Is the flower business profitable? Selling flowers: business plan from A to Z

It is a very profitable enterprise if done correctly. Some entrepreneurs close their store due to basic ignorance of the pitfalls of this business. Such businesses in big cities have a lot of competition. Today, on almost every corner there is a flower stall offering to buy flowers from them. For those who have not encountered such a business, it seems that there is nothing complicated here. However, in practice it is very difficult to get started.

Assessing the profitability of a flower shop

Before opening such a store, you need to think through everything. To correctly assess the profitability of such a business, it is advisable to estimate the number of nearby flower stalls and the total population in the city.

Already at the stage of planning the opening, you should think through each of your future steps, this will allow you to conduct successful floral activities. This means you need to consider:

• the premises in which the store will be located;
• range;
• how much does it cost to purchase goods;
• pricing;
• further development steps;
• additional ways to attract clients.

Having finally weighed all the pros and cons, or rather, having more realistically assessed your potential, you need to make a decision. If, for some reason, a flower business based on the chosen location will not generate income, then it is better not to even try to start.

The approximate cost of organizing this store from scratch will be from 150 to 200 thousand rubles. Under normal circumstances, a high-quality shop will pay for itself within a year.

Choosing a location and premises

A key factor in any sales business is the location of the retail outlet. The right location will provide up to a quarter of the store’s profit. The chosen location should be highly accessible. The ideal place is considered to be an area through which a lot of people pass even on weekdays.

A good place is considered to be the intersection of two traffic intersections. For example, it could be a busy metro station with thousands of people passing through every day. It is also necessary to consider the fact that if something happens, there are parking lots next to the store. It was also convenient to approach the store. If you place a stall near which parking is prohibited, you will ensure an additional outflow of customers.

To do this, you will need a room with an area ranging from 5 to 8 square meters. If you plan to open a good flower shop from scratch, then you need to choose a room of 30 square meters or more.

Such a room is quite enough to, if something happens, place a good assortment in it and start selling.

What should the assortment be?

Every flower shop should not be limited to a simple list of products. This business requires related products and the provision of various services.

An entrepreneur who is able to combine several areas in his business will provide himself with good income and, accordingly, will remain afloat. This is worth paying attention to. The client who bought the flowers must contact the store again. Therefore, you need to combine the price with the quality of the product provided. Let's consider the main areas of the flower assortment that are in great demand.

Cut flowers

This is a fairly popular and very common product that is in good demand. The number of flowers that can be cut and displayed is very large. These colors are considered:

• roses;
• tulips;
• chrysanthemums;
• carnations;
• lilies;
• mimosas, etc.

It should be taken into account that fresh cut flowers will not last long. Therefore, the display cases should primarily display those that have been in stock for a long time. If the flower is not marketable, then you need to get rid of it. Try to purchase only the required number of flowers. If the store cannot sell them in a short period of time, then the flowers should be thrown away. Accordingly, there will be additional costs when selling.

How many different types of cut flowers should there be? Probably the more the better. However, you need to purchase only as much as potential buyers can buy. Otherwise, they are simply disposed of.

To increase the marketability of flowers, sellers add stickers, printed designs and piercings to them. This allows you to significantly increase the purchasing power of products. In addition, if the product costs more, you will make a greater profit.

Potted flowers

This product is less popular than the previous one. However, this store should have such flowers in stock. True connoisseurs love to watch them grow. Therefore, “flower gourmets” give names to some flowers and call them their children. True plant collectors can become repeat customers if you can create a good business. To do this, you need to get several rare species. And constant monitoring of the most frequently asked types will allow us to determine the market need.

Potted flowers also have a very wide variety of species. They can come in a wide variety of sizes. For example, a desert cactus can grow to more than 80 centimeters in height in a few years. To have this product in stock, you need an experienced florist who knows all the intricacies of flower care. Illiterate actions of a hired employee can completely destroy the product. Consequently, losses will appear.

Plant varieties

Such products are also very popular. This allows people to grow their own plants, watch them grow, and care for them. Selling various vegetable seeds can generate great interest among retirees who like to grow them themselves.

In addition, you can profitably sell flower pot seeds. This product is also in demand. To grow a potted flower, you need to tinker for a very long time. It is this factor that attracts buyers.

Sales of related products

To add even more money to your revenue, you need to profitably sell related products. For such a bench, the appropriate materials are:

• Earth;
• fertilizers;
• pots;
• stands;
• vases and various containers;
• young seedlings.

Such goods will not be in great demand, but in the future you can count on this as an additional source of income. When selling additional components, the average bill will increase. Therefore, before opening a flower shop or stall, make a preliminary list of the required assortment.

