IKEA promotions Belaya Dacha. IKEA promotions and discounts

What is IKEA and its history

Talking about IKEA, much less writing, is extremely difficult and no less responsible. Everything is known down to the smallest detail. It is so well known that just one mention of the world-famous IKEA brand evokes associations with bald advertising about “IKEA and the idea.”

To understand the reasons for the fantastic popularity of the cult brand, its rise and joining the glorious cohort of associates and comrades-in-arms of the god of trade Hermes, you need to go back to the distant and difficult year of 1943.

And it’s even better, for understanding, to turn to 1931, when Ingvar Kamprad, the founder of the ubiquitous brand, was 5 years old. Why, you ask? The answer to this question lies precisely in the next question. How many of you “opened” your own business at the age of five, starting to sell matches, even if they were not brought from Stockholm, but bought “cheaply” on the next street? Here! And he sold. And he did it with amazing zeal, which earned him great respect and support from his neighbors.

At the age of 17 in 1943, he opened his own business, founding the IKEA company, which over time would turn into a recognizable and beloved symbol of comfortable, practical and cheap furniture - IKEA International Group, with headquarters in Delfot (Holland).

The future heavyweight of trade sold everything that brought in income, he was looking for his niche. I tried a lot: I sold seeds, fish, lingonberries, Christmas cards. The peak of his success during that period was the sale of fountain pens. Yes, yes, fountain pens. Until the middle of the last century it was a curiosity. As they would say now - an innovative product.

The birth of a furniture tycoon. At the end of the forties, the tireless Kamprad noticed that furniture in Sweden was unusually expensive. In the furniture niche, between the table made of rough boards and the furniture of the royal castle, there was an unfilled gap. He realized this was an opportunity.

A golden spring emerged from the ground. It was necessary to free him and cleanse him.

He picked up the instrument. But not a pick and a shovel, but a chisel, a hacksaw, a brace, a chisel. And...he began to buy and restore old, broken furniture. Then he started selling it with a small markup.

But that is not all. An amazing marketing move - he gave his name to the furniture he sold. Word of mouth did its job. News of fabulously cheap furniture spread throughout the city.

He elbowed aside competitors on the path to worldwide success.

Confident gait. The forties and fifties confirmed Ingvar's restless talent:

• IKEA becomes a furniture store;
• A unique style and design of samples is developed, its independent assembly begins;
• Advertising is being improved, the first catalogs are published, and sales exhibitions are opened.

Sixties and seventies: The IKEA chain of stores opens, and a revolutionary concept for the company is formed.

Eighties: The markets of Italy, France, Great Britain, and the USA were conquered.

In the nineties A separate assortment includes products for children, items that create peace, comfort and coziness for the little inhabitants of the planet. This idea stands out in a separate direction.

And finally , present time. The company has successfully adapted to the Russian market. Ultra-fashionable trends have been successfully mastered and implemented, making it possible to comprehensively and harmoniously solve the issues of arranging bedrooms, kitchens, and children's areas.

Together with other companies, projects are being implemented that are aimed at solving social and everyday problems.

Of course, the sale this November as part of the Black Friday project is a confirmation of IKEA's loyalty to its fundamental principles.

This holiday from IKEA will be no exception. It will bring many surprises, unexpected offers, sky-high discounts.

The shopping idol chain of stores is represented throughout Russia. The terms of promotions, date and time (local) are the same everywhere. You are expected, warmly welcomed and served: in Omsk, Kazan, Nizhny Novgorod, Ufa, Rostov-on-Don, Yekaterinburg, Krasnodar and, of course, in the Northern capital.

Sale in November 2018 – features of the promotion

At the very beginning of the article, the catalog was mentioned.

So here it is. The catalog of goods on sale at IKEA is a faithful guide and assistant. It provides the buyer with extensive, relevant, useful and timely information.

It is so large that it is not possible to talk about each individual product that the wizard will present november on the sites of the magic brand.

It is difficult to imagine a buyer who will begin to study all the products in IKEA, promotional offers and discounts when entering the pavilion.

Once again, a reminder – check out the catalogue. This will help.

Mesmerizing offers, shocking discounts and bright promotions in the Black Friday format will apply not only to exquisite traditional goods: kitchens, bedrooms, children's corners, wardrobes. Some models will have a discount of up to 45–50%.

