Alisa Yarovskaya. Top management of the RBC group of companies Program Main news

General Director of the RBC group of companies

He has held the position of General Director of RBC since January 2014. Member of the Board of Directors of PJSC RBC since January 2014. From August 2013 until his appointment to the position of General Director of the company, he was First Deputy General Director of RBC.

From 2000 to 2003 he worked as a manager of the network of regional enterprises of Kommersant CJSC. Publishing House". From 2003 to 2004, he served as deputy managing director of the socio-political newspaper Gazeta. Since 2004, he worked at the Afisha company, where he rose from director of distribution and regional development to general director of the Afisha publishing house. From July 2010 to May 2013, he was the General Director of the united company Afisha-Rambler. In 2011, he was included in the “Rating of Young Media Managers of Russia” by Odgers Berndtson in the “Internet Projects” category with the highest rating (AA). In 2013, he was among the top three CIS managers in the field of media business according to the Russian Managers Association. He is among the top ten managers in the Media Business category of the Top 1000 Russian Managers rating.

Graduated from the Faculty of Economics of the Siberian Technical University of Communications and Informatics.

Ekaterina Kruglova

Deputy General Director of the RBC Group of Companies, General Director of the RU-CENTER Group of Companies

He has held the position of Deputy General Director of RBC since December 2013. She began her career in the media business as an analyst in the development directorate of NTV-Plus in 2002. In 2003, she moved to the Afisha company as an analyst in the business analysis department. From 2005 to 2010, she held the positions of director of business analysis and deputy general director of the Afisha company. After the merger of the Afisha and Rambler companies in 2010, she was appointed to the position of executive director of the merged company, where she worked until May 2013.

Ekaterina graduated from the Faculty of Sociology of the Moscow Pedagogical State University, and also received an MBA degree from the Mirbis Moscow International High School.

Igor Selivanov

Financial Director of the RBC group of companies

Financial Director of the RBC group of companies since December 2014. Since May 2014, Igor Selivanov served as Director of Economics and Finance at RU-CENTER Group. In 2003, he joined RIA Novosti, where he held various positions in the financial department. From September 2011 to March 2014, Igor was deputy editor-in-chief of RIA Novosti for development. In 2005, Igor was awarded the degree of Candidate of Economic Sciences. In 2011, he received the ACCA DipIFR diploma from the Association of Chartered Certified Accountants. One of the three best financial directors in the Media Business category of the Top 1000 Russian Managers rating.

Yulia Shulga

Deputy General Director of the RBC Group of Companies for Human Resources Management

He has been Deputy General Director of RBC for Human Resources since September 2013. Works in the IT and media industry for more than 15 years. From the beginning of 2011 to July 2013, she implemented the HR strategy of the merged company Afisha-Rambler as HR Director. Before that, she spent more than three years defining the strategy for employee training and development as the head of personnel training at Yandex. Included in the list of the best HR directors in the Media Business category of the Top 1000 Russian Managers rating.
She graduated from MTUSI with a degree in software and received a second higher education with a degree in organizational management.

Timofey Shcherbakov

Director for Legal Affairs of the RBC Group of Companies, General Director of the RBC TV channel

Timofey Shcherbakov has held the position of Director for Legal Affairs of the RBC Group of Companies since December 2015. Timofey's legal experience in the media business spans more than 15 years. He worked in both government and commercial structures, including heading the legal services of the Profmedia broadcasting corporation, the RIA Novosti media holding, and managed the legal activities of the Russian Academy of Radio. He is an expert in working groups in executive and legislative authorities. Since August 2016 - General Director of the RBC TV channel. He is a member of the presidium of the Fund for Assistance to the Development of Internet Technologies and Infrastructure, ensuring the legal security of the fund’s activities. Ranks second among legal directors in the Media Business category of the Top 1000 Russian Managers rating.
Graduated from the Faculty of Law at Moscow State Technical University. N. E. Bauman.

Andrey Sikorsky

Marketing Director of RBC Group of Companies

Headed the marketing direction of RBC projects in July 2014. Before that, from July 2010 to March 2014, he worked at RIA Novosti, where he was first deputy director of the marketing and business development directorate, and then, in 2012, headed the marketing directorate. From 2010 to 2012 he worked at Usabilitylab. Graduated from MSTU "Stankin", studied at the Russian State University for the Humanities, teacher at MSTU "Stankin". He is included in the “Rating of Young Media Managers of Russia” by Odgers Berndtson, and ranks second among marketing directors in the “Media Business” category of the “Top 1000 Russian Managers” rating.

