping without worrying that the child will get lost or start acting up, and the latter will have fun in the company of their peers.

What you need to open a children's playroom

Any business involving children involves a certain degree of responsibility. If in other areas of business, you can only be responsible for equipment, or for fulfilling obligations under contracts, then here you also have responsibility for the life and health of your small clients. In this regard, many entrepreneurs have a question: how to open a children's playroom with the least responsibility? First of all, you need to provide your business with a solid documentary base. All necessary documents and permits must be obtained before the business begins to operate.

Documents required to open a children's playroom:
1. A document confirming your registration as an individual entrepreneur.
2. Document on registration with the pension fund.
3. Document on registration of the cash register.
4. Permission from the fire inspectorate.
5. Permission from the sanitary-epidemiological station.
6. Medical records for each employee.
7. Documents confirming the safety of equipment (toys) used when working with children.

Wet cleaning of the entire play area should be carried out every day. The same applies to everything that is in the room and with which children are in direct contact - toys, children's sports equipment, etc. All equipment must be of high quality, non-toxic, and the material from which the toys are made must not cause allergic reactions. You should also not use equipment that could injure or scratch children, since the life and health of children for whom you are responsible during their stay in the playroom depends on this. Children who appear unwell or have external signs of any infectious disease should not be allowed into the room to avoid infecting other visitors.

Business plan for a children's playroom

In general, the profitability of such a business is quite high, however, much depends on the size of the room (that is, on how many children you can accommodate at the same time) and on the successful choice of location for the children's room. If your playroom can accommodate up to about 20 children at a time (this is at least 30 square meters), then expect a return on business within 6 months.

If you take a larger premises, for about 70 children, then the payback and income will be more profitable, however, the investment in such a site will, naturally, be greater. To equip such a game room, you will need at least 30 thousand dollars. Plus, it will cost from 3 thousand dollars to renovate the premises, and from 800 dollars to pay rent. The salary fund depends on the number of working employees, however, to serve a large number of children (50 or more) you will need at least 5 animators.

Children's playroom as a business

Choosing a location

The main factor that will determine the success or failure of your business is the favorable location of the children's room. As practice shows, the most successful choice is shopping centers and entertainment complexes. It is better to place information that there is a children's playroom in this shopping center right at the entrance, and also indicate the route to it (or at least the floor).

In addition to shopping centers, cinemas, various play centers for adults (for example, bowling alleys), as well as places near recreation parks are also suitable for opening a children's entertainment room. The main thing you should pay attention to when choosing a location is the high traffic volume of people.

We purchase equipment

The purchase of equipment will be the largest part of the cost, and this is worth taking into account when. Returning to the responsibility of an entrepreneur, we will once again emphasize that all toys, children's sports equipment and everything else with which you are going to entertain children must be of high quality. You should not skimp on gaming equipment, since this is, first of all, your reputation.

The following equipment can be purchased for a children's playroom:

1. Children's labyrinth. They are usually made to order according to the desired size. The minimum size of the labyrinth that manufacturing companies agree to produce is usually about 15 square meters. You can order on the website www.avira59.ru.

2. Inflatable trampolines. This is one of the most favorite pastimes for children, so you shouldn’t give up having a trampoline. For safety reasons, each trampoline must be surrounded by a special protective fence.

3. Inflatable dry pool. And such pools usually contain a large number of balls of different sizes, or other soft toys of different shapes.

4. Board games, construction sets, drawing sets, plasticine modeling, etc.

5. Soft toys of different sizes and shapes that are located throughout the playroom.

6. Chairs, cabinets, tables.

7. For employees - cabinets for personal belongings, chairs or sofas.

We design the interior of the room

Children's playrooms should be bright both inside and out. External walls are often made of thick glass, and this makes sense: children from afar see how fun and interesting it is inside the room, and they want to get back there as soon as possible. Inside the room, the interior should be bright, but not annoying. It will be great if characters from children's cartoons and games are depicted on the walls.

We are hiring staff

The number of staff in the playroom who will spend time with children depends on the size of your room and how many children can be in it at the same time. For a small room, two or three employees will be enough. All employees must have the skills to provide first aid to children (anything can happen), be able to communicate with children in a “children’s” language - that is, the child should be interested not only in toys, but also in the animators.

Ideally, animators should have a minimum medical and pedagogical education. The more professional your employees are, the more trust you will receive from parents. Since children's rooms usually work 12 hours a day, employees will go to work in shifts, on a two-by-two schedule.

We set operating hours and pricing policy

The optimal operating time for the children's entertainment room is from 9:00 to 21:00. At the entrance to the playroom, it is necessary to post rules that parents must familiarize themselves with and be sure to follow them. For example, each child cannot be in the playroom for more than four hours at a time; when “transferring” a child to the playroom, the parent must present a passport (he must do the same when picking up the child); Children with any contagious diseases cannot be in the playroom.