For any flower shop, care should be taken to purchase packaged material, which is always necessary to create attractive bouquets. A festive bouquet decorated with excellent packaging material will look more presentable, and accordingly, it will cost more. Such bouquets allow you to set a price that in the future can cover the costs of a florist and packaging material. Also fully cover the costs of spoiled flowers.

If you want to open a business and create a regular stall, you can limit yourself to the typical cut flowers that are needed to create bouquets.

Personnel and equipment

To hire staff, you will only need one florist, whose responsibilities will include making bouquets. If you open a large store, then in the future, the number of staff can be increased to several people. Employees must be officially hired. So that if something happens, you don’t have problems with the tax office. In addition, an employee hired must obtain a health certificate. Without a completed health certificate, an employee should not be allowed to enter the workplace.

The selected room must be aesthetically designed. This applies to both the exterior decoration of the room and the interior design. To store all the flowers without roots, you need to purchase and find a suitable place to install the vases in which they will be stored.

Also, to open a flower shop you will need a large industrial refrigerator. In more advanced stores, the utility room, which is equipped with walking systems, is used as a refrigerator.

To design the interior design, you will need the following components:

• racks;
• stands;
• shelves;
• small counters;
• cash register (required).

Set up a buyer's corner, which should contain permissions received from various authorities, open certificates, as well as a book of “complaints and suggestions.”

How to set the price?

Depending on the selected suppliers, the markup should be at least 200%. Otherwise, the business will not be profitable. If you estimate that the product is more expensive, then increase the price. This is especially true for those products that have a more attractive appearance.

The main peak in sales will be observed during the holidays.

Correct registration

Any business starts with proper registration. Before organizing a flower business, register it correctly.

Small and medium-sized stores are enough to register as an individual entrepreneur. You need to register as an LLC if you are opening a specialized boutique with a large turnover. The time it takes to register ranges from two weeks or more, depending on the waiting list.

The following documents need to be submitted:

• trade permit;
• conclusion issued by the Sanitary Epidemiological Station;
• price list of goods;
• premises rental agreement;
• certificate confirming the registration of KMM.

This business does not require the provision of certificates for products sold. If customers see a photocopy of the certificate hanging on the stand, their confidence will increase. Suppliers may be required to provide certificates.

To start selling a lot, as many people as possible should know about the store. An advertising campaign must be launched at the stage of registering a case. This will create a business with ready demand. The main platforms that you can use to attract clients are the following:

• flyer distribution;
• advertising on social media networks;
• free bulletin boards;
• city ​​newspapers;
• banners;
• billboards and signs.

Avoid selling unpresentable goods. It must be admitted that additional costs have arisen. Poor quality products will only scare away buyers.

Try to constantly monitor the volume of products sold and purchase only the most necessary quantities. The share of the main purchase should consist of a list of the most popular products. Buy flowers once a week.

If there is little demand for more expensive goods, consider a profitable system of discounts that will appease the buyer and push him to purchase. To do this, you can use discounts: –15, –20, every third bouquet is free. If you increase the price of expensive goods in advance, then when you make a discount, you will not lose any money. This scheme is used by supermarkets or large stores.

Purchase goods only from official and certified suppliers. This will allow you to avoid force majeure situations, bad products, etc.

Thus, when opening a flower shop from scratch, you need to do a number of simple operations that will allow you to do this business most competently.

In our difficult times, many dream of owning their own business, which will provide, albeit small, but stable income. Opening a flower shop can be not only a profitable business, but also a pleasant hobby.

At the initial stage, let it be just a small kiosk or pavilion, and when things go well, you can think about expanding.
But you shouldn’t rush to the first idea you like; you need to carefully weigh everything, drawing up a competent business plan for a flower shop.

Subtleties of the flower business

Typically, a flower shop is a woman's business because it arises from a hobby. However, there are also representatives of the stronger sex who are not averse to making extra money from their love of beauty. And in this case, we can safely say that money smells, and very, very pleasantly so.

When starting a flower business, the first thing you need to decide on is the type of store. Whether it will be a huge flower salon in the city center or a small tent on the outskirts is everyone’s personal choice. It all depends on financial capabilities, but it would be more advisable to start small, having first studied the market. In addition, this is a great opportunity to gain invaluable experience.

Since flowers are a perishable product, the matter can create some difficulties that must be taken into account when drawing up a business plan for a flower shop with calculations.