Igor Dergunov

Deputy General Director for Economics, Finance and Investments

From 1988 to 1990 he worked as an economist at the USSR Ministry of Finance. From 1990 to 1996 he worked at Menatep Bank and Most Bank, in 1996 he became an adviser to the Chairman of the Government of the Russian Federation. From 1997 to 1998 he worked as head of a department of the Central Bank of the Russian Federation. From 1999 to 2003 - Deputy Chairman of Menatep St. Petersburg Bank. From 2005 to 2011, he served as Chairman of the Board of the Maritime Bank.

He graduated from the Faculty of Economic Cybernetics of the Moscow Institute of National Economy (now Plekhanov Russian Economic University) and graduate school from the Financial Institute under the Government of the Russian Federation. He holds an MBA from Hyward University (California) and an EMBA from Aalto University (Helsinki).

Alexander Zhgut

Deputy General Director of the RBC Group of Companies for Security

Since 2002, he has held senior positions in government and commercial companies, including the banking and manufacturing sectors of the economy. He took part in the creation of comprehensive security systems for facilities of national importance and large industrial companies, and was involved in the implementation of new projects in the field of informatization, information security and engineering and technical protection within the framework of government programs. He has expertise in the field of crisis management, business diversification, control and audit activities, and participated in the creation of a system for monitoring the expenditure of state budget funds. He was directly involved in the creation of a system of state and municipal procurement in the Russian Federation.

He graduated from two higher military academies and two civilian universities, including the Air Force Engineering Academy named after Professor N.E. Zhukovsky (1995), Moscow State University named after M.V. Lomonosov (2005). Specialist in law, economics and business management, has state awards.


RBC top management

Lyudmila Gurey

Commercial Director of RBC

He has held the position of Corporate Commercial Director at RBC since January 2014. In 1998, she began her career at Sanoma Independent Media, where she worked her way up from advertising assistant to commercial director of the Cosmopolitan group of publications and corporate director of online sales for SIM. Participant in the “Top 1000 Russian Managers” rating in the “Commercial Directors” nomination in the “Media Business” category, included in the Ernst&Young “Business Women” rating.

Graduated from the Higher School of Economics with a degree in corporate economics.

Alexey Abakumov

RBC Development Director

He has served as RBC Development Director since 2017. From 1985 to 1991 he worked at the foreign broadcasting of the USSR State Television and Radio Broadcasting Company, at the World Broadcasting Service in Russian as an editor and presenter of programs. From 1991 to 1993 - presenter, head of the Voice of Russia radio station, deputy director of the directorate of information programs of Radio Russia. From 1993 to 1997 - Director of the Directorate of Information Programs of Radio Russia. Worked in “hot spots”: author and producer of documentaries about military operations in Yugoslavia (long business trips in the early 90s to all republics of the former SFRY), the situation in Albania (1991-1995), the war in Libya (2011) and etc. In 1997, he became deputy editor-in-chief of the Vesti information program, and from 1999 to 2005 he was deputy general director of Vesti. From 2005 to 2007 - Deputy General Director of VGTRK. In 2007, he began working at REN-TV as Deputy General Director for Information Broadcasting and Editor-in-Chief of REN-TV. In 2012, he became Deputy General Director of Rumedia.
Graduated from the Faculty of Journalism of Moscow State University in 1985. M. V. Lomonosov.

Elizaveta Golikova

She began her career as a journalist at Komsomolskaya Pravda in 1996. Since 2001, she worked at Kommersant, where she worked her way up from a correspondent in the finance department to the editor-in-chief of the website kommersant.ru. In 2005, she participated in the launch of the Kommersant-Ukraine project. In 2013, she came to TASS as head of the Internet projects service, editor-in-chief of tass.ru. She was responsible for the relaunch of the website tass.ru, led the project to create and support the official portal for fans of the 2018 FIFA World Cup in Russia, welcome2018.com.

Graduated from the Faculty of Journalism of Moscow State University. M. V. Lomonosov.

Igor Trosnikov

Co-head of the joint editorial office of RBC

Since 1992, he worked at Kommersant, held the position of deputy editor-in-chief, headed the business information unit of the publishing house, and was responsible for the launch of Kommersant-Ukraine. In 2013, he moved to TASS, where he launched an economic information service, and then reformed the news service. Responsible for the work of six socio-political editorial offices.

Graduated from the Faculty of Geography of Moscow State University. M. V. Lomonosov.

Valery Igumenov

Editor-in-Chief of RBC magazine

He has been working as editor-in-chief of RBC magazine since May 2014. He worked as a correspondent, responsible issuer for the Interfax news agency, correspondent, editor, and deputy editor-in-chief of Forbes magazine.

Graduated from the Faculty of Journalism of Moscow State University. M. V. Lomonosov.