To increase parents' loyalty to your services, create a flexible pricing policy. On average, the cost of one hour for a child to stay in a playroom is from 1 to 3 dollars. However, if you give parents the opportunity to leave their child for, say, only 30 minutes, and pay only for that time, they will be more favorable to your business. Give discounts to regular customers.

On weekends, it makes sense to increase the price slightly; you can also increase the price from 16:00 to 21:00, since it is during these hours that the room is most filled with children. You can also set up so-called “happy hours”, the cost of which will be significantly lower than during regular hours.

Children want to play and have fun. Parents - get at least a couple of hours of free time. You can satisfy the desires of both and make money from it if you open a children's playroom. A children's playroom as a business is a profitable investment and a promising type of activity.

The idea of ​​playrooms came to us from the West. There are establishments where it is realistic to leave the child for 2 or 3 hours under the supervision of a qualified person, are very popular.

Which is understandable: it is not customary to send children to their grandparents, and the playroom is This is sometimes the only option for parents to free up time for their own affairs.

However, Russian grandparents increasingly refuse to play the role of nannies, preferring to mind their own affairs, work or hobbies. Thus, a tendency towards the Western development of family relations is gradually emerging in the country. This means that game rooms will be in demand here too.

Another function of game rooms and, accordingly, a source of income for their owners is holding holidays, mainly birthdays. For this purpose, animators are invited to take care of the program.

Another option is to create a game room inside the sleeping area. Entrepreneurs already working in this market have identified a trend: the further the area is from the city center, shopping centers and hypermarkets, the more popular the game rooms located in it are.

Parents do not want to waste time traveling to buy goods or have fun, so they limit themselves to offers within walking distance. However, small shops, clubs and cafes do not organize children's leisure activities.

What should be in a game room?

The center of every modern playroom is a labyrinth:a multi-level complex that includes different climbing elements. The larger, more interesting and varied it is, the more often children will ask their parents to take them here.

The labyrinth can be purchased ready-made or ordered according to an individual project. For active children, slides, trampolines, and swings are installed.

For quiet children, tables are set up where they draw, sculpt, paint, and play board games.

We create the interior

Next, you should make sure that the interior of the game room creates a joyful impression. Bright, cheerful colors, images of your favorite characters and good lighting will definitely help achieve this.

You can find out how to open a children's goods store “Begemotik” under the franchise of a popular brand.


We are recruiting staff

For a game room that can simultaneously accommodate up to 50 people, A minimum of two employees will be required to work in shifts. During rush hours, in the evenings and on weekends, they need an assistant.

The employee's duties include the functions of a teacher and administrator. He receives children, does the calculations and at the same time keeps order, helps the children get comfortable in the space, and offers entertainment options. You can find suitable personnel in pedagogical universities.

A cleaning lady will also be needed for the room. In children's play areas, wet cleaning is a daily necessity.

It is better to enter into contracts with at least 3-4 animators.

Children's playroom as a business: registration procedure

To open a business, register an LLC or register with the tax service as an individual entrepreneur. The second option is preferable for small businesses: the registration process is cheaper and faster, allows for simplified accounting, and lower penalties for possible violations.


Children's playroom: business plan with cost and income calculations

A playroom for children is a business with a low barrier to entry. The main expense items are:

1. Purchase of equipment. It will cost 300–900 thousand rubles.

2. Rent. The cost per square meter ranges from 500 to 2 thousand rubles. For a room of 50 sq. I need to pay 25 - 50 thousand rubles monthly.

3. Employee salaries. The average monthly salary of one person will be 15 thousand rubles. The total cost of this expense item will be 45 – 60 thousand rubles.

As a result, the cost of opening this business will have to be spent from 390 thousand rubles. up to 1 million 150 thousand rubles.

However, to get the final estimate, add another 20% to this amount for all kinds of unforeseen expenses.

You can read how to open a children's clothing store from scratch and draw up a business plan with calculations

A modern children's development center is entertainment for children and a fashionable trend among advanced parents. Almost every shopping center has children's rooms, which are always in demand. Active mothers on maternity leave, looking for additional income, are wondering: is it difficult to open a children's development center from scratch and how to do it?

How much money will it take to open?

How much does it cost to open a children's center (approximate estimate at the initial stage and monthly expenses).

Name Sum
Initial costs
Renting premises 100.000rub
Utility payments 15.000rub
Layout of the premises to suit the needs of the development center 15.000rub
Preparation and execution of documentation 23.000rub
Children's furniture (per 15 people) RUR 50,000
Bedding (if you plan to take children for the day) 15.000rub
Educational toys, manuals, books RUR 30,000
Payment for communication services and intercom 4.000rub
Household kitchen appliances 60.000rub
Payment for advertising the center 15.000rub
Total: RUR 327,000
Monthly expenses
Rent 100.000rub
Salary 60.000rub
Organization of holidays and birthdays 5.000rub
Electricity, water, garbage removal, heating 5.000rub
Stationery 5.000rub
Food RUR 50,000
Household chemicals 20.000rub
Total: RUR 245,000

Initial expenses will be at least 327,000 rubles, and monthly expenses for running the store will be 245,000 rubles

Reference! You can make an estimate of the necessary purchases and investments yourself or with the help of economists.