The sales program includes a wide range of items for home improvement, interior design, decorative and finishing elements, and all of them will not be left without interesting offers for buyers:

• Double beds, beds with storage boxes, sofa beds, spring mattresses will be offered with a discount of up to 30%;
• Grills, sun umbrellas and pavilions, garden dining furniture will delight you with a price reduction of up to 50%;
• Plants for the garden and flowerpots, fragrant candles and candlesticks, exquisite accessories, paintings and frames will be sold cheaper by an average of 45%;
• Cooking panels, faucets and sinks, wall panels and ovens will be 30% cheaper.

When Black Friday at IKEA starts and so that your shopping trip to the wonderful world of practical furniture really turns into a holiday, accept a few rules and wishes. Remember the rules are not restrictions, they are help:

• Hurry up. The promotion will not last indefinitely. Just three days!
• Do not take children or elderly people with you. During such events, queues, crowding, crowding, and some nervousness are inevitable;
• Decide on the form of payment for the goods. The most inconvenient thing is cash. Going out for a holiday can turn into drama. Other “buyers” are also not asleep.
• November b is a good time to think about the Ikea Family financial card.

The most important thing is that the holiday at IKEA will take place!

Attention to potential buyers: Black Friday at IKEA in 2018 will help you buy your favorite products from the catalog at a profit. Discounts will please almost everyone. This significant event in the world of sales occurs every year in November.

The promotions affect almost all groups of products that are presented at IKEA. As for the venues, Russian cities that have Ikea hypermarkets (Moscow, St. Petersburg, etc.), as well as other countries around the world, are participating in the sale.

More information about the promotion

Many people, regardless of their financial situation, strive to save money. This is understandable: why pay extra money if you can buy the same thing, but at a discount. So, Black Friday at Ikea represents just such an opportunity. Many of those who were planning to update the interior, make it more comfortable, or simply replace old “grandmother’s” furniture with new and more modern ones can take advantage of this discount period.

Attention! Do not confuse Black Friday and Sales Night, also held in. This is a different promotion, although it is also beneficial for buyers.

You should also consider some important recommendations that will help you avoid difficulties and make profitable purchases:

When it passes

Traditionally, the time for Black Friday at IKEA is November, or more precisely, the end of the month. This sale lasts for 3 days, during which you should try to buy everything you need.

Items on sale

The Ikea catalog is very extensive. It includes furniture, accessories for home and everyday life, products for gardening and landscaping. In any case, the first thing you can do is study everything on the IKEA official website, and only then plan your purchases based on this. You should always carefully consider whether the discounts provided are truly beneficial and whether it makes sense to make a purchase.

The level of discounts, however, depends on the type of product. For some sections of the catalog, discounts can be up to 80%. This makes shopping extremely profitable. At the same time, most goods are sold at a smaller discount, which varies from 30% to 50%. However, this also makes participating in sales at the end of November very profitable.

Venues

As noted above, sales during Black Friday are held in Moscow (Teply Stan, Khimki and Belaya Dacha) and in St. Petersburg (Dybenko, Parnas). However, we should not forget about other Russian cities:

• Samara.
• Novosibirsk
• Rostov-on-Don.
• Ekaterinburg.
• Kazan.
• Krasnodar (Adygea-Kuban).
• Nizhny Novgorod.
• Omsk.

By the way, in addition to Black Friday, Ikea will also host other periodic sales in 2018. Every month, certain products appear in the company’s catalog and are sold at discounted prices or with favorable conditions. Once again, we recommend that you carefully study the product catalog before purchasing.

The Ikea retail chain is one of the world's largest companies selling furniture and all kinds of household goods. The company was founded in 1943 in Sweden and entered the international market in 1963. Today, representative offices are open in 26 countries around the world, and the retail network already includes 298 stores, including in many large cities of Russia. You can find everything you need to create comfort and coziness in your home in stores IKEA Khimki, Belaya Dacha and Teply Stan in Moscow, in St. Petersburg, the entire range of products is presented in Ikea Dybenko and Parnas. You can also buy your favorite furniture and related products in Nizhny Novgorod, Yekaterinburg, Novosibirsk, Samara, Kazan and other large cities of Russia. On the official Ikea website you can not only get acquainted with the range of products offered, but also learn a lot of interesting things about interior planning and current trends in the furniture market. And the most important thing is to find out about the availability of the goods you are interested in in the nearest store.

