Why organize a cleaning company? Stages of opening a profitable cleaning company

Just 25 years ago, no one knew what a cleaning company was, but today more than 600 companies operating in this field compete with each other on the market. These companies provide cleaning services for commercial and private premises, washing facades and windows, and cleaning areas after renovations or fires.

Starting in the apartment cleaning niche is low-cost, but such a business does not bring much profit. There are much more opportunities to earn money from those companies that specialize in working with commercial, warehouse, and production spaces, although it is almost impossible to get such an agreement for a newly opened cleaning company - the market has long been divided between large organizations providing a full range of services.

This article describes a step-by-step plan for opening a medium-sized cleaning company, estimates the initial costs and profitability of the enterprise, and also considers the option of starting a franchise business.

1. Analysis of the cleaning services sector

First, you need to assess the capacity of the business within the geographic location of the entrepreneur. Areas in which cleaning services are most in demand:

• wholesale and retail trade in large areas (indoor warehouses, hyper- and supermarkets, exhibitions and sales in exhibition centers);
• private medical centers (multidisciplinary commercial clinics, beauty and health centers, bath and spa complexes);
• class A and B office buildings;
• premises of workshops and warehouses of “clean” industries (food, processing, light industry);
• cottage villages within the city with a large number of multi-storey private houses;
• construction companies and design bureaus delivering ready-made turnkey projects;
• entertainment sector (children's playgrounds, shopping centers, banquet halls, night clubs).

It is worth thinking about organizing a cleaning business if there are contractual prospects with clients from the listed categories. You should not count on large profits from cleaning apartments or small offices. Despite the significant growth in this area recently, most of the work here is done independently, with the help of a salaried cleaner or a visiting assistant.

The exception is megacities, where the “Maintenance Cleaning” service is gaining popularity. The low price of entry into this niche has generated a high level of competition with constant price dumping, frequent marketing promotions and constant improvement of the website interface for prompt ordering of services. For one-time and seasonal work (window washing, general cleaning, washing the premises after renovation), the customer, as a rule, chooses the most attractive offer in terms of price, without becoming a regular customer of a particular company.

2. Business registration

Work without registering a business can be carried out if the entrepreneur himself single-handedly provides one-time cleaning services. In this case, it is possible to conclude a contract or a contract for the provision of paid services between the customer and the contractor. However, this form of relationship does not exempt the parties from paying taxes. The client organization is obliged to pay income tax and all social payments to the contractor. If the client is an individual, the income tax is paid by the contractor in form 3-NDFL.

An entrepreneur can hire staff and provide services under a contract only after the legal registration of the business.

Choosing a name

One of the most important stages that must be completed before registering a company is deciding on a name. Recognition in the market, degree of trust, difference from competitors and the design of the advertising campaign: logo and slogan depend on this.

You should make sure that the chosen name does not sound similar to the names of competitors. The most common names in this area are derived from the words cleanliness, cleaning, cleaning and their derivatives. Cute names like “Moidodyr”, “Cinderella”, “Domovenok” will not add prestige in the eyes of large customers.

The company logo should be made clear, light, bright: the client should understand what is presented in the picture or in the name at first glance. You can check this by interviewing your acquaintances and friends - if it takes them a lot of time to determine the area for which the logo was created, it is better to change it.

Organizational and legal form

In practice, contract agreements are much more readily concluded with enterprises than with individuals. But to choose a legal form, you need to decide who the client is and what requirements he has for contractors.

Small private firms, entrepreneurs, and the public, as a rule, have nothing against one-time work with individual entrepreneurs. Therefore, it is preferable to choose this form and the simplified tax regime of 6% to optimize payments to the budget.

At the same time, constant interaction with simplified companies is not beneficial for enterprises that work with VAT. Such clients hire outsourced cleaning companies or enter into an agreement based on the results of a competition, and to work with them it is necessary to open an LLC and apply a general tax regime.

The disadvantage of working in general mode is the mandatory maintenance of accounting and personnel records. That is, payment for the services of a professional will be required from the very opening of the company. However, this option allows you to conclude large contracts, participate in tenders and make a profit of a different order than when working with private individuals. Therefore, for business in this area, it is preferable to open an LLC. Next, we will consider all examples specifically for this organizational and legal form.

OKVED codes

In the new OKVED-2 classifier, cleaning activities for premises and territories are included in group 81, the subgroup is selected depending on the types of services that the organization will provide. As the main code, you can specify 81.29.9 “Other cleaning and housekeeping activities,” and when providing additional services for dry cleaning of carpets or furniture at home, you should also indicate code 96.01 “Washing and dry cleaning of textiles.”

Required documents

Cleaning services for premises and territories are not subject to licensing, and therefore a standard package of documents is required to start activities. It includes a passport, an application for opening an LLC, a participant’s decision, a charter and a receipt for payment of a fee. If the founder does not own the premises that provide the address for registering a legal entity, then a letter of guarantee from the owner is also required.

The easiest way to register a company is through the MFC or online on the State Services website. The standard readiness period is 3 working days, in some cases delays of up to two weeks are possible.

After registration, you must complete a number of mandatory actions: order a stamp, open a current account, and officially hire employees. By the 20th, submit a report on the average number of employees, and within 4 months - pay the full amount of the authorized capital.

3. Assortment management

The services provided are divided into external (yard cleaning, pool cleaning, window washing, sidewalks) and internal (all types of indoor cleaning) work, cleaning with mechanical tools (brooms, mops, rags) and with the help of equipment (high pressure washers, polishing machines, dryers) cars), daily or seasonal. It is necessary to decide on the list of services at the initial stage of opening a business, since the capital costs of purchasing equipment depend on this.

Many companies do not engage in exterior work and façade cleaning, since this niche is often occupied by industrial climbers who are certified to work at heights. These services can be introduced later, with the expansion of the business or at the request of a regular client in need of a complex of works.

An approximate list of work that should be included in the list of services of a newly opened cleaning company is given in the table.

For each position, you must have a list of works or a checklist, as well as a list of additional services that are provided for a fee.

For large industrial enterprises and retail spaces, checklists are developed based on existing cleanliness standards.

The standard price list also includes additional items that allow you to attract the interest of a new client and create a competitive advantage. For example, cleaning an apartment before leaving the maternity hospital, characterized by using only environmentally friendly, natural cleaning products and treating all surfaces with steam. Customers will also be interested in pool cleaning, parquet polishing, express cleaning after a party and other interesting offers that do not require the company owner to purchase additional equipment or hire additional staff.

4. Equipment purchase

Cleaning private apartments and cottages is possible without purchasing expensive equipment. It is enough to buy buckets, mops, brooms. You can even borrow a vacuum cleaner and a stepladder from the client. However, this approach to doing business will not inspire confidence in a large client and will not bring much profit.

For manual cleaning, you will need to spend at least 60 thousand rubles on equipment:

• universal cleaning carts – from 15 thousand rubles;
• mops for dry and wet cleaning – from 5 thousand rubles;
• replacement buckets for carts - from 400 rubles;
• window cleaning kit – from 10 thousand rubles;
• scoops, brushes, scrapers - from 200 rubles.

If a cleaning business is created, as recommended, for a large client, then even a minimal set of equipment will have to spend 250 thousand rubles. Cleaning machines are used daily and for a long time, and therefore the quality of work of the cleaning company directly depends on the quality of their assembly, reliability and warranty conditions of the manufacturer.

The first stage of cleaning is to clear the room of large debris and dust. Traditionally, a broom and dustpan are used for this, but to increase productivity in large areas, a sweeper is purchased. This equipment is suitable for cleaning workshops, warehouses, medical and commercial institutions as preparation for floor washing, as well as for outdoor work.

Sweepers are:

• mechanical (from 10 thousand rubles), the drive shaft of which activates the movement of the wheels, are used in medium-sized rooms;
• rechargeable batteries (about 100 thousand rubles) are charged from the mains, suitable for working in narrow aisles of medium size;
• with an internal combustion engine (from 150 thousand rubles), using gasoline or diesel as fuel, used in cleaning large open areas;
• with a seat for the operator (about 500 thousand rubles), used at large production facilities with a continuous dry cleaning cycle.

It is most convenient to use a machine with a suction mechanism, a waste bin and a dust collector. You should also pay attention to which floor coverings a specific model is recommended for: linoleum and ceramic tiles are easily damaged if improperly cleaned. A neat, environmentally friendly and silent model to start with is the EurekaPicobello 151.

To wet clean the floor, you will need a scrubber dryer. Modern models have a built-in vacuum system, which allows you to dry the surface immediately after washing and avoid purchasing a floor dryer. Additional equipment with special brushes allows the device to work also with carpets. Scrubber dryers are divided into:

• network (from 60 thousand rubles) require a 220 V or 230 V cable no more than 20 m long for operation, which is suitable for small and medium-sized rooms;
• battery batteries (from 120 thousand rubles) are distinguished by maneuverability and ease of use in rooms with furniture and warehouse equipment;
• with a seat or standing place for the operator (from 420 thousand rubles) are used for continuous cleaning of hypermarkets, hospitals, large production workshops;
• single-disc (about 30 thousand rubles) for washing hard-to-reach places, stairs, window sills and other small-area coverings are necessary for enterprises providing cleaning services for multi-storey buildings or private cottages.

The most versatile of them are battery-powered devices, for which the presence of furniture in the room is not a hindrance, which means they can be used for washing areas for various purposes. For example, the GhibliRolly 7 scrubber dryer can be used in small spaces with a 230 V connection.

To clean carpets and furniture, you need a professional vacuum cleaner. They can perform dry or wet cleaning; there are also models that combine both types of work and are even capable of sucking up liquid dirt. Vacuum cleaners come in different types:

• construction ones (from 10 thousand rubles) absorb concrete dust, shavings, large fragments of debris and often have increased wear resistance and a stainless steel body;
• for dry cleaning (from 5 thousand rubles) differs from household models in power, cord length, noiselessness;
• detergents (from 20 thousand rubles) can be used both dry and wet cleaning, and due to their compact size they are often used in everyday life;
• water vacuum cleaners (from 7 thousand rubles) suck up large amounts of liquid, which is necessary in production in various fields of industry;
• backpack (from 15 thousand rubles), convenient shoulder design, used in rooms with narrow passages: airplanes, cinema halls, stairs;
• brushes (from 25 thousand rubles) cope best with long-pile carpets, which is important for hotels, kindergartens and administrative institutions.

The most functional for small cleaning companies are washing vacuum cleaners with dry cleaning capabilities. For example, the Delvir WDC PLUS model combines both functions and additional dry cleaning.

To eliminate odors, fungi, mold, rust, and greasy stains from surfaces, use a professional steam generator. For this equipment there are various replaceable attachments that expand the scope of use. The BieffeMagicVapor steam generator has an iron-shaped attachment that allows you to iron and steam clothes and bedding.

Since services are provided on the customer’s premises, transport in this type of business is much more important than an office. The car must be well-groomed, clean, ideally a minivan with company advertising on the body. A used PeugeotPartner, for example, on the secondary market costs about 400 thousand rubles. It is better to hire staff for home cleaning without special equipment with personal transport, compensating for the costs of depreciation and fuel.

5. Selection of consumables

Professional cleaning requires special products that differ from household ones in concentration, strength of impact on dirt, safety for others and large packages:

• universal cleaner for all types of surfaces - 4500 rub./10 l, depending on the concentration, enough to wash 400–1000 sq. m;
• product for carpets and upholstery fabrics - 2000 rub./10 l, enough to clean 300-600 sq.m.;
• sanitary area cleaners – RUB 3,000/10 l;
• air purifiers – 6,000 rub./10 l;
• stain removers - 1000 rub./l;
• for glass, mirrors and display cases – 2000 rubles/10 liters for 300–600 sq.m;
• for wood and parquet – 3000 rub./5 l per 50 sq.m.

In addition to chemicals, you will need cleaning materials (rags, rags, napkins, sponges, microfiber), rubber bands and mops, bottles and spray bottles for detergents, garbage bags, and gloves.

6. Recruitment

The attractiveness of the cleaning services sector for workers is that such employment does not require special skills, is often paid on a piece-rate basis, and can be easily combined with study or main work on a shift schedule. However, like any personnel in the field of personal services, they are required to have a medical book, uniform, and a liability agreement.

Salary depends on the volume of work and frequency of site visits and averages 15 thousand rubles. To maintain accounting, personnel records and pay taxes, an LLC needs an accountant, half-time or visiting. The responsibilities of a customer service manager (visiting the office, concluding contracts, accepting orders, advertising) can be performed by the business owner, but as volumes increase, additional staff will be needed.

7. Do you need your own office to conduct business?

Home office space is one of the hottest trends in small business, suitable for taking calls, solving problems remotely, advertising, and even storing equipment and cleaning supplies. Since meetings and discussions take place on the client’s premises or by telephone, there is no point in renting commercial space.

Of course, a successful company with a well-known name needs office space with a customer reception area, a small warehouse, a place for administrative staff to work, and a laundry room. But at the initial stage, all these functions are assigned to the premises (residential or not) of the business owner.

8. Search for clients and advertising

The overall size of the cleaning services market is huge, and to properly position a company, it is necessary to choose a specific niche. Specialization in cleaning commercial areas or residential cottages, industrial premises or medical centers require completely different platforms for advertising and finding clients.

The next step is to assess the geographic area of ​​the work. It is necessary to decide what distances the team is ready to travel and deliver equipment; this will outline the circle of potential clients and allow you to assess whether there are enough of them for the chosen niche.

Even if you have one or two customers for cleaning large areas, it is worth developing in the field of home services. This does not require the purchase of additional equipment or special consumables, nor does it bring much profit. However, this is an opportunity to earn reviews, fame, be heard and optimize processes within the company. The first clients may be friends, relatives, neighbors, or former colleagues of the entrepreneur.

After this step, you can order advertising placement. In the field of household services, promotion works well with the help of color booklets with detailed working conditions, clear pricing and realistic photographs of the cleaning process. Such materials are placed on laundry counters, in stores, bathhouses, and mailboxes.

For advertising among legal entities, electronic mailing lists, cold calls to offices, and participation in tenders work better. In addition, the company must have a professionally designed website, which details all services, time standards, equipment and cleaning products used, as well as a detailed price list and a form for writing reviews.

You shouldn’t give up on modern methods of promotion. For example, a channel on Youtube will introduce potential customers to the peculiarities of the company’s work, give advice on daily cleaning on your own, show the premises before and after cleaning, as well as reviews from happy clients.

9. Should I open a cleaning company as a franchise or start from scratch?

The businessman himself must decide whether to launch a business on his own or choose one of the ready-made franchises on the market. Each method has its pros and cons.

The franchisor will provide a carefully developed market analysis, business plan, marketing support, and often a ready-made online store for selling services. For this you will have to pay a lump-sum or marketing fee, and/or make monthly royalty payments as a percentage of revenue. However, you will still have to do most of the work yourself: search, hire, train staff, make purchases, interact with the client, place advertising.

You can independently start a cleaning business if you have entrepreneurial experience and preliminary agreements with at least one customer. In this option, the business owner decides what services to provide, what to specialize in, and where to make mistakes.

Popular franchises

In a service business without complex processes, expensive equipment and secret technologies, buying a franchise provides few additional opportunities. Sometimes the franchisor company provides discounts on the purchase of consumables and assistance in advertising at the federal level, and then only subject to the presence of a recognizable brand. This is the main difficulty: there are many medium-sized companies on the market that sell franchises, but large players with well-known names do not do this. As a result, a businessman, when purchasing a ready-made business, does not receive anything beyond what he could organize on his own.

This is the reason that many cleaning companies have curtailed their franchising development programs - information in franchise databases has not been updated for several years or leads to sites whose service has been suspended. Of the “live” offers on the Russian market, only two are valid.

Financial calculations

Considering the low start-up costs, the return on investment of a business depends only on the entrepreneur’s activity in finding clients and promoting the services of his company.

How much money do you need to start?

To start work, you will need a sum for registration of an LLC, development of a logo and advertising materials; purchase of equipment; website creation and promotion; purchase of special clothing for personnel.

Monthly expenses

Expenses for the company's monthly operations consist of staff salaries, purchases of consumables and cleaning products, gasoline payments, advertising budget and tax deductions.

How much can you earn?

For cleaning office and retail space, one employee is required per 600 sq. m. m, which means 2 employees using a sweeper and washing machine, as well as manual equipment, can service a small supermarket with an area of ​​less than 1200 sq. m. m. Monthly revenue from servicing such a facility will be 1200 sq. m. m*30 rub./sq. m*30 days=1080 thousand rubles. Net profit 1080-200=880 thousand rubles. However, for non-stop shift cleaning of such an area, it will be necessary to involve all personnel and take into account the purchase of a car for transporting equipment from 400 thousand rubles in the costs.

Revenue from household services is of a different order. Cleaning an apartment requires 2-3 hours of working time and one person, the minimum check is 1800 rubles. This means that during a working day, taking into account travel, one worker cleans 2 apartments, and five workers are able to service 10 apartments per day. This means the monthly revenue will be: 1800 rubles/apartment*10 apartments*30 days=540 thousand rubles. Profit for the month without operating expenses 540-200 = 340 thousand rubles.

Thus, if you open a business for a specific client, the costs will more than pay off in the first month of work, and if you occupy the niche of household cleaning - in the second month of work. However, it should be remembered that these figures were obtained taking into account the full workload of all employees, which in reality is extremely rare.

Conclusion

The scope of cleaning services in the country is close to saturation: the client chooses from many competing companies based on price, reviews, and market position. The niches of commercial and domestic cleaning are firmly occupied by companies with many years of experience and high quality services.

However, if you have a preliminary agreement for cleaning large commercial facilities, you can start your own business with a starting capital of 350 thousand rubles and recoup it in the first month of work. In the niche of cleaning private apartments, the entry point is smaller due to the lack of costs for electronic equipment, but the monthly profit is low, depends on the number of orders and employees, and is also subject to significant seasonal fluctuations.

Almost everything is now becoming part of the business and rising to a professional level. How to open your own cleaning company from scratch step by step? Today we will examine this issue by taking a closer look at the various aspects of this matter.

Cleaning as a business project

Cleaning is not just the usual cleaning for us, it is real professional services that are registered by law, subject to taxes, but also allow you to build an extremely good career for a beginning entrepreneur.

That is why it is important to plan the exact steps to promote a new business in order to get a clear and successful project. And you should start by defining your own format. You need to figure out who you will work for.

Most often, cleaning services are provided to other companies, namely offices or hotels. You should look at the market for similar services in the place where you live to make sure you find your niche.

Usually, even in fairly large cities, not counting Moscow and St. Petersburg, the number of cleaning agencies is not large. So you don’t have to be especially afraid of a lot of competition in the market. But remember that it is possible to encounter little demand for services.

Decor

You will need to choose one of the legal forms: Individual Entrepreneur or LLC. The choice lies in the fact that the second form, unlike individual entrepreneurs, provides the opportunity to open an entire network of agencies in the future, which will increase the turnover of services.

In addition, work with large enterprises also occurs through LLCs. The taxation system in this case will be simplified, which is also much more profitable when working with companies. Well, if a cleaning agency is going to work primarily with individuals, then the best option, of course, will be an individual entrepreneur. Actually, it is worth choosing a different taxation system - UTII.

You will need one specific of the following OKVED codes:

1. 70.1 – cleaning and maintenance of residential and industrial premises and equipment.
2. 2 – cleaning and cleaning of vehicles.
3. 3 – carrying out activities to carry out pest control, disinfection and deratization work.
4. 00.3 – cleaning the area and performing similar activities.

In addition, you will need to register the company in extra-budgetary funds, for example, in a pension fund, and then obtain permission from the fire service, SES and other regulatory organizations.

Choosing a suitable location for an office

You can start a cleaning business at home, providing the first services to private individuals. Storing various equipment at your home will not interest the service, and you won’t have to pay rent. But with expansion, you will need to find a separate room.

The most cost-effective option is a warehouse located far from the center. Don’t be afraid to rent cheap premises on the outskirts of the city or in industrial zones, the main thing is that you have the opportunity to quickly get from the office to anywhere in the city. You will need:

• storage space for equipment and materials;
• a separate office as the head of the agency;
• locker room;
• shower room with toilet for employees.

The latter will be used not only by employees after work, but also to put their tools in order. Remember, your cleaning agency does not require a special room for meeting clients, because you or hired employees will have to go directly to the client’s meeting place.

We select personnel

For a successful business, it is necessary to find the ideal balance between the minimum number of employees and the high quality of their work.

A list of the main factors that you need to rely on when recruiting staff can help in this matter:

1. The planned number of orders for your company's services daily.
2. Clarity and stability of demand for services. If there is a sharp increase in demand, you can order employees from other companies exclusively for a certain period of time.
3. Average area of ​​premises that will have to be serviced.
4. Experience of each individual employee. Knowledge of the purposes of bulk detergents and their correct use, an example of work at another enterprise.
5. Personal qualities of the employee, such as pleasant appearance, politeness, patience, attentiveness and accuracy in work.

Further organization of a private cleaning business will require an expansion of staff, so it’s worth thinking in advance about ways to find quality employees for vacancies:

• Driver. Transports workers to various sites with all their equipment.
• Manager-administrator. A person who supervises the work of each employee and has direct contact with all clients.
• Accountant. Responsible for the cleaning company's expenses and profits.
• Lawyer. Responsible for agency documentation and monitors the legality of all actions performed by agency employees.

Also make sure that your employees go to special advanced training courses to develop their skills. There they can raise their level of work and find new connections and acquaintances, which in the future can play into the hands of your agency.

We purchase equipment

To get started, you will need:

1. A set of tools and detergents for washing windows (at least two).
2. Vacuum cleaners for industrial cleaning.
3. Scrubber machines.
4. Polishers.
5. Dryers for industrial carpet drying.
6. Rotary cleaning device.
7. Trolleys with water squeezers.
8. Small tools like rags and sponges.
9. Other branded detergents.

Also, you cannot do without the accompanying equipment that will be equipped in the rooms at the company premises. It is necessary to include a high-quality shower and toilet, a comfortable chair and table for the office, comfortable dressing room equipment, cabinets, shelves, cabinets, etc.

You can create a normal working atmosphere only by purchasing a good and fast desktop computer or laptop, a color printer, on which, by the way, in the future you can print your leaflets and business cards, as well as a mini-PBX. The project also needs to include the purchase of a good and spacious car. Gazelles are perfect for this role for transporting cargo and passengers.

We are looking for clients

You should strive for effective word-of-mouth marketing, but first you need to earn good reviews. And first, you will have to independently call various firms, companies and hotels, offering the services of a private cleaning company.

If you have settled in a big city, then even a small number of calls will be enough for the first time. Remember that you still have few resources at your disposal, so the smaller the room ordered for cleaning, the easier it is.

We develop a price list of services

An approximate list of premises that the new cleaning company can service:

• office rooms;
• closed parking;
• private apartments;
• separate premises in a shopping center or shopping center;
• warehouses;
• catering establishments (restaurants, pubs, cafes, etc.);
• cottages and private houses;
• premises after renovation.

As an example: to clean an easy chair - 40 rubles per meter, to clean a Turkish carpet - 25 rubles per meter, to wash a window on one side - 20 rubles per meter, etc. Give discounts for a large number of ordered services, for example, for full For general cleaning, take your clear price - 60 rubles per square meter.

Startup Cost Table

As you work, you will encounter daily, monthly, and one-time expenses, all of which need to be factored into your business plan.

Now we will create an approximate table of what a list of costs might look like. Let's say that the agency is located in a fairly large city of one million people and from the very beginning has connections with two companies interested in its services.

Smoothing out all the errors and rounding the amount will come out to approximately 500 thousand.

Over the next few months, your expenses will decrease, but some will still remain - rent, utility bills, telephone, employee salaries and additional purchases of consumables. You will give approximately 100 thousand rubles per month.

Video: creating a super-profitable cleaning company with an income of $3000-7000.

Estimated profit

You will definitely be able to recoup your own investments, however, the period over which you can do this depends only on you.

If we take a common example with the constant maintenance of an average-sized premises of 2000 square meters, your average profit will be about 150-200 thousand rubles, but after all monthly expenses you will personally receive about 60-100 thousand.

Every month the agency will begin to receive a large number of regular clients, especially among small companies and firms that do not want to hire their own cleaners and cleaners. This will increase the payback rate, which means that by about the sixth month you will be able to get your invested money back. In case of problems with finding clients, payback may occur a year after opening, which is also not bad.

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In Europe, cleaning is well developed, has existed for several decades, is considered highly profitable, and its niche is almost filled. In Russia, the first cleaning companies appeared only in the mid-90s of the 20th century, and this area began to develop seriously only in the first decade of the 21st century.

Target audience of clinical services

Now the situation on the Russian market is such that in large cities, crowded with all kinds of enterprises and business centers, competition in the field of cleaning services can be quite high, but in small settlements there may not be any competition at all. What is the reason?

And the reason is that entrepreneurs doing serious business(more often in large cities), they are well aware of the need for high-tech cleaning, the quality of which will largely determine the image of the company. They understand that the services of grandmothers, armed with iron buckets and calico rags, cannot provide the level of cleanliness and order that is so important for reputable organizations, and they do not skimp on paying for the services of cleaning companies. In the provinces there may not be such business structures, and small offices do not attach such importance to their image.

Clients among individuals harder to find. This is due to the specifics of the mentality: Russians are not used to having servants. Even if funds allow, most of our compatriots find it psychologically difficult to come to terms with the presence of a stranger in the house, putting things in order in their personal space. Most often, the clients of cleaning companies are people of high income, in whose circles it is customary to keep service personnel, single, busy men, and also those who want to help their elderly parents.

Accordingly, all entrepreneurs who decide to open a cleaning company should, first of all, focus on the appropriate clientele. Mid-level organizations, large structures, as well as high-income populations- this is the target audience among which you should look for customers. If there is such a thing, then it would be advisable to open a cleaning business. It is quite cost-effective, low-cost and promising in our country. What will be needed for this, and what difficulties may await newcomers in this matter - we will consider further.

Registration of a cleaning company, paperwork

1 Initially follows decide on the legal form. What to choose - LLC or individual entrepreneur? There are no restrictions, but there are nuances. If you are focused on large turnover and want to work primarily with organizations (their servicing is the most profitable direction), then it is better to organize an LLC, answering to clients with the authorized capital and using the basic or simplified taxation system (these systems are optimal for settlements with legal entities) . If you prefer to work mainly with individuals (cleaning private apartments, houses), then it is better to register with the tax office as an individual entrepreneur, choosing UTII as the form of taxation.

2 Also, the tax office should indicate the following OKVED codes:

• 74.70.1 Cleaning and cleaning of production and conductors. premises, equipment
• 74.70.2 Cleaning and cleaning of vehicles
• 74.70.3 Activities for carrying out disinfection, disinfestation, and deratization work
• 90.00.3 Cleaning the territory and the like. activity

3 Register with the Pension Fund and other extra-budgetary funds

4 Coordinate issues of compliance of the premises of your enterprise (if any) with Rospotrebnadzor (SES) and Gospozhnadzor. At first, you can save on rent by setting up an office at home and storing the equipment, for example, in a personal storage room or garage. Ideally, for a serious cleaning company, you need a separate room that can accommodate:

• representative office;
• warehouse for storing detergents and equipment;
• accounting room.

5 Study the document GOST R 51870-2002 - “Household services. Cleaning services for buildings and structures." This is the basic standard.

Development of a list of target objects, services, price tags

When the company is registered, the target audience and its level are determined, it is time to move on to the selection of specific business objects. It will not be possible to cover everything at once, especially since some of them may already be serviced by competing companies. This:

• offices;
• apartments;
• underground parking,
• halls of shopping and entertainment centers;
• warehouses;
• bars, cafes, restaurants;
• industrial kitchens;
• production premises and adjacent areas;
• premises after construction;
• private houses, apartments.

Then you need to draw up a specific list of services, develop price tags (it is advisable to study the price range of competitors before doing this), for example:

• furniture cleaning - from 35 rubles/m;
• carpet cleaning - from 20 rub./m;
• window washing - from 25 rub./m;
• general cleaning - from 55 rub./m, etc.

Usually most in demand post-construction and general cleaning, glass washing, carpet and upholstered furniture cleaning.

Personnel training and selection

The next question that needs to be answered is how you will carry out cleaning services. It is necessary to have knowledge and represent:

• what types of pollution exist;
• by what means they are liquidated;
• what equipment is needed and how to use it;
• how certain materials react to disinfectants;
• cleaning features, etc.

For example, in winter, the shoes of visitors to shopping centers leave large quantities of salt and chemicals on the floors of the halls, which are sprinkled on city streets. And if you do not clean them promptly and competently, then marble, carpet or parquet floors will become unusable. Therefore, at night, floors are treated with special compounds, and during the day, cleaners must remove dirt in a timely manner. In a word, this is a whole science that an entrepreneur needs to master and then train staff. For these purposes, it is worth taking special courses or temporarily getting a job at a competing cleaning company.

The main staff are cleaners. The job is not very prestigious, so need to be prepared for staff turnover. It is necessary to conclude with all employees liability agreements(after all, they will work in areas where various values ​​are located). You can pay either a fixed salary or a percentage of the order amount (usually 15-25%) - everything will depend on their wishes and your capabilities.

Selection of cleaning equipment, tools, household chemicals

Cleaning equipment and special You should choose funds specifically based on what types of services you will provide. All cleaning components are divided into 3 main groups:

1. Cleaning equipment(proven brands “Taski”, “Tenannt”, “Kärcher”, “Nilfisk”, “Cleanfix”):

• vacuum cleaners for dry cleaning;
• single-disc rotary machines;
• scrubber dryers, etc.

2. Cleaning equipment(“Vileda”, TTS, “Euromop”, “Vermop”):

• cleaning carts;
• replaceable buckets, wringer, etc.

3. Household chemicals(“Taski”, “Khimitek”, “Kiel”, “Tanu”)

• universal cleaning products;
• cleaning products for textile upholstery and carpets;
• protective coatings, etc.

From cleaning equipment for work on large objects you will need single disc rotary machine(about $2500). It is necessary for cleaning various floor coverings and applying protective agents (varnish, polishes) to them. If it is also equipped with a foam kit, it will be possible to carry out foam cleaning of carpets. A dry vacuum cleaner ($500) will also come in handy.

Professional rotary polisher for large areas

From chemicals for cleaning purposes, for example, residential premises, you will need products for cleaning sanitary facilities, carpets, for general cleaning, glass washing (about $200-300).

You also need office equipment and transport to transport the equipment.

Features of the cleaning business

The main feature is that a cleaning company can be organized with a minimum of funds to start, for example, offering only window cleaning (one of the most popular services). To do this, it is enough to register a company, buy a work kit for $100 - $200, find clients and start cleaning directly. As the client base expands, you can hire additional employees, purchase additional equipment, etc.

There are also regime features. As a rule, cleaning is carried out on holidays, weekends or at night under the supervision of security staff. The schedule will always have to be drawn up individually, taking into account the wishes of a particular client.

In general, this business is quite promising. If you manage to find an unoccupied niche, enlist the support and recommendations of regular clients, and do the work efficiently and responsibly, then there is a high probability of building a reliable business that brings a stable income.

New trends come into our lives, and with them new opportunities for starting a business.

Cleaning companies began to appear quite recently, and so far their implementation is not going at a very fast pace, despite a relatively inexpensive start. There is a lack of understanding of the advantages of the services of these companies over regular cleaning, in which office employees take part.

Benefits of starting a cleaning company

In some cases, offices are cleaned centrally by a full-time cleaner, who is armed with a mop and a broom, even an advanced one. But she has to clean so many rooms per day that thoroughness is out of the question.

The result is superficial cleaning, which over time leads to various illnesses among employees. And there is a way out of this situation - the services of a cleaning company.

This is, or approximately this, and preferably much better, a company representative will have to talk to potential clients when he has to promote its services. And the advantages of creating a cleaning company are obvious:

1. Inexpensive entry into this business.
2. An unfilled niche in the market.

You can start in this business with small investments. The main costs will be equipment, and if you take it on credit or lease, or rent it, you can start almost from scratch. As for the unfilled niche, this is most likely due to poor awareness of citizens. There is no awareness among the masses that ordinary cleaning cannot replace thorough cleaning with professional equipment.

How to create a company from scratch, what is needed for this?

To create a cleaning company from scratch, you need to issue all permits, purchase or rent the necessary equipment and hire qualified specialists. We need qualified specialists who can perform the task assigned to them.

That is, you are not selling cleaning services, but trying to make your clients healthier. From this perspective, the activities of a cleaning company look different.

Required permits and documents

No special permits are required to open a company. Register as an individual entrepreneur or limited liability company with some catchy name and take action.

After registration, you can find a premises, enter into a lease agreement, borrow equipment, and start an advertising campaign.

Equipment, specialists

You should immediately discard ordinary equipment for apartments. It is not intended for commercial cleaning, it works much worse and breaks down quickly.

Moreover, your clients who will be watching the cleaning process will not be happy if they see that the cleaning company is using the same or weaker equipment than what they have at home. And their attitude will be completely different if they see a miracle device in the hands of workers. The specialist talks about other important aspects of business in the following video:

The face of a company is not only its employees, but also the equipment they come with. Please take this into account. Therefore, immediately get ready to purchase professional vacuum cleaners and other devices. You will need:

• a vacuum cleaner that will cost around 35–40 thousand rubles;
• a machine for washing work clothes and cleaning materials, at the same cost as a vacuum cleaner;
• a disc-shaped machine used for intensive deep cleaning of carpets; its cost can reach up to 120-150 thousand rubles;
• a special cart, which has a wringer and a net for containers, where the solution with a garbage bag is placed; its cost is within 10 - 12 thousand rubles;
• a set for wiping office equipment and washing windows, costing 8–10 thousand rubles;
• a flat mop instead of a broom and mop, costing 2 thousand rubles.

The presence of such a set of equipment allows for thorough cleaning both in office premises and in apartments of residential buildings and private houses.

But please note that at first, profits should be directed to advertising and the purchase of new, more powerful equipment, the cost of which is several times different from the above. This will not only increase the range of services that the company can provide, but will allow it to noticeably distance itself from its competitors.

When it comes to recruiting specialists, take this very seriously. We need responsible workers who will not be afraid of this work. At the same time, they must be as tactful as possible.

If a woman with the habits of a cleaning lady from the housing office comes into the office and starts ordering everyone around and telling everyone where to go, then this will be her first and last visit to the customer. And with it, the customer says goodbye to the company. Such employees can be recruited through agencies that will bear some financial responsibility for their candidates.

Assessing competition and profitability

How much profit can you expect from the company's activities? To calculate it, you need to start from the prices for the services provided in the cleaning business. Let's look not at the prices in the capital, but at cities like Kazan or Rostov. The cleaning costs there are as follows:

In this case, conditions are set that the minimum cleaned area is no less than 40–60 square meters. And if the cleaning area exceeds 150 square meters, then transport services are at the expense of the company. Otherwise, the customer will have to pay shipping costs as well.

Specialists and owners of cleaning companies estimate the profitability of this activity very high - from 25 to 40%, if we take certain types of cleaning work.

Possible risks

There are also considerable risks in this type of business. Firstly, company owners are faced with pronounced seasonality in demand for their services. The only way out of this situation is that this type of business was conducted in parallel with another.

Secondly, there is a sharp decrease in demand for cleaning services during crises. When entrepreneurs are under pressure, they begin to save on everything they can. They cut bonuses for their employees, optimize their staff, and switch from expensive services to cheaper ones. And they refuse services such as cleaning the premises altogether, entrusting the process itself to their employees.

Where to start?

After registering an enterprise, purchasing equipment and hiring staff, begin to promote your business and acquire regular customers who would cover the current expenses of the newly formed company. Until you develop yourself, you will have to take on a number of functions.

But definitely you need to hire the cleaners and driver themselves, who will have a car to transport staff to fulfill orders. You will have to pay extra for using the car, but it is much cheaper than buying a company car right away.

You can find regular customers not only in office centers. Create a competent commercial proposal and go to the offices of lawyers, notaries, and dentists. As a rule, they do not have a full-time cleaner, so they will be glad to have the opportunity to use the services of professionals.

Place banners and streamers in public areas as much as your budget allows. Take a collection of addresses and telephone numbers of enterprises in your city, select certain categories of potential customers and start calling them. You can send a specially prepared SMS message.

Pay special attention to your promotional materials. Spend money on professionals who will prepare good advertising text for you, make an attractive picture and draw up the right commercial offer according to all the rules of a selling text.

Calculation of approximate costs for starting a business

Registration of an enterprise will cost from 1800 to 5000 rubles. The equipment will cost another 200 thousand rubles, but these costs can be reduced at first if you take out the equipment on credit or lease. There are no special requirements for the premises, since it is not the clients who will come to you, but you who will come to them to determine the amount of work on site. Therefore, renting a room can cost 15–20 thousand rubles. The staff salary for the first time will be:

• driver – 25 thousand rubles;
• cleaners - 4 people for 18 thousand rubles.

When starting a company, focus on regular customers to eliminate the seasonality of your activities. Pay attention to individuals who need high-quality cleaning in apartments and houses. After all, their asthma caused by dirty indoors costs them more than regular cleaning.