Transaction costs. Structure of transaction costs

In the economic literature there are various classifications of transaction costs. It should be noted that there was no generally accepted classification of transaction costs; each of the researchers paid attention to the most interesting, from his point of view, elements. J. Stigler, Alchian identified among them “information costs”, Levy - the costs of operating the state system; O. Williamson? costs of opportunistic behavior; M. Milgrom and J. Roberts - costs of influence; and Jensen and Meckling are agency costs.

Here another problem of the theory of transaction costs emerged: in in some cases Some economists began to reduce the variety of transaction costs to some particular manifestation of them. Most often in theoretical works there is an identification of transaction and information costs. Of course, information costs are key to understanding the nature of transaction costs, since the acquisition and processing of information for subsequent transactions is very important, if not decisive. This allowed some economists (for example, Dalman) to argue that “we can only talk about one type of transaction costs - the loss of resources due to imperfect information.” Even such a prominent scientist as Alchian was inclined to identify transaction and information costs. However, information costs associated with searching, processing information, monitoring, etc. The whole set of transaction costs is not exhausted, since it is obvious that there are also costs for conducting transactions, such as the costs of protecting property rights, the costs of enforcing contracts, the costs of measurement, etc.

Within the framework of modern neo-institutional economic theory, a variety of approaches to the systematization of transactional

costs, including:

  • - North-Eggertsson classification, in which transaction costs are actually divided according to the stages of their occurrence in contractual relations;
  • - Milgrom-Roberts classification, which is based on the division of the transaction costs system into two main categories: transaction costs associated with coordination and costs associated with motivation;
  • - Menard classification, based on four main factors that determine the costs of transactions.

This list can also be supplemented with Williamson’s typology, which, strictly speaking, is a systematization of the transactions themselves according to their frequency and specificity of assets. O. Williamson separates transaction costs ex ante and ex post - those arising before and after the conclusion of a transaction. General classification transaction costs are shown in Table 2.

Table 2 - Classification of transaction costs according to Williamson

Transaction costs

Ex ante costs

Ex post costs

Costs of searching for information: costs of searching for information about a potential partner, about the market situation, as well as losses resulting from acquired information that is incomplete and imperfect.

Costs of monitoring and preventing opportunism: costs of monitoring compliance with the terms of the transaction and preventing evasion of the terms

Negotiation costs: costs of negotiating the terms of the transaction, choosing the form of the transaction

Costs of specification and protection of property rights: costs of maintaining courts, arbitration; the cost of time and resources required to restore rights violated during the execution of the contract, losses from poor specification and unreliable protection

Measurement costs: the costs required to measure the quality of the goods and services being transacted.

Costs of protection from third parties: costs of protection from claims of third parties for part of the beneficial effect obtained as a result of the transaction

Costs of concluding a contract: costs of legal or illegal (informal) execution of the transaction

Among domestic scientists, one can note the classification proposed by R. Kapelyushnikov, where the following division of transaction costs is made according to the external signs of the activity to which they relate:

  • 1. Information search costs (costs of searching and acquiring information before concluding a transaction, this also includes losses caused by imperfect information);
  • 2. Negotiation costs (costs of preparation and execution of the contract, negotiations);
  • 3. Measurement costs (costs of assessing the characteristics of a product or service);
  • 4. Costs of specification and protection of property rights (legal costs, costs necessary to restore violated rights, as well as losses from their poor specification and unreliable protection);
  • 5. Costs of opportunistic behavior (costs caused by the divergence of interests of economic agents).

This classification takes into account the costs of using the market mechanism for coordinating people's activities, or “market transaction costs.” However, transaction costs are present at other levels as well.

The classification of costs from the point of view of their clear division depending on the segment in which transactions occur is given, in particular, in the work of Furubotn and Richter (Table 3).

Table 3 - Classification of transaction costs

The class of “market transaction costs” here includes the typical costs of using the market mechanism; into the class of “managerial transaction costs”? costs associated with the exercise of rights to give orders within the firm (the costs of creating, maintaining or changing organizational design, including the costs of personnel management, protection from takeovers, investments in information technology, public relations and lobbying; and the costs of operating the organization, which include information costs for “decision making, monitoring the execution of orders, measuring employee performance,” etc.

Do Furubotn and Richter classify the costs associated “with the operation and adjustment of the institutional state” as the last class of transaction costs? "political transaction costs". Such costs, by their definition, “in a general sense, are the costs of creating public goods through collective action" and include such costs of carrying out government functions as costs of searching for information, making decisions, monitoring and enforcing laws; costs associated with the activities of political parties, establishing a legal framework, which can generally be described as costs creating, maintaining and changing the formal and informal political system.

Inclusion in the analysis of not only market, but also other aspects of transactions is necessary, since research and planning of activities is impossible without taking into account the entire set of operating factors.

Thus, there is no unity in the concept of transaction costs and in their classification representation in science today.

There are also more complex definitions of transaction costs and their classifications. But in most modern research in the field of institutional economic theory, the term “transaction costs” is used in the sense proposed by O. Williamson. These are all the costs in all transactions that arise both within the firm and on the market.

This is enough to prove the right to the existence of the basic provisions of neo-institutional economic theory, of which he is rightfully considered the founder.

A significant number of types of classifications of transaction costs is a consequence of the multiplicity of approaches to the study of this problem. O.Williamson distinguishes two types of transaction costs: ex ante And ex post. To costs like ex ante include the costs of drawing up a draft agreement and negotiating it. Type costs ex post include organizational and operational costs associated with the use of the management structure; costs arising from poor adaptation; costs of litigation arising in the course of adapting contractual relations to unforeseen circumstances; costs associated with fulfilling contractual obligations.

The most famous domestic typology of transaction costs is the classification proposed by R. Kapelyushnikov :

1. Costs of searching for information. Before a transaction is made or a contract is concluded, you need to have information about where you can find potential buyers and sellers of the relevant goods and factors of production, what are the prevailing conditions this moment prices. Costs of this kind consist of the time and resources required to conduct the search, as well as losses associated with the incompleteness and imperfection of the acquired information.

2. Negotiation costs. The market requires the diversion of significant funds for negotiations on the terms of exchange, for the conclusion and execution of contracts. The main tool for saving this kind of costs is standard (standard) contracts.

3. Measurement costs. Any product or service is a set of characteristics. In the act of exchange, only some of them are inevitably taken into account, and the accuracy of their assessment (measurement) can be extremely approximate. Sometimes the qualities of a product of interest are generally immeasurable, and to evaluate them one has to use surrogates (for example, judging the taste of apples by their color). This includes the costs of appropriate measuring equipment, the actual measurement, the implementation of measures aimed at protecting the parties from measurement errors and, finally, losses from these errors. Measurement costs increase with increasing accuracy requirements.