How much can you earn?

Having calculated the costs, the future owner asks the question: is it profitable to open a children's development center and when will the income from the project appear? Let's do the math.

Each lesson costs 250-300 rubles (1.5-2 hours);
mothers are ready to bring their children 2-3 times a week;

Profit per day— 4.500r
In Week- 13.500r
Per month- 54.000r
In year- 648.000r

Consequently, within a year you can fully return the money spent on opening. However, one group is not enough to make a profit. It is necessary to recruit several groups and work daily. A good income will come from opening a private kindergarten with an hourly wage.

Choosing an establishment format

It will not be possible to draw up a business plan for opening a children's development center without defining the format. Mothers who rely on your child's development in your institution will carefully study how it works.

To ensure that parents’ questions are not left without clear answers, several points should be considered:

  • What age will children be accepted and will there be a gradation by age groups?
  • What will be emphasized during the classes (physical education, art and music skills, writing, etc.)
  • What methods will be used for the development of children of primary and preschool age
  • Length of stay
  • Work with specialized specialists (psychologist, speech therapist)
  • Possibility of personal lessons

The main thing when starting a business is to determine a niche. Think about what will be more profitable for you: a regular playroom where parents will bring their children to have fun, or a full-fledged development center where kids will learn new skills and abilities.

Business registration

How to open a children's center from scratch step by step:

  • Register the form of ownership. If you are designing a training center, the best option is an LLC. You will need to obtain an educational license, without which it is impossible to hire teachers. If you do not need teaching staff, it is enough to register an individual entrepreneur without licensing.
  • Select the type of activity according to OKEVD. 85.32 - day care for children. 92.51 - cultural institution. 93.05 - provision of personal and social services.
  • Determine the taxation system.

Attention! Don't rush to get a license if you have a pedagogical education! Organize the work of the children's center on your own, and after gaining income, obtain an educational license to expand the staff and the list of services provided.

Required documents

List of basic documents required to open a children's development center:

  • Lease agreement or certificate confirming the presence of work premises in the property;
  • Conclusion of the SES on compliance with sanitary standards;
  • Fire service permit;
  • Certificate of registration of activity;
  • Curriculum, expected results;
  • List of training manuals and textbooks;
  • Information about the teaching staff;
  • Constituent document (for LLC).

The package of documents should be submitted to the district Education Committee.

Room

How to open a children's development center without attracting the attention of Rospotrebnadzor:

  • Choosing the right room. You cannot work in a basement without a fire exit. The ceiling height must be at least 3 m.
  • Interior decoration and layout. It is important to make a separate place for clothes, a play/study area and a toilet. The coating of walls and ceilings should be odorless. The flooring is smooth and not slippery. Install electrical components out of the reach of children.
  • Toys and educational equipment must be certified. Keep all certificates in the center.

If you plan to open an entertainment club, it is better to choose premises on thoroughfares and near large shopping complexes. Dormitory areas are suitable for educational institutions so that parents can comfortably transport their children to regular classes.

What kind of staff should you hire?

To open a children's development center for a group of 15 children, you will need to hire specialists:

  • Two people with higher pedagogical education for teaching and raising young children (engaged in educational and educational work, supervising children, holding holidays and organizing outings, maintaining contact with parents);
  • Assistant teacher (engaged in economic activities);
  • Health worker (maintains children’s cards, provides first aid);
  • Employee for food preparation.

Advice! Try to hire energetic, experienced staff so that parents can see the high-quality work of specialists. However, it is worth understanding that the wages of such workers must be decent!

Attracting clients

At the stage of opening a children's development center, it is recommended to include the article “Attracting clients” in the business plan.

If funds allow, you can advertise on local television, radio and print media.

Business development options

It is more expedient to open a children's development center with an educational focus in a densely populated area, possibly with new buildings, where there are many young families with small children. These are your potential clients. As the institution develops, attendance will increase; perhaps, on the advice of people, children from neighboring neighborhoods will begin to visit the center.

In such a situation, especially in areas with underdeveloped infrastructure, a large number of development center clients will attract other businessmen. Within walking distance you can find toy and stationery stores, small retail outlets with children's clothing, inflatable balloons, and grocery minimarkets.

If you get your bearings in time, you can open a third-party business on your own, which will bring in additional income. Not only visitors to the development center, but also residents of the neighborhood will visit the shops.

Children's development center franchises

Opening a children's development center as a franchise means starting your own business with minimal investment and a full package of documents. A franchise will give you the right to use the brand and all the developments of the franchisor. In addition, franchise sellers are interested in the profitability of the new project and provide all possible legal and financial support to the franchisees.

People with a total family income of up to 80 thousand rubles per month make up the majority of the Russian population. Development centers offering franchising are aimed at working with middle-income clients.

Franchise "Clever Girl"

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