Ilya Doronov

Managing Director of RBC TV channel

He started working on television in 2000 in Vladimir. In 2002, he began working in Moscow as a correspondent and presenter for the VKT television company, and then as a correspondent for REN TV. Since March 2004 - news presenter on REN TV. In 2015, he was appointed deputy editor-in-chief of the Life News TV channel. Since December 2016 - presenter of the Russia 24 TV channel. Winner of TEFI as the best presenter of an information program (2012).

Kirill Titov

Director for B2C digital products at RBC

He began his career as a programmer, working from 2000 to 2006 at the RusAero Central Aviation Administration, the Kuntsevo technical center, and Musa Motors. In 2007, he joined RBC and worked his way up from project manager to development director and head of B2C digital products.

Graduated from Moscow Technological University (MIREA), majoring in computer software and automated systems.

Irina Mitrofanova

Director of RBC Publishing House, Director of RBC Conferences

He has held the position of director of the RBC publishing house since July 2016. From 1995 to 1998 she worked as a commercial operations manager at ABN AMRO. From 2001 to October 2009, she worked at Independent Media, where she worked her way up from head of business conferences to director of business development for Independent Media Sanoma Magazines. In 2009, she joined the board of directors of the Argumenty I Fakty Publishing House and a number of companies of the Media 3 holding, worked as the General Director of the Argumenty I Fakty Publishing House, and Development Director of Media 3. Since 2012 - Director for Digital Media and Multimedia Projects at Kommersant Publishing House.

Graduated from the Russian State Pedagogical University in 1992. A. I. Herzen.

Dmitry Kharitonov

Digital director of B2B directions

He has held the position of digital director of business projects at RBC since September 2013. Works in the field of Internet technologies since 1999. From 2008 to 2013, he worked at the Rambler company (later the merged company Afisha-Rambler) as head of the Infrastructure department, developing advertising technologies and data mining technologies, as well as implementing an analytics system.

Graduated from the radio electronics department of the Oryol State Technical University.

Maxim Vasyukov

Deputy General Director of RBC

He has held the position of Deputy General Director in the B2C segment since January 2017. He began his career as a journalist in Delovoy Peterburg and worked his way up from a reporter to the editor-in-chief and general director of DP.

Graduated from the Faculty of Journalism of St. Petersburg State University in 2005.


Top management of the RU-CENTER group of companies

Andrey Kuzmichev

Deputy General Director for Products RU-CENTER

He has held the post of Deputy General Director for Products at RU-CENTER Group since July 2014. From 2008 to 2011, Andrey worked at Yandex, where he held various positions in the development department. From August 2011 to September 2013, Andrey was responsible for product quality at the United Company of Afisha and Rambler. And from September 2013 to December 2014 - for the operational management of RBC entertainment products. Participant in the “Rating of Young Media Managers of Russia” Odgers Berndtson.

Graduated with honors from Moscow State Technical University. Bauman.

Anton Terekhov

Commercial Director RU-CENTER

Holds the position of commercial director of a group of companies

RU-CENTER since 2015. He began his career in Runet in 1997 as editor of the “Internet Marketing” section of the “InfoBusiness” project of the Computerra Publishing House. From 2001 to 2005 held the position of Marketing and Sales Director of the leading Russian web developer ADV / web-engineering co. In the period from 2006-2008 - Marketing Director of the online store OZON.ru. In 2009, Anton moved to work at TUI Russia and CIS, where he held the position of E-commerce director until 2011. Since 2010 he has been the CEO of SHOPOLOG. In 2011-2013 he worked as director of e-commerce at Rambler and CEO of Begun, Price.ru and Ichiba. From 2013 to 2015, he was a partner in the Target Global investment fund.

He graduated from the Faculty of Physics of Moscow State University and received an MBA degree from the Academy of National Economy under the Government of the Russian Federation, specializing in marketing.

Evgeniy Svetikov

Director of the Department of Hosting Products RU-CENTER

Began his career as a system administrator in 2003. In 2005-2008 - engineer of the physical laboratory of the Kurchatov Institute. From 2007 to 2016 - technical director and director of hosting development at the Agava provider. Since 2016, he has been working at RU-CENTER as director of the hosting products department.

Graduated from the Institute of Nano-, Bio-, Information, Cognitive and Socio-Humanitarian Sciences of the Moscow Institute of Physics and Technology.

Andrey Proshletsov

Head of Hosting and Development RU-CENTER

Joined the RU-CENTER team in 2015. From 2005 to 2006 he worked at Ipsos Central Eastern Europe as a specialist in the data analysis and processing department. From 2066 to 2008 - marketer, and later executive director of the Information for Industry company. In 2008-2015 - General Director of the Artektiv company.