So, when opening a flower retail outlet, it is worth studying the types of services that similar stores in a particular area offer today. You definitely need to come up with something unique and different from the standard set of ideas. Since not a single special event is complete without flowers, and some events require wholesale purchases, you should develop your own system of discounts, for example, sell a specific type of flowers at a discount on a certain day of the week or adjust the price depending on the holiday or type of celebration.

Only when all the basic subtleties of the flower business are taken into account can you begin to develop a detailed business plan for a flower shop. Even the nuance that most of the purchased products are imported obliges the store owner to familiarize himself with the customs code.

How to open a flower shop? Business plan with preliminary calculations

A business plan is a document in which all the details of opening your own must be clearly and thoroughly thought out, calculated and described, such as:

• Description and list of services that the store will offer.
• Organizational matters.
• Registration with all regulatory authorities, registration of licenses and other necessary documents.
• Preparation of the premises - rent, renovation, decoration.
• Drawing up contracts with suppliers.
• Personnel search.
• Advertising campaign.

When asking the question: “How to draw up a business plan for a flower shop?”, you cannot ignore the financial side of the question, even if the numbers are approximate and can vary between 5-10 thousand rubles.

As a rule, the amount of expenses depends on the size of the outlet.

So, a ready-made business plan for a flower shop with calculations looks like this:

• Rent of premises - 20-25 thousand rubles.
• Purchase of equipment - 20-30 thousand rubles.
• Purchase of goods - 20-30 thousand rubles.
• Staff salaries are 15-20 thousand rubles.
• Unforeseen expenses - 3-5 thousand rubles.

Total: 78-100 thousand rubles.

Depending on how far the supplier's base is located from the retail outlet, the presence of such an expense item as “transportation costs” will also depend. Of course, if you have your own vehicle, the amount spent on delivery of goods will differ significantly from the amount of delivery in a rented car or a supplier’s car.

Also, the business plan for a flower shop, a sample of which is presented above, involves taking into account losses from damaged or unsold goods.

Which legal form should I choose for a flower shop?

If the future enterprise has the status of an LLC, then this is the most optimal option for a business with several partners, since this type of legal form allows:

• Starting a business with a small investment.
• Investors' risks are limited to their own finances.
• Partners or investors have the same rights, which is important when deciding key management and

But if you still intend to open one small retail outlet, and the owner himself will act as a seller, then it is more advisable to register an “IP”.

If you already have a retail outlet, then it is enough to simply obtain a permit to sell flowers.

What types of flower shops are there?

Flower shops come in several types and typically look like this:

How to choose a place to sell flowers?

However, given the presence of two competing points in the area, each of the three will account for a profit of about 3.5 million rubles per year, and taking into account holidays, plus another 20% of the total income for the year. The total will be about 4.2 million rubles. in year.

The flower shop business plan, a sample of which is attached, also includes the monthly expenses of the enterprise, such as:

• Staff salary/4 people - 10,000 rubles. + 2% of sales (8,000 rubles), respectively - 72,000 rubles. per month and 864,000 rubles. in year.
• Social security contributions - 18,000 rubles. per month and 216,000 rubles. in year.
• Rent of land 25,000 rub. per month, 300,000 rub. in year.
• Payment for services is 10,000 per month and 120,000 per year.
• Losses - 15% of the amount spent on the purchase of goods - 18,000 per month and 216,000 per year.
• Utilities - 5,000 per month and 60,000 per year.
• Transport - 10,000 per month and 120,000 per year.
• Other expenses are 10,000 per month and 120,000 per year.

As a result, the total monthly expenses are 168,000 rubles. per month and 2,016,000 per year.

A ready-made business plan for a flower shop clearly demonstrates the estimated annual income, which will be 4,200,000 rubles. per year, and the cost price is equal to the sum of one-time investments and monthly costs, that is, 3,166,000 rubles. Consequently, the amount of gross profit for the year will be equal to 1,034,000 rubles, and after taxes it will be 878,900 rubles. net profit.

Proper Marketing

When opening their own business, every entrepreneur tries to take into account all the features of the chosen business. However, it often happens that in a hurry, one of the main conditions for success is forgotten - an advertising campaign.

The first step is to draw up a marketing outline, namely a rough business plan - an example with calculations. A flower shop, like any other, requires proper presentation. Advertising costs will not be too high, but any business owner will be satisfied with the result.

• Publications in magazines, newspapers, and online publications.
• Advertising on radio and television.
• Street

The interior of the store, that is, its exterior design, can also be considered as advertising. The sign also matters, so it should be as attractive as possible to the attention of passers-by, who, when passing by, must remember a nice flower boutique with a beautiful window and a catchy sign. Thus, ordinary passers-by can become potential customers.