Enormous savings in measurement costs have been achieved by mankind as a result of the invention of standards for weights and measures. In addition, the purpose of saving these costs is due to such forms business practices, such as warranty repairs, branded labels, purchasing batches of goods based on samples, etc.

Measurement costs are influenced by which group of goods the product belongs to from a perceptual point of view:

Search Product- consumer characteristics (attributes) of such products can be quite simply compared with the corresponding attributes of other products and measured quantitatively. The demand for such goods depends on the external information available to the buyer. Consumer preference for a product can be formed before the purchase of the product. The demand for such goods becomes significantly elastic when substitute goods with better consumer characteristics appear on the market.

Experience Product- attributes of goods can only be assessed after their purchase and consumption. Example: food products, the quality of a musical concert.

Credence Products- the attributes of a product cannot be fully assessed even after purchase and consumption. Their assessment requires considerable time. The basis for consumer choice of such goods is trust in the seller of the goods, the Brand Name and the public image of the manufacturer. Example: paid educational or medical services.

4. Costs of specification and protection of property rights. This category includes the costs of maintaining courts, arbitration, government bodies, the time and resources required to restore violated rights, as well as losses from their poor specification and unreliable protection. Some authors (D. North) add here the costs of maintaining a consensus ideology in society, since educating members of society in the spirit of observing generally accepted unwritten rules and ethical standards is a much more economical way to protect property rights than formalized legal control.

5. Costs of opportunistic behavior. This is the most hidden and, from the point of view of economic theory, the most interesting element of transaction costs.

There are two main forms of opportunistic behavior. The first one is called moral hazard. Moral hazard occurs when one party in a contract relies on another party, and obtaining actual information about his behavior is costly or impossible. The most common type of opportunistic behavior of this kind is shirking when the agent works with less efficiency than is required of him under the contract.

Particularly favorable conditions for shirking are created in conditions of joint work by a whole group. For example, how to highlight the personal contribution of each employee to the overall result of the activities of the “team” of a factory or government agency? We have to use surrogate measurements and, say, judge the productivity of many workers not by results, but by costs (such as labor time), but these indicators often turn out to be inaccurate.

If the personal contribution of each agent to the overall result is measured with large errors, then his reward will be weakly related to the actual efficiency of his work. Hence the negative incentives that encourage shirking.

In private firms and government agencies, special complex and expensive structures are created whose tasks include monitoring the behavior of agents, detecting cases of opportunism, imposing penalties, etc. Reducing the costs of opportunistic behavior - main function a significant part of the management apparatus of various organizations.

The second form of opportunistic behavior is extortion. Opportunities for it appear when several production factors work in close cooperation for a long time and become so accustomed to each other that each becomes indispensable and unique to the other members of the group. This means that if some factor decides to leave the group, then the remaining participants in the cooperation will not be able to find an equivalent replacement on the market and will suffer irreparable losses. Therefore, the owners of unique (in relation to a given group of participants) resources have the opportunity for blackmail in the form of a threat to leave the group. Even when “extortion” remains only a possibility, it always turns out to be associated with real losses. (The most radical form of protection against extortion is the transformation of interdependent (interspecific) resources into jointly owned property, the integration of property in the form of a single bundle of powers for all team members).

Paul R. Milgrom(Poul R. Milgrom) and John Roberts (John Roberts) proposed the following classification of transaction costs. They divide them into two categories: costs associated with coordination and costs associated with motivation.

Coordination costs:

1. Costs of determining contract details. Essentially, it is a market survey to determine what is generally available in the market before you narrow your approach to anything specific.

2. Costs of identifying partners. This is the study of partners who supply the desired services or goods (their locations, their ability to fulfill a given contract, their prices, etc.).

3. Direct coordination costs. What does this mean in terms of market exchange? At the collective farm market, these costs are approximately equal to the cost of driving to the market and walking around the rows, i.e. There is no significant induced cost in this case. As for a complex contract, there is a need to create a structure within which the parties are brought together. This structure represents, for example, the interests of the customer and ensures the negotiation process.

Motivational costs(i.e. the costs associated with the choice process: to enter or not to enter into a given transaction):

4. Costs associated with incomplete information. Limited information about the market can lead to a refusal to complete a transaction or purchase a good. A classic example of refusal to make a decision as a result of incomplete information is the current liquidation of the stock market in Russia. People don’t know whether it will exist, what the fate of the enterprises will be (maybe they will be nationalized again). Those. the level of uncertainty becomes so high that people prefer to abandon transactions rather than spend effort on obtaining additional information.

5. Costs associated with opportunism. They are especially common within the firm, but also appear in market contracts. The costs associated with overcoming possible opportunistic behavior, with overcoming the partner's dishonesty towards you, lead to the fact that you either hire a supervisor, or try to find and put into the contract some additional measures of your partner's effectiveness, etc.

Now let's turn to the classification of transaction costs by Douglas North and Trainn Eggertson. It was first proposed by North and clearly formulated by Eggertson in the book “Economic Behavior and Institutions”. According to North and Eggertson, transaction costs consist of the following:

Search costs;

Negotiation costs;

Costs of drawing up a contract;

Monitoring costs;

Coercion costs;

Costs of protecting property rights.

1) Search costs.

There are four types of costs that are associated with search:

Reasonable price;

High-quality information about available goods and services;

High-quality information about sellers;

High-quality information about buyers.

Quantitative information about sellers and buyers has already been given in the first two positions.

Qualitative information about sellers and buyers means information about their behavior - whether they are honest, how they fulfill their obligations, what their circumstances are (maybe one of them is on the verge of collapse or, conversely, thriving);

2) Negotiation costs.

In a market sense, you bargain to minimize costs. If you are an individual (and not a company) bargaining with someone in the market, you waste time saying that it is expensive for you, that you have little money, hinting that you are a wonderful target for a policy of price discrimination, turn around, walk away, demonstratively approach another stall.

Your costs as a firm in the negotiation process can be very significant if you organize a tender. For example, the European Commission takes 15% of the transaction amount as a fee to the tender agency. However, the costs will not necessarily be great if you manage to buy someone in the “enemy” camp in order to find out the partner’s backup position. To do this, in our conditions, with a low economic culture and low stamina, sometimes it is enough to take your partner’s representative to a good restaurant, and over dinner he will simply let it slip. This same way of obtaining information is very often used in the West.

3) Costs of drawing up a contract.

These are your costs for ensuring that the text of the contract records how in certain cases (foreseen by you) your partner will behave and how external circumstances will develop. And in relation to cases that you have not foreseen, a certain mechanism is usually formulated in the contract.

Let's say, it is established: if we do not agree, we will be judged by the International Arbitration Court of Stockholm (the usual authority for international contracts). Those. a certain position is specifically reserved for unforeseen circumstances.

4) Monitoring costs.

Points 1-3 related to activities before the appearance of a legally formalized contract). And from point 4, when such a contract has already appeared, activities begin after its appearance. And it begins with monitoring the execution of the contract by each of the counterparties.

