Vasily Yurievich Brovko(February 6, 1987, Zhukovsky (Moscow region)) - Russian entrepreneur, media manager, producer, founder and head of the Apostol Center for Strategic Communications, director of communications and IT at the Rostec state corporation.
Biography
Born on February 6, 1987 in Zhukovsky (Moscow region). As a child, he played football professionally. In 2005, he graduated from the mathematical class of Lyceum No. 14. In 2009, he graduated from the Department of Political Science, Faculty of Philosophy, Moscow State University. M.V. Lomonosov.
2004-2012: Media projects
In 2004, while studying in his second year at university, he created his first media project - the youth magazine Sreda.org, in different time political columnists and lecturers of which were Nikita Belykh, Alexey Volin and Valery Fadeev.
In 2006, he took the position of producer of the political and entertainment blocks of the O2TV television channel. During his time working on the channel, he produced more than 15 television programs. Among them are “Political League”, “Conversation without Rules”, “Black and White” and others.
In 2007, at the invitation of Deputy General Director of VGTRK Sergei Arkhipov, he moved to the position of director of the directorate of prime-time broadcasting of radio programs of the Mayak State Radio Company.
In January 2008, he founded and became the general director of the Center for Strategic Communications “Apostol Media” (since January 2012, due to rebranding, the name was changed to “Apostol”), specializing in Internet projects, PR and television production.
In September 2008, together with journalists Andrei Kolesnikov and Tina Kandelaki, he launched the “Unreal Politics” project on the Internet. For six months of existence on the network political show was watched by more than 5 million people, after which at the end of 2009 the rights to “Unreal Politics” were acquired by the REN TV channel. Together with the channel’s management, Vasily Brovko oversaw the preparation of four episodes of the program, after which, together with the Apostol company, which was involved in production, he left the project. In 2010, the first start-up in the history of the media business to move from Runet to federal television bought the NTV channel from REN TV.
At the end of 2008, he launched the Internet channel Post TV, within which the programs “No Country for Old Men” with Zakhar Prilepin and “Fantastic Breakfast” with Dmitry Glukhovsky, “Face.ru Video Version” with Irena Ponaroshku, “Men’s Games” with Oleg Taktarov and “Real Sport” with Victoria Lopyreva. In 2008, together with a journalist from the pool of the President of the Russian Federation, editor-in-chief of the magazine “Russian Pioneer” Andrei Kolesnikov, he promoted the publication, in particular, organized a series of events with the participation of Russian media personalities and the political establishment. Among the regular participants of the Pioneer Readings is TV presenter Ksenia Sobchak, Deputy Prime Minister Russian Federation Vladislav Surkov, actor Ivan Okhlobystin, head of the Russia Today TV channel Margarita Simonyan and others.
From April to December 2009, he was the CEO of a niche social network for representatives of the fashion industry “Face.ru”.
From October 2009 to January 2012, Vasily Brovko was a co-producer of the program “Infomania”, which the Apostol company produced for the STS television channel. In 2010, the program received a special prize from TV critics “TEFI” for an experiment in the field of convergence of television and the Internet. “Infomania” was nominated twice for “TEFI” itself.
In 2011, as part of the management of the Apostol Media holding, he was involved in the production of the weekly program “Moscow 24/7” about “the life of ordinary Muscovites” for the TVC channel. The program was nominated for the TEFI award.
In March 2011, in partnership with Tina Kandelaki, he founded the investment company AM-Invest, which is engaged in financing Internet startups, developing software and creating educational computer programs for schools, and became its general director. According to Vasily Brovko, he and the Apostol team had previously worked on creating software, including on several platforms related to financial management V educational institutions.
In October 2011, as part of cooperation with FC Anzhi, he worked on the “Concept for the development of children’s and youth football in Dagestan,” which included the training of coaching staff and the creation of infrastructure throughout the republic, and also organized a presentation of one of the most expensive football strikers in the world, Samuel Eto 'ABOUT.
In 2011-2012, together with Tina Kandelaki, he launched a national educational project“Smart School”, which includes regular holding of the All-Russian educational forum “Smart School”, trips to regional schools and the work of the network project “Smart School.rf”. The latter is an open discussion platform for exchanging views on the problems of the education system and building feedback with representatives of the Public Chamber, the State Duma and the Government of the Russian Federation. In November 2011, the portal received the Runet Prize in the Science and Education category.
In February 2012, he rebranded the Apostle Media Center for Strategic Communications. The new Apostol brand was created by the Hunt Haggarty agency.