The number of regular customers is influenced not only by the appearance of the store, a polite salesperson and a rich assortment. The buyer also wants to see a good price, the formation of which is influenced by two factors:

• Product quality.
• The price of a similar product in competing organizations.

In order not to trade at a loss in your pursuit of a client, you should come up with something original, your own system of discounts. For example, if a client wants to buy only three roses, you should offer him to buy five and give him a modest gift in the form of a small bouquet of daisies.

Assessing risks

In the flower selling business, as in any other, there is the concept of “risk” that must be taken into account when drawing up a flower shop business plan. A product such as flowers cannot be stored forever: if it is not sold within a few days, the entrepreneur will have losses instead of profits. Fading bouquets are suitable only for a funeral ceremony, and only if there is a buyer.

Purchasing goods in bulk also involves the possibility of losses, since in large quantities there may be flowers with broken stems or torn petals, because it is simply impossible to examine each one during the purchase. To avoid such unexpected costs, purchases should be made in small quantities. This will make it possible to clearly assess the condition of flower products.

If flower trading turns out to be profitable in a particular region, you should consider opening an online flower store. However, this option will be appropriate even in the case of poorly developing trade.

The flower business is primarily attractive due to its low capital investment and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should approach the organization of your business responsibly.

[Hide]

Basic nuances of the flower business

To create a flower business, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quite quickly. In this regard, you will need not only proper care of the flora of your store, but also careful planning of product purchases.
2. Markups on goods. The cost of flowers is quite low, but the markup on them ranges from 100 to 150 percent. Only a limited list of goods, for example medicines or weapons, have such significant indicators. To get the most out of the business, the owner must take this fact into account.
3. Flexibility. The flower business does not require significant start-up capital, and what is also important, does not require much effort in closing the business.
4. Seasonality. Revenue will vary depending on the time of year. There will be excess profits during the holidays, a time when the main manifestations of attention will be gifts in the form of flower bouquets. The least profitable season for business will be summer, when people will have the opportunity to grow flowers in their summer cottages or simply pick them in parks.

Forms of flower business

The next step after deciding to sell flowers is to choose the form of this activity. There are several flower business formats, each of which has its own advantages and disadvantages.

Flower business can be:

• flower tents;
• small flower shops;
• online flower shops;
• flower boutiques.

Flower tents

The main disadvantage of this format is its high location dependence. It is important to understand that it is not possible to avoid competition here, and two different tents with flowers standing next to each other is a normal phenomenon. The ideal option would be to open a future stall near a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry to go on a date.

Due to the small size of the room, it is simply impossible to provide proper attention to flower care. The owner will be required to place the products as closely as possible on a few shelves without harming the quality of the product.

Small flower shops

We will talk about full-fledged flower shops with an area of ​​30 m2. Such a business will require not only significant investments, but also a more in-depth analysis of competitors. Placing retail outlets near such establishments is fraught with significant losses in earnings. A rich assortment, which can be increased by increasing the space of the premises, will also play a significant role in the amount of profit. In addition, it will be necessary to expand the staff. If one salesperson could work in the pavilion, then the store should have several employees, with the desired education of a florist.

Flower online stores

Many businessmen today already have popular online projects for selling flowers, and based on their reviews, a number of advantages of this format can be noted. The most significant advantage will be the convenience for the buyer when making a transaction. As a rule, people have little free time, so purchasing from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is website development. The creation of such a portal should be done exclusively by a professional, because the lion’s share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Flower storage and delivery arrangements also play an important role. The room where the goods will wait for their customers should be dry and cool. Ideally, the room temperature should be about 18 degrees Celsius. Delivery must be carried out by responsible people; delays and tardiness are unacceptable.

Flower boutiques

The most expensive at the start, but at the same time the most profitable format of the flower business is the salon. The area of ​​such a room must be at least 60 m2.

The prospects for a flower boutique are almost unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The capabilities of such an institution are significantly expanded due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. Ultimately, the client will need to pay a large sum for such a product, so a flower salon is a business exclusively for large cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations will immediately occupy the most significant positions in the income of your business.

Photo gallery

Flower pavilion Flower shop Example of an online flower shop Flower salon

Step-by-step instructions for starting a flower business

After a thorough analysis of all the advantages and disadvantages of starting a flower business from scratch, you need to move directly to the actions themselves. To understand where to start, first of all you need to draw up a clear plan, which will include all the stages necessary to complete.

The sequence of actions is as follows:

1. Preparation of documents.
2. Supplier search.
3. Search for premises for a store.
4. Purchase of equipment.
5. Personnel selection.
6. Drawing up an assortment.
7. Advertising.

