The morning greets us...

The airwaves of the NTV channel are undergoing changes. In the premiere program “New Morning”, two pairs of star presenters, together with a team of experts, will do everything to ensure that viewers have a good mood and a lot of useful information for the whole day. The first couple - actress and TV presenter Anastasia Zavorotnyuk and her husband, famous athlete Pyotr Chernyshev - will appear on NTV on February 29. The program will be broadcast on weekdays from 6:00 to 9:00.

In addition to the main studio, the new morning channel will also have a traveling studio, where actress, gastronomic expert, and TV presenter Yulia Vysotskaya will talk with guests and share new recipes in her own home. Constant columns will be led by experts. “Morning Top” will give you an overview of the funniest, most surprising and most discussed things on the Internet. “Morning of Health” will tell you about the latest discoveries in the field of medicine, as well as everything about the treatment of a wide variety of ailments. The assortment also includes “Morning Beauty”, “Morning Money”, “Morning Auto” and several other useful sections.

Everything is clear to everyone

On February 29, NTV will air a new socio-political program “Meeting Place”, hosted by Olga Belova and Andrei Norkin, who have long been familiar to the channel’s viewers. Every weekday, guests in the studio, together with the presenters, will examine the most pressing topics from seasonal epidemics to military operations in Syria. The motto of the project is “Meeting Place” - a place where everything becomes clear!”

“I’ve known my co-host Andrei Norkin since 2000,” says Olga Belova, “however, our creative paths diverged, and we did not work in the same program for fifteen years. But it’s not for nothing that they say: the meeting place cannot be changed. And with us, NTV people , there is another saying: once NTV, always NTV!”

"Inconvenient Actress" Iya Savina

March 2 is the 80th anniversary of the birth of actress Iya Savvina. For this date, “Russia K” will feature the program “Life Line” (March 5, 11:30) and the feature film “Lady with a Dog” (March 5, 10:00). Iya Savvina was loved by millions of Russian viewers. Her heroines from the films “The Lady with the Dog”, “Anna Karenina”, “The Story of Asya Klyachina, Who Loved but Didn’t Marry”, “Garage”, “Private Life” are modest, quiet, unhappy creatures with an unbending faith in goodness . Oleg Efremov called her “an uncomfortable actress, with whom it’s incredibly interesting,” and Andrei Konchalovsky called her “his declared love.”

The program “Life Line” (March 5, 11:30) is Iya Savvina’s story about her childhood impressions and how she became an actress quite by accident, about her work in theater and cinema and her partners Alexei Batalov, Vladimir Vysotsky, Yuri Bogatyrev, Faina Ranevskaya, about love and her understanding of happiness.

Woman on the verge

For the actress’s birthday, TVC prepared the premiere of the documentary “Elena Yakovleva. A Woman on the Edge” (March 5, at 09:40).

31 years ago she came to the Sovremennik Theater and was married. I was married too. And so I somehow took a closer look. And suddenly it boomed - and that’s it!,” says Elena Yakovleva’s husband Valery Shalnykh. It “bang” so much that both got divorced. For several years Valery and Elena lived in a civil marriage. They signed only for the sake of being placed in the same room on tour. There was no magnificent wedding, but the union turned out to be strong.

Having served in Sovremennik for 27 years, its most sought-after actress, unexpectedly for many, wrote a letter of resignation. This news blew up theatrical Moscow. And the troupe perceived Yakovleva’s departure as a betrayal. She left silently, without explaining anything to anyone. Taking part in the film: Sergey Garmash, Alexander Baluev, Andrey Ilyin, Vyacheslav Razbegaev, Valery Todorovsky and others.

Andrzej Wajda Theater

March 6 marks the 90th anniversary of director Andrzej Wajda, a master of world cinema and one of the founders of the Polish national film school. By this date, the Rossiya K TV channel will air the premiere screening of the program “Thoughts about Dostoevsky” (March 3, 0:00) and the documentary film “Demons.” Years later" (March 3, 00:10).

"Russia K" will show the film director from his lesser-known - theatrical - side. Wajda's theatrical debut took place in 1959 at the Drama Theater in Gdynia, and in 1963 he began a long-term collaboration with the Old Theater in Krakow. In the 1960s he staged plays in Warsaw, and in subsequent years he collaborated with many foreign theaters. But it was the productions of the Dostoevsky Cycle in Krakow that became iconic for their time and created Wajda’s unique style as a theater director, which in turn influenced his cinematic work. It is about them that will be discussed in the program “Thoughts about Dostoevsky,” which is a conversation with the outstanding director, recorded in Warsaw in 2015. The director recalls his productions “27 rehearsals of “The Idiot”, “Demons”, “Nastasya”, “Crime and Punishment”.