For example, having bought a car, you within warranty period you can repair it at the seller’s expense at a service station - these will be the costs of monitoring when purchasing the car. And after the expiration of the warranty period, certain monitoring can also take place, but not within the framework of the first transaction (it is already completed), but in the case when you want to continue relations with this supplier, so that in a 5-year perspective you can buy another one from him again car.

Another example. A classic example of manufacturer-side monitoring is the automotive industry. You can regularly read that, say, Ford has recalled all its models of certain years of production. Those. the company, in an effort not to lose its name and position in the market, itself monitors cases of severe accidents, tracking how its products work, which entails considerable costs for it.

5) Coercion costs.

These are the costs of forcing the other party to fulfill the terms of the contract. Because people seek to act in their own best interests and information is (by definition) incomplete, situations often arise where a contract is not fulfilled in part or in full. It is assumed that there is a system that forces partners to comply with the terms of the contract. Such a system is primarily the state, and also to some extent professional associations and the private legal system. The latter interacts with the previous two, complementing them. But there is also an alternative system of coercion that arises in a weak state and competes with it.

This is a private enforcement system (not to be confused with the aforementioned private legal system). This includes the mafia, all kinds of “roofs”, etc.

Let us emphasize that the lion's share of the costs of enforcing contracts in normal civilized economies is free for economic agents. These are costs for the state, and it saves on scale. After all, it is expensive for each of us to a) search for, b) constantly maintain (whenever we need one!) a bailiff or a “man with a gun.” The state, taking into account that such cases regularly arise, maintains arbitration courts, ordinary criminal courts, and a system of threats of violence - a prison system, a system of judicial agents, etc. Naturally, the coercion system is financed to a huge extent at the expense of the state (at the expense of taxes, roughly speaking, since there is no free state). And a society that saves on taxes is forced to spend money on an alternative system of enforcement (the private justice system), which is extremely ineffective and very expensive. Therefore, if the contract is not protected (if you can be deceived), you will most likely prefer to simply not enter into it.

The ineffectiveness of the alternative enforcement system is due, in particular, to high competition between bandits. Let’s say you “stood under a certain roof,” and they took it and shot it. Those. you have no guarantee that the “roof” you choose will work reliably. Its effectiveness at the micro level is higher, but in the long term it is much lower than that of the police. In Russia, an alternative system of coercion can only exist in very highly profitable sectors - wholesale and retail trade, in the service sector of “new Russians”. But no one will even think of putting a “roof” over the system of selling pies at school, because this is not justified, from the point of view of the bandits.

6) Costs of protecting property rights.

This is the only static form of transaction cost, as opposed to the dynamic costs associated with securing contracts.

For example, you planted potatoes 100 km from Moscow for your own consumption, and not for sale, but homeless people dig them up. You either fold with your neighbors and hire a man with a gun loaded with salt for security, or refuse to plant potatoes at all, or lose up to 60% of the harvest. Both, and the other, and the third are specific either positive or negative transaction costs associated with the costs of protecting property rights. In certain cases, such costs are associated with protection from offenders, and then this is the function of the state. Approximately the same number of cases of this kind of costs are associated with precautions in relation to the state. In Russia, up to 50% of transactions are not entirely legal (the so-called “gray”). Classic examples of this type of transaction cost in our economy are bribes to the tax inspector, and if possible, also to the tax policeman, so that they turn a blind eye to certain aspects of your economic activity, as well as bribes to customs officers.

Coase theorem

The theorem addresses the problem external effects (externalities). This is the name for the by-products of any activity that concern not its direct participants, but third parties. Examples negative externalities: smoke from a factory chimney, which others are forced to breathe, river pollution wastewater etc.

Examples positive externalities: a private flower garden and lawn that passers-by can admire, street paving by private individuals at their own expense, etc. The existence of externalities leads to a discrepancy between private and social costs (according to the formula: social costs are equal to the sum of private and external, i.e., imposed on third parties persons). In the case of negative external effects, private costs are lower than social ones; in the case of positive external effects, on the contrary, social costs are lower than private ones.

The Coase theorem states: “If property rights are clearly defined and transaction costs are zero, then the allocation of resources (production structure) will remain constant and efficient regardless of changes in the distribution of property rights.”

Transaction costs are zero, which means:

1. Everyone knows and they learn new things instantly and unambiguously. Everyone understands each other perfectly, that is, words are not needed.

2. Everyone’s expectations and interests are always consistent with everyone else. When conditions change, approval occurs instantly. Any opportunistic behavior is excluded.

3. Each product or resource has many substitutes.

Under these conditions, “the initial distribution of property rights does not at all affect the structure of production, since ultimately each of the rights will end up in the hands of the owner who is able to offer for it highest price based on the most effective use of this right.”

The theorem was proved by Coase using a number of examples, partly conventional, partly taken from real life.

Let's imagine that there is an agricultural farm and a cattle ranch in the neighborhood, and the rancher's cows can enter the farmer's fields, causing damage to the crops. If the rancher is not responsible for this, his private costs will be less than his social costs. It would seem that there is every reason for government intervention. However, Coase argues otherwise: if the law allows farmer and rancher to enter into voluntary agreements regarding weeding, then government intervention will not be required; everything will resolve itself.

Let us assume that the optimal production conditions, under which both participants achieve maximum welfare, are as follows: the farmer harvests 10 centners of grain from his plot, and the rancher fattens 10 cows. But then the rancher decides to get another, eleventh cow. The net income from it will be $50. At the same time, this will lead to exceeding the optimal load on the pasture and will inevitably pose a threat to the farmer. This extra cow would result in a crop loss of one hundredweight of grain, which would give the farmer $60 in net income.

Let's consider the first case: the farmer has the right to prevent grass. Then he will demand compensation from the cattle breeder, no less than 60 dollars. And the profit from the eleventh cow is only $50. Conclusion: the rancher will refuse to increase the herd and the production structure will remain the same (and therefore effective) - 10 centners of grain and 10 heads of livestock.

In the second case, the rights are distributed so that the rancher is not responsible for the grass. However, the farmer still has the right to offer compensation to the rancher for not raising an additional cow. The size of the “ransom,” according to Coase, will range from $50 (the rancher’s profit from the eleventh cow) to $60 (the farmer’s profit from the tenth hundredweight of grain). With such compensation, both participants will benefit, and the rancher will again refuse to raise a “suboptimal” unit of cattle. The structure of production will not change.

Coase's final conclusion is this: both in the case where the farmer has the right to demand compensation from the rancher, and in the case where the right to weed remains with the rancher (i.e., with any distribution of property rights), the outcome is the same: the rights still transfer to the party that values ​​them more (in this case, the farmer), and the production structure remains unchanged and efficient. Coase himself writes the following on this subject: “If all rights were clearly defined and prescribed, if transaction costs were equal to zero, if people agreed to adhere firmly to the results of voluntary exchange, then there would be no externalities.” “Market failures” would not occur under these conditions, and the state would have no reason to intervene to correct the market mechanism.