IKEA catalog

IKEA stores offer thousands of home products under one roof: sofas and beds, tables and chairs, textiles and household goods, flooring and carpets, kitchenware, bath accessories, toys and plants. The range includes high-quality and stylish furniture, interior and decorative goods for the living room, kitchen and bedroom, children's room, bathroom and hallway. All Ikea furniture is both functional and beautiful. Whatever style you prefer, there's sure to be a chair in stores that will match your bookcase or sit perfectly next to your new coffee table. All furniture meets high European standards and is distinguished by a wealth of shapes and colors. In addition, the company’s stores offer an interior design service: they will help you create a beautiful and modern interior for a separate room, apartment or country house and select everything you need - from furniture and curtains for the windows, to candlesticks and photo frames for the mantelpiece. The company's latest range of products is showcased in the latest 2016 catalogue, and a new one for 2017 will be released soon.

IKEA promotions and discounts

The company holds sales for its clients and gives discounts on furniture, interior items, and Ikea kitchens. During promotions, all this can be purchased at special discounted prices. For example, in stores IKEA in Moscow for all mattresses starting from RUB 4,999. a 15% discount was provided. Also, for example, a nice Magnarp table lamp that cost 948 rubles before the sale could be purchased for 749 rubles. And this is not the limit, sometimes discounts reach 50%. There is also a promotion for new residents on an ongoing basis: with a one-time purchase in the amount of 200 thousand rubles. the company gives you 10% back in the form of a discount voucher.

Also, in all stores there is a department of discounted goods, where you can purchase goods that are out of stock or exhibition furniture items of the store, various small parts: handles, doors, table tops, etc. with a discount of up to 70%.

IKEA Family

You can get additional benefits and save even more by joining the Ikea Family club. You can get a club card, and with it many benefits, for free in any of the stores in the network. Find out about all current IKEA promotions and special offers from us.

We take all promotions, sales and discounts published in this section from open official sources of information from the company’s stores, primarily from the official Ikea website www.ikea.ru (www.ikea.com/ru/ru/)

The IKEA company began operations in 1964. From then until today, being one of the largest manufacturers in the world, IKEA specializes in the development of production and subsequent sales through its own retail network of furniture and household items. The company has more than 315 distribution centers in 27 countries. Furniture production is carried out in more than 10 countries, including Russia.
Three Ikea stores are conveniently located in Moscow - these are Ikea Khimki: Moscow region, Khimki, IKEA microdistrict, building 1, which can be reached from the Planernaya and Rechnoy Vokzal metro stations, Ikea Teply Stan: settlement Sosenskoye, Kaluga highway 21 km, with the nearest metro stations: "Yasenevo", "Dmitry Donskoy Boulevard" and "Teply Stan" and Ikea Belaya Dacha: Moscow region, Lyuberetsky district, Kotelniki, Belaya Dacha microdistrict and the nearest metro: "Lublino", "Kuzminki" and "Vykhino". Both buses and minibuses run from all metro stations.
IKEA is an absolutely unique company. It offers its customers to first select a product at an exhibition or from an online product catalog, and then pick it up from the store and assemble it at home with their own hands. For convenience, all products are packaged in flat boxes, inside which there are detailed instructions for assembly and a complete set of necessary parts and tools. This policy is completely justified and is aimed at attracting an increasing number of customers to IKEA stores, since the company’s own logistics costs are significantly reduced, i.e. delivery, and service - and this naturally leads to a reduction in the cost of the goods offered.