Applause and full house

Premiere documentary film by Anatoly Malkin in two parts, “The Main Words of Boris Eifman” - on “Russia K” on March 5 and 6 at 20:55. At the end at 21:35 - the ballets "Anna Karenina" and "Onegin" choreographed by Boris Eifman.

In the film-interview “The Main Words of Boris Eifman” - the main themes of Eifman’s life in alphabetical order - from A to Z. “If you take the first letter of the alphabet, then from the point of view of ballet it is an arabesque, and from the point of view of the theater it is anarchy. Applause and a full house also begin with the letter "A". Of course, they are very important for us. Since we are a touring theater, when we arrive in an unfamiliar place, we must instantly win over the audience. If there is no sell-out, there will be no work. love of the audience. My first sold-out event was on September 29, 1977 in the Oktyabrsky Hall in Leningrad. The success that has always accompanied us began right then,” says Boris Eifman.

Productions of "Anna Karenina", "The Seagull", "Onegin", "Red Giselle", "The Idiot", "The Brothers Karamazov", "Tchaikovsky", "Roden", "Up&Down" have already become classics and are sold out on the best stages in the world . The performance "Anna Karenina" is part of the ballet tetralogy "Another Space of the Word", which also includes "The Brothers Karamazov", "The Seagull" and "Onegin". Critics call Anna Karenina one of Eifman's best productions. The choreographic version of Pushkin's novel contains all the twists and turns of the textbook plot. Only the action has been moved to the early 1990s...

Professor Preobrazhensky

The STS Love TV channel is launching an instant transformation show “Beauty Angels” (from February 29 at 15:10). In just two hours, presenters Aurora and Konstantin Gaidai will create a real beauty miracle with any “gray mouse”.
“We specifically target working, active women. They shuttle between work and home and simply don’t have time to take care of themselves. Therefore, we come straight to work to pick them up, ask the bosses for two hours and let them cheer up, feel beautiful again, attractive and sexy,” says Aurora. During filming, the presenters traveled 1,800 km, visited 18 districts of Moscow and the Moscow region, and appeared in four schools and two kindergartens where the heroines worked.

The transformation show “New Life” will also start on STS on March 6 at 11:00. Here the heroines are looking for a mobile station with a “dream team” on board - TV presenter Tatyana Arno, image maker Katya Gershuni, plastic surgeon Andrei Iskornev and architect Andrei Karpov. They go to different cities of the country to change for the better the lives of ordinary Russian women, who will receive a complete external transformation and renovation of their apartment. The heroines find out about this completely unexpectedly, finding themselves in the center of a flash mob.

Run, mower, run!

Premiere of the channel "Che" - the show "Running Mower" (from February 29 at 21:30). Its essence is simple - the ubiquitous presenter Alexey Zhirov runs out into the streets of the city, taking with him an armful of brand new and, importantly, real thousand-dollar bills. Running up to the most ordinary passer-by, he asks him a question - if the answer is correct, then the person receives a banknote with the image of Yaroslav the Wise. If the answer is not correct or the thoughts are too long, then he can only watch how the leader’s heels sparkle.

In the depths of the Yakut ores

On the Discovery Channel on Sundays at 19:00 the program “Technogenics” continues - a domestically produced project about the main engineering wonders of Russia, including the Sayano-Shushenskaya hydroelectric station, the Circum-Baikal Railway, the monument “The Motherland Calls!”, the Ostankino Tower, icebreakers, space ship "Buran" and others.

This Sunday there is a program dedicated to the “Lucky” career. This is the largest diamond-bearing quarry in the world, which is located in Yakutia, 20 km from the Arctic Circle. Many stones worth hundreds of carats were mined here, some of which are now stored in the Diamond Fund. The field was discovered in 1955, and mining was carried out using open-pit mining, resulting in the formation of a huge crater that can be seen even from space. Underground mining has recently begun, and open-pit mining is expected to be completed in 2016. Now the depth of the quarry is 640 meters, its diameter is 2 kilometers.

At the end of 2015, new management came to NTV: Alexey Zemsky was appointed general director of the channel, and Timur Weinstein became the main producer. By 2018, they plan to change the image of the channel and catch up with First and Rossiya 1 in terms of audience size, because in recent years the main supplier of action-packed series about the struggle between police and bandits has lost both revenue and viewers. Lenta.ru studied how the channel has already changed and what awaits NTV viewers in the foreseeable future.

In pursuit of ratings, NTV got too carried away with series about bandits and star scandals, so when the previous management began experimenting with new formats, there was no massive influx of audience. Viewers preferred “The Voice” to the “I Want to Meladze” project; the same fate befell some other shows. As a result, since the beginning of 2016, NTV, according to TNS, has dropped to fourth place in popularity among viewers, and on March 7 and 8, only 5.4 percent of the television audience watched it.