Several important theoretical and practical conclusions follow from the “Coase theorem”.

First, it reveals the economic meaning of property rights. According to Coase, externalities (i.e., discrepancies between private and social costs and benefits) appear only when property rights are not clearly defined and blurred. When rights are clearly defined, then all externalities are “internalized” (external costs become internal). It is no coincidence that the main field of conflict in connection with external effects turns out to be resources that are moving from the category of unlimited to the category of rare (water, air) and for which property rights in principle did not exist before.

Secondly, the Coase theorem deflects accusations of market failure. The path to overcoming externalities lies through the creation of new property rights in those areas where they were not clearly defined. Therefore, externalities and their negative consequences are generated by defective legislation; If anyone is “failing” here, it’s the state. The Coase theorem essentially eliminates the standard charges of destruction environment, put forward against the market and private property. The opposite conclusion follows from it: it is not excessive, but insufficient development of private property that leads to degradation of the external environment.

Third, the Coase theorem reveals key value transaction costs. When they are positive, the distribution of property rights ceases to be a neutral factor and begins to influence the efficiency and structure of production.

Fourth, the Coase theorem shows that references to externalities are not a sufficient basis for government intervention. In the case of low transaction costs, it is unnecessary; in the case of high ones, it is not always economically justified. After all, government actions themselves involve positive transaction costs, so the treatment may well be worse than the disease itself.

1. Define transaction costs.

2. What is J. Commons’ classification of transactions? Williamson's transaction concept?

3. Name and describe the main types of asset specificity and transaction parameters.

4. What is fundamental transformation?

5. What is the meaning of approaches to determining transaction costs. Describe the costs of functioning of the market mechanism and the costs of intra-company transactions.

6. Name the main factors in the occurrence of transaction costs.

7. What is the North-Eggertsson classification of transaction costs? Milgrom-Roberts classification.

(Amazon UK)

P. Milgrom, J. Roberts Economics, organization and management: In 2 volumes / Transl. from English I.V. Rozmainsky, D.E. Teterin, K.A. Kholodilin, edited by I.I. Eliseeva and V.L. Tambovtseva - St. Petersburg. : Economic School, 1999. - vol. 1 – 472 p., vol. 2 – 424 p.

TRANSACTION COST ANALYSIS

If markets can produce such good results, then why do we so often see examples of the failure to use the price mechanism when economic activity is organized within formalized hierarchical structures and their relationships, using explicit planning and directives? Simply put, why do companies exist? What is their economic function? And for what reasons are some transactions carried out through the market mechanism, and the other part - within the framework of formal organizations and under centralized leadership?

These fundamental questions were first formulated by Ronald Coase. According to Coase, there are costs involved in carrying out transactions, and these transaction costs vary depending on both the nature of the transaction and the method of its organization. Further, based on the principle of efficiency, it can be assumed that there is a tendency to choose the method of organization that provides the greatest savings on transaction costs. Thus, transactions tend to be made in the market when this method is most effective, and carried out within a firm or some other formal organization when this method minimizes the costs associated with the implementation of transactions .

This is a simple but profound idea. However, Coase did not explain the origin and nature of transaction costs, and without a systematic disclosure of these issues, the very idea of ​​transaction costs does not have much practical significance. Therefore, a significant part of the research in the field of economic theory of organization was devoted to filling this idea with specific content. In fact, transaction costs are the costs associated with ensuring the functioning of the economic system - the costs of coordination and motivation. Thus, if we proceed from the hypothesis that the structure and type of organization are determined by the desire to minimize transaction costs, both aspects of the organization problem influence the distribution of activities between different organizational forms.

Types of transaction costs

Various types of organizations, institutional and contractual structures represent various ways solving problems of coordination and motivation. These problems generate transaction costs, which take different forms in different contexts.

Coordination costs

In a market system, transaction costs associated with the coordination problem arise from the need to determine prices and other details of transactions, ensure that potential buyers and sellers are aware of each other's existence and location, and bring buyers and sellers together to complete transactions. .

As an example of such coordination costs, consider the problem of exchanging financial assets such as stocks and bonds. Such transactions are mostly carried out through organized financial markets, such as the New York, London and Tokyo stock exchanges. Very few markets operate more efficiently than these organized financial markets, and yet their operation undoubtedly requires the expenditure of significant amounts of resources in determining prices and executing transactions. Large buildings, powerful communications and computing technology, and the abilities of thousands of gifted people are used. If the often staggering returns of investment bankers and securities traders provide any indication of the costs to society of employing these people in a given sector of the economy, the transaction costs associated with the operation of such markets are must be very large.

In other markets, transaction costs associated with coordination include the resources sellers expend on conducting market research to determine buyer tastes, advertising and marketing costs to inform buyers about a given product or service, and to develop administrative decisions that determine the prices at which goods and services will be sold. On the part of buyers, these costs include time to search for suppliers and optimal prices. Another, less obvious type of transaction costs is lost profits that are not realized due to the imperfection of contracts between sellers and buyers and the failure of profitable transactions as a result.

Transaction costs of coordination with the help of hierarchical structures, whether private or public structures, are primarily the costs associated with the transfer to the upper levels of the hierarchy of initially scattered information necessary for the development of an effective plan, with the preparation of this plan based on the transmitted information and with the subsequent communication of this plan to those persons who will be responsible for its implementation. These costs include not only the direct costs of collecting and transmitting information, but also the loss of time spent on transmitting information and developing a plan by the center. Since information can never be transmitted with absolute accuracy, there are also transaction costs associated with inaccuracy or insufficient information held by the decision center.

Costs of motivation.

Transaction costs associated with the problem of motivation primarily include two groups of costs. One group consists of costs associated with incompleteness and asymmetry of information- situations in which the participants in a potential or actual transaction do not have all the information necessary to determine mutually acceptable terms of the agreement and to verify their implementation. For example, a potential buyer of a new car may have difficulty verifying the seller's claims regarding the car's economy and reliability and may question why the seller wants to get rid of it. It may be difficult for a firm's sales manager to determine whether a particular firm's local agent is truly devoting all of his time and effort to the firm's affairs, or whether he is minding his own business during business hours. Under such circumstances, mutually beneficial transactions may fall apart because one party or the other fears harm, or because costly precautions are taken to protect against opportunistic behavior.