Graduated from MSTU "Stankin" with a degree in "Marketing Enterprise Management"


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RBC-TV- Russian business television channel. The channel features:

  • economic, financial and political news from Russia and foreign countries;
  • analytical reviews, forecasts and expert comments;
  • interviews with leading politicians and businessmen;
  • business press reviews;
  • special programs dedicated to current problems of Russian business and the situation on the Russian and international financial markets.

According to TNS, the average daily audience of the RBC-TV channel from April 1 to June 30, 2013 was 2.8 million people. At this time, the channel’s website claims that its audience exceeds 69 million people.

Story

2017: Igor Poletaev is the new head of the TV channel

On July 7, 2017, RBC PJSC announced that Igor Poletaev, a former business broadcasting editor and NTV TV presenter, became the new managing director of the RBC television channel. He replaced Elmar Murtazaev in this position.

Also on this day, Meduza sources reported that general producer Alexander Bogomolov and product director Igor Sadreev left the channel. RBC creative producer Alexander Urzhanov confirmed his intention to leave. According to Meduza, the head of the information service Alfiya Zivere and correspondents Roman Super and Rodion Chepel will also leave the channel. RBC-TV told the TASS agency that employees are going on “long leave”, but there are no mass layoffs.

“We respect Elmar’s decision to leave us and are very grateful to him for the work and changes that have occurred with the TV channel. Murtazaev informed me several months ago of his desire to leave the TV channel and journalism in general, and I asked him not to make a final decision until there was a change of shareholder. Unfortunately for us, that day has come today. We wish Elmar great luck,” comments RBC General Director Nikolai Molibog.

Igor Poletaev began working as a journalist in 2000 at RBC, and in 2003 he began working on the RBC TV channel as a correspondent, editor and presenter. In 2006 he moved to NTV, where he worked as a presenter and editor.

“I started my career as a journalist at RBC and have worked on the channel since its inception, so I really appreciate and respect this brand. It will take me some time to get up to speed, get to know the team and understand the direction of development of the TV channel,” says Igor Poletaev.

2016: Murtazaev is the head of the TV channel instead of Gleb Shagun

On April 1, 2016, Elmar Murtazaev was appointed general producer of the RBC TV channel. On September 1, 2016, he was appointed managing director of RBC TV instead of Gleb Shagun, who left the company.

2015

Exclusion from public channels

In the summer of 2015, the RBC channel dropped out of the second multiplex - a package of all-Russian mandatory public digital television channels. Everyone wants to get into the multiplex, but it is very difficult (in the second multiplex there is a limited number of seats - 10, and 300 channels are vying for them). Channels are selected there according to an unclear principle. However, this gives enormous preferences: a place in a multiplex (both 1st and 2nd) obliges partners to include the channel in widespread broadcasting, which gives it the opportunity to develop its brand, make advertising more expensive, etc. Having lost its place in the second multiplex (it lost to the Spas TV channel), the TV channel lost great opportunities for development.

Sauer is trying to strengthen the oppositional orientation of RBC TV. Reut leaves the channel

“Sauer planned to sharply reduce the news broadcasting of the RBC TV channel,” claimed an informed source of Lenta.ru in January 2016. His idea was to do one newscast every three hours. Having laid off more than a hundred people at RBC, he was going to use the saved funds to organize a large opposition political talk show, like on Channel One, only “in reverse.” This was a utopia for the business of a news channel, but Sauer insisted.”

According to the source, Sauer planned to copy the model of broadcasting, editorial and editorial policy from Dozhd, because he considered this channel to be the best in Russia.

However, the president and at the same time chairman of the board of directors of RBC Sauer, allegedly without an economic justification, announced a reform of the channel. This provoked a scandal. Editor-in-Chief Andrei Reut, who advocated the preservation of news broadcasting, left RBC-TV. Soon the owner, Mikhail Prokhorov, intervened. He didn’t like the idea of ​​creating Dozhd-2, the source says.

2014: Ban on broadcasting in Ukraine

In August 2014, the National Council of Ukraine on Television and Radio Broadcasting banned the broadcast of the RBC-TV channel.

“In the interests of information security of the state, the regulatory body recognized the content of the foreign program RosBusinessConsulting-TV (RBC-TV) as such that it does not meet the requirements of the European Convention on Transfrontier Television and the current legislation of Ukraine,” the press service of the National Council notes. .

The basis for the decision was allegedly based on monitoring data that recorded violations of Articles 2, 6 and 28 of the Law of Ukraine “On Information”, as well as Article 1 of the Seventh European Convention on Transfrontier Television.