The need for radical changes on the channel was discussed back in 2015, when Dmitry Chernyshenko was appointed to manage Gazprom-Media, which includes NTV. The general director of the channel, Vladimir Kulistikov, who was the ideologist of NTV for the last ten years, received an honorable resignation, and his place was taken by Alexey Zemsky, who had been producing entertainment television projects for 25 years, including the cult show “About This” with Elena Khanga. Chernyshenko’s protege Alexandra Kosterina was appointed editor-in-chief of NTV, and co-owner of WeiT Media Timur Weinstein became general producer. His company owns the rights to the show “One to One”, participated in the production of the series “Ashes”, “Motherland” and a number of projects for “STS Media”. Changes began immediately.

How to build the “old new NTV”

In January 2016, Weinstein stated that he intended to build the “old new NTV” and return the channel to its former glory. By 2018, NTV plans to catch up with Channel One and Rossiya 1 in ratings, and viewers will see many new projects, including slightly rethought action-packed series.

The main emphasis will be on famous media figures. The presenters who once made the channel famous, but then left it, will return to NTV. First of all, this is Alexey Pivovarov, who worked at NTV for 20 years and left there in 2013. During the May holidays, the channel will show his documentary “Peace. Work. Easter".

Since March 1, the permanent presenter of “Women’s View”, Oksana Pushkina, has reappeared on NTV. Since 2015, she has held the position of Ombudsman for Children’s Rights in the Moscow Region. Now she hosts the program “Mirror for a Hero” on NTV, in which guests of her previous programs analyze their lives. The conversation is accompanied by inclusions from past interviews of the heroes.

It should be noted that the presenter's style has undergone significant changes. If earlier her main task was to reveal the interlocutor, now Pushkina is inclined to provoke guests and sometimes does not mince words. So, in the last program on March 14, the presenter started a skirmish with Anastasia Volochkova. The ballerina and the studio guests were invited to talk about the play “A Man Came to a Woman,” but instead, throughout the entire program, the presenter tried to convince the ballerina to change her life and give up scandalous photo shoots, and in the end called her a freak. After this, Volochkova accused Pushkina of public flogging, declared her desire to leave the studio, and at some point burst into tears.

At the end of the program, Pushkina talks to herself in front of the mirror and comes to the conclusion that she should not change her behavior.

What else has changed?

NTV is actively experimenting with its morning lineup of programs and shuffling them depending on ratings. At first, the main morning program was given to Yulia Vysotskaya, who previously hosted only Sunday cooking shows on the channel. From September to the end of November 2015, immediately after Vysotskaya, the “Lolita” program was aired, where the stars of Russian show business spoke frankly with the singer Lolita Milyavskaya. On other channels at this time there were usually programs about health.

In the new year, Vysotskaya’s broadcast was merged with another, more global project, “New Morning,” which is alternately hosted by two couples - Anastasia Zavorotnyuk and her husband Pyotr Chernyshov or Mark Tishman and Olga Zhuk. The NTV program is significantly different from the morning broadcasts on other federal channels - the presenters are trying to make the audience laugh.

In the end, they decided to abandon Lolita Milyavskaya’s show. Now from nine in the morning until lunch the channel broadcasts the series “The Return of Mukhtar” and “Moscow. Three stations."

But against the backdrop of widespread audience interest in a healthy lifestyle, the show “Food Living and Dead” was relaunched at the end of February, in which journalist Sergei Malozemov compares eating smoked fish with smoking cigarettes, examines the health of vegan athletes and calls not to eat yogurt on an empty stomach.

The first punctures of the new NTV

Another high-profile premiere in the new year was the daytime talk show “Meeting Place.” True, his popularity was not brought by copying the format of “Time Will Tell,” which airs on First, and not by the show’s hosts, Andrei Norkin and Olga Belova. The fact is that NTV passed off the recording of the program as a live broadcast. The network noticed that “Meeting Place” and “Time Will Tell”, broadcast at the same time under the “live broadcast” signs, featured the same experts. Channel One claims that their live broadcast was genuine; NTV has not yet commented on this story.

Another scandal erupted almost immediately after Zemsky's arrival. TV presenter Ksenia Sobchak that on his initiative NTV made a film about her, which, however, was taken off the air the day before the premiere. According to the journalist, Kosterina was not allowed into the film, from which Sobchak concluded that it was not Zemsky who made decisions at NTV. According to a Lenta.ru source on the media market, the reason for the disagreement could be Zemsky’s inexperience in news broadcasting, which is why he does not yet fully understand the boundaries of what is permitted on the federal channel.

What prevents NTV from improving quality?

NTV's desire to air new projects as quickly as possible is noticeable to the naked eye, and sometimes this becomes the cause of funny incidents. In early February, the channel posted an unfinished version of the 12th episode of the new series “In the Deep” on its YouTube channel. It shows the characters having a conversation in a car parked in the middle of the pavilion against a green screen.