Another group of transaction costs associated with the problem of motivation arises in cases where there isunreliability of obligations - the inability of the parties to guarantee the fulfillment of their threats and promises, the fulfillment of which they may subsequently refuse. Example. The industrialist seeks to obtain from his supplier the large investments necessary to meet the specific requirements of the industrialist. The supplier in this case cannot but fear, despite all the promises of the industrialist in this regard, that after making the investment the industrialist will try to extract from him a price reduction and other concessions that will be difficult to avoid. Recognizing the possibility of non-fulfillment of threats and promises deprives them of their persuasiveness. Because of this, prudent people will not take them into account, and again a situation arises where either profitable opportunities are missed, or resources must be spent on providing guarantees or protection against opportunism. The ability to guarantee non-opportunistic behavior would be beneficial to the industrialist, since in this case the supplier would be more willing to invest. Ensuring such reliability may be difficult, and the supplier may therefore refuse to invest, or costly measures may be necessary to protect its interests.

These problems affect both market and non-market organizations, although they may be different in nature and have different impacts for different organizational forms. Thus, one organizational form may be more suitable for a particular transaction than another.

Transaction Characteristics

The concept of transaction costs suggests that the diversity of ways of organizing transactions that exists in the world reflects the fact that different transactions differ from each other in some of their essential aspects. Five transaction attributes are important for our analysis:

1) specificity investments required to carry out the transaction;

2) frequency, with which such transactions are carried out, andduration,

that is, the period of time during which they are repeatedly committed;

3) complexity transactions anduncertainty regarding follow-up actions;

4) difficulty measuring results transactions;

5) relationship with other transactions made by other people.

Asset specificity.An important aspect that distinguishes some transactions from others is the nature of the investments that their participants must make. When an individual consumer buys bread from a baker, neither party to that particular transaction has any investment associated with it. A baker may invest in his store and bakery, but he uses these assets to serve many different customers. In contrast, when a subcontractor assembles wings for a particular Boeing airliner, it may invest in a production line to produce those specific designs. Such investments are calledspecific investments, since, without connection with a specific purpose - the supply of wings for Boeing - they are significantly devalued. The subcontractor would not have made this investment unless it had a clear order, or at least a strong guarantee that such an order would be provided in the near future. For the same reason, an employee will not want to spend effort, money and time studying the activities of a company whose business is not going well and which is unlikely to provide him with permanent employment. Transactions that require specific investments usually require the conclusion of a contract or the adoption of measures to protect the investor from premature termination of the contract or opportunistic renegotiation of the terms of the industrial relationship.

Frequency and duration.Some transactions are one-time transactions, such as the purchase of a residential building from its previous owner. Other transactions are often repeated, involving at least part of the same parties, under more or less similar conditions over a long period of time.

In the first case, we can expect that the participants in the transaction will use any general mechanisms available to them to carry it out. In particular, they are likely to enter into a standard form of contract providing that all disputes between them are subject to resolution in court.

In the case of frequent interaction between the parties, one can expect the use of a completely different mechanism, adapted to carry out this specific transaction. For example, disputes between a factory worker and his boss are rarely resolved in a courtroom. Instead, the factory may set up a special committee to deal with grievances, with the participation of trade unions or other workers' representatives. An arbitrator may be used to hear complaints and mediate between conflicting parties. Such special institutions are very valuable because they can be adapted to the conditions of a particular factory and constantly improved, thereby reducing the costs associated with resolving conflicts. IN in general terms, when transactions that are similar to each other occur frequently, over a long period, involving at least part of the same parties, regularly interacting parties may resort to developing and implementing various procedures carrying out transactions that do not involve significant costs.

The frequency and duration of the transaction have another effect. Parties between whom there are long-term and close relationships and who often interact with each other have many opportunities to reward each other for loyalty and punish each other for infidelity; This feature of long-term relationships largely eliminates the need to develop any formal mechanisms to ensure that the parties fulfill mutual agreements. Participants in a transaction can also create an atmosphere of mutual understanding and routine procedures that reduce the need for formal planning aimed at coordinating their actions. This practice can sometimes make it unnecessary to enter into detailed formal agreements, both because the parties understand what they expect from each other and because there is no need to document these mutual understandings for any purpose. then a third party authorized to force the parties to the agreement to fulfill their obligations. As a result, significant cost reductions can be achieved.

Uncertainty and complexity

The standard way to organize a market transaction between two parties is to enter into a written contract that defines what each party is expected to do. In the case of wheat sales, such a contract may simply state that a certain quantity of grain of one of the standard varieties (for example, northern durum wheat, Manitoba No. 1 variety) will be delivered on a certain date (say, April 1, 1992). .) to a certain place (say, Winnipeg) at a certain price (for example, 5 Canadian dollars per 1 bushel). This standard contract is quite simple.

In contrast, a power plant construction contract is a very complex arrangement. During construction, the previously calculated demand for electricity, as well as the cost and delivery of various types of fuel, may change. The impact of a power plant on the environment may be unknown at the time work on the project begins, making it impossible to predict the cost of necessary measures to ensure environmental safety and labor protection. The sequence of stages of the project, the duration of its implementation and whether it will even be completed to the end - decisions on all these issues must be made later, after the contract has been signed and its implementation has begun. It is necessary to develop some kind of procedure to determine what payments must be made in the event of a change in the project, delay or termination of work.

Uncertainty as to what conditions will prevail during the execution of the contract, along with the complexity of the task the contract provides for, makes it impossible, or at least uneconomical, to determine in advance the actions of the parties in all possible circumstances. That is why such a contract, as a rule, is drawn up in a less definite form than it would have been when solving a simpler problem. Such a contract does not so much determine what, when and in what quantity will be supplied, but rather establishes by whom and within what limits certain decisions are made.

Returning to our example of an airplane wing manufacturer, a contract can resolve the problem of uncertainty about future airplane sales by stipulating that the supplier will supply as many wings as the buyer demands at a price calculated according to a special price. formula. In turn, the buyer can include in the contract an obligation to purchase wings only from a given supplier as long as he is able to satisfy the buyer's needs. The buyer may also undertake to provide advance estimates of its requirements, which cannot differ from actual orders by more than a certain percentage, to subsidize the supplier's acquisition of specific assets used in the production of wings, etc.

In general, in cases where, due to the uncertainty and complexity of the transaction, predicting desired future actions is difficult, contractual relations become more complex: contracts determine not so much the specific actions of the parties, but their rights and obligations, as well as procedures their implementation.

Difficulty in measuring results

Even in cases where the desired actions are perfectly predictable, evaluating the results obtained can be difficult or expensive. For example, a person who hires a lawyer to conduct divorce proceedings may not have the slightest idea whether the agreement reached is actually a good one or whether another lawyer could achieve a better result. Similarly, the low output of a group of factory workers may be due to insufficient effort by the workers, poor quality materials, or inferior technology used by the firm. When a car that is driven in turn by several taxi drivers breaks down, its owner may not be able to determine which taxi driver was careless about the car and whether the drivers are at fault or whether the breakdown is explained by a design defect or pure bad luck. If the machine has not yet broken down, but improper operation increases the likelihood of a breakdown in the future, then the costs of such abuse, naturally, are almost impossible to measure.