IKEA: Product catalog 2018/2019

IKEA recommends that its customers, before traveling to the chain stores, study the product catalog and prices online in advance by visiting the official website www.ikea.com/ru/ru of the IKEA company in Russia, which has a very convenient and simple navigation that allows you to quickly find any product with full description, technical characteristics and price, as well as information about the arrival of new furniture collections and the release of a new online catalogue. Here you will find all the information about the range of products presented in IKEA stores and their prices, as well as a lot of useful tips and new ideas for making your home unique, cozy and comfortable. Also on the official IKEA website, information about all promotions and sales taking place in the company’s stores is regularly updated; here you will see store addresses, opening hours and all contact information for inquiries and offers. The IKEA company annually publishes beautifully designed, colorful and containing a lot of useful and interesting information and ideas, catalogs of its products (and distributes it absolutely free), which can be ordered both in the IKEA store and on the pages of the official website. If you want to update the interior of your home, then before visiting the store, start planning your purchases by studying the store's assortment. The new IKEA Product Catalog 2018/2019 will help you with this. In addition to selecting the necessary furniture and accessories, you will find here wonderful design ideas for decorating the interior space of your home and learn the harmony of combining beauty with functionality and practicality. Maybe you will have new color design ideas and want to add bright accents to the calm palette of your bedroom or living room that will create a joyful mood and set you up for positivity.
The IKEA product catalog has a large range of products, and is divided into catalogs by category, these are:
Garden furniture - sun loungers, rocking chairs, hammocks, rattan furniture, plastic furniture, chairs, tables, awnings, tents, parasols, pillows and awnings.
Upholstered furniture and living rooms - sofas, beds, tables, chairs, libraries, walls, armchairs, corner and modular sofas, couches, etc.
Kitchens and household appliances - kitchen furniture and fittings, facades and cabinets, shelves, countertops, sinks, faucets, kitchen corners, bar stools, tables, chairs, hobs, ovens, dishwashers, gas stoves, coffee machines, wine cabinets, hoods , decorative items and accessories for the kitchen (dishes, pans, baking dishes, saucepans, knives, forks, bread bins, tableware, jugs, cups, glasses, glasses and much more)
Children's furniture - tables, chairs, cribs, mattresses, shelving, toys, table lamps, storage furniture, chests, chests of drawers, changing tables, etc.
Everything for the bathroom - mirrors, sinks, faucets, bathroom furniture, cabinets, cabinets, washing machines, laundry baskets and storage furniture, hooks, clips, holders, rugs, curtains, etc.
Lighting - lamps, chandeliers, sconces, lamps, lanterns, halogen lamps, spotlights, spots, floor lamps, spotlights, bedside lamps, table lamps, pendant and ceiling lamps, street and technical lighting, lamps for saunas and baths.
Carpets and textiles - carpets, carpets, rugs, bed linen, mattress covers, bedspreads, pillowcases, blankets, blinds, curtains, textiles for children's rooms, furniture covers, towels, napkins, etc.
Products for storage and order - shelves, racks, wicker boxes, chests, cabinets, dressing rooms, sideboards, cabinets, overshoes, dressing tables, hangers, hooks, ottomans, stools, etc.
Products for decoration and design - watches, frames, vases, paintings, posters, stands, ornamental plants, candlesticks, decorative items, bowls, sculptures, candles and much more.
Office furniture - computer tables, chairs, sets, cabinets, stands, tabletops, cabinets.
The new IKEA product catalog for 2018 and 2019 presents the entire range of furniture, decorative items, textiles, dishes, lamps and, of course, products for children (from magnificent IKEA children's furniture to bright, environmentally friendly toys, for children of any age) with a full description, technical characteristics and price.
In the IKEA catalog 2018 and 2019 you will find all the information about sales, prices of goods and you will be pleasantly surprised by their reduction on many, many items already familiar to you. All promotions, sales and discounts planned in IKEA stores are also announced in advance on the pages of the product catalog, which can be viewed online on the company’s official website.
Prices in the IKEA product catalog vary, so every buyer can always choose the right product based on their budget. In all IKEA stores you can take advantage of additional services for the delivery and assembly of furniture you have purchased, as well as return or exchange goods.

Ikea: Sale 2018/2019, discounts

Sales and promotions at Ikea for March, April and May 2019. Autumn - Winter, Spring - Summer - 4 seasons of grand sales at Ikea. Most of the sales take place when the summer season begins and ends and during the New Year holidays. New Year's sale in February and March allows you to buy furniture for the home, furniture for the cottage and garden, children's furniture, kitchens, sofas, armchairs, cabinets and much more at the most attractive prices and incredible discounts. Ikea constantly holds various sales. Visit the Discount Section in IKEA stores. Here you can buy on sale: furniture from past exhibitions and interiors of trading floors; accessories and various parts - doors, handles, frames, countertops. With their help, you can restore old furniture and assemble new ones. Discounts on sales reach up to 70%.
All information about discounts, promotions, sales, discount and bonus programs is on our official website in the "Sales Catalog" section
IKEA invites you to visit its restaurants, which are located in every store, and taste traditional Swedish and European dishes at very attractive prices. By the way, the restaurant has special lucrative offers for members of the IKEA FAMILY club.