Every decent TV channel should have its own morning show. But it would seem impossible to come up with something new in this genre. Traditionally well-dressed presenters, sitting in the studio, diligently smile at the camera - trying to lift us, gloomy and sleepy, into the mood for the whole day. Who will believe them! They themselves also jumped up at the crack of dawn. It’s clear - they work on bare professionalism. The positive they produce seems to be of high quality, but... It’s not encouraging somehow... That’s probably why all the morning shows are so similar to each other.

Having launched this program three months ago, at first we also tried our best to protect viewers from the slightest hint of negativity,” says creative producer of “New Morning” on NTV Roman Karapetyan. “But we realized pretty quickly: the public is not interested.” Because you can't hide from the world we live in. Social problems, problems with housing and communal services, with work colleagues, etc. - there is no escape from them. We decided to be closer to life and talk about what people really care about. Of course, our task is to energize people, but we are not afraid to show problematic stories.

Two pairs of presenters “command the parade” in turn - Anastasia Zavorotnyuk with her husband Pyotr Chernyshev and Olga Zhuk with Mark Tishman. Komsomolskaya Pravda visited the set during Olga and Mark’s working week.

The NTV morning show has a lot of thematic sections. And they are conducted only by professionals - each in their own field, and not just people accustomed to working in front of the camera. For example, the automotive news “#MorningAuto” is presented by the most famous expert in this field, Misha Gorbachev, a former racing driver and author of a safe driving tutorial.

“I try to work as visually as possible and always use props,” Misha reveals his secrets, sitting on a tiny but very real scooter. - Today I’ll tell you who has the right to ride such equipment!

A real doctor, formerly a practicing vascular surgeon, Roman Fishkin, shares medical advice with NTV viewers. Artur Tarasenko, a teacher at the Higher School of Economics, teaches how to save money. Fitness trainer Irina Turchinskaya demonstrates simple but effective exercises for morning exercises.

This simple exercise pumps up the abs perfectly,” Irina doesn’t just say, but watches how Tishman, who took off his jacket for this task, pumps up this most important muscle for a man.

Even the area of ​​mystical knowledge is not just anyone’s responsibility, but Vlad Kadoni’s, a participant in the show “Battle of Psychics.” Did you dream about something? Vlad will explain what you can expect now. Finally, one cannot fail to note Yulia Vysotskaya’s signature column: a brilliant cook and professional optimist raises the level of the program to unattainable heights. Excellent muffins according to her recipe can be immediately prepared for breakfast.

They watch morning programs in the background when getting ready for work or school, reminds Roman Karapetyan. - On average, such shows are given 10 - 13 minutes. Therefore, both here and abroad, they often endlessly repeat the same stories and duplicate expert advice. We deliberately work differently: in three hours, the presenters of the columns appear on camera twice per program, but each time they cover a new topic. And we show stories again very rarely.

Actually, I’m not a very morning person,” Mark Tishman did not hide. - I am an owl! But, having become an NTV presenter, I unexpectedly fell in love with the morning. Firstly, only in the morning a delicious breakfast awaits me. What about the roads? They are never so free! And the special morning air... But the main thing is that work energizes us. Maybe in the first minutes in the studio it’s not easy for you to spin your inner gears, but then you pump yourself up and get great pleasure.

“I admit, I adore my job,” Olga Zhuk agrees with her partner. - I’m ready to wake up the country from morning to evening!

QUESTION - RIB

What to do if everything falls out of hand in the morning?

Vlad Kadoni, "#MorningMystery":

To start, focus on those tasks that you can complete as quickly as possible. Success from their implementation will give energy to more complex tasks. Checked!

Roman Fishkin, "#MorningHealth":

Sex is a great way to get excited. And also auto-training: remember at least one positive moment that awaits you this coming day, and everything will work out.

Irina Turchinskaya, "#MorningSport":

The most effective methods are known to everyone, but few people use them. For example, a contrast shower. Are you hesitant to douse yourself with cold water? Then arrange such a shower only for your feet or head.

Vladimir Strozhuk, "#MorningTop":

Of course, watch the funny videos that I show in my section! For example, I was amazed by an owl that laughs contagiously. She does this: “Uh-oh!” It’s very funny, you’re unlikely to be able to be gloomy after something like that.

DO YOU KNOW THAT…

Sometimes presenters need to discuss something urgently. But, of course, you can’t talk about work issues out loud. Then Olga Zhuk and Mark Tishman quietly write notes to each other.

The New Morning studio smells of first-class, freshly brewed coffee - they don’t keep surrogates here. The smell, of course, is not yet broadcast on television, but it helps create the right atmosphere. This is exactly what is conveyed to the audience.

NTV, “New Morning”. On weekdays, 6.00.