As Andrey Reut, editor-in-chief of RBC-TV, told Lenta.ru, “we cannot confirm the information about the decision of the government bodies of Ukraine, but at the moment the broadcast of RBC-TV to Ukraine continues.” According to him, the channel’s audience in Ukraine has recently grown significantly.

Previously, Ukraine had already banned the broadcast of Russian television channels, including: RTR-Planeta, NTV-Mir, Rossiya 24 and TV Center-International. Their ban was explained by the inconsistency of the content with local legislation.

2013

Launch of a 3D studio

From an interview with RBC CEO Sergei Lavrukhin (January 2013):

Andrey Reut appointed editor-in-chief

“We have now launched the process of changing our media registration certificate. Previously, we had a narrow topic: economics, finance, business. Now we will expand the topics of the programs. Film content will also appear on air. There will also be a sports theme,” says Irina Stankevich, head of the regional development department of RBC-TV. - The time has come, we have become cramped within those frameworks, we are changing. The whole country is watching us, and this requires expanding the content.”

Channel partners are not yet aware of the impending changes, but do not expect a sharp change in course. “We will watch with interest the changes at RBC-TV, but so far we have not received any information about a change in license. The channel is obliged to provide us with such information under the contract,” the press service of the operator Tricolor TV, whose broadcast packages include RBC-TV, told Marker.

Based on rough revenue estimates for the channel, changing formats may be the most effective move to increase profitability. But at the same time, partial format changes are unlikely to help the channel; the changes must be radical, media market participants say.

“RBC Holding has experienced difficulties in recent years and was unprofitable. According to my estimates, RBC TV's revenue is $17 million per year. Despite the fact that it has existed since 2003, this is a catastrophic figure. For comparison: a channel with an audience share of 5% has about $200 million in revenue per year,” Dmitry Lesnevsky, founder of REN-TV and co-owner of The New Times magazine, explains to Marker. - I think we are talking about changing the format. Perhaps they want to make a mini-STS or mini-TV3, this will give a different financial result. For Prokhorov, as the owner of the holding, there are almost no risks here. A billionaire can afford to play around with channel formats, the share of which is only 0.2%.”
  • President of RBC OJSC Derk Sauer, who took this post in early November, considers the website and television to be the basis of RBC's business. As president, Sauer also aims to restore RBC’s good name and reputation, which were damaged, in particular, by stories about paid articles.

Editor-in-Chief Anna Uvarova is leaving the channel. Lyubimov combines the positions of editor-in-chief and general director

On December 17, 2012, it became known that several employees, including the editor-in-chief and program director, left RBC-TV by mutual agreement, which is due to the channel’s focus on creating modern and high-quality content through the efforts of a small number of people, the general director of RBC-TV told RIA Novosti Alexander Lyubimov.

Lyubimov confirmed that the channel's editor-in-chief Anna Uvarova, her first deputy Andrei Zharov, program director Ada Grigorieva, information service director Alexandra Kudryavtseva, director of the coordination and planning department Margarita Bobrovskaya and editor-in-chief of the city service Tamara Markova left RBC-TV, and at the same time noted that this happened by mutual consent.

“Over this year, we have already fired about 70 people. We are optimizing the channel, this is what I came here for, we are introducing new technologies that allow us to make the channel more efficient and of higher quality, but with less effort. We just gradually dealt with different parts of the organization of television production, Now the speech has reached the editorial office,” Lyubimov said, adding that the TV channel will soon have a new staffing schedule.

“I need people who can surprise the viewer every day,” said the general director, noting that he does not want to spoil the reputation of the employees who left the TV channel and has no complaints against them.

Lyubimov noted that the process of optimizing resources and reducing staff required improved technology.

“Now we have a completely different level, maybe even the best television center in the city in terms of speed. News goes online at a very high speed in relation to how the event happened. We have improved the quality, changed the picture, we have analytics already an hour after the events - this is how we work, and we believe that this is the need of our audience,” said Lyubimov.

According to the CEO, today, “with modern technologies at hand, a modern, free-thinking, intelligent person is able to create a lot of content.”

Lyubimov emphasized that he did not set restrictions on the specific figure of the new staff, but was aiming at the result.

“As soon as we stabilize the situation in terms of obtaining results, so that I, as a director, are satisfied with every minute of the broadcast, then we can already say that this is personnel stabilization. Producing online media, a TV channel, where there is constant analysis of economic and political events is it’s not a linear story, you can’t immediately mark it with the number of people and you’ll probably get it wrong,” he said.

Lyubimov noted that in 2013 RBC-TV plans to intensify the already begun process of synergy with other resources of the holding.