These examples suggest that it is difficult to provide effective incentives when results cannot be accurately measured. If the performance of the lawyer, the factory workers, or the taxi drivers could be accurately assessed in such cases, then the lawyer's client, the factory manager, and the taxi company owner could hold their counterparties responsible for the results of their work. It can be assumed that this would motivate the latter to greater efforts and improve the results of their activities.

When measuring outcomes is difficult, people tend to organize their activities in ways that make it easier to measure outcomes or reduce the importance of precise measurements. In our taxi example, the car could be assigned to one taxi driver, which would make it easier to identify the cause of any obvious damage. Or it was possible to transfer the taxi into the ownership of the driver so that any losses due to careless handling of the car (including those losses that cannot be immediately accounted for) would be borne by the owner-driver. Which of these possible solutions is the best, and whether they will work at all, depends on other attributes of the transaction.

Relationship with other transactions

Finally, transactions also differ from each other in how they relate to other transactions, especially those performed by other people. Some transactions are largely independent of all other transactions. For example, decisions made in an institution about the timing of the purchase of new typewriters, where to store archives, and the choice of a supplier of office supplies hardly need to be coordinated with each other.

Other transactions are much more interdependent. During the construction of railroads in the United States in the 19th century. The various railway companies failed to coordinate their decisions regarding the choice of gauges. Since wagons designed for one type of gauge could not run on roads with other gauge sizes, goods transported over long distances had to be reloaded from one wagon to another several times. Adopting any of the possible gauge sizes as the standard would be a much more efficient solution. A similar situation, generating additional costs, still exists in Europe: gauge sizes are on railways in Spain and France do not coincide with each other. The standardization of the gauge, which was eventually carried out in the USA, led to a significant acceleration and reduction in cost. freight transport and contributed to the development of the western regions of the country.

More modern example. A computer manufacturer is developing new model. It cannot begin delivering prototypes until it receives all the necessary components - chips, central processing units, power supplies, etc. - in quantities sufficient to begin assembly. In addition, the operating system for this model and some application programs must be ready; otherwise, the new computer will be essentially useless.

In this situation, close coordination of the actions of manufacturers of various computer components and software developers is necessary. For example, it makes no sense to rush to commission assembly production if other production facilities are not yet ready for work. In a similar way, the supply volumes of different manufacturers should be linked with each other, since it is hardly worth having keyboards in larger quantities than drivers. Computer components must be compatible in their characteristics; design tolerances must be coordinated. Incompatible characteristics of different components, or mismatched design tolerances, or late arrival of components can entail much greater costs than errors in choosing a design or production start date.

When potential errors of this type are the most costly - as opposed to, say, a failure to use local resources efficiently - we say that trades are discoveredconstructive relationship. Constructive interconnection represents only one possible extreme case; generally speaking, the relative costs of different types of errors can be anything.

One possible response of firms to the close interconnection of transactions is to strengthen centralized coordination mechanisms. This may mean more frequent meetings between employees involved in various transactions, or closer supervision by management, or some combination of these techniques. The second method of response is to narrow the circle of persons involved in these transactions, whose actions need to be coordinated. The specific method of action in a situation of close interconnection of transactions is determined depending on other attributes of interrelated transactions.

Limits of applicability of the transaction costs concept

The concept of transaction costs seems convincing, and subsequently we will use it as a basis when analyzing some problems. However, using it to analyze all problems of economic organization would be incorrect, since in the absence of some additional conditions, its basic position, according to which any economic activity is organized in such a way as to minimize transaction costs, turns out to be controversial. Here we will highlight two main problems.

Firstly, the statement that the total costs of any economic activity can be presented as the sum of production costs and transaction costs cannot be considered valid for all cases, the former being determined solely by technology, and the latter depending on the way transactions are organized. Typically, both production and transaction costs depend simultaneously on both the organization and the technology, which makes their conceptual differentiation difficult. If output has decreased due to delays in planning, is this the result of planners being slow, or is the technology being used such that it cannot be quickly adapted to changed plans? A more complex example can be found in the semiconductor industry. The integrated circuit industry is characterized by increasing profits as scale increases and very strong learning effects. Therefore, at any enterprise, the higher the production volume, the lower the level of costs - as within any

a single period of time, and in aggregate. Thus, for the sake of production efficiency


Cm.: Shepard A. Licensing to Enhance the Demand for New Products // Rand Journ. Econ. 1987. Vol. 18. P. 360-368;Farrell J., Gallini N. Second-Sourcing as Commitment: Monopoly Incentives to Attract Competition // Quart. Journal. Econ. 1988. Vol. 103. P. 673-694.

We are talking about average costs.(Editor's note).

it is necessary that any particular type of circuit be produced by only one manufacturer. However, for a long time there was a standard procedure in which the company that developed a new chip transferred the corresponding technical documentation to another company, which began to compete with it in the production and marketing of this chip. It was even customary to assist the second supplier in mastering the production of the new scheme.

With this method of organizing the production of integrated circuits, the effective level of production costs is sacrificed for the sake of obtaining other advantages: without a second competing supplier in the market, potential buyers of a new integrated circuit would be reluctant to enter into transactions, fearing that In the future, the sole supplier will want to take advantage of its monopoly position. The creation of a second competing supplier is an effective way to ensure reliability, which causes an increase in demand. How should additional costs be classified?

in this case: attribute them to production costs arising from the use of inefficient technology that does not fully utilize economies of scale, or to

The transaction costs that a firm incurs to convince consumers that a transaction is secure? It is impossible to find any conclusive answer to this question. The takeaway from this example is that while transaction costs do exist, they are not always easy to separate from other types of costs.

The second problem is not with the concept of transaction costs per se, but with the idea that efficient institutions strive to minimize these costs. For example, according to the Coase postulate, labor relations can be seen as a way to minimize overall transaction costs. But why do employers, seeking to minimize overall transaction costs, develop systems for hiring, remuneration, promotion, performance evaluation and personnel supervision? These systems do not at all simplify the structure of the costs that they must bear. Part of the transaction costs will undoubtedly be borne by workers; can employers be expected to take due account of these costs when making their decisions? In fact, why don't they pass on all transaction costs to workers? The standard answer to these questions is that competition forces employers to take into account the costs borne by employees. In Chapter 8 we will argue that this standard answer only applies within certain limits. But even in cases where it is applicable, references to competition or other external forces that ensure efficiency would significantly weaken the theory's position, since in this case the range of its potential applicability is sharply narrowed.

More generally, the second problem can be formulated as follows: since any problem of resource allocation, as a rule, has a considerable number of effective solutions, efficiency in itself is not a strong enough criterion to make specific predictions or give clear explanations. The effectiveness criterion can be met very big number different types of organizations, and this deprives the concept of efficiency of any practical value.