2013
Conflict with Alexei Navalny
On March 22, 2013, the Vedomosti newspaper reported a conflict between Alexei Navalny, then still a member of the board of directors of Aeroflot, and management over a contract worth 64 million rubles to promote the air carrier’s brand on the Internet, in particular, the production and placement of Apostol. videos about the company's activities. According to Navalny, Apostol did not fulfill its obligations under the contract, which, moreover, was concluded without a tender. Representatives of Apostol, in turn, stated that all “contractual obligations” are being fulfilled in full and on time. A Vedomosti newspaper source close to Aeroflot shared the same opinion.
On the same day, Alexey Navalny commented on and expanded the content of the Vedomosti publication on his blog. In response to this, on March 22, 2013, in his column on the Ekho Moskvy website, Apostol General Director Vasily Brovko refuted Navalny’s arguments. In particular, he pointed out that official channel At that time, Aeroflot posted 52 videos on YouTube, which received a total of 6.7 million views. The video channel created by Apostle for the air carrier took seventh place in the rating of video channels of all world air carriers, ahead of the accounts of Air France, Lufthansa and Emirates in popularity.
In addition, in his publication dated March 22, 2013, Alexei Navalny announced that the rebranding of Rostec carried out by Apostol in December 2012 was an unnecessary and useless measure. In response, Brovko stated that Apostol managed to “tangibly” increase the corporation’s representation and recognition in the information field. Thus, [the index of information favored by Rostec from September to December 2012 increased from 10.9 thousand to 29.5 thousand points.
On March 27-28, 2013, a supporter of Alexei Navalny, Ruslan Leviev, published two parts of the post “Apostle Media - Kings of Cheats.” In it, the blogger accused Apostol of artificially inflating the popularity of video channels of client companies using bots. Alexey Navalny posted links on his blog.
On June 5, 2013, the online newspaper “Vzglyad” published an article by Vasily Brovko, “Navalny is the President of Bots,” in which he accused Alexey Navalny and his associates of a “planned information attack” on the Apostol company in order to “collapse the information favored index” . The reason for this statement was a significant increase in negative comments about the company from Internet users. At the same time, according to Brovko, bot messages accounted for 65% of total number negative reviews.
Head of Communications Service at Rostec
On December 5, 2013, Vladimir Brovko was appointed head of the communications service of the Russian Technologies State Corporation. The decision to appoint Vasily Brovko was made by Rostec CEO Sergei Chemezov. The head of the communications service began his duties on December 5, 2013.
According to Sergei Chemezov, the decision on the appointment is in line with Rostec’s strategy to enter global market.
“The team should include ambitious managers who link their professional growth with the development of Rostec. Vasily Brovko is one of the most promising Russian media managers who has implemented successful media projects for largest companies from various areas of economics. This is in line with Rostec’s strategy to promote the corporation’s brand based on the principle of information openness,” he added.
2014
* Supervision of IT at Russian Technologies
By July 2014, Vasily Brovko headed the communications department at Rostec, information technologies and analysts.
Internet projects
2010 - promotion on the Internet of the program “+100500” by Maxim Golopogosov.
January 2012 - launch of the political talk show “Flight with Kamikaze” on the Internet. The host of the program, which airs on the YouTube channel, is the popular video blogger Dima Kamikadze (kamikadze_d), the producer is Tina Kandelaki.
TV projects (production of programs)
- « Right choice"for the Semerka TV channel (2010-2011)
- “Food for Strength” for the Semerka TV channel (2010-2011)
- Russia in numbers" for the Semerka TV channel (2010-2011)
- Daily and weekly show for Russian lottery"Gosloto"
- “Infomania” for the STS TV channel (October 2009 - January 2012)
- “Moscow 24/7” for the TV Center channel (2011)
PR projects
Rebranding in December 2012 of the state corporation Rostec. The cost of the holding's contract with the State Corporation was $1.5 million. The British agency Winter, headed by Ilya Oskolkov-Tsentsiper, and a group of designers led by Hazel MacMillan were involved in the work on the project. The Rostec website was developed by the creative agency SomeOneElse.
Awards and titles
2009 – victory in the competition of the publication “Action” “Young People of 2009” in the “Media” category.
Family status
Not married, no children.
Notes
- 1.0 1.1 Rating of young media managers in Russia
- 2.0 2.1 2.2 2.3 2.4 2.5 Vasily Brovko: “Kolesnikov filmed Putin for us on his mobile phone”
- Defense industry latest fashion
- Vasily Brovko: The main thing in the media business is not to lie and not to be afraid
- 5.0 5.1 Vasily Brovko: My main project is Tina Kandelaki
- Producer of the O2TV channel Vasily Brovko: “Our main principle is to create equal conditions for participants”
- 7.0 7.1 Top Business: Vasily Brovko
- Tina Kandelaki and Andrei Kolesnikov will host a show about politics on REN TV
- 9.0 9.1 9.2 Owner of the Apostol group Vasily Brovko: “Youtubeization of consciousness has occurred”
- Tina Kandelaki and Andrey Kolesnikov will host a new show on REN TV
- PostTV
- "Pioneer Readings" is separated from the magazine "Russian Pioneer"
- 13.0 13.1 BROVKO Vasily Yurievich
- Vasily Brovko: "FACE.ru - A project on which there is no nonsense."