“We already have a number of solutions that allow us to show online analysis of markets, even for 20, even for 30 years - presenters can display this directly from the iPad in 3D technology. RBC is the largest media on the Internet, number 1 in terms of the volume of information generated , expertise for the business community. These are various sites - rbc.ru, rbc-real estate and so on. Accordingly, we will optimize these resources into such modern avant-garde television solutions,” said the general director.

He noted that as soon as he reaches his goal, he will most likely leave the TV channel.

“As soon as I understand that I am satisfied that the people who work here are doing it very well, I will most likely just leave. In general, I have been working on projects all my life,” said Lyubimov, refusing to name the time frame in which he plans to complete TV channel update. “I have a deadline, but I won’t say because the deadline may change depending on the performance of my team,” he said.

2011

Revenue growth by 24%

RBC-TV's revenue grew by 9% in the fourth quarter and by 24% over the 12 months of 2011 to RUB 606 million. The growth in the channel's revenue is associated with an increase in the cost of advertising (by 15% since the beginning of the year), as well as a higher occupancy of airtime with advertising compared to 2010 (an increase of 19%). The low revenue growth rate in the fourth quarter is explained by the general situation in the Russian television advertising market, when individual advertisers withdrew television budgets due to macroeconomic uncertainty.

As a result of the transformations in December 2011, the maximum rating in the entire history of RBC TV was achieved: the total number of viewers of the channel in Russia amounted to 18.2 million people per month, an increase of 13% over the year.

German Kaplun (April 2012): We expect that the channel will become profitable in 2013. Now we need television and the press to get big budgets from our advertisers, but within five years everything will change. The only significant advertising medium will remain the Internet. It’s not just about where the audience growth is greater, it’s also about the duration of viewing. People spend more and more time on the Internet and less and less time watching TV.

“RBC Holding has experienced difficulties in recent years and was unprofitable. According to my estimates, RBC TV's revenue is $17 million per year. Despite the fact that it has existed since 2003, this is a catastrophic figure. For comparison: a channel with an audience share of 5% has about $200 million in revenue per year, explains Dmitry Lesnevsky, founder of REN-TV and co-owner of The New Times magazine (February 2012) to Marker.

Lyubimov headed RBC TV

In November 2011, the RBC holding, owned by Mikhail Prokhorov, began to actively renew itself. Then journalist and TV presenter Alexander Lyubimov was appointed to the position of General Director of RBC-TV. It was he who invited TV presenter Savik Shuster to the channel. According to RBC-TV, the program hosted by Shuster managed to increase the audience size by 1.5 times. Immediately after his appointment, Lyubimov told Marker that RBC’s strong point is the ability to quickly and efficiently monitor all world markets online. “This is the strongest brand in the business community. It is strictly targeted at the highest quality audience in Russia - those 10-15% of the audience who think freely, who are creating a new Russia... RBC produces a lot of real news - not scandalous, but truly important for representatives of the business community. This is perhaps the only channel that shows what is really happening in the country’s economy,” he said.

As of November 2011, the audience of RBC-TV in Russia was more than 17 million viewers.

Illustration copyright Prokofiev Vyacheslav/TASS Image caption Igor Poletaev at the premiere of the series “Hunting the Devil” in February 2017

NTV presenter Igor Poletaev, who headed the editorial office of the television company's business broadcasting, became managing director of the RBC television channel, taking the place of Elmar Murtazaev, who resigned the day before. The BBC Russian service asked former colleagues who this person was.

RBC employees had not previously mentioned Poletaev as a possible new head of the TV channel. His name was first announced to them on Friday morning.

For Poletaev himself, this is not the first experience of working at RBC: it was here in 2000 that he began his professional career - first in a news agency, and then on a television channel.

“Having immersed myself in the topic during three years of work as a reporter (and then as an editor), I decided to try to realize my old dream - to become a TV news anchor,” says Poletaev’s profile on the NTV website.

“On September 2, 2003, the first live broadcast of RBC-TV took place. It was also my first day on the live broadcast of the information service, which can be described in one word - delight!” - he recalled.

Poletaev began working at NTV in 2006. He came there as a business news anchor and later became one of the presenters of the "Today" news program.

The host of the Dozhd TV channel, Pavel Lobkov, who left NTV in 2011, speaks of Poletaev as an “always correct” and “very neat, tidy” colleague.

“[Poletaev] gave the impression of a broker or bank trader who suddenly went to work on television,” Lobkov said.

According to one of Poletaev’s former colleagues at NTV, he owes his career success in the first years of work to Tatyana Mitkova, who in 2014 became deputy general director and head of the channel’s news broadcasting directorate.