This problem is completely solved with one simplifying assumption, namely the absence of wealth effects, which will be discussed in

next section. Under this condition, only one type of behavior meets the efficiency criterion - the one that maximizes the total cost,

created as a result of the transaction.


This practice ended when "Intel" chose not to create a second supplier for its 80386 microprocessor. The sales market for this processor was assessed as guaranteed even in the absence of a second supplier, since consumers could count on quality service from "Intel"due to the fact that it needed to compete with its own earlier processor models, which other manufacturers continued to produce.


Like other modelers, economists use the conceptspremise orassumption in a sense different from the ordinary. In everyday communication, an assumption has a second meaning, namely truth. The formulation of the premise in the economic model is not related to the second meaning. A premise is just a working hypothesis used to abstract from the complexity of the real economic world. A premise serves to formulate a good approximation prediction or identify a single factor or outcome for further investigation and better understanding. In this book, the premises are used to achieve the mentioned goals.

Search terminology, biographical materials, textbooks andscientific works on the websites of the School of Economics:

Among the costs that economic science deals with, we must distinguish between two types of costs:

  • transformation costs (technology costs);
  • transaction costs.

Transformation costs are the costs that accompany the process of physical change in a material, as a result of which we obtain a product that has a certain quality.

Transformation costs also include certain elements of measurement and planning. They are usually overlooked or referred to as transaction costs, when they may be pure technology.

Transaction costs are the costs that ensure the transfer of property rights from one hand to another and the protection of these rights. Unlike transformation costs, transaction costs are not associated with the value creation process itself.

Forms of transaction costs

Transaction costs (transaction costs -transactioncosts) — these are the costs in the sphere associated with the transfer. The category of transaction costs was introduced into economics in the 1930s. Ronald Coase and is now widely used. In his article “The Nature of the Firm,” he defined transaction costs as operating costs.

Let's consider the possible alternatives provided to us by everyday life. A typical example is apartment renovation. You can do it yourself if you know how and if you have an interest in it. Or you can organize the entire process, hiring workers on the market for each specific operation, purchasing paint and calculating how much it is needed, etc. In this case, you are trying to enter into a series of transactions that will be purely market and exclude your interaction with one company. After all You don’t trust the company in advance, believing that it has its own interests, and you will do the repairs cheaper. However, if you are a busy person or rich enough, you hire a company to renovate your apartment because your opportunity cost of time is higher than the cost you will spend organizing this process. Most often this is due to " wealth effect"-"wealth effect". This term was also first introduced by Coase. In his theory, the concept of “transaction costs” is opposed to the concept of “agency costs”, and the choice between one or another type of costs is largely determined by the “wealth effect”.

Currently, transaction costs are understood by the vast majority of scientists integrally, as the costs of system functioning. Transaction costs are the costs that arise when individuals exchange their property rights under conditions of incomplete information or confirm them under the same conditions. When people exchange property rights, they enter into a contractual relationship. When they confirm their ownership, they do not enter into any contractual relationship (they already have one), but they protect it from attacks by third parties. They are afraid that their property rights will be infringed by a third party, so they spend resources on protecting these rights (for example, building a fence, maintaining a police force, etc.).

There are usually five main forms of transaction costs:

  • information search costs;
  • costs of negotiations and contracts;
  • measurement costs;
  • costs of specification and protection of property rights;
  • costs of opportunistic behavior.

Costs of searching for information are associated with its asymmetric distribution in the market: time and money have to be spent searching for potential buyers or sellers. Incompleteness of available information results in additional costs associated with the purchase of goods at prices above the equilibrium (or sale below the equilibrium), with losses arising from the purchase of substitute goods.

Negotiation and contracting costs also require an investment of time and resources. The costs associated with negotiations on the terms of sale and legal registration of the transaction often significantly increase the price of the item being sold.

A significant part of transaction costs are measurement costs, which is associated not only with direct costs for measuring equipment and the measurement process itself, but also with errors that inevitably arise in this process. In addition, for a number of goods and services, only indirect or ambiguous measurement is allowed. How, for example, can you evaluate the qualifications of a hired employee or the quality of a purchased car? Certain savings are caused by the standardization of manufactured products, as well as the guarantees provided by the company (free warranty repairs, the right to exchange defective products for good ones, etc.). However, these measures cannot completely eliminate measurement costs.

Particularly large costs of specification and protection of property rights. In a society where there is no reliable legal protection, cases of constant violation of rights are not uncommon. The time and cost required to restore them can be extremely high. This should also include the costs of maintaining judicial and government bodies that guard law and order.

Costs of opportunistic behavior are also associated with, although not limited to, information asymmetry. The fact is that post-contract behavior is very difficult to predict. Dishonest individuals will fulfill the terms of the contract to the minimum or even evade their fulfillment (if sanctions are not provided). Such moral hazard always exists. It is especially great in conditions of joint work - working as a team, when the contribution of everyone cannot be clearly separated from the efforts of other team members, especially if the potential capabilities of each are completely unknown. So, opportunistic is the behavior of an individual who evades the terms of a contract in order to make a profit at the expense of partners. It can take the form of extortion or blackmail when the role of those team members who cannot be replaced by others becomes apparent. Using their relative advantages, such team members can demand special working conditions or pay for themselves, blackmailing others with the threat of leaving the team.

Thus, transaction costs arise before the exchange process (ex ante), during the exchange process and after it (ex post). The deepening division of labor and the development of specialization contribute to the growth of transaction costs. Their size also depends on the form of ownership dominant in society. There are three main forms of ownership: private, common (communal) and state. Let us consider them from the point of view of the theory of transaction costs.

Paul R. Milgrom and John Roberts proposed the following classification of transaction costs. They divide them into two categories: costs associated with coordination and costs associated with motivation.

Coordination costs:
  • Cost of determining contract details- market survey to determine what can be bought on the market.
  • Contract Definition Costs— studying the conditions of partners who supply the necessary services or goods.
  • Costs of direct coordination— the need to create a structure within which the parties are brought together.
Motivational costs:
  • Costs associated with incomplete information. Limited information about the market can lead to refusal to complete a transaction (purchase of a good). This is due to the fact that the level of uncertainty can become so high that people prefer to abandon the transaction rather than spend energy on obtaining additional information.
  • Costs of Opportunism. These costs are associated with overcoming possible opportunistic behavior, with overcoming the partner’s dishonesty towards you, and lead to the fact that you hire a supervisor, or try to find and include in the contract some additional measures of your partner’s effectiveness.

O. Williamson tried to evaluate all transactions by frequency of transactions and specificity of assets.

1. One-time or elementary exchange on an anonymous market.

An example of a one-time purchase would be the purchase of a teapot at the market. Having bought one kettle, you will buy the next one only when this one breaks. In this case, there are no specific assets, but the point is that the seller does not care who he sells the kettle to. The only determining criterion here is the price.