Paperwork

The business registration procedure is simple and does not take much time. But in addition to registering an individual entrepreneur, the outlet must have a list of documents, most of which must be available to customers.

Such documents include:

• trade license;
• conclusion of the sanitary and epidemiological station on compliance with standards;
• book of complaints and suggestions;
• packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and the pricing policy that is relevant to you. For example, a product from Colombia has a low price, but the speed of sale should be as fast as possible due to the low quality of the product. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are more expensive, but the shelf life is much longer.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

The emphasis should be on goods from these countries.

Competent purchasing of goods plays an equally significant role.

There are several types of such procedures:

1. Main purchase. Those items and their quantity that are sold in any case. Through the main purchase, the assortment is replenished by pre-order, this will save your time and effort in the future. In addition, there are discounts on basic purchases.
2. Additional purchase. A process that requires certain business experience. Flowers of a certain variety or type are purchased, which are supposed to be sold. In this case, there are no constant values ​​and there cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, and accordingly purchases are made in much larger quantities. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Finding premises for a store

When searching and choosing premises, businessmen are usually guided by the degree of crowding of the place in which the premises are located.

The retail outlet may be located:

• in tonar;
• in the pavilion;
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If you need to save on rent, you can choose a shopping center.

When concluding a lease agreement there are also some nuances. In particular, it is important to clarify whether the monthly payments include utilities.

This video talks about choosing the right premises for a flower shop. Material taken from the UFL Flower Delivery channel.

Equipment purchase

Among the mandatory purchases, it is worth highlighting a cash register. Its cost varies from 9 to 15 thousand rubles. It would be advisable to purchase a refrigeration chamber, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes purchasing packaging for bouquets. Transparent cellophane is the most popular type of packaging and is required to be purchased.

In addition, you should pay attention to other design tools:

• mesh;
• tape;
• felt;
• I'm bashing.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

The creative potential of the employee is of particular importance when recruiting personnel. Flower shop workers must have unconventional thinking; originality and creativity are the main qualities. For salons that deal with designer flower products, a highly qualified employee with florist education is required.

In addition to staff working with clients, large establishments will require an accountant and an administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the employee’s task is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of products.

For the pavilion

Small tents, stalls and pavilions are limited to a selection of live cut plants. Due to the ensured large trade turnover in crowded places, such products do not have time to lose quality. At the same time, when purchasing such goods, it is more profitable for small enterprises to work through intermediaries.

The most popular types of fresh cut flowers include the following:

• carnation;
• chrysanthemum;
• rose;
• gerbera;
• tulip.

For the store

Shops and flower boutiques are significantly expanding their range.

This may include:

• cut flowers, including exotics;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments add variety to their assortment with:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign for a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford advertising on television. Internet projects post information about themselves on various third-party portals and various banners.

Profitability of the flower business

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market is showing good growth rates, which means that it is possible to enter it in the coming years.

Approximate data:

• Monthly income – 216,000 rubles.
• Net profit – 47,600 rubles.
• Initial costs – 358,300 rubles.
• Payback – from 8 months.

Description of service

This business plan describes a small flower shop. The entrepreneur himself is the manager, and his kiosk employs florists who understand flowers and know how to create beautiful flower arrangements. The business plan will also consider additional opportunities from which the entrepreneur can benefit and increase his income.

Market analysis

Before assessing the flower market, you need to decide on the format of the future store. It, in turn, will depend on who the main buyer will be. All this will ultimately affect the level and style of the future store. Today, the following formats of flower shops are especially popular:

1. Small pavilions located in passages and at bus stops. This type is typical for the low price segment of buyers and does not require special expenses for decorating and maintaining the style of your own store. It is the price that attracts customers.
2. Stores located in shopping centers and other high-traffic areas. These stores cater to the middle price segment. Buyers pay attention not only to flowers, but also to the appearance of the store and service.
3. Flower salons and boutiques belonging to the premium segment. Such retail outlets are usually located near offices, in the city center or large shopping centers. Such stores must have excellent style, a high level of service and excellent quality flowers.
4. Online stores. They can be aimed at meeting the needs of customers of any price segment.

The latter format today combines perfectly with the second and third, increasing trade turnover and not requiring special costs. That is why we will consider a store created for consumers in the middle price segment. Additionally, an online store will be opened to serve visitors outside the retail outlet.

In any case, before opening we will have to pay attention to all the details, including compiling collections of bouquets that will be displayed in the online store and interior design.

Assessing the Russian flower market, one cannot help but say that it is characterized by seasonality, and a pronounced one. During the holiday season, prices for flowers rise due to possible profits.

When considering possible competitors, it must be said that the most important thing is the quality of the flowers sold, the sophistication and harmony of the bouquets. And in order for flower arrangements to turn out beautiful and aesthetically pleasing, you need to be especially careful when choosing staff.

SWOT analysis

Before opening your own flower shop, you need to assess the opportunities and threats. In general, all factors are usually divided into external and internal.

It is impossible to fight and try to change external factors. But it is very possible to adapt to the situation or extract your own benefit from it. External factors include:

1. Possibilities:

• occupying a specific niche in the market;
• by conducting an in-depth analysis of the market situation, you can extract the maximum benefit associated with the seasonality of this business;
• high profitability;
• ability to cover a large market segment;
• cyclical demand (from year to year people buy flowers at the same time, their mass purchase is associated with various holidays);
• possible increase in overall demand;
• increasing the relevance of the proposal due to the increase in the standard of living of the population;
• the ability to offer and provide additional services;
• no need to set up production, focus on selling purchased products.

1. Threats:

• high level of competition;
• seasonality;
• problems with suppliers are possible;
• the need to find an alternative during a sharp decline in demand for products;
• the presence of an expiration date on products, which makes it necessary to constantly forecast demand;
• the need to obtain permits;
• a large number of documents that need to be completed in a timely manner.

An entrepreneur can change and adjust internal factors to suit himself. These include:

1. Strengths:

• high markup on products;
• highly qualified personnel;
• a large assortment;
• availability of services;
• offering quality services to our clients;
• availability of effective methods of advertising and promotion of own products.

1. Weak sides:

• possible miscalculations regarding demand for products;
• lack of experience in this area of ​​business.

Opportunity assessment

Particular attention will need to be paid to choosing the location of the future store. It's better not to save on rent. Busy transport interchanges can bring considerable profit, and rental costs will pay off in full.

It is better to choose a clearly visible place. This arrangement will increase the number of spontaneous purchases, thereby positively affecting overall revenue and profit.

If we talk about the market and competition in it, then it must be said that online flower shops are becoming especially relevant today. This is due to the fact that people are increasingly using the Internet to make purchases, including flowers and bouquets. Today, flower shops sell not only flowers, but also baskets with sweets, wines, gifts, decorated with flowers. These gifts become especially relevant during the holiday season. In general, the period from late December to mid-March can be called the peak period - there are so many holidays nearby. Many flower sellers make more profit in these 3.5 months than in the rest of the year. Activity also occurs in May and September.

The flower shop will operate according to the following schedule:

Number of working hours per week: 84 hours.

Number of working hours per month: 360 hours.

To work in the store you will need 2 florists who will work in shifts. The delivery of flowers purchased via the Internet will be carried out by a delivery service, because hiring your own workers at the initial stage will not be profitable.

It is very important to immediately find decent and committed suppliers who will deliver quality products on time. When searching, you need to read thematic forums, browse websites, compare prices and conditions - in a word, carry out serious and painstaking work so that later the work proceeds as usual.

After the store has developed, you can independently bring flowers from other countries or regions by establishing direct deliveries with the manufacturer. This will improve the quality of flowers and increase income.

At the initial stage, you will have to invest a large amount of money in your own online store. It's better not to skimp on this. The site should be bright, beautiful, attractive to potential customers. But that is not all. There must be feedback, contact information and visual photos of the proposed bouquets with prices. After work in the online store is established, you need to promptly replenish the assortment, inform your customers about promotions, discounts, and opportunities. All this will increase consumer loyalty and form a client base.

Organizational and legal aspects

When organizing your own flower shop, special attention must be paid to organizational and legal issues. It is very important to have all the necessary information and work according to the law to avoid various fines.

1. Organizational and legal form – or. Don’t forget to indicate OKVED codes:

• 52.48.32 Retail trade of flowers and other plants, seeds and fertilizers;
• 52.48.34 Retail trade in souvenirs, folk arts and crafts, objects of worship and religious purposes, funeral supplies;
• 64.12 Courier activities, other than national postal activities;
• 74.87.4 Activities in the field of design;
• 74.87.5 Providing services for the design of premises, activities for organizing fairs, exhibitions and congresses;
• 74.82 Packaging;
• 52.61.2 Retail trade carried out directly through television, radio, telephone and the Internet.

Attention! It is not necessary that all of these codes will be needed in your specific situation, but if further expansion is planned, then it is worth considering all the codes that may be needed later. It’s easier to indicate everything you need at once than to re-issue documents and make changes later.

1. An entrepreneur can choose either UTII. In the first case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
2. Availability required Industrial sanitary control programs. It is obtained only once - after approval by Rospotrebnadzor.
3. It is mandatory to have contracts for deratization, disinfestation and disinfection.
4. Ventilation and air conditioning systems must also be maintained and disinfected.
5. A contract for the removal and disposal of solid waste is required.
6. There are also requirements for internal store documentation. So, the organization should have:
   • journal for recording expired products;
   • disinfectant logbook;
   • assortment list of products sold.
7. All products will require hygienic permits from the SES or appropriate quality certificates.
8. Worth checking out Customs Code And resolutions of Rosselkhoznadzor that relate to plants.
9. Please note that you do not need to obtain a license to sell flowers, but you will have to obtain a permit to sell flowers.
10. If you accept payments from clients using bank cards, then you need.

Marketing plan

Many entrepreneurs, especially at the initial stage of their business, do not pay enough attention to promoting their own flower salon. Experienced businessmen working in this industry argue that it is very important to promote in the circles in which potential buyers are located. In our case, the price segment is medium. Therefore, the most effective ways of promotion will be:

• Pay attention to naming and branding. It is very important to choose a bright brand, something memorable. So that the consumer is tied precisely to the name, setting, and not to the address of the store and the personnel working in it. In addition, it is the brand that helps to inspire the trust of the buyer and develop loyalty to his own flower salon.
• The use of outdoor advertising will dramatically increase the number of spontaneous purchases, so it also needs to be given special attention.
• Be sure to distribute flyers to nearby homes. People will know on a subconscious level that there is a flower shop nearby, and if necessary, they will go there.
• Internet advertising. Provided that the store has its own page, promotion on the Internet will be simply necessary. In this case, the salon website itself will need to be promoted in search engines and social networks.
• Pay attention to issuing discount and bonus cards, gift certificates, and holding promotions.

Price segment:

We have already said that our store will be aimed at the mid-price segment of the market. Therefore, prices must be set at the market average. On holidays and pre-holidays you can increase the price. Some salons practice increasing prices by 50-100% on such days.

Calculation of projected income

It is quite difficult to predict the income of a flower shop. We will take industry average market indicators. These data are provisional. In each specific case, you need to focus on the segment, region, competitors and other factors.

Revenue is an average monthly. Do not forget that there are months of calm and active purchases. When drawing up your own business plan, you need to forecast your monthly revenue.

The average markup in this market segment is 100-300%.

If the store sells related products, then the revenue will be higher.

Production plan

Having chosen a room, it is important to decide on the necessary equipment and tools. In a good flower shop you will need to buy:

• refrigerator for flowers;
• flower stands;
• Desktop;
• flower flasks of various sizes;
• rack;
• sprayer;
• watering can with a narrow spout;
• pruners;
• device for cutting thorns;
• knives;
• staplers.

If the store also offers potted flowers to customers, then additional tools will be needed.

Both florists will receive a flat fee. Work schedule: 2 through 2. Salary (including taxes, insurance payments can be deducted from the amount of income tax paid by the entrepreneur) - 30,000 rubles for each.

Organizational plan

Financial plan

• Profit before tax: 216,000 – 160,000 = 56,000 rubles.
• We calculate the tax as 15% of the difference between income and expenses. In your case, a different calculation method may be chosen.
• Tax: 56,000*0.15 = 8,400 rubles.
• Net profit: 56,000 – 8,400 = 47,600 rubles.
• Profitability: 47,600/216,000*100% = 22.04%.
• Payback period: 358,300/47,600 = 7.53. Therefore, a flower shop will pay for itself in at least 8 months.

Risks

Before talking about possible risks, I would like to highlight a number of benefits from opening your own flower shop:

• minimum initial costs:
• high profit margins in the long term.

Risks include:

• The fact that flowers are perishable goods. To avoid possible losses, you need to constantly monitor the market and forecast demand. All this requires a lot of knowledge and time.
• Possibility of receiving low-quality and defective goods. Moreover, it is not always possible to return it. Here it is important to correctly draw up contracts with suppliers and choose conscientious partners who will also be interested in the timely delivery of a quality product.
• Cyclicality of the flower market and episodic demand. It is almost impossible to combat these risks directly. But you can smooth out the consequences by opening up additional opportunities for the segment. So, today in flower stalls you can find soft toys, postcards, souvenirs and much more. You can design celebrations, which will at least partially help estimate the planned amount of profit.

I would like to say separately about the assessment of demand volumes. Flowers can be stored for no more than a week, but orders for their delivery are placed much earlier. With all this, it is very important to have a wide range of products so that the buyer can make a choice. And a large assortment has a positive effect on reputation.

In this case, work experience is very important. The larger the pavilion, the more difficult it is to predict sales. Thus, small shops adapt to the operating format in 1-2 months. But large salons require more time.

An incorrect assessment of demand can lead to further disposal of 60% of all goods, which will be a disaster for the entrepreneur and will reduce all profits to nothing. That is why many stores sell related products. This helps to diversify the business and significantly reduce the level of risk.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

The idea of ​​starting your own business has probably occurred to every person. And the flower trade is considered a relatively profitable business, because it’s hard to imagine the holidays without them. What is selling flowers? A business plan must take into account even the smallest details. So how to start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to sort out some little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Complete the necessary documents.
• Find a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the amount of starting capital.
• Conduct an advertising campaign.

If you are interested in how to start selling flowers, then you should know that when creating any business, every little detail is important. This is the only way to make it truly profitable.

What documents are needed to trade plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register either an LLC or an individual entrepreneur with the tax service. Sole proprietorship is suitable for you if you intend to work exclusively with individuals. This option has some advantages, such as a simplified accounting system, as well as lower taxes.

If you are not the sole owner of a store and plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are planning to start a flower selling business, you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But a favorable location largely determines the success of trade.

After all, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then buyers will not have to crowd into a tiny room.

Try to arrange the flowers so that they are visible from anywhere in the store - this way the client will have the opportunity to independently choose the best plants.

What equipment do you need to get started?

As already mentioned, flowers are a product that quickly deteriorates. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, selling flowers is simply impossible. The business plan must include the purchase of the following materials:

• To begin with, you will need a refrigerator, since in the hot season it is important to keep the flowers fresh.

• But in the winter months, the main threat to the product is cold. Therefore, you need to purchase a special thermal curtain.

• A store full of flowers must have an air conditioning system, which will help create optimal temperature conditions at any time of the year.

• Don’t forget about stands, tables for florists and other furniture necessary for creating bouquets of furniture.

• Most likely, in addition to fresh-cut flowers, you will sell some other products - these will also need furniture, such as racks and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure there is enough water in the store.

• You will also need a cash register. By the way, as your business develops, when there are more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, and also simplify the work of the accountant.

This is a list of basic purchases. You can buy the rest of the things you need for work after the store opens.

Basic consumables: what to buy?

Naturally, the main thing in your business is fresh, fresh-cut flowers. Today, their market in our country is sufficiently developed; only 45% of products come to us from abroad. You just need to find a company that grows or delivers flowers and draw up an agreement with it. By the way, many organizations use a flower franchise.

Many novice businessmen ask what plants to buy. According to statistical studies, roses are the most popular.

Chrysanthemums take second place, and carnations take third place. Therefore, these flowers must be present in your store’s assortment.

Naturally, you can purchase almost any plants that are useful for creating bouquets. And don’t forget about the so-called seasonal ones - for several weeks (or even days) a year, snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase your income, you should think about creating compositions. For this purpose, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, but with proper care they can be preserved for months. In addition, indoor flowers are popular gifts because, unlike cut flowers, they do not fade.

We hire workers

A flower selling business can become truly successful, but only with the right approach. It's no secret that the effectiveness of trading largely depends on the quality of service. Therefore, when interviewing future employees, first of all pay attention to such qualities as communication skills and politeness.

To begin with, you will need a seller, and a little later, a florist. If you cannot do accounting, you will have to hire someone for this position (perhaps on a part-time basis). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some nuances

As already mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

This is mainly observed on special and holiday days, for example, the first and last call, prom, March 8 (don't forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be prepared for such holidays, buy more flowers, create inexpensive bouquets in advance, and offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres for the groom and bridesmaids made from fresh flowers are becoming increasingly popular - offer this service too.

Ideas for additional income

Selling cut flowers and original bouquets is a profitable business. But business, and therefore profits, can always be raised to a new level. For example, over time you can create a flower delivery service. This service is very popular among people who do not have time to go shopping, as well as among buyers who want to surprise a loved one.

Along with indoor plants, you can always sell pots, fertilizers and other small items. Quite often, flower shops offer customers souvenirs. These can be figurines, boxes, photo frames, paintings, watches, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When you start a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this matter. To begin with, it should be noted that flowers are a product that deteriorates relatively quickly, so if the trade is not very successful, losses can be quite high. And the flower business is seasonal.

On the other hand, there are also important advantages. In particular, some stores sell flowers with a markup of 200 or even 300%. In addition, such a business does not require large start-up capital, any specific skills or extensive experience. With the right approach, selling flowers can become a truly profitable business.