The BBC's interlocutor was skeptical about Poletaev's abilities as a leader. Former presenter of the RBC TV channel Andrei Shilyaev did not agree with this assessment: “Igor Poletaev is an intelligent, experienced person, he has been cooking in the television kitchen for a very long time.”

“The work of a manager is not some special profession or special education, it is a job for a person with common sense,” Shilyaev said.

Shilyaev calls his former colleague “on the one hand a maestro, on the other a mathematician.” “This is the person who can bring a little music and revive the RBC channel, which has been in search of something in recent years,” added the channel’s former presenter.

NTV editor-in-chief Alexandra Kosterina called Poletaev a professional and wished him success in his position as head of the RBC TV channel.

Who was before Poletaev

The fact that this post became vacant became known the day before. On Thursday, Elmar Murtazaev, who worked as managing director of the RBC channel since 2016, announced his resignation. And on Friday, Meduza reported that many of the channel’s leading employees would allegedly leave after him.

So far, no one has written a letter of resignation, several employees of the channel, who wished to remain anonymous, told the BBC Russian Service. We are talking about planned vacations, the RBC press service said.

Employees of the “Stories of the Day” and “Prime Time” programs are going on paid leave until October. “We have indeed slightly increased the planned summer vacations for RBC TV employees,” Nikolai Molibog, general director of the RBC holding, confirmed to Vedomosti.

That part of the TV channel team that came with Murtazaev is going on a long vacation: former chief editor of Forbes.ru Alexander Bogomolov (Murtazaev was previously editor-in-chief of Forbes magazine, ex-employees of the Central Television program on NTV Alexander Urzhanov and Igor Sadreev (both came to RBC at the end of 2016), presenter Stanislav Kucher (has been hosting a special broadcast on RBC since 2017), former editor of the Finance department of the RBC publication Elena Tofanyuk, correspondents Roman Super and Rodion Chepel.

In June, the RBC holding changed its owner - now it belongs to the owner of the ESN group, Grigory Berezkin. He has not yet met with the team and did not tell them about his plans for the development of the TV channel, two employees of the holding told the BBC Russian Service. But it was obvious to Murtazaev and RBC employees that the new owner would not leave the old team on the channel.

Paid leave for three months is a kind of “parachute” for employees, say two employees of the RBC TV channel. Murtazaev has long made it clear to his employees that he will not remain working under the new owner, and that, most likely, the management of the TV channel will change. Until new plans are announced, employees are asked to take leave.

No one has announced any specific plans to change the channel's editorial policy, but employees are confident that television will show less political news.

Today Andrei Sapunov came on the morning broadcast of the RBC TV channel as a stock market expert.
Most recently, Andrei Sapunov worked as a presenter on the RBC TV channel, and now he has visited this TV channel in the role of an expert.
One can only be happy for Andrey. He is growing professionally. It is commendable.

However, this visit by A. Sapunov made me think about the significant transformation of the RBC channel itself that has occurred in the last few years.
And it seems to me that this transformation did not happen for the better.

Previously, RBC TV was much more interesting to watch. It was “tailored for traders.”
It was truly the first and only TV channel dedicated to the stock market and the economy.

But the most important thing is that RBC had a close-knit, friendly and creative team of people who were interested in what they were doing (at least that’s what it looked like from the viewer’s point of view).
RBC has formed its own audience of television viewers who are accustomed to certain content.
Thematic programs about the market, economics, and technical analysis attracted a very specific contingent of viewers.

Now the RBC channel has changed. One gets the feeling that its owners are currently in an active search - in search of new ideas, new programs, new audiences. Therefore, new programs purchased in the West appeared on the air, such as “Business Sharks”, “Star Candidate”, etc.
I’m glad that at least they decided to give up “cooking programs” in the mornings on RBC.
And when every day before the opening of trading the presenters appeared on air preparing pancakes and cappuccino in the Miele kitchen, this was not at all welcome.

I also noticed that new faces and new presenters are now increasingly appearing on RBC airwaves.
But so far they are all somehow faceless and identical.
They cannot compete with the team of the “old RBC”.
They lack the charisma and creativity of the “former broadcast heroes.”
The previous positive atmosphere of the channel is gradually becoming a thing of the past.

And in general in recent years RBC-TV lost a lot in personnel.

Here's a look at the stellar team that worked at RBC earlier:

Now this team has significantly improved:

And what experts once shone on the RBC TV channel!!!
I remember a quote from Lermontov: “Oh, there were people in our time, not like the current tribe.”)))
Solid “stars” of trading.
Now there are no others, and those are far away...
Let's remember just some of the former headliners of RBC broadcasts.