- On September 16, the “Telepress Club” award ceremony took place.
- Apostol Media will begin producing programs for TVC and REN TV
- 17.0 17.1 17.2 Apostol - television production
- Tina Kandelaki invests in Internet startups and software
- HH+Winter=APOSTOL
- News in Pictures
- How Aeroflot combats information leaks
- about the "conflict" with Aeroflot
- Aeroflot - Russian Airlines
- 24.0 24.1 Navalny, learn the materiel!
- Navalny was accused of using bots
- Apostle Media are the kings of markups. Detailed analysis. Place your Kandelikas! Part one
- Apostle Media are the kings of markups. Detailed analysis. Place your Kandelikas! Part two.
- Kandelayki. A very instructive story
- “Navalny is the president of bots”
- Rostec will purchase IT centrally
- New Rostec. How state corporations learn branding
- Young people of the year 2009: Vasily Brovko
Links
- Owner of the Apostol group Vasily Brovko: “There has been a ‘YouTubeization’ of consciousness”
30-year-old director of special assignments, who renamed the Russian Technologies corporation to Rostec, is one of the most promising managers in Russia.
Vasily Yurievich Brovko born in Zhukovsky near Moscow in 1987. The cities near Moscow were not a very comfortable place at that time, and often downright dangerous, but in the “science cities” the audience was still a little more decent. Information about Brovko’s parents is not publicly available, but it is known that Vasily studied at a prestigious lyceum with a mathematical focus, then entered Moscow State University, and not into economics, as was planned for some time, but into the faculty of philosophy (department of political science). This was a very revealing choice - his entire short (on this moment), but his unusually turbulent career will take place at the intersection of politics and economics. The ability to negotiate and the ability to count money were very useful to our hero.
Like many energetic young people from wealthy families, Vasily tried to “stir up business” from his first years at the institute. At first it was another Sreda.org web magazine with good columnists - there Brovko met, for example, Nikita Belykh. In general, Vasily actively and consciously expanded his circle of promising acquaintances, and this constantly helped him in life. Just like that, from the street, at the age of 19, to the position of producer, albeit an ordinary one, but federal channel O2TV doesn't come. Vasily worked with political programs, thanks to which, again, he met very useful people. This process continued as director of the directorate for prime-time broadcasting of radio programs at the Mayak State Radio Company (at the age of 20!). Somewhere around this time, Vasily’s historic meeting with a popular TV presenter took place Tinatin Kandelaki.
In January 2008, even before his 21st birthday, Brovko founded another company - Apostol Media. At first it was an unremarkable PR agency, but everything changed when Kandelaki came into the picture. She was both a client of “Apostol” (the organization very successfully promoted the image of a TV presenter, which was one of the reasons for her reaching the next height, a top media manager), and its PR manager: Tinatin Givievna’s connections made it possible to get very many clients for the agency high level. In particular, thanks to Kandelaki’s friendship with the wife of the head of Russian Technologies Sergei Chemezov, the state corporation entrusted the formation of its image to the Apostle. And there they got down to business, rolling up their sleeves: according to media reports, the renaming of Rostekhnologii to Rostec, born in the depths of Apostol, alone cost the state 27.9 million rubles.
Another side of the Apostle’s activities is considered to be the creation of a network of Internet trolls - those who would later be called “Olginsky”. The tasks of these elusive network agents are considered to be both the formation of the desired opinion by maintaining thousands of blogs and pages on social networks (“white PR”), and constant attacks on opponents through offensive comments, complaints from the administration, minor provocations, and so on (such PR can be called “brown PR”). "). In addition, Apostol also took on a related task - promoting clients on social networks. They managed to increase the number of subscribers significantly in the shortest possible time; Another question is that not all of these citizens actually existed. Often the client actually paid for an army of bots.
Vasily directed the “Apostle” in his unique style, a mixture of a gopnik and an intellectual. The young team did a great job network games, but when it came to more serious tasks, the lack of experience and professionalism affected. Still, it’s one thing to overwhelm opponents on LiveJournal with mocking comments, and another thing to make a real web project for a serious reader. Unfortunately, the agency never reached this level. But it did a great job promoting its leaders, and when both took the right positions, it simply became unnecessary. Double springboard Brovko and Kandelaki (their relationship was not a secret for employees back in 2011, long before official announcement about marriage), “Apostle” was closed in 2016 through bankruptcy proceedings.
Vasily Brovko left in 2013 to join his best client, Rostec. The state corporation, which has united a huge number of assets under its wing, has added production technologies new trend– political technologies. Over four years of work, Brovko rose to the outlandish post of director for special assignments.
“Director for Special Assignments”... How does it sound - revolutionary, extremely, merciless! Does your company have such a director? Hardly. It is possible that Vasily Yuryevich came up with the name of the position for himself in 2016. This, by the way, turned out to be contagious - in November 2017, a second “special officer” appeared at Rostec, Nikolay Andrianov, but at least he comes from the relevant authorities.
In this capacity, Brovko reports directly to the head of the company, Sergei Chemezov, but does not have his own “department for special assignments”. Free shooter. Dream job. Something very secret, not very legal, requiring determination, brutality and reduced disgust. An ideal post for Brovko.
Probably, the idea of creating such a position arose a little earlier, when Vasily served as director of communications, analytics and strategic research at Rostec.
Rostec has now become a state within a state - just like the holding once did Gusinsky"Bridge" or corporation Khodorkovsky YUKOS. Only now the actions of “special commissioners” are sanctified by the epithet “state” in the definition of a corporation. So “the widest fields” are open to Vasily Brovko, as his favorite punk singer put it Egor Letov.
There is almost no doubt that Vasily is expecting bright career that we are only seeing the beginning of acceleration. Working in a state corporation is always a crossroads between politics and business. It seems to us that Brovko’s entrepreneurial talents are significantly inferior to his political abilities, so, having accepted in time the right decision, he may find himself surrounded by top Russian leaders in the next decade.
For “special assignments” are given there more and more often.
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Vasily Yurievich Brovko- genus. February 6, Zhukovsky is a Russian entrepreneur, producer.
Biography
Born on February 6, 1987 in Zhukovsky (Moscow region). As a child, he played football professionally. In 2005, he graduated from the mathematics class at Lyceum No. 14. In 2009, he graduated from the Faculty of Political Science at Moscow State University. M.V. Lomonosov.
Professional activity
He created his first media project (the youth magazine Sreda.org) in his second year. At various times, Nikita Belykh, Alexey Volin and Valery Fadeev acted as political columnists and lecturers for Sreda.org. At the same time, he organized lectures by leading Russian political scientists for students of the Faculty of Philosophy.
In 2006, he took the position of producer of the political and entertainment blocks of the O2TV television channel. During his time on the channel, he produced more than 15 television programs, in particular “Political League” with Mikhail Fishman, which covered the Duma elections in the style of a sports championship; “Conversation without rules”, the participants of which at different times were Vladimir Zhirinovsky, Alexander Khinshtein and Mikhail Barshchevsky; “White and Black” with Maria Gaidar and Oleg Kashin; "Master class with Mikhail Leontyev."
In 2007, at the invitation of Deputy General Director of VGTRK Sergei Arkhipov, he transferred to the position of director of the directorate for prime-time broadcasting of radio programs of the Mayak State Television and Radio Broadcasting Company of VGTRK. As leading columnists, he invited Oleg Kashin (Internet), Mikhail Fishman (politics), Dmitry Butrin (economics), Boris Barabanov (music) and Dmitry Glukhovsky (literature) to the Mayak evening prime program. The result of cooperation with the radio station was the rejuvenation of the core of Mayak’s audience by January 2008.
At the beginning of 2008, he founded the Apostol company, specializing in PR and television production. One of the company’s first projects was the promotion of the Russian Pioneer magazine. This is how it was created new format events - “Pioneer Readings”, in which influential figures from politics and business participate.
In mid-2008, together with Andrei Kolesnikov and Tina Kandelaki, he launched the project “Unreal Politics”. A political talk show with the participation of a star and a journalist marked the beginning of a new trend: for the first time in history Russian television the program started not on the TV channel, but on the Internet. The initial idea of the project was to talk about politics with famous people from different areas. Thus, Garik Martirosyan spoke about the new US President Barack Obama, Valery Meladze - about gasoline prices, Timur Batrutdinov - about fines and traffic rules, Natasha Koroleva - about the relationship between Russia and Ukraine.
“Four years ago I had no contacts on television, and I thought it would be right to launch a program on the Internet. The program started in September 2008, and six months later almost the entire Runet was already talking about it. The reason for its popularity, in my opinion, was the freshness and novelty of the idea. At that time, the information field was different: the government’s rating was about 70%. There was a minimal part of the Internet in political discourse, and politics was of no interest to anyone at that time. And just conversations about politics with Mikhail Shats or Anastasia Volochkova corresponded to the mood of that time and were fun. Everyone was amused by how absurdly and funny they talked about international politics, Putin, the authorities,” says Brovko.
The project was very popular on the Internet (each episode was watched by 400 thousand people), and six months later the program began to air on the REN TV channel. At the end of 2009, Apostol sold the rights to Unreal Politics. It aired on NTV in Saturday prime time; at the end of 2011, the program was closed.
In December 2008, Tina Kandelaki became a shareholder of the Apostol company.
Immediately after expanding the list of shareholders, it was decided to create Internet television PostTV, within which the programs “” with Zakhar Prilepin and “Fantastic Breakfast” with Dmitry Glukhovsky, “Face.ru Video Version” with Irena Ponaroshku, “Men’s Games” were launched. with Oleg Taktarov and “Real Sport” with Victoria Lopyreva. The Internet channel was closed in mid-2009 due to economic difficulties.
At the end of 2009, “Apostol” presented its news project “Infomania” on the STS channel. The program talks about the latest trends in the fields of culture, science, technology, education and career. Initially, “Infomania” was published once a week, since April 2010 - 3 times a week at 00:30.
“When we launched “Infomania” on STS, we realized: firstly, the viewer needs the picture to change every 40 seconds, otherwise it becomes boring. And here it doesn’t matter what the conversation is about and how interesting it is. Secondly, when a viewer moves from channel to channel, he needs some kind of tricks - teasers that would attract his attention to this particular channel,” says Brovko.
Average share of the program among target audience 18-45 years old has remained at 12% for three years. “Infomania” was awarded a special prize from television journalists for the convergence of the Internet and TV. And in 2012 she was nominated for “TEFI”.
During 2009 and 2010 clients of the Apostol company were STS, Centro, Bazelevs (“Ninth”, “Black Lightning”), Vassa&Co.
In 2009, Apostol launched a social network for representatives of the fashion industry - Face.ru. In the first year, 50,000 participants were registered: models, stylists, makeup artists, designers, photographers. Every month there was a "Person of the Month" award, sponsored by Volvo. The stars (Yana Rudkovskaya, Pavel Kaplevich, Maria Tsigal, Irena Ponaroshku, Igor Matvienko, etc.) chose the best girl according to Face.ru by voting. Speakers at each ceremony famous performers, for example, Alexandra Prince on one of latest awards sang So Many Times.
Since 2011, the Apostol company has produced the programs “The Right Choice”, “Food for Strength” and “Russia in Figures” for the Semerka TV channel, the program “Moscow 24/7” for the TV Center TV channel, the program “Infomania” for STS TV channel, as well as a daily and weekly show for the Russian lottery Gosloto.
In 2011, clients of the Apostol company were Yota, Gosloto, Anzhi, and Vyatka-Bank.
In August 2011, the company launched the educational project “Smart School”, the goal of which is to organize effective communications between the teaching community and representatives of the Russian authorities. On August 25-26, 2011, the first National Educational Forum “Smart School” was held. During the forum, more than 200 teachers from 45 regions of Russia spoke in favor of maintaining the Unified State Exam, as well as in favor of introducing specialization in disciplines in high schools. The organizer and moderator of the forum was Tina Kandelaki, a member of the education commission of the Public Chamber of the Russian Federation. As a result of the forum, the network project “Smart-school.rf” was launched.
On November 25, 2011, at the eighth ceremony of the Runet Prize, the portal Smart-School.rf won in the Science and Education category.
Until January 2012, the company was called “Apostol Media”, but after the development of a new brand for the company, the name was changed to “Apostol”.
On February 2, 2012, the Apostol company launched a new political show, “Flight with Kamikaze,” hosted by the popular video blogger Dima Kamikadze (kamikadze_d), and produced by Tina Kandelaki. The program goes on YouTube channel.
“The Internet has a very strong influence on TV. Thanks to him, the very culture of television viewing is changing. Four years ago, when Unreal Politics was launched, the online audience was completely different, and also significantly smaller - about 30 million versus 58 million today. In addition, there was not such a variety of projects. Today, every radio station has its own online platform. Let’s not forget that television has always kept up with the times, but the Internet was one step ahead,” says Brovko, commenting on Apostol’s focus on Internet production.
Currently, Apostol has 280 employees ( average age- 25 years old) and is engaged in marketing, classical
One of the most skillful entrepreneurs, producers, and media managers in the Russian Federation is Vasily Brovko. On February 6, 1987, he was born in the city of Zhukovsky, Moscow region, and during the building of his career he held a considerable number of positions. Today Vasily works at the Rostec state corporation as director of the communications department.
School years and student life
So, the director of the communications department of the state corporation Rostec was born in the city of Zhukovsky, which belongs to the Moscow region in 1987. Vasily Brovko, whose parents pointed out to him the importance of sports, decided to professionally engage in the most popular football in our country. His studies at a school with a mathematical bias ended in 2005. Four more years later, in 2009, he graduated from Moscow State University, becoming a graduate of the Faculty of Philosophy and the Department of Political Science.
Participation in media projects from 2004 to 2007
Vasily Brovko, his activities in the field of media projects, personal life which, according to many, is associated with television presenter Tina Kandelaki, began while still a student at the Moscow state university. There he creates his first media project. It was a youth magazine, which was presented in the form of an Internet site (Sreda.org). The list of lecturers and columnists of the magazine included Alexey Volin, Nikita Belykh and Valery Fadeev.
In 2006, Vasily was invited to take the position of producer on the O2TV channel. There he begins to lead the political, as well as entertainment blocks. During all the time that Brovko spent there, he managed to produce at least fifteen unique programs. Their list includes “Black and White”, “Conversation without Rules”, “Political League”. Another year later, Vasily was invited to take a position on the radio program of the GRK “Mayak”, where he became the director of the broadcasting department. This proposal came to him from Sergei Arkhipov, General Director of VGTRK.
Activities in 2008
Vasily Brovko, whose biography is presented in the article, in January 2008 became the founder of the Center for Strategic Communications, which later received the name “Apostle Media”. The man's new position is director general of education. Part of the name (namely “Media”) was dropped in 2012 due to rebranding. From the very beginning of its existence, the Center for Strategic Communications was aimed at creating Internet projects, their development, as well as television production and PR.
In September, Vasily Brovko teams up with Tina Kandelaki and Andrei Kolesnikov to launch the “Unreal Politics” project, which started on the Internet. The project lasted for about one year at their disposal, and during this time at least five million people managed to watch it. However, in 2009, at the very end, the rights to the project were sold to the REN-TV television channel.
Even after Vasily renounced the rights to “Unreal Politics,” he continued to work on this project. The management of the REN-TV channel called on the director of the Center for Strategic Communications to cooperate, and Brovko continued to oversee the preparation of the releases. Nevertheless, only four issues were published under his leadership, after which “Apostle” refused to continue activities in this area. Let's jump ahead a little and note that later the rights to broadcast the program were purchased from REN TV by another channel - NTV. This happened in 2010. To summarize what has been said, it should be said that “Unreal Politics” became the first startup-type project that began on the Internet and continued on television.
At the end of 2008, Vasily Brovko launched another Internet channel, later named Post TV. Several programs were shown within the channel. These included such programs as “No Country for Old Men” (hosted by Zakhar Prilepin), “Men’s Games” (hosted by Oleg Taktarov), “Fantastic Breakfast” (hosted by Dmitry Glukhovsky), “Real Sports” (hosted by Victoria Lopyreva ).
Activities in 2009
During this period (more specifically, from April to December), Vasily Brovko served as the general director of the social network Face.ru, which was created for representatives of the fashion industry. Also in 2009, Brovko became a co-producer of “Infomania”. This transfer was carried out by him under a contract for television channel STS in the period from 2009 to 2012. In 2010, the community of television critics decided to award her a special prize, and the reason for this was a successful experiment conducted in the field of convergence of the Internet and television. “Infomania” was nominated twice for “TEFI”.
Activities in 2011
During this time, the Center for Strategic Communications, under the management of Vasily Brovko (then “Apostol Media”), was engaged in cooperation with the TVC television channel. For him, the holding produced a weekly program called “Moscow 24/7”, as well as “The Life of Ordinary Muscovites”. These programs were also nominated for the TEFI award.
Vasily began close cooperation with Tina Kandelaki in March 2011. Then they founded an investment company called AM-Invest. She began to finance startup-type projects on the Internet. The company also developed software and educational programs for computer science lessons in schools. Brovko became the general director of AM-Invest, which was expected. As he himself said, the team at the Center for Strategic Communications worked to create software for multiple platforms.
In October 2011, Brovko began cooperation with football club"Anji". There he helped develop the “Concept for the development of children’s and youth football in the Republic of Dagestan.” This concept included not only the creation of appropriate infrastructure, but also the training of professional coaching staff.
Vasily Brovko. Parents and personal life
Until now, resources cannot provide any useful information about the parents of a talented entrepreneur. There is no information about who they worked for; perhaps the son followed in the footsteps of his ancestors? In any case, this information is not available on the Internet. Vasily Brovko (his wife, according to official information, is absent) is “suspected” by the public of having a relationship with TV presenter Tina Kandelaki. However, until now there has been no official confirmation of the rumors.
Conflict with Navalny
At the time of the conflict, Alexei Navalny was still a member of the board of directors of Aeroflot. In 2013, he accused the Apostol holding of failure to fulfill obligations under the contract. However, Brovko responded to the claims with reason, saying that in total the company’s videos on YouTube received the required number of views, surpassing even their German and French “colleagues” in popularity.
Navalny could not answer this, but after some time he stated that the rebranding of the Apostol Center for Strategic Communications was an unjustified measure. Brovko also had a reasoned answer to this. He cited the values of the favorability index, which increased from 10.9 thousand to 29.5.
In 2013, on March 27, Ruslan Leviev, who was a supporter of Navalny, accused the holding of boosting views. Navalny himself copied the entry to his blog. Vasily Brovko responded to this unfounded attack with an article in which he ridiculed Navalny for trying to carry out an information attack without facts and evidence.
How the founder of “Apostol” Vasily Brovko masters state budgets and why he married the scandalous TV presenter Tina Kandelaki
Natalia GolitsynaThe government has appointed the Rostec corporation as the sole executor of the project to create an IT infrastructure for the 2018 FIFA World Cup, Vedomosti newspaper reported.
According to the publication, the decision was made at the level of the First Deputy Prime Minister of the Russian Federation Igor Shuvalov, who is in charge of preparations for the 2018 World Cup in Russia. The state corporation will have to provide the championship with data transmission channels, video conferencing, fixed and mobile communications, satellite communications and cable TV. Such large loot was brought to Rostec’s native nest by Vasily Brovko, who holds the position of Director of Communications and Strategic Research at the corporation. A tempting multi-billion dollar order is apparently the result of long and painstaking lobbying.
Indeed, some 14 years ago he was playing football in the courtyards of Zhukovsky. Brovko still cannot forget how he jostled on the trains to Moscow. It would seem that all of his current hectic activity is devoted to desperate attempts to belatedly grab from life everything that is due to him, and even more. So who is Vasily Brovko, born in 1987? This is not the first time his name has come up in connection with the 2018 World Cup. Vasily Brovko headed the communications agency he created for five years "Apostle", from where he moved to work at Rostec at the end of 2013. However, he continued to retain influence over his brainchild. In Brovko's absence, the head of Apostol became his close girlfriend, famous TV presenter Tina Kandelaki, with whom they owned shares in the PR agency equally. In 2015, it became known that Apostol would receive a contract for branding 11 cities where matches during the 2018 World Cup would be held. At that time, information circulated in the media that the project was supported by the financial and economic bloc of the government, headed, as is known, by the First Deputy Prime Minister of the Russian Federation Igor Shuvalov. Thus, IT support for the championship by Rostec looks like a logical continuation of the lobbying activities of the former general director of Apostol.
Proximity to the top officials of the state and direct access to high offices more than once helped him successfully settle the affairs of structures affiliated with him. Thus, in April 2014, Deputy Prime Minister Dmitry Rogozin, who oversees the defense industry in the government, expressed indignation at two tenders of the Kalashnikov concern for the development of a website and a brand, the starting price for each of which was 20 million rubles. The contracts of Kalashnikov, a member of Rostec, were going to be given to Apostol, but Rogozin promised to initiate an audit of the competition. The conflict was extinguished before it flared up, and Apostol still took over the branding of the legendary small arms manufacturer. So Vasily Brovko won his next hardware victory.
The friendship between Rostec and Brovko began back in 2010. At the suggestion of the then Minister of Information and Communications of Tatarstan Nikolai Nikiforov“Apostol” received a contract for full communication support of one at that time “young but ambitious” Internet provider. In August 2010, a Moscow PR agency organized for him a presentation of Russia’s first 4G network, and not just anywhere, but in Kazan. It is possible that Nikiforov simply sympathized with Brovko, since he himself was only 29 years old, and he knew firsthand how difficult it is for aspiring entrepreneurs to make their way in life.
Since then, Nikiforov has risen to the position of federal minister, and yesterday’s “Internet provider” to the status of a full-fledged mobile operator. Vasily Brovko has also matured very much. He started driving “boyish” sports cars. They say that yesterday's poor people are best versed in car brands - for Brovko this has become a lifelong passion. His first successes did not escape the attention of the management of the Rostec state corporation. This is how Brovko met Sergei Chemezov. The fruits of this acquaintance were not long in coming. In 2012, the Apostol agency carried out a rebranding for the state corporation, as a result of which it ceased to be called “Russian Technologies” and became “Rostec”, and also acquired a new logo and corporate style. The work, completed for a modest $1.5 million at the time, impressed Sergei Chemezov so much that he invited Brovko to deal with communications for the entire state corporation directly on its staff. It didn’t take long to persuade Vasily Brovko, because that’s what he needed.
Thus began the rise of the general director of Apostol. Rumors about his communication skills and well-spoken language spread through Chemezov throughout the ruling circles of Russia. As a result, a paradoxical situation has developed in Russian PR. As soon as large government agencies and departments have a need for information promotion, they understand that they don’t have to go far and turn directly to Vasily Brovko. He, known for his eloquence and love for “fashionable” words like “extrapolate”, “synergy”, “growth driver”, “spectrality”, “segregation”, knows how to create fog, promise mountains of gold to the client and ultimately sell him air . Brovko is a “bridge” between the state apparatus and the “Apostle”, which for its successful lobbying has received the unspoken nickname “evil empire” in the media environment. Thus, in April 2015, the agency won a scandalous tender worth more than 60 million rubles for information and analytical support for the Ministry of Industry and Trade of the Russian Federation. This competition was cleverly divided into two lots: one worth 40 million rubles, the other around 20 million rubles. They are called differently, but the range of services they provide is the same, plus or minus. Branding of pencils, folders and business cards, as well as daily media monitoring and writing positive blog posts about the ministry were estimated at millions of budget rubles.
Strong ties with Nikiforov, as well as friendship with Rustam Minnikhanov, soon opened a new chapter in the relationship between Apostol and Tatarstan - this time much more expensive. In 2014, the agency received a contract to develop the territorial brand of the republic. In addition, Vasily Brovko managed to turn Tatarstan into virtually an advertising platform for Rostec. In the vicinity of Kazan, the corporation has built its own science city, Innopolis, where Brovko now holds annual IT conferences with the participation of politicians loyal to Rostec and Apostle or their deputies, including Minnikhanov, Nikiforov and the head of the Ministry of Industry and Trade Denis Manturov. Apparently, the purpose of such forums is to praise the state corporation and everything that Sergei Chemezov does for the country. Against the backdrop of fabulously expensive videos on huge screens, Brovko flaunts himself in a discreet designer suit and enjoys practicing his oratory skills.
Just as military factories churn out their products on an assembly line, so Vasily Brovko organized the uninterrupted supply of new tenders for Apostol and learned to use Rostec, and with it the federal budget, for his environment. As many holdings as Rostec includes, Tina Kandelaki received so many orders for rebranding in her bottomless piggy bank. KRET, Aviation Equipment, Shvabe, Kalashnikov - all these concerns paid a lot of money to Apostol in exchange for incomprehensible services with vague names: “positioning concept”, “development of brand architecture”, “creation of a communication platforms." Brovko seems to be able to juggle these concepts, even if he is woken up in the middle of the night.
Vasily Brovko, who is not yet 30 years old, is inclined to hide his enormous influence in every possible way. But sometimes signals appear in the information space indicating his exclusive relationship with the authorities. Thus, in 2013, he was criticized on the pages of Alexei Navalny’s blogs because of the scandalous Apostle tender for Aeroflot information services. As you know, a popular oppositionist does not write about just anyone, different years such influential figures as the first deputy chairman of the government Igor Shuvalov or former manager Russian Railways Vladimir Yakunin. Brovko has more than once become the target of attacks from other opposition stars - Ksenia Sobchak mentioned him on her Twitter, although mainly in a romantic sense, hinting at the closeness of Vasily and Tina Kandelaki. But the “blonde in chocolate” is often discussed in the microblog about Sergei Chemezov and the “cuts of Rostec”. Brovko also appeared in big post“Put on your Kandelaiki” by Navalny’s close ally, activist Ruslan Leviev. Remains open question, why the Russian opposition takes the not particularly media-rich Brovko very seriously.
Behind the “Apostle” there is a long trail of scandalous stories related to the information services of the top authorities. Vasily Brovko has a special relationship in every sense with Kandelaki. The TV presenter is not only for a long time served as his protege in Apostol, from whose capital Brovko was forced to leave in connection with the transition to work in a state corporation, but also in Lately she stopped hiding the fact that she and her business partner also share family ties. Gossip that Tina Kandelaki and Vasily Brovko got married became a hit in the yellow tabloids this summer.
But the government contracts that Brovko achieves for Apostol and Rostec through skillful lobbying and talented manipulative practices can also be regarded as a replenishment of the family budget. Thus, the cost of IT support for the 2018 FIFA World Cup alone is about 11 billion rubles.
