Find advertising for the group in Odnoklassniki. Group notes in Odnoklassniki

Today, January 23, a mini-revolution took place in the world advertising on social networks . Community advertising service associate now allows you to advertise in groups social network Classmates(you can try Plibber.ru(more convenient interface, more flexible settings). Many users who advertised in VKontakte groups asked whether it would be possible to do the same on Odnoklassniki, the answer was “there is an opportunity.”

From this article you will learn:

• Features of advertising in Odnoklassniki groups;
• How to select advertising sites;
• How to safