About the project. The channel practically abandoned its own content. Why was the morning closed on Channel 5?

The federal Channel Five, part of the National Media Group (NMG), has practically curtailed the production of its own content. Projects previously aired on it, including “Morning on 5” and “Open Studio”, will move to another NMG channel - “78” launched recently. According to market participants, the Fifth property complex in the center of St. Petersburg in the future could become the basis of a large development project.

Almost all formats of its own production have disappeared from Channel Five’s broadcast schedule. The exception is the news releases renamed “Izvestia” and the final analytical program, which are released in a shortened time frame and are formed mainly from the content of the REN TV channel, which is also part of the NMG. The projects “Morning on 5” and “ Open studio» along with a number of previously closed formats were moved along with their creators to new channel NMG "78". Its schedule also includes programs from the Fifth archive.

According to Mediascope, last summer, compared to 2016, the volume of socio-political programs on “Fifth” decreased significantly, entertainment programs almost tripled, and news decreased by half. Channel Five's broadcast network is now filled with the highly rated series "Sled" and film productions. The Sunday morning broadcast retains the programs “Stories from the Future” by Mikhail Kovalchuk (brother of NMG co-owner Yuri Kovalchuk) and the charity project “Angel Day” from third-party producers. The channel's revenue in 2016 grew by 9%, to 6.84 billion rubles. net profit amounted to 902 million rubles.

9 percent

amounted to the growth in revenue of Channel Five in 2016

Broadcasting of “78” began on September 1 in St. Petersburg. According to NMG, the launch of the channel became “part of the process of creating a television production cluster centered in St. Petersburg” within the framework of the Izvestia multimedia information center (MIC), which includes the “editorial and technological capabilities” of REN TV, as well as “78” and "Fifth." Izvestia MIC is headed by REN TV General Director Vladimir Tyulin, and his former deputy Yuri Shalimov heads Channel Five. “78” is positioned by NMG as the “main city channel” in St. Petersburg. It replaced the abolished Life 78 and broadcasts under the license of TV Kupol LLC, 25% of which belongs to NMG, and the rest to the structures of Sergei Rudnov, heir to the owner of the Baltic Media Group Oleg Rudnov.

The production facilities of “78” are concentrated not in television and business centers owned by Channel Five, which occupy more than 4 hectares on Chapygina Street in the center of St. Petersburg, but in rented areas and in historical house radio, which also belongs to NMG, market participants note. At the same time, “Fifth” currently uses only one of its nine studios and rents out two more. According to Kommersant, structures close to Yuri Kovalchuk are now negotiating with the North-Western branch of Rostelecom about the purchase of its technological facilities located on the same territory. Rostelecom stated that they “do not comment on the topic.” Back in 2012, Rossiya Bank of Yuri Kovalchuk bought one of the buildings of the same television center from Channel Five. It was reconstructed as the office of the management company "ADB Management", where, in particular, Mr. Kovalchuk's office and a helipad are located. According to market participants interviewed by Kommersant, in the future, a large development project could be implemented on the site of the Fifth Channel property complex - for example, the construction of housing at a price of $7-10 thousand per sq. m. m.

The press service of Channel Five told Kommersant that the channel’s broadcasting concept “has not changed.” The content supplier for the channel's news is the Izvestia MIC, the news editorial office of Fifth is located in St. Petersburg, the press service noted. The refusal of some formats at “Fifth” is explained by “ management decision, aimed exclusively at increasing the channel’s share,” noting that “the measure has already justified itself” and in July-August 2017 the channel took fourth place in the national broadcast rating. They also stated that “new formats are planned to be launched in the near future” both by the channel and third-party producers. As part of the restructuring creative team channel “retained in the required size”, some of the employees were transferred to the Izvestia MIC. Questions about the occupancy of studio space and the prospects for their further use remained without comment.

Anna Pushkarskaya, St. Petersburg; Anna Afanasyeva

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morning on 5 leading column, morning on 5
infotainment

Tatiana Alexandrova

OJSC "TRK "Petersburg""

Felix Nevelev
Oleg Savelyev
Kirill Pishchalnikov
Sergey Ryabukhin
Tatyana Shilina
Dasha Alexandrova

Russia, Russia

Saint Petersburg

multi-chamber

Channel 5

monophonic

Morning in big country
Morning on the Fifth

Morning at Five- morning infotainment program of the Fifth Channel, broadcast on weekdays, from 6:10 to 9:45, with breaks for the “Incident Scene” program (6:55-7:00, 7:55-8:00, 8:55 -9:00), “Now” (6:00-6:10, 8:00-8:10, 9:00-9:10) and “Now online” (6:30-6:35,7 :30-7:35, 8:30-8:35, 9:30-9:35).

In the St. Petersburg version of the channel, the program is broadcast with a break (7:00-8:00) on the air of the Leningrad Regional Television Company.

• 1 About the transfer
• 2 Presenters and management
• 3 Headings
• 4 Interesting facts
• 5 Predecessor programs
  • 5.1 "Morning in a Big Country"
  • 5.2 "Morning on the Fifth"
• 6 Contacts
• 7 Links
• 8 Notes

About the transfer

In a studio stylized as a St. Petersburg attic, from the windows of which a view of the Bolshaya Neva embankment opens, three presenters discuss among themselves or with invited guests on a given “topic of the hour.”

Presenters and management

Top three leaders:

• Felix Nevelev, Kirill Pishchalnikov and Dasha Alexandrova.

Second top three:

• Dmitry Rudakov, Sergey Ryabukhin and Tatyana Shilina.

The program is also presented by: Inna Karpushina, Olga Gutnik, Elena Popova, Ekaterina Nazarenko, Anna Rudikova, Stepan Ivanov, Anton Davydov, Valentin Kuznetsov, Ivan Tsybin, Ekaterina Guss, Maria Evnevich, Vika Chumanova.
Those who left the project: Fyodor Pogorelov, Alexander Ustinov, Anna Banshchikova, Oleg Savelyev.

Artistic director: Felix Nevelev.

Categories

• The first guest of the first broadcast of the program, which aired on television on June 6, 2011, was the President of St. Petersburg State University, linguist, Doctor of Philology, Lyudmila Alekseevna Verbitskaya. The topic of the conversation was the problems of the modern Russian language.
• In February 2012, Channel Five, together with the social network VKontakte, held musical competition"Star VKontakte". To participate in this competition, the team of the “Morning at 5” program assembled its own music group, whose frontman was Sergei Ryabukhin.
• The author and director of the “Morning at 5” program, Tatyana Alexandrova, became the winner of the “Golden Pen” award in March 2012.

Predecessor programs

"Morning in a Big Country"

It went live on Channel Five from April 1, 2004 under the title “Morning in big city" With the start of all-Russian broadcasting by TRC “Petersburg” (since the fall of 2006), the program began to be called “Morning in a Big Country.” The program was conducted by: Andrey Zaitsev, Maria Ovsyannikova, Roman Nechaev, Anna Molchanova, Tatyana Egorova, Vladislav Boretsky, Yana Ermolaeva, Tatyana Semkiv.

"Morning on the Fifth"

Came out in live from September 14, 2008 to December 31, 2009 instead of the “Morning in a Big Country” program. The program was hosted by Roman Gerasimov, Mikhail Gendelev, Andrey Smirnov and Andrey Norkin.

The original program format was used from September 14 to November 5, 2008, when the program was interrupted every 15 minutes by the “Now” program at the beginning and middle of the hour, and by the “Now About Sports” program at the 15th and 45th minutes of the hour. At that time, the program provided reviews of the press and blogs, exchange rates, weather at airports around the world, information about the leaders of film distribution and music charts, as well as columns about money, fashion, cinema, culture, cooking, gadgets and more. On November 5, 2008, the format of the program changed and it became more news-oriented. In the later format, the program was not interrupted by news broadcasts, and some sections were taken off the air. A special feature of the program was the absence of a teleprompter. General broadcast program (for all time zones broadcast by Channel Five) was 6.5 hours.

Contacts

Links

• Official website of Channel Five
• Program page on the Channel Five website
• Video archive of the program “Morning at Five” on the Channel Five website
• Video archive of the program “Morning on the Fifth” on the Channel Five website

Notes

1. 1 2 Inna Karpushina and Felix Nevelev returned to Channel Five. pressing.spb.ru. Retrieved June 6, 2011. Archived from the original on August 2, 2012.
2. Released June 6, 2011. Channel Five video archive. Archived from the original on August 11, 2012.
3. The presenters of “Morning at 5” are looking for musicians and poets for “VKontakte Stars”. Lenizdat.ru. Retrieved May 6, 2012. Archived from the original on August 2, 2012.
4. The “Golden Pen” Grand Prix was awarded to the head of the “Morning at 5” program, Tatyana Alexandrova. Lenizdat.ru. Retrieved May 6, 2012. Archived from the original on August 2, 2012.
5. Lenizdat.ru: Channel Five program for April 1, 2004
6. Official website of the Petersburg shopping and entertainment complex, version dated October 10, 2004. Internet Archive.
7. Official website of the Petersburg shopping and entertainment complex, version dated November 1, 2005. Internet Archive.
8. Andrey Norkin in the “Teleguard” program. Echo of Moscow. Archived from the original on August 11, 2012.

morning at 5, morning at 5 leading column

Morning at 5 Information About

You no longer have to switch channels in the morning to find out what's going on in the world. There's no need to flip through music radio stations while waiting for a news release. You don’t even have to go online anymore - while you were sleeping, the “Morning at 5” team did everything for you! Now, to be aware of the events taking place, all you have to do is wake up with us.

The time has come to talk simply about the difficult, with a smile about the serious. What did the Americans do there while you were sleeping? What do they write in the morning newspapers, which are being served for tea in London at these very moments? What other law will our deputies pass today? What will happen in the coming hours, and - most importantly - why do you need to know about it? The editors will select only really important news for you, and the presenters will talk about how the world is changing, and how it will affect each of us - as soon as you leave the house.

There are no taboo topics for the program! And even more so for our viewers! “Morning at 5” is broadcast live, which means that TV viewers can call the studio, write to the presenters at in social networks, ask a question, express your opinion, argue with authoritative experts.

IN exclusive interview TV program magazine, the presenter of the morning show on Channel 5 shared her family history

In an exclusive interview with TV Program magazine, the presenter of the morning show on Channel Five shared her family story for the first time.

She has radically changed her life more than once. After working as a correspondent for Channel One in the prestigious presidential pool of journalists, Shilina suddenly went to radio - the host of the morning show “Brigade U” on “Europe Plus”. For the last four years, Shilina has been hosting the program “Morning on “5” on Channel Five. Until recently, fans of the TV presenter knew nothing about her personal life. The TV program magazine became the first publication to which Tatyana told that she had been married for a long time and was raising her son Kirill.

— Tatyana, you were born in Moscow, you started your career here. How did you end up on a channel broadcasting from St. Petersburg?

— The general director of Channel Five, Alexey Brodsky, knew me from working on Channel One; he was one of my bosses in the Vremya program. Of course, I was extremely flattered by his call with an offer to work together. On First I was a correspondent, then, perhaps, he heard me on the radio, but working as a TV presenter is a completely different level. There was discord in my soul: on the one hand, they call me to federal channel, on the daily broadcast - but such proposals are not thrown around. On the other hand, this is still a different city. And before that, I had been to St. Petersburg, it seems, once in my life. And then Brodsky told me: “Just come to the audition, we’ll look at you.” And I took a ticket for Sapsan: in the morning to St. Petersburg, in the evening home. On the way there I thought: this is some kind of adventure. And after the auditions, on the way back, I dreamed: “If only I would suit them!” In general, when they called me again, I was extremely happy! I like our “Morning at 5” because this program is quite non-standard and interactive. There is no script, no prompters, which is a huge rarity for television! We are light. Our task in the morning is to pat the viewer on the shoulder as a friend: “Get up, buddy, you are not alone! And in general, life is wonderful!” This is how I see the meaning of my work - to set a person up for a new positive day. My co-hosts Sergei Ryabukhin and Roman Gerasimov and I always communicate on a first-name basis with the audience. We behave as if we are all one big family, we have a common home, the same joys and problems. And it’s better to start the morning in the company of kind, good, dear people. We really treat the audience very sincerely. And they see it! People often come up to me on the street and thank me for good mood which we give them.

— What can viewers expect in the new season of “Mornings at 5”?

— Our goals are ambitious. We are currently preparing new sections. For me, something will probably be a surprise, because in our team creative process goes on constantly.

- Now you live in two cities...

- This is true. My pain point- son Kirill. Thinking about whether to agree to Channel Five’s offer, I was worried: will I be able to combine everything? Fortunately, life has shown that this is real. I'm very good schedule: five days in nine - that is, one working week I’m in St. Petersburg, the other is in Moscow. Surprisingly, now I began to spend much more time with my son. When I'm at home, I only take care of my family and my child, so I don't have a working mother complex. When I leave for five days, I think through everything down to the smallest detail: I stock the refrigerator with food, decide who will take Kirill to classes and to school. His dad is also a journalist who is at home even less often than I am. But my whole family helps me: my parents, my sister and her husband, my niece, my husband’s mother... A carousel of relatives revolves around Kirill all the time.

— How long have you been living in this mode?

“I recently did the math and almost fainted myself—almost four years!” Naturally, they ask me: “You must be so tired?” Honestly, no! In St. Petersburg I met amazing people, I formed a circle of acquaintances there and spent my free time there. You could say I go to St. Petersburg to clear my mind a little, to take a break from home. On the one hand, I am a chicken mother, on the other hand, I am still a working woman, to some extent a careerist, I have ambitions. I can't imagine myself being a housewife.

“I forced myself to go on maternity leave by force of will”

— You were a correspondent, a radio presenter, and now you are a TV presenter. Do you like to suddenly change the direction of your activity?

— I respect people who work in one place for decades, but I don’t understand them. When you are in a rut for a very long time, you become its hostage. In the end, any person gets bored, grows old, and they say goodbye to him. And if he spent his whole life in one capacity, then no one imagines him in another format. My life principle- constantly reformat. When you feel that you are achieving the maximum in your work, when work turns into a routine, you need to look for something new. I started my career at the Interfax news agency in 1995. I was a very young girl then and at first I was shocked that at Interfax no one stood on ceremony with anyone. No one will nurture you: if you swim, it’s good, but if not... We worked with the news, so the working hours were irregular, and over time this became my way of life. It was there, at Interfax, that my personal life... After five years, I began to understand that I could move on, and got ready for television. I didn’t immediately aim for Channel One. Came to TVC. I immediately set a plan for myself: I’ll work for a year and quit, otherwise I’ll waste away. After 12 months, I called First and said that they were lucky in the form of me (laughs).

— Did you have any friends there?

— I turned to Svetlana Kolosova, who previously worked at Interfax. By the way, she was a parliamentary correspondent there, and when she left for First, she recommended me to take her place. In general, she answered my call: “Yes, Tanya, we can take you.” At the same time, we were not friends and did not communicate outside of work. I just proved myself well - and it played into my hands. As a result, I worked as a special correspondent for the Vremya program for seven years. And it was terribly interesting! You never know where or when your day will end. I forced myself to go on maternity leave by force of will. But when I returned, a year later I realized that I was terribly tired! I just worked myself out. I remember I was on my way to the State Duma for the next plenary session, and there was something on the radio in the car. morning show, and I think: “Oh my God! This is people's work! Cheerful, easy. It’s not like I have to listen to these deputies...” And, apparently, the request was sent to the Universe, because a day later a friend called me: “They are looking for a “voice” at “Europe Plus.” I was not familiar with the terminology of radio operators, so I began to ask: what does this mean? “We need a girl for the morning show,” they told me. “You don’t need to do anything special—just sit and talk.” Live". “Well, what’s the schedule?” - “From seven to ten in the morning.” I almost fell: “Do we start at seven?” - "Yes". - "Every day?" - "Yes". I say to my friend: “Are you crazy? Firstly, you are suggesting that I leave television for radio. Secondly, work at seven in the morning. I definitely don’t want to!” At the same time, the “Time” program was on the third floor of the television center, and “Europe Plus” was on the fifth. And my friend says to me: “Is it difficult for you to get up?” Note that everything turned out the same as with Peter. I remember riding in the elevator with the thought: “No, this is not mine!” And she came down with a different mood: “Oh my God! I like it so much!” Then I found out that a girl had already been chosen to take my place and the position was closed. But I managed to jump into the last carriage. The first time on the radio was difficult: after the “Time” program, there was an internal censor in me. My colleagues are chatting, and I’m sitting and thinking: “Okay, now I’ll make a joke. Is this joke politically correct? Probably, yes, you can say that.” And the guys are already talking about something else. But when I realized that, in general, I could do anything and nothing would happen for it, Ostap suffered! I got such a buzz!

"No one noticed that I'm expecting a baby"

— You said that you went on maternity leave by force of will. Why is that?

— My sister became a mother at the age of 20, at that moment I turned 15. Our parents were on a business trip then, and I took a big part in the life of her child. All this discouraged me from being a mother so much that I didn’t think about this topic for many years. I didn’t feel the need for children, to be honest. And closer to 30 years old, my mind began to tell me that it was time to give birth.

— Did your loved ones put pressure too?

“Naturally, both my mother and mother-in-law asked me questions, but they behaved quite delicately. And my husband and I agreed “on the shore” that we would not rush. I got married at 23 and therefore rightly believed that I still had a lot of time. My husband and I told our family that we were not ready to become parents yet. In general, when the time came to announce that a child was expected, the parents did not understand us. They had to repeat it. At work, by the way, at first they didn’t notice anything either, and I decided not to advertise my situation. It was 2004 - there was an election campaign for the State Duma, then the presidential race. In general, a hot time! And I, as a parliamentary correspondent, was in great demand. I lived through the routine for four years, and then the haymaking began! Well, how can you refuse this? I remember once standing in the Central Election Commission, three minutes before the live broadcast. And then they tell me: “We have a short circuit here, we need to go on air from another point. Run!” I had to rush up the stairs to another floor! In three minutes you can run, catch your breath, and attach yourself to the headset. I jump up the steps and mentally turn to my son: “Quiet, quiet, baby! We'll get there soon!" I finally get to the desired point, but I can’t catch my breath, it’s difficult to speak. No one understood why the correspondent was in such a state. Everyone decided that I was too nervous. Then, when it was all over, I came to management: “Okay, that’s it, I’m leaving.” I thought they would tell me: “Happy! Easy birth." And suddenly: “Where are you going?” "How? On maternity leave." - “What maternity leave?” It turns out that no one noticed that I was expecting a baby! The management was shocked. Later, I realized why pregnancy lasts nine months: all this time, a woman’s brain is being rewired. Now I laugh at women who declare: “Oh, life is wonderful without children.” I was once like that myself. But in fact, inside every career woman there is a mother hen dozing - in in a good way words. There's just time for everything. No one expected me to become such a fanatical mother either.

—And what was this fanaticism expressed in?

— At first, I did not part with the child. When Kirill was very little, my husband and I went skiing together a couple of times. And I felt so bad without my baby that I didn’t dare do anything like that again. As a result, we put Kirill on skis at the age of four so as not to be separated from him.

- How are you coping with being separated from him now?

“Thanks to my business trips, we have become closer. Of course, we miss you, we call each other a hundred times a day. But when we meet at the end of the week, it’s a real holiday! While I'm not at home, Kirill watches my broadcasts when he gets ready for school. And I, taking advantage of the fact that our program has a free format, sometimes send him greetings. For example, I read a horoscope, I reach the sign under which son born, and I say: “Today the Lions and little lion cubs will have a good day.” Before September 1, we talked on air about the mood of children before school. I then said: “I have a boy I know who cried before the start. school year. But I reassured him: “School is not only classes, but also meeting with friends, changes. And then the weekend will come and mom will take you to the cinema.” Kirill, of course, guessed that we're talking about about him. After the program he called me: And on Knowledge Day I said on air: “Be strong, schoolchildren, the holidays are coming!” Kirill had a lot of fun (laughs).

— Besides studying, what does your son do?

- He has a very rich life! He's doing ballroom dancing and judo, he also has an English tutor. And the other day Kirill announced to me: “Mom, I signed up for theater studio, basketball and tennis." I say: “Kirill, how do you imagine visiting all this?” “I don’t know,” he replied. In general, we will solve problems as they arise. His day is packed to capacity, because as soon as he has a free minute, he immediately has a phone or a game console in his hands. And it infuriates me!

— Was your childhood as eventful?

“On the contrary, I grew up an absolute weed.” Even surprising! From 4 to 9 years old we lived in Greece, in Athens. My dad is a diplomat and was a vice-consul. Mom also worked at the embassy. I studied the first two grades in Greece at a Russian school. When we returned, it was already too late to send me to serious sports. I periodically went to clubs, but it was all uninteresting. I liked reading much more.

— Kirill’s dad is a war correspondent. Will the son continue the dynasty?

- I hope no. It still seems to me that men’s work should be more applied. Kirill asked me many times: “Mom, what do you think I should be?” Every time I answer: “Kirill, this is a very difficult question.” At first he wanted to become an inventor, then he dreamed of writing the world's greatest computer game. And now with age comes prudence: “I’ll be a dentist, they make good money!” I’m just happy: “Come on. I like". In any case, my husband and I will only support him.

"Morning at 5"
Mon. - Thu/ 6.10 , Fri./ 7.00

Private bussiness

Tatiana SHILINA born May 3, 1972 in Moscow. Graduated from the Faculty of Journalism of Moscow State University. She worked as a special correspondent for the Interfax agency, then as a special correspondent for TVC. From 1999 to 2006 - special correspondent, parliamentary correspondent for the Vremya program, and was part of the presidential pool. From 2006 to 2011, she hosted a morning show on Europe Plus as part of Brigade U. Since 2011, she has been the presenter of “Morning on “5” on Channel Five. Son Kirill is 11 years old.

Wed. south morning beginning, the first time of the day, from sunrise; all hours of the day, until noon; all the time until lunch, i.e. often until the evening. Come in the morning, in the morning, Novg. in the morning. He feels sick in the morning, in the morning. The morning is wiser than the evening, we'll think about it tomorrow. Morning… … Dictionary Dahl

MORNING, morning (from morning, until morning), morning (to morning, in the morning), plural. morning, morning (rare), morning, wed. 1. Beginning of the day, first hours of the day. Early morning. Clear morning. "From morning to evening." Nekrasov. “Until the morning his life is ready, monotonous and colorful.” Pushkin. "TO… … Ushakov's Explanatory Dictionary

The beginning of the day, the first hours after sunrise (1) When the morning came, all the bishops and elders of the people came against Jesus, as if they had killed him. Ostr. ev., 163 vol. 164 (1056 1057). And when the morning came, the whole earth shook and devoured countless multitudes... ... Dictionary-reference book "The Tale of Igor's Campaign"

One fine morning, from morning to night... Dictionary of Russian synonyms and expressions similar in meaning. under. ed. N. Abramova, M.: Russian dictionaries, 1999. morning noun, number of synonyms: 7 mornings ... Synonym dictionary

morning- aromatic (Zhadovskaya); brilliant (Stanyukovich); pale (Konevskoy); pale lilac (Tyrkova); fleeting (Serafimovich); blue (Korinfsky, Lermontov); blue sky (Diganova); life-giving (Chernigovets); voiced (Sergeev Tsensky); greenish gray... ... Dictionary of epithets

morning- morning, birth mornings and mornings are permissible; pl. morning, birth morning, date mornings and mornings. In prepositional and stable combinations: until the morning (sit, work, sleep, etc.), in the morning (go somewhere, start doing something), by the morning, in the morning (fall asleep), five hours... ... Dictionary of difficulties of pronunciation and stress in modern Russian language

Bible. Old and New Testaments. Synodal translation. Biblical encyclopedia arch. Nikifor.

MORNING, morning (from morning, to morning, from morning), morning (to morning), pl. morning, morning, mornings (in the mornings), Wed. 1. The part of the day that replaces night and turns into day, the beginning of the day. On the next day. In the morning. Under the sun, by morning (before dawn). In the morning (in the morning). From... ... Ozhegov's Explanatory Dictionary

morning- morning, and before morning, since morning, date. in the morning and towards the morning, pl. am, morning, date. in the morning and in the morning, creative. p.m. ami... Russian spelling dictionary

morning- 'morning (Gen.1:5,8,13,19,23,31) see evening... Complete and detailed Bible Dictionary to the Russian canonical Bible

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• Morning, Ivan Zavaliy, we present to your attention a collection of short stories “Morning”… Category: Classic and modern prose Publisher: Young Guard,
• Morning, Mehdi Huseyn, Azerbaijani historical novel Soviet writer Huseyn Mehdi's "Morning" is dedicated to the formation of personality and the revolutionary struggle of Baku workers in 1907-1908... Category: Historical Novels Publisher: