Profitable small business in a crisis. Profitable and relevant business in a crisis

Owning your own business is not only status, it is freedom of choice and the opportunity to bring meaningful benefit. This is stability that employees do not have. These are numerous preferences that help to cope with difficulties in the early stages of activity.

Since March 2015, the Government has adopted, according to which individual entrepreneurs who open their own business for the first time are exempt from taxes for 2 years. This document deals with manufacturing enterprises, processing of agricultural raw materials and food production, as well as those who intend to work in the field of innovation and IT. In April, absolutely all regions introduced this law, and it is already in effect.

The nuances of starting a business in a crisis

The crisis for the Russian economy is a more familiar state than a frightening one. It was hard to work after the collapse of the USSR due to rampant crime, in the late 90s due to the arbitrariness of the authorities, the early 2000s were marked by a rise in taxes, and in recent years Russia has been hit by a wave of global crises.

Despite the difficulties, small businesses live and develop, constantly increasing the share of revenue in GDP. If in 2011 it was 22%, then in 2014, according to Rosstat, it was already 22.6%. Translated into numbers of people, this is several million new small and micro enterprises, which provide almost 17 million jobs.

Of course, starting your own business during a crisis involves great risks. But these risks can be avoided if you have a clear understanding of what today's market wants from a business.

And the market is oversaturated with trading companies, there are so many of them that each new wave of decline washes them away from their homes in the thousands. More than half of small businesses are involved in trade: shops, boutiques, wholesale companies. They experience all the negative consequences, while profitability falls catastrophically. This does not mean that life is worse during the crisis, but that the economy is demanding, and the government is turning towards manufacturing workers and the service sector.

What not to do at a time like this

In the current crisis, it is extremely It is undesirable to open a company or individual entrepreneur that will engage exclusively in trade. The time for quick money has passed, so it is worth investing in more promising areas, which will be discussed below.

The crisis throws weak players out of the market, but consumer demand remains intact. Entrepreneurs who fill vacated niches must use more efficient production models and management methods to be competitive.

Fear of competition is the first obstacle for a young man with good ideas.

Fear arises because we rarely compete in our lives and simply do not know how to do it. Overcoming this fear is a psychological moment; training, books, and exercises can help here, and it is not at all difficult.

Most entrepreneurs are, in fact, artisans. They know their business and know how to sell their products, but they sorely lack competent management skills. Every person has a ceiling of possibilities. If you work alone, it is reached very quickly, and further movement becomes impossible. Only the ability to organize work and knowledge of modern management methods contributes to constant growth.

Knowing how to prioritize is another important skill, without which it will be difficult to invest money wisely. At the start, you don’t need to spend money on external attributes: offices, furniture, expensive cars on credit. These things do not at all win over customers, but they take funds out of circulation that would be more wisely spent on advertising, hiring specialists or purchasing equipment.

As has already been said, the time of easy money is irrevocably gone, although the mentality still makes us dream of fairy tales and look for instant income. Many craftsmen profit from this, and their victims are novice entrepreneurs who want money, but do not know where to get it. The success stories of such giants as R. Kiyosaki and T. Edison are, of course, instructive, but they in no way correlate with Russian reality.

You need to study, a lot and diligently, acquiring management skills, developing knowledge about production technologies and adopting the experience of more successful competitors. Knowledge is power, and today this thesis is more relevant than ever.

What areas are not affected by the crisis?

The crisis has had the greatest impact on wholesale trade, that is, on intermediaries. In an effort to reduce costs, manufacturers look for the shortest route to consumers, and ineffective links simply fall out of this chain. The same thing happened with sellers of so-called excesses: expensive boutiques, design studios, and florist studios are closing. People are not yet ready to spend money on this.

Whatever the conditions in the economy, there are areas that are not subject to significant fluctuations:

Food producers and sellers.
Manufacturers of construction and finishing materials.
Metalworking enterprises.
Manufacturers of industrial goods.
any work - from accounting to cleaning.
Medical services.
Household services: hairdressers, dry cleaners, laundries.
Fitness and cosmetology industry.
Car repair and maintenance.
Construction contract.
Web workshops, advertising agencies, software development.

It is obvious that a young entrepreneur will be able to realize himself in any of these niches. Of course, there is competition, but the market today is hungry, so you can find your place. The main condition is to replenish your knowledge base and strive for development.

All of the above areas can be divided into two groups:

enterprises working to meet the needs of the population;
firms whose clients will be other businesses.

Guided by this division, the aspiring entrepreneur must study the needs of his target group and their desires. Small businesses create their own infrastructure around themselves. Understanding the general trend helps to anticipate the desires of potential customers.

Options for successful ideas for implementation

Successful business ideas are born in the heads of those who closely monitor the market situation and want to make their contribution to the development of production. Based on current trends, we can outline several promising directions in which a young entrepreneur can move:

Food production under conditions of import substitution. The sanctions increased the cost of equipment and complicated the lending process, but became a gift for agricultural producers. The lack of quality butter, cottage cheese, cheese and meat on the shelves is an empty market niche that can be filled by budding entrepreneurs, even if they have only one production line. Moreover, environmentally friendly and homemade products are becoming fashionable: cheeses, smoked meats, milk and sour cream.
Equipment costs in this case start at 400 thousand rubles, the purchase of raw materials is possible in small batches, and at first 2-3 people can work. Certification will be required, which will cost 30-40 thousand rubles if you do it yourself.
Our country has enough raw materials for production of deep-frozen products, semi-finished products and canned food. Countersanctions freed the market from Baltic fish and Polish vegetables and opened the way for young entrepreneurs. By analogy with the previous method of earning money, it does not require large investments.
Construction contracting and renovation of premises. Despite the fact that very little housing is being bought, and the real estate market has stopped, apartment renovations and private construction projects do not subside. Having organized your own construction team, you can start looking for work. Clients will recommend diligent craftsmen to each other, and over time a package of recommendations will be accumulated, prices will increase, and a constant high income will appear.
Production of construction and finishing materials, fasteners, hardware. In small volumes it is possible to produce dry mixes, foam blocks, and sand-lime bricks. Nails can be cut in the basement and shipped to hardware stores throughout the area; the production of self-tapping screws does not require expensive equipment, and the demand for them does not fall. Fortunately, today there are many small construction and hardware stores that will be happy to buy such goods in small quantities.
Always in demand hairdressers, cosmetologists and massage therapists. A woman will stop visiting salons only in one case: if they disappear altogether. Fitness centers in residential areas, designed for a female audience, will not be left without clients. You have to work harder, stress becomes stronger, and sports relieve nervous tension. The popularization of a healthy lifestyle in recent years has borne fruit; now going to workouts is fashionable and prestigious.
Consulting and outsourcing– these are business-to-business services, so it is important to be able to anticipate the client’s desires and strive to solve their problems. Consulting does not require significant investments in the early stages; it is important to take care of the professionalism of the team and massive advertising, since the competition is quite high.
Maintenance of Internet projects in demand as never before. Retail trade in industrial goods has migrated from pavilions to the network. Online store sites need competent support, which means the market needs web studios, smart programmers, designers, advertising specialists and copywriters.

The conclusion suggests itself: the secret of success in a crisis is professionalism, efficiency and the desire for new knowledge.

Everyone is familiar with the word crisis.

The risk of depreciation of everything accumulated frightens ordinary people.

It would seem that then what can be said about entrepreneurs.

The danger of investing money in a period when not today or tomorrow everything could collapse stops many.

And this is a rational fear, rather even caution.

But, as we know, only those who are not afraid to take risks achieve success.

Therefore, it is worth putting aside the prejudice that business in crisis– this is something that should not be considered.

Contrary to this popular belief, even a beginner can implement some business ideas that will successfully exist in a crisis.

The main thing is to rely on services and goods that are in demand and accessible to the population (whose pockets have become significantly thinner).

You can study a selection of the best ideas below, after delving into the theory under which a business operates in a crisis.

Many companies really have to “curb their appetite” or stop work altogether, fire employees, or sell off assets.

At the same time, especially favorable conditions unfold for others, which allow them to successfully start and gain momentum.

It is also worth paying attention to the fact that in modern Russian realities one can say that the crisis has become something absolutely familiar.

Now entrepreneurs are not just thinking about a plan of action in the event of a crisis, many are starting from this particular economic situation!

In any case, the business sector is fraught with many risks.

It is better to get to know the enemy “in person” as much as possible in order to minimize losses.

Business during a crisis: 4 rules for success

A profitable business in a crisis means no losses.

An entrepreneur must do everything possible to move the business as far as possible from the brink of bankruptcy.

The main key to success is a careful and calm approach, as well as reducing any third-party expenses.

There are still some ideas that will allow you to maintain profitability at the level.

1) Anti-crisis business: just forward!

The business will exist as long as it develops.

The crisis undoubtedly spoils many plans.

But it should not hinder the development of the company.

Management just needs to show flexibility and be able to adapt to new circumstances.

Then we can talk about such an important factor as liquidity.

2) The importance of liquidity in times of crisis

The liquidity indicator of a company in times of crisis is more relevant than ever.

Remember those troubled times when, during the 2008-09 crisis, construction was frozen due to a lack of funding for these projects.

The lack of the required level of liquidity is the highest risk that affects the existence and functioning of an enterprise in changed conditions.

To maintain the desired indicator, it is important not to stop the development of the enterprise.

Let the slightest steps be taken, but still in the direction of new ideas, methods, experiments.

3) Start experimenting

Types of business are different, but business as a system remains the same, regardless of its scale and structure, products, technologies and markets.
Peter Drucker

For many this will sound completely unexpected.

How can you organize experiments when, due to a crisis, even the calm daily existence of a business is under threat?

However, times of crisis are an excellent opportunity to implement new ideas.

If you do not want to change the direction of movement radically, you can take a closer look at adjacent directions.

Writing it is a separate science.

But it is worth highlighting the following points in particular detail:

a deep and detailed analysis of the current situation on the market, which should also include a forecast for the development of the sector;
it is also worth assessing all possible risks and providing ways to minimize them, which will add confidence in your abilities and become a “guide” in the event of difficult circumstances;
potential development options and how much money they will require also need to be assessed at the time of creating a business plan.

The funds that you could use to start developing an enterprise under normal circumstances can be used as a powerful launching pad in the event of a crisis.

After all, if an undertaking is obviously unprofitable, it is better to declare the company bankrupt and avoid unnecessary waste of money and time.

9 ideas for business during a crisis for beginners in business

What business should you start during a crisis if you do not yet have experience in entrepreneurship?

It is believed that keeping a company afloat at such a time is difficult even for experienced workers, and opening one is completely stupid. But there are certain areas that are either independent of changing conditions, or, on the contrary, function more profitably in such conditions.

In times of crisis, when investing becomes too risky and finances are slipping through their fingers, many people need advice from a specialist who will help regain control over the situation.

If you have a financial education and work experience, the business of providing advice to the public will be especially in demand.

2. Home staging.

This word, unfamiliar to many, hides a rather simple explanation.

Experts in this field are those people who help give a favorable image to real estate for its successful sale, which will be as profitable as possible.

If you have ever rented an apartment, you know that many realtors display some decorative or household items for photographs to make the shots more attractive.

Home staging is something similar, but on a much more impressive scale.

Specialists carry out furniture rearrangement, design planning, and engage in various types of landscape work.

This is a relevant business during a crisis, because it is the sale of real estate that suffers greatly from the lack of clients in such conditions. You can attract people this way, and many actively use it.

3. Repair of equipment and cars.

Another potentially successful business in a crisis is repairing household appliances or cars.

When people have financial difficulties, buying new equipment and vehicles is rarely possible. But without these items, a comfortable life is simply impossible.

Therefore, in the event of a breakdown, the path will most likely be to a repair service, and not to a household appliance store or car dealership.

Thanks to this, you can open a business that will definitely be in demand.

You can attract new customers in inexpensive ways - advertising through the Internet, social networks, newspapers.

In the automotive sector, there is an interesting idea for future entrepreneurs.

You can buy one of the failed car stores (and in times of crisis there are many of them).

And on this “base” open a workshop, sell available spare parts and provide maintenance services.

4. Cosmetic sector.

But the idea of starting your own business in the beauty industry will be especially welcomed by girls.

Even in the darkest times, the fair sex continues to take care of itself, pamper itself with small gifts, and become more and more beautiful. And all thanks to the purchased cosmetics, care products, and perfumes.

Thanks to this, you can find a job even without starting capital and in times of crisis.

For example, thanks to sales of products from network marketing companies (Oriflame, Avon).

From a small part-time job, with due diligence, everything can develop into a serious business.

5. .

What kind of business should you open during a crisis, given that the population has much less money?

An idea worth considering is how to open a store with especially low prices.

Since the advent of various second-hand stores and the Fix Price network, their popularity has only been growing. And even more so in a crisis.

Therefore, this business option will definitely be in demand.

6.

Whatever the external factors, people will always need these products.

And if the pharmaceutical sector is an idea exclusively for entrepreneurs with large capital, then even a novice entrepreneur can open a grocery store.

The only factor that needs to be taken into account when implementing this business idea during a crisis is a decrease in purchasing power.

People cannot afford to buy expensive products.

But at the same time, they do not always want to purchase only low-quality goods.

We need to rely on this, and focus mainly on pensioners and families.

7. A profitable business in a crisis is work under government orders.

If you decide to look for ideas for business during the crisis of 98-99, you will notice that enterprises working under government orders turned out to be especially resilient. This trend remains relevant today.

Road repair and construction, geological exploration, housing and communal services - all this is worthy of attention and has great potential for development.

But not everyone has the opportunity to invest the necessary funds in this direction.

In this case, it is worth considering purchasing shares of various state-owned enterprises.

It is also possible to implement an idea with the purchase of a business in related sectors (building materials, machinery, various equipment).

8. The best business in a crisis is security companies and safes.

People are not only obsessed with how to make money and save money. But also the issue of preserving their capital during a crisis.

This makes the business of security systems and the production of safes particularly relevant. After all, trust in banks is falling, which means that the majority prefer to keep their money at home.

This area of entrepreneurship is not only surviving the crisis, but has even gained significant momentum.

Affording to start a business producing security equipment for a beginner or medium-sized entrepreneur often turns out to be unfeasible.

But the corresponding direction in trade is accessible and promising.

It is difficult to predict the future development of the industry.

According to experts, in the worst case, revenue will continue to remain at the same level.

9. Current business during a crisis – lawyers and debt collectors.

Another option for what kind of business to start during a crisis is to organize services for “knocking out” debts.

Not all businesses stop paying their debts because they have no funds.

Many simply use the crisis as an excuse not to pay.

This makes collection services especially in demand in times of crisis.

Sometimes even “dirty” methods of collecting debt funds can be used.

But in this area you can achieve great success and profit with legal activities.

Another interesting idea for a business during a crisis

presented in the video:

The options above are just a few of the ideas what business to open in a crisis.

Anything is possible if you maintain clarity of mind, do not succumb to general panic, and know how to turn existing conditions to your advantage.

It is also worth considering the fact that costs should become more careful.

Analyze all planned expenses for their importance and be more attentive to hiring.

Many specialists lost their jobs due to the crisis, which is why their level of requirements has dropped significantly.

If you take the necessary precautions, your business will survive and even grow.

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New phenomena of the economic situation, those that just a few years ago frightened entrepreneurs with the loud word “crisis” are now nothing more than the usual state of affairs. Business has adapted to the crisis and made such an element an integral part of comprehensive development.

The entrepreneurial market a priori notes future instability, limited resources and large differences in demand for manufactured goods and services. Credit institutions have become much more careful with issuing loan obligations, and investors have lost their calm confidence and stopped investing their money in any more or less interesting project.

Doing business during a crisis

A break-even enterprise is a profitable business in a crisis. Minimizing liquidity losses will allow you to survive an unfavorable period without major problems and stay afloat without approaching the discomfort zone - the bankruptcy zone.

There are many ways to keep a business profitable. Large consulting companies offer various services for anti-crisis policy, but most of them do not work and are a waste of financial resources.

To maintain the buoyancy of your business, you should not be nervous; it is better to carefully develop an enterprise policy that allows you to minimize third-party costs. To do this, you should follow four simple rules:

Preserving the possibility of business compression

At their core, the risks of new projects are almost identical to the same risks to which enterprises on the market are exposed. The most significant risk is the lack of the required level of liquidity. A decrease in demand is not as dangerous as the lack of financial resources for the minimum development of an enterprise. The decline in customer purchasing power will be most dangerous for those businesses that are unable to shrink in direct proportion to the changes. To avoid unnecessary risks, retail businesses should refrain from long-term obligations and unreasonable expenses. Statistics show that for small businesses, about 80% of the cost structure is attributed to rent and staff salaries. Retail business is characterized by high staff turnover (up to 60% of staff). For a more thorough “compression” of the enterprise, it is planned to suspend the hiring of new personnel and stop indexing wages. In any case, optimal compression will only occur when using a flexible business model.

Maintaining liquidity

Lack of sufficient liquidity can ultimately lead to major troubles. A striking example is the real estate business (development). During the 2008 crisis, most of these projects died out due to a lack of funds to complete the work.

A profitable business during a crisis is due to the manager’s ability to support the enterprise’s policy in a position of at least minimal development. Otherwise, the liquidity ratio will tend to decline.

Search and development of new economic niches

A crisis is a time of opportunity. Year after year, adhering to this principle, many entrepreneurs have taken their business to a qualitatively new level. In cases of a crisis period, you can always open the way for your business to develop in a new area.

A good option for expanding activities would be to work in a parallel direction. If a company sells stationery, then why not deal with books? However, a big step by business in the other direction will not be a disaster. Crazy ideas can bring fabulous profits even during a crisis. Do you sell books? So let customers have the opportunity to start making purchases in your own cafe.

Improvement and the ability to change

A business and its organizer should not be like a small child who needs to be forced to do something. The development of the enterprise should always come first. Already when writing a business plan, many points should be laid down that take into account the comprehensive improvement of the enterprise.

The onset of critical times, with stable and positive business development, will only become a fly in the ointment. Enterprises that are actively growing during a crisis lose development topics, while, with proper business management, the possibility of business degradation is reduced to nothing.

Profitable business in a crisis

When creating a business at a time when the economic situation is experiencing a crisis, clear planning for future investments is necessary. The cost of each mistake is comparatively higher than the same mistake in normal times.

The formation of a business plan involves many aspects - development time frames, envisaged investments, planned costs and income, number of employees, etc. To get a more complete picture of the profitability of certain areas of business, an in-depth market analysis is carried out. He will identify the most floating enterprises, by analogy with which you should conduct your business policy.

To create a profitable business during a crisis, an entrepreneur must consider:

market trends in which he plans to open his business;
the cost of introducing and promoting the goods or services produced;
the likelihood of risks, both large and small;
the likelihood of losing your investment.

The funds initially allocated for the development of the enterprise will become the foundation for an excellent breakthrough during the crisis. Optimally selected advertising services will allow you to spin up the engine of progress at good speed. Calculating the profit brought by an enterprise in difficult times will provide a complete picture: does it make sense to maintain the enterprise or should you use the bankruptcy procedure, getting rid of the hassle and loss of financial resources on an industrial scale.

Having analyzed what was proposed and calculated the long-term business policy, you can begin to create your “brainchild”. Size does not matter, especially in a crisis, as long as constant profits flow into the bank account.

Business that is profitable amid the crisis

The benefit lies in the absence of losses. Based on this, we can conclude that the most profitable business during a crisis does not require large financial investments. Many niches in the business market fall under this criterion.

Many companies providing financial consulting services consider service providers to be the most profitable and cheapest business during a crisis. At the initial stage, the main cost column in the balance sheet will be rent. You can refrain from hiring workers by providing services yourself.

One type of business that is practically independent of the state of the economy is creating a website or blog. If you can’t make a website yourself, you can turn to web developers. Development costs start from $100 for a simple website on a popular platform.

Another way of entrepreneurship is making money from resale. Business automatically adapts to the surrounding financial situation. Buying cheaper and selling more expensive is an ancient method of increasing funds. This also leads to another way of running such a business using Internet technologies. To attract customers and increase sales, you can open an online store. The main costs of such a business will go to advertising and purchasing products.

Do you have any ideas what you will sell in your online store? We took care of this and prepared a list of 50 products that don’t care about the crisis.

Current business

The profitability of a business is based on its relevance. The main criterion of relevance is the purchasing power of the consumer. The crisis forces not only businesses to tighten their belts, but also the average person. As a result, each person becomes more selective and does not spend their money left and right. When forming a business idea, you should conduct an in-depth study of the market conditions of consumer needs.

Western countries have a large percentage of small businesses, which allows domestic entrepreneurs to focus on enterprises on the European market. It is there that promising business ideas and cunning ways out of a crisis are formed.

In this article we will try to figure out what kind of business to open during a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

Features of business operation during a crisis period.
Is it worth opening a business during a crisis?
What kind of business is profitable to open during a crisis?
How to reduce risks when opening a business during a crisis.
What kind of business should definitely not be opened during a crisis?

Is it worth opening a business during a crisis?

There is a stereotype that a business in a crisis economy has no chance for successful development, but there are many examples that demonstrate the exact opposite. In an unstable economy, there are excellent prospects for entrepreneurship if you choose the right area to apply your efforts.

One option could be a commercial activity related to production or provision of services. During a crisis, there is a chance to receive a stable profit through the resale of goods that are in high demand. These can be food products, especially natural ones. Considering this circumstance, you can establish a business in the village. Another reverse option is to open a rural store, which will offer an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas during a crisis and you will be able to download ready-made business plans.

Choosing a business direction largely depends on where you are. Let's look at several areas of entrepreneurship.

When starting a business, you can open an enterprise that provides repair services for household appliances, vehicles, etc.
In the financial sector, you should choose areas with high profitability: issuing microloans (payday money) and pawnshop services.
Times of crisis provide good opportunities for students and youth. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real specialists with whom you will implement any idea aimed at creating a profitable project.

Advantages decisions to open a business during a crisis:

At this time, you can gain invaluable experience in running your business in difficult conditions. Often businessmen who managed to open enterprises in a stable situation are unable to withstand economic shocks. A crisis allows you to gain skills in making quick decisions, which increases the level of readiness for any changes. After this, any business reformatting will not be considered an impossible task.
During a crisis, many enterprises go bankrupt. By being active, you can get a chance to occupy vacated niches.
When deciding to start a business during a crisis, you should first of all focus on the basic needs of your fellow citizens. Useful theses can be found in the works of psychologist Maslow. In order to understand what kind of business will grow during a crisis, it is necessary to carefully study what consumers need: food, clothing and medicine. And, therefore, it is worth focusing on these areas first.

Firms and enterprises are the backbone of the business sphere. The level of employment of the population, the intensity of scientific development and research activities depend on business development. Some companies decide to open a new line of business in areas of the economy that are, at first glance, unpromising.

Basic difficulties business development during a crisis:

economic risks cause market instability;
management problems;
low level of competence of business owners;
dependence of small companies on large industrial enterprises;
business sensitivity to changes in business conditions;
lack of confidence when concluding contracts;
lack of financial resources and available loans;
high level of responsibility of business owners. Moreover, its collateral is all the private property of entrepreneurs (houses, dachas, cars, etc.). This factor negatively affects the economic activities of companies. The risk of failure when implementing projects is due to the low level of competence of managers. Enterprises that have been operating in the market for a long time in niches with stable income have higher potential.

Business performance during a crisis is largely determined by the qualifications of the manager, who constantly organizes events aimed at improving the professional level of employees. Their success in the market largely depends on the entrepreneurial experience of company owners.

To solve most business problems during periods of economic crisis, you can use the following methods:

The company's management is hiring an additional team.
By increasing your initial capital, you can open a business with a higher chance of stable work in an unstable economy.
It is necessary to conduct a thorough analysis of the needs of the population, which will allow us to quickly adapt to changes in consumer demand.

Flexible and agile companies with the necessary amount of capital have a higher chance of overcoming business difficulties associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to grow sales during a crisis: 3 ideas from practice

Is it possible not only not to lose clients during a crisis, but also to increase their number, you will learn from the article in the electronic magazine “Commercial Director”.

What kind of business is profitable to open during a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open a business for online trading and delivery of goods to consumers using courier and postal services. To do this, it is necessary to organize its work. The relevance of the idea is confirmed by market demand research. This service is popular among middle-aged consumers. The prospect of the decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online business selling clothing for women and children, you must consider the following financial investments:

costs for the creation and technical administration of an Internet resource;
salary of administrator and courier;
warehouse rent;
transportation costs in the process of purchasing products.

When organizing a business based on online sales, the cost of renting a brick-and-mortar store is replaced by the costs of maintaining a web resource, purchasing software products, and advertising costs. The profitability of a business related to online trading of knitwear and clothing ranges from 20 to 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can make a profit of about 40 thousand rubles. With proper promotion of the resource and thoughtful selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open a street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point selling snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to create a menu that includes sandwiches with delicious fillings. These can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many visitors to public catering establishments prefer inexpensive food from fast foods. It is better to open such a business in places with large concentrations of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses that need to be made to open a street fast food:

rental of a retail outlet;
buying a kiosk or tent;
purchase of a heating and refrigeration display case, equipment for preparing sandwiches and drinks.

When calculating profit, we take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we will get about 240 thousand rubles. revenue for the month. The profitability of such a business is 30%, so its payback will take approximately 5 months. You can increase the outlet’s turnover by introducing into the assortment items with non-standard components (products for vegetarians, fans of healthy eating, etc.).

The practitioner tells

The crisis helped me start my own business

Svetlana Krylova,

General Director and owner of the online store “Evolution”, Moscow

Due to the crisis, it was difficult to make the decision to open my own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary decreased significantly during the crisis, and my range of responsibilities expanded. This situation became an incentive to open my own business.

As a hobby, I helped a sports club for a long time - interacted with sports nutrition suppliers. As a result, I got access to both suppliers and club athletes who were consumers of the products. The idea of how to open a business lay on the surface. It was only necessary to formalize it by creating a company that would operate in the sports nutrition and accessories market.

Idea 3. Open a mobile pancake cafe.

Starting investment - 400,000 rubles.

The idea of opening a pancake cafe includes the purchase of equipment for baking pancakes and producing fillings, as well as organizing the sale of products to consumers. Despite the crisis, there are a large number of fast food enterprises on the market offering delicious dishes, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and using beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to choose a trading kiosk on wheels, which will allow you to quickly change its location and give you the opportunity to take part in public events. Equipping a mobile outlet is the main investment when opening a pancake cafe.

To run a successful business, you must ensure:

a varied selection of delicious fillings;
availability of qualified personnel;
thoughtful choice of trading location.

Businesses of this type apply a markup of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. Full recoupment of the business will require several months of work, since there is high competition in this segment and significant initial investments are required.

Idea 4. Open a bakery and pastry shop.

Starting investment – 1 million rubles.

“The crisis comes and goes, but you always want to eat,” so opening a business in the catering industry is always relevant. More and more companies combining bakery and retail trade are appearing in large cities. Delicious baked goods, a homely atmosphere and an interesting assortment attract customers with different income levels. The essence of the idea of opening a bakery and confectionery is to create an equipped retail outlet in which baking and sale of bakery and confectionery products are carried out.

It is necessary to carefully consider the location of such an object. The best points are areas with high traffic. It could be:

a simple bakery with a sales area;
bakery and pastry shop with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right location, then even in a crisis such a point will serve from 300 to 800 visitors daily, each of whom will buy products worth 200–400 rubles. The profitability of a bakery and confectionery without a cafeteria is estimated at 20%, so its payback period ranges from 10 months to a year.

Idea 5. Open an outsourcing company.

Minimum starting investment – 550 thousand rubles.

The essence of this project is to open a company that provides outsourced services to third-party companies. As a basic specialization, you can choose accounting services, financial, engineering or legal business support, as well as organizing a call center for working with orders. Now in Russia the market for remote services is just emerging, so opening such a company is very important, especially since the crisis is forcing many enterprises to reduce staff and outsource some tasks.

To open a business providing outsourcing services, two conditions must be met:

rent a convenient office in the city center or in an area with good public transport infrastructure;
Hire qualified performers specializing in the desired service area.

In addition to the costs of renting office space, it is necessary to provide for financing the company’s advertising and its functioning in the initial stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work to improve the quality of services.

Idea 6. Open a dining room.

Minimum starting investment – 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of a city canteen. The services of such an institution, even during a crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in steady demand, and such businesses have little competition even in big cities.

In order to open a dining room, it is necessary to select a room that meets technical and sanitary requirements. The simplest option is to rent a former catering facility or spacious premises near a university, train station, office or shopping center.

Key expenses required to open a canteen during a crisis:

reconstruction of the hall for visitors;
purchase of production and commercial equipment;
selection, training and salary of personnel.

The optimal size of the hall for visitors is a room with 50 seats. The canteen's occupancy fluctuates depending on the time. The average trafficability of such an object is 60%. The average check is from 200 to 300 rubles, which provides daily revenue of about 25 thousand rubles. The payback period for a city canteen during a crisis is 1 year after opening.

Idea 7. Open the production of frame houses.

The minimum investment amount is 500 thousand rubles.

The essence of the business is to open a company for the construction of turnkey frame houses. Even during a crisis, buying inexpensive houses is popular among middle-class people who want to have their own suburban home in a picturesque location. Building a house using frame technology from project development to commissioning takes several months. The affordable cost of materials provides a good prospect for the development of frame construction.

To establish such a business, you need to open several offices in different areas of the city, where orders from clients and contracts for the sale of finished houses will be processed.

The initial investment in such a project is as follows:

hiring, training and salaries of construction crews;
maintenance of offices and salaries of managers;
advertising costs;
purchase of sets of special tools and materials.

The profitability of the frame house construction business depends on the cost of materials. The cost of materials for the construction of 1 m 2 of a house ranges from 30 to 40 thousand rubles. When selling finished objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of the cottage can reach 2 million rubles. Thus, the business is able to break even after selling 2 properties.

Idea 8. Open an economy class hair salon.

The minimum investment amount is 300 thousand rubles.

The essence of the business idea: open a small hairdressing salon that provides a full range of services at an affordable cost. During a crisis, such services are in demand among clients of different ages and different levels of wealth. The combination of good quality service with an affordable price will allow you to open a hairdresser with a stable income.

The main expenses that you will have to incur if you decide to start such a business are related to the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as repairs and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

instead of hiring craftsmen, rent out workspaces;
invite, on a sublease basis, craftsmen providing related services (cosmetologists, manicurists, etc.).

If such a hairdressing salon serves about 16 clients per shift, then with an average bill of 250 rubles. its payback will occur in 1.5 years. By carrying out marketing activities and expanding the list of services, you can increase the profitability of a hairdressing salon by up to 29%.

Idea 9.Open a pharmacy.

The minimum investment amount is 500 thousand rubles.

The essence of the idea is to open a business related to the purchase of a wide range of medicines and the organization of their retail sale in a stationary pharmacy. The demand for these products, even despite the crisis and high competition, remains quite high. Stable profits in the pharmacy business depend on the pricing policy, the choice of reliable suppliers and the place for trading. A small pharmacy store operating on a discounter basis would be appropriate in a residential area of the city. It is best to place a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy you will need:

specially equipped premises in a non-residential building;
employees with pharmaceutical education;
concluding contracts with reliable suppliers.

The profit of a pharmacy business is directly proportional to the turnover from the sale of medicines. Without violating legal requirements, entrepreneurs have the right to set high markups only on certain groups of pharmaceutical products. Additional profit can be provided by the inclusion of medical equipment, personal hygiene items, and baby food products in the assortment.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where goods will be accepted for sale from visitors for the purpose of further resale, including a commission to the seller in the price. This business is growing rapidly. During the crisis, consignment branded children's products are in especially high demand, since their new prices are unaffordable for young families.

The main expenses in this business come from renting a small premises for a second-hand shop, its renovation, as well as the purchase of commercial equipment and furniture. In this case, you will not have to purchase goods from wholesale warehouses, but you will need to constantly pay for advertising to attract potential buyers and sellers.

To open a second-hand store, it is better to find premises in a densely populated area, near large shopping centers or children's clinics.

Small investments will be needed for:

bright design of the store facade in a children's style;
opening and maintaining a website or groups on social networks;
wages for store employees.

According to experts, for such a business the profitability level can range from 12 to 15%. With daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase your income if you open a second-hand store as a family business and refuse to hire employees.

Idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on their children. Private foreign language schools or centers for preparing school leavers for the Unified State Exam in difficult times may not be affordable for some parents, so you can count on success if you open budget training courses for children in the format of small groups or individual lessons.

The initial investment depends on the size of the business. To get started, you can buy the necessary interactive learning tools and organize classes at home. You can also rent office space by the hour. Part of the investment will go towards advertising promotion on social networks, on bulletin boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During an economic crisis, products in large retail chains rise in price. In such a situation, it will be important to open a point selling food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion at the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a sales kiosk or hire a salesperson and driver. To attract buyers, you can develop an individual design for your enterprise, including in the initial costs the cost of branded stickers for vehicles and product packaging.

Idea 13.Open an “all at one price” store.

Initial investment - 700 thousand rubles.

Statistics show that most “all at one price” stores achieved success during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed price for products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide range of goods, ranging from inexpensive products to household supplies.

You can open such a business as a franchise or organize the store yourself.

Opening expenses will go towards:

payment for rent of premises;
purchase of commercial equipment;
purchase of the first batch of products;
hiring staff.

As in any business related to retail trade, you need to take care of the successful location of the store. As a source of goods, you can consider purchasing products from China.

Idea 14.Open a manufacturing business in the field of import substitution.

Import substitution is a relevant business option during an economic crisis. It should be noted that state policy is entirely directed in this direction, therefore there are many grants and targeted investments for organizing production within the country. This will probably surprise some people, but goods can be transported not only from China, but also in the opposite direction! Many food products in China have a high price, so if you properly organize their transportation, you can open a successful business even during a crisis.

During a crisis, imported goods rise in price in proportion to currency fluctuations, while buyers begin to pay attention to domestic affordable products. This concept serves as the basis for starting a manufacturing business.

You can produce a wide range of agricultural products (honey, nuts, meat, dairy, cheeses, etc.), open a textile production, engage in canning (fish, cereals, vegetables), grow fresh vegetables and fruits, and much more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular when experts come to your home and help you prepare for important events. Beauty salons are gradually raising prices for their services. Without the large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, and manicurists charge less money for the same operations.

All initial investments will be used to pay for special courses, purchase the necessary equipment and for advertising promotion. To prepare a portfolio, a novice master can try his skills on close relatives or friends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (customer recommendations) successfully operates.

The practitioner tells

8 more ideas that will bring profit during a crisis

Evelina Ishmetova,

Deputy General Director of RRG company

Despite all the objective difficulties, opening a successful business during a crisis is a completely doable task. There are a number of niches, the potential of which is confirmed by the practical experience of real enterprises. At the same time, you need to understand that the success of business development in these segments cannot be guaranteed without professional management of the company’s economic and commercial activities.

Driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver’s license, you cannot pass exams externally, but you must undergo training for at least 3 months. As a result, the amount of payment for such training increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

Private kindergartens

Opening a private kindergarten in the capital or in other megacities is a fairly promising solution, even despite the high competition in this segment. During the crisis, the cost of services from private preschool institutions has dropped noticeably, but still it does not fall below the mark of 25 thousand rubles. On average, parents have to pay about 30 thousand monthly, as well as an entrance fee of 2 thousand rubles. In addition to profit from basic services, such a business involves generating additional income by organizing weekend groups, paid classes in music, fine arts, foreign languages, etc. A small private kindergarten can also be organized at home. In this case, with 8 children, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, organizing meals for children, and the salary of a nanny and teacher will be no more than 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the fall in the ruble exchange rate associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient places, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand significantly outstrips supply. Analyzing this situation, one can easily come to the conclusion that business related to this sport has good prospects during the crisis.

Sports equipment rental

An active lifestyle is becoming increasingly popular among people of all ages. The crisis has no impact on this trend. If you start renting sports equipment (bicycles, skis, roller skates, hiking equipment, etc.), you can find consumers for such a service, regardless of the season of the year.

Let's look at the example of renting skates in winter. The cost of good skates will be less than 1,500 rubles. If the rental point is located near a heavily visited skating rink, you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. The average cost of renting this equipment is 200 rubles per hour. An outdoor skating rink in our climatic conditions can operate for about 50 days, receiving an average of 300 visitors daily. Thus, per season you can get 3 million rubles in income from skate rentals and about 0.5 million more if you provide services for sharpening clients’ skates. The costs of the rental business are related to the rental of a sales tent, electricity bills and staff salaries, which in total will amount to no more than 200 thousand rubles. As you can see, if you open a skate rental business, you can get a business profitability of several hundred percent.

Storage boxes

Another promising business that is in demand during a crisis is related to the provision of services for renting boxes for storing various things and equipment. In this case, from a simple concreted area of 100 m2, on which 20 boxes made of corrugated board are equipped, you can get an income of 200,000 rubles per year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, salaries of cleaners and security guards. The payback period for this business is from 2 to 3 years.

Hostels

The business, which involves renovating apartments in old buildings into hostels, was at its peak several years ago. At that time, the price of a bed was 900 rubles per day, which made it possible to recoup the cost of the apartment, its renovation, and the purchase of necessary furniture and household appliances within a year. Today, competition in this market segment has increased noticeably, which forces entrepreneurs to increase costs to improve the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during a crisis.

Import of food products

Before the crisis, there was a tendency in the food trade market towards stable connections between large chains and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble exchange rate fell, new suppliers appeared. They offered high-quality analogues of European products that are more affordable. Today, a business related to the import of food products can bring high profits.

Open a coffee shop

Buying a cup of aromatic drink for 150–200 rubles. at Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we don’t think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various toppings). A cafe with an area of 100 m2, even at 40% occupancy, sells about 80 thousand cups of coffee per year. In other words, such a business can generate approximately 12 million rubles in revenue with ingredients costs of 400 thousand rubles.

What business to open during a crisis and how to reduce risks

To open a business, you need to register it and properly organize the work. The following recommendations will help reduce costs at the initial stage:

If possible, do not use intermediaries to register the necessary documentation.
Refrain from renting a presentable office at an inflated price, buying expensive furniture and other luxury items in the initial stages of business development.
Choose reliable and inexpensive advertising channels.
To save on the salary of hired specialists, try to do some of the main work yourself.

The most important rule is to keep strict records of all financial receipts and expenses. You need to use your first profit wisely. During a crisis, there are many ways to open a successful business. The choice of direction should be made taking into account the characteristics of the region where the development of the new enterprise is expected.

One of the popular methods today that allows you to quickly open your own business is franchising. With this approach, you can reduce the costs of promoting a company and obtain an effective business technology that has been tested by real market participants.

A good option for entrepreneurship during a crisis is to open an online store. In this case, savings are achieved on the rental of retail space and staff salaries. Particularly promising ideas for creating a business during a crisis are innovative technologies that have high potential for development.

What business should not be opened during a crisis?

Considering the fact that during a crisis there is a decrease in the level of income of the population, we can expect a significant drop in the area of expensive purchases. In this regard, you can make a list of business ideas that are likely to lead to failure:

open a travel agency;
organize trade in construction materials;
open a real estate agency;
organize trading in shares and various types of securities;
create a cargo delivery company.

The practitioner tells

5 unsuccessful business ideas during a crisis

Grigory Trusov,

President, Contact-Expert

As an example, we can give a list of 5 niches for starting a small business that are associated with great risks during a crisis.

Retail outlets in shopping centers

The shuttle business, which was popular several years ago, thanks to which the main supplies of clothing and other products for sale in various shopping centers were carried out, is today in a deep crisis and brings big losses to entrepreneurs. The decline in sales volumes is affected by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

Restaurants

During a crisis, restaurateurs have to look for solutions to combine two fundamentally opposing concepts. On the one hand, restaurants need to maintain affordable prices for dishes, and on the other, improve the quality of services in order not to give in to competitors in the struggle for regular visitors. Since there is no solution to this problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordability or status). In any case, in order to open a restaurant during a crisis, you need to have a sufficiently large supply of free financial resources that will allow you to survive until better times.

Jewelry salons

The crisis is characterized by a downward trend in sales volumes in the luxury goods segment. Jewelry also falls into this category.

Despite the fact that even a few sales a day can bring this type of business to profitability, it is extremely difficult to achieve such a result during a crisis. In addition to an objective decrease in purchasing power, during an economic downturn, jewelry stores experience competition from the secondary market and online stores. Pawn shops sell unredeemed jewelry at a low price, and online trading, unencumbered by rental payments, offers favorable discounts on jewelry.

Solariums

Opening a solarium requires a significant investment. Equipment for artificial tanning costs from 400 thousand to several million rubles. A quick return on such investments is possible only with a stable flow of clients. During the crisis, many are forced to refuse trips to expensive seaside resorts, and it was this category of consumers that made up a large percentage of visitors to solariums in preparation for the next season. The average cost of the procedure today is approximately 20 rubles per minute. At this price, it is possible to achieve business payback by ensuring at least 40% of the salon load. Another difficulty of this business is related to high competition, since before the crisis a large number of tanning studios opened in big cities.

Bookmakers

Difficulties with business development in this area appeared back in 2014. At that time, several legislative acts were issued allowing bookmakers to accept bets only if the visitor had a passport. In addition, the state decided that bookmakers must collect income tax on clients' winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Some entrepreneurs, in order to make up for losses, decided to open halls with gaming slots, which jeopardized the legality of the business.

Today in Russia there are many bookmakers that are teetering on the brink of unprofitability. At the same time, there are also entrepreneurs who decided to open a bookmaking business on the Internet and, taking into account a number of court injunctions, transfer it to zones not subject to Russian legislation. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of famous companies that were opened during the crisis

Adidas

Popular global brands specializing in sports goods, Adidas and Puma, were born during the crisis after the First World War. They were formed from a family business that was opened in 1920 during a terrible recession in the German economy. In a country that was forced to pay reparations to the countries that won the war, there was global unemployment. In order to survive during the crisis, the Dassler family decided to open a shoe production. The entrepreneurs' first products were slippers and orthopedic shoes for the disabled. Given the shortage of high-quality raw materials, decommissioned military uniforms and old car tires (for making soles) were used to produce products. The business brought good income and developed. Just 5 years later, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a blacksmith he knew. This was the start of great success.

Lego

The Great Depression in the 29th year of the last century caused serious damage to the economies of the United States and many European countries. In Denmark at that time there was global unemployment and farms went bankrupt one after another. At the height of the crisis (1932), a company with a very well-known name today was born in this country - Lego. Its founder, Ole Kirk Christiansen, decided to open a carpentry business. With a small number of employees, he made stepladders, chairs and ironing boards, but all these products were not in demand. One day Olya came up with the idea of making toys from wood. As you know, most parents are ready to spend their last money on their children. The original name leg godt (“play well”) was coined for the new direction. This was the beginning of a successful business with a worldwide reputation.

Pepsi

At the dawn of its development, the successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped him bypass his main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began using a new 12-ounce bottle and selling it for 5 cents (the price of a 6.5-ounce bottle of Coca-Cola). This innovation was accompanied by the slogan: “You pay as before, you get twice as much.” During a crisis, everyone wants to save money, and this strategy worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redo the production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was the recognizable shape of the container.

Burger King

A good idea for a crisis is to open a fast food restaurant. It seems that with a chain like McDonald's in the market, this is impossible. But there are also such examples in history. In 1957, the United States was rocked by another crisis - the Eisenhower-era recession. Quality food from McDonald's was in demand, but these restaurants are like an assembly line. The creators of Burger King decided to open a chain that would allow customers to independently choose the ingredients for their sandwiches. Visitors liked this idea, as they could show their individuality.

FedEx

An interesting example of business development during a crisis can be found in the history of the Federal Express Corporation. The 1973 oil embargo led to severe shortages of petroleum products. Airlines cut flights, and motorists increasingly refused to travel by car. In the midst of this crisis, an airline specializing exclusively in parcel delivery appeared on the market. Fred Smith decided to open a business related to the transportation of items over long distances while working on his student coursework (for which, by the way, he received only 3 points). Until this moment, such cargo delivery was ineffective, since several companies participated in the chain. Smith's idea that one firm should be responsible for the cargo led to a successful business.

Starbucks

1987 gave the world “Black Monday”. This name was given to the day of October 19, when the maximum drop in the Dow Jones Index took place (22.6%). At this time, Howard Schultz acquired a not very attractive business - the Starbucks coffee chain.

Today, Starbucks has become the symbol of the third meeting place (after home and office). Here you can have a business conversation, meet with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiary chains in 49 countries around the world.

Wikipedia

The popular online encyclopedia was also born during a crisis. This happened during the dot-com crash. Of course, Wikipedia has not yet become a successful business (the non-profit organization exists on donations), but it is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number grew to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about the experts

Svetlana Krylova, General Director and owner of the Evolution online store, Moscow. IP "Evolution" Field of activity: retail and small wholesale trade in sports nutrition and fitness accessories. Number of personnel: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G. V. Plekhanov in 2003. Certified specialist in investment in commercial real estate, took advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of agreements for the companies Basic Element, Glavstroy, Donstroy, the European Bank for Reconstruction and Development and others. Since 2014, he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, and real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, proven quality of work, the presence of an extensive and reliable database of all sold and leased objects.

Grigory Trusov, President, Contact-Expert. Grigory Trusov is a leading Russian marketing consultant who has implemented more than 700 projects in 12 countries. Winner of the national award “Company of the Year - 2009” and the international award “Person of the Year - 2009”. He teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, National Research University Higher School of Economics. Author of the bestseller “They will come themselves, they will buy it themselves.” "Contact-Expert" provides consulting services in the field of marketing. On the market since 2003. Clients include more than 100 Russian and international organizations. Official website - www.expertkey.com.