2. Repeated exchange of bulk goods.

There is still no asset specificity. For example, when you constantly buy bread from the same seller, you know that he good quality, and therefore do not waste money on additional evaluation of whether they sold you good bread, what kind of bread is available in other bakeries, etc. This is very important, because thereby you save significantly on search costs, on the costs of measuring the quality of bread, and your behavior gives the seller greater confidence in turnover (that he will sell the bread).

3. A recurring contract related to investments in specific assets.

What are "specific assets"? A specific asset is always created for a specific transaction. Let's say I built a building for use as a workshop. I can, of course, use it alternatively, but then I will suffer losses. Those. even the next one after best opportunity The use of this asset brings much less income and is associated with risk. Specific assets are such costs, the next use of which is much less profitable.

4. Investments in idosyncratic (unique, exclusive) assets.

Idiosyncratic asset is an asset that, when used alternatively (when removed from a given transaction), loses value altogether, or its value becomes negligible. These assets include half of production investments—investments in a specific technological process. For example, a built blast furnace can no longer be used except for its intended purpose. Even if climbing competitions are held on it, it will not cover even 1% of the costs of its construction. In this case, the asset is idiosyncratic, i.e. tied to a specific technology.

Kenneth Arrow described transaction costs most succinctly: Nobel laureate in Economics 1972 for his contributions to general equilibrium theory and for his work in information theory. In his opinion, these are the costs of “keeping the economic system moving.” This definition reflects the essence of transaction costs and emphasizes their integral nature, but for analysis it is practically useless. To present these costs in operational form, we will describe their most significant categories and groups.

Costs of coordination and motivation (Milgrom-Roberts classification)

Institutions solve problems of motivation and coordination in conditions of uncertainty of choice and limited rationality of agents, so one can try to classify the transaction costs that arise according to the nature of the problem they generate. A similar attempt was made Paul Milgrom and John Roberts(31 Milgrom P., Roberts J. Economics, organization and management: In 2 vols. T. 1. St. Petersburg: Economic School, 1999). According to their classification, transaction costs belong to one of two types: coordination costs or motivation costs

Coordination costs are the costs aimed at ensuring the temporal and spatial correspondence of the participants in the transaction.

Costs of motivation- these are the costs of ensuring control, monitoring, collecting information about partners’ compliance with mutual obligations under the contract, etc. Like coordination costs, they can arise both in the market and within the company, which is associated with two factors - incompleteness and imperfection of information, and also by the opportunism of the participants in the interaction..

Costsex ante Andex post (North-Eggertsson classification)

Using the Milgrom-Roberts classification, it is possible to identify potential sources of transaction costs, but it is difficult to even qualitatively assess these costs themselves in a specific transaction. For this, another classification is needed - simple and clear. North-Eggertsson classification It is the only one built on the observable external signs of a certain activity, which generates corresponding costs and makes it possible to trace them as the stages of contractual relations are implemented. This classification identifies six categories of transaction costs:

· costs of searching for information (search activities);

· costs of negotiations (bargaining activities);

· costs of contract making activities;

· monitoring costs;

· costs of enforcement of contracts;

· costs of protection against 3rd parties.

Let's consider them sequentially.

· costs of searching for information (search activities);

Exist four main areas of search:

· acceptable price;

· information about the quality of available goods and services;

· information about the “quality” of sellers;

· information about the “quality” of buyers.

The costs associated with activities in these areas are borne by all economic entities - both individuals and firms.

The search can also be carried out on open anonymous market , and through social media , which include agents (including the use friendships) .

Idiosyncratic search. This search is primarily based on personal connections and/or ascribed characteristics rather than institutionalized industry standards and norms. Due to low trust in latest information collected in this way cannot be used to analyze the effectiveness of other relationships. Therefore, the costs associated with search are idiosyncratic in nature (hence the name search).

Comprehensive search. This search is typical for industries with a higher level of organization, but it is rarely formalized in written standards and rules and is surrounded by bureaucratic procedures (for example, the industry specialization of a region with a low level of entry and exit of new firms). Information obtained through personal connections is here complemented by information that is trusted by all members of the industry, and the search is most effective.

Routine search. This is a more formalized and bureaucratic way of collecting information about business partners, combined with loosely organized industry procedures. In this case, firms use routines that are already established in the industry and thus overcome uncertainty.

Industry search. This search relies primarily on the procedures of a rigidly structured industry. Firms do not trust information obtained through personal connections. They rely on information provided to them by rating agencies, audit firms, etc. Obviously, the costs of finding partners are much lower in an industry that is strictly structured. However, this narrows the circle of possible partners.

· costs of negotiations (bargaining activities);

Negotiation costs include three categories.

These include the costs of translators, if we are talking about foreign partners, and the costs associated with partners’ misunderstanding of each other due to differences in business culture.

· costs of contract making activities;

Costs associated with fixing the contents of the contract in one way or another.

Unlike the costs of negotiations, the consequences of contractual incompleteness before the conclusion of the contract are almost impossible to calculate. When drawing up a contract, the parties should also take into account that their position on certain issues may be used to obtain information that the parties would not voluntarily disclose.

TO costs of drawing up a contract include legal support for drawing up contracts (up to 10-15% of the contract amount), expenses for wages employees who prepare this contract and their technical support (computers, printers, paper, etc.).

· monitoring costs;

At the stage of contract implementation, the parties bear certain, often very significant, costs of monitoring the activities of their partners.

Monitoring, firstly, provides information about the actions of partners (as well as whether it is necessary to demand compensation, fines, etc.) and, secondly, stimulates the conscientious fulfillment of contractual obligations.

Monitoring the execution of contracts has not only technological, but also cultural specifics, and therefore its intensity varies different countries different. Monitoring intensity characterized by the ratio of the number of managers and administrative workers to the number of workers and employees employed in production in each country.

· costs of enforcement of contracts;

Participants in interaction may try to evade fulfillment of contractual obligations, since these obligations often contradict their immediate interests. Therefore it is necessary enforcement mechanisms to the execution of contracts. The form and effectiveness of coercion depends on the type of contractual relationship.

The organization of a particular system of coercion in different countries is associated with different costs (which is determined both by cultural differences between countries and by different costs of access to the legal system). In the current Russian economic practice, litigation is, in fact, a continuation of negotiations, which also requires certain investments, strategic behavior, and trade.

Forcing partners to fulfill obligations

Exist two mechanisms such coercion.

Reputational enforcement mechanism. It is based on the firm's interest in maintaining good relations with past, present and future partners. For reputational monitoring of a firm's behavior to be effective, information flows must spread quickly and reliably throughout the business community (say, an industry), and the number of leading firms must be more or less constant. High barriers to entry and exit from the industry and the territorial proximity of firms create the preconditions for effective reputational enforcement.

Did you like the article? Share with your friends!