I sincerely hope that the management of today’s RBC-TV will eventually be able to find a new face for the channel.
Although for now, judging by the changes taking place on RBC’s airwaves, there remains a high risk that the channel will not be able to acquire a new audience, but it can easily and quickly lose the old audience.

When will the next round of crisis happen? In what currency should you keep your savings? What will happen to the shares? Surely many of you have been puzzled by these or similar questions lately. Well, if you were interested in expert opinion, then of course you have an idea of ​​what RBC-TV is.

The BigPicchi editors have also always been interested in this topic, so when we were offered to show how the channel works, we immediately accepted the invitation.

(Total 30 photos)

1. RBC TV was created in 2003 with the assistance of the Western news broadcasting leader CNN International. RBC-TV is part of the well-known media holding RBC.


2. Before launching the TV channel, serious preparations were carried out for a year and the channel was released in test mode for almost 1.5 months. That is, all the programs were written, but not broadcast.


3. Now RBC-TV broadcasts from the Hot Bird 6, Eutelsat W4, ABS-1 satellites, which cover the territory from the Atlantic to the Pacific Ocean. You can also always watch the channel's live broadcast on the Internet.


4. Most recently, the TV channel acquired a new “fashionable” studio, in which almost all programs are filmed. The studio is divided into several sectors, in each of which a separate program is filmed (Forum, Sphere of Interest, Markets, Dialogue, etc.)

5. Color may vary depending on what program is being broadcast. For example, blue lighting is used for market-themed programs, while the Forum program is filmed in pink.


6. The studio has 6 cameras and one crane (the boom of which is 3 to 7 meters).


7. This is the “heart” of the lighting system.


8. The channel is now available in more than 1 thousand cities in Russia, CIS countries and the Baltic states. It is present in the packages of 874 cable and satellite TV operators: NTV-Plus, Tricolor TV, Akado-Stolitsa, Stream-TV, Mostelecom, HD Platform, etc. Possible technical penetration - 75 million people in Russia.

9. As we were told, the monthly audience of the channel in Russia is now, according to TNS research, about 17 million people. Unlike the central channels, the main audience is people aged 25-55 with higher education and above average incomes, which is understandable. Not all pensioners and housewives are ready to accept the channel’s information.


10. Server room. The cold there is, of course, terrible :).


11. During the filming, the channel was undergoing maintenance and some work was being carried out. By the way, prevention happens once a month.


12. Engineering block.


13. Andrei Tikhonov’s T-shirt hangs prominently in the newsroom. Bigpicture, as a red and white blog, was very pleased.


14. Although there were some tired “enemies” :). Work here goes on around the clock, so such scenes are not surprising.


15. The newsroom consists of several dozen workplaces where editors and journalists prepare information for broadcast. From 7.00 to 1.00 there is an active information broadcast on the TV channel, and at night, from 1.00 to 7.00, information and analytical blocks are repeated. RBC TV combines two broadcasting concepts - news and analytical. More than 95% of the information broadcast on RBC-TV is provided by the RBC-TV information service, which operates in the newsroom. The main foreign partners of RBC TV are Bloomberg TV and CNN.


16. This is also where direct inclusions sometimes occur when something extraordinary happens in the world.


17. The channel’s broadcast is monitored here 24/7.


18. Since some employees spend quite a lot of time here, some even bring their comrades :).


19. In this room, as you might guess, sound is written.


20. Dressing room for presenters. “Beautification” is a troublesome and painstaking process, so we barely made it through just a couple of frames


21. On-air control room. Here, too, work goes on around the clock, although the process is so optimized that only 4 people can manage it, whereas on other channels there are several times more such people.


22. Everything is recorded on digital media, and not on cassettes, as was the case quite recently.


23. The guys literally have no time to rest. They don’t broadcast hour-and-a-half movies or concerts. The maximum break is 15 minutes. There are 36 news releases per day, from 7 am to 1 am.


24. This summer, RBC-TV entered into a cooperation agreement with one of the leading international business channels - Bloomberg TV, which has now become the main supplier of business news and various thematic stories on Western markets for RBC-TV.


25. All that we showed earlier is a high-tech studio complex, which was launched quite recently, in September of this year. It makes it possible to create a fundamentally new essential product. Technologically, the infrastructure of the new studio complex is completely ready for broadcasting programs in high definition format - HD. And this is really very cool.


26. Since April 2011, a new series of programs “Dialogue with...” started on the RBC-TV channel. Famous economists acted as presenters: Viktor Gerashchenko, Mikhail Khazin and Sergey Aleksashenko. That is, programs that have been airing since the creation of the channel, such as “Sphere of Interests,” remain on the broadcast network, and new forms of presenting information are sought.


27. When we were about to leave, another program began to prepare for broadcast..


28. ... with a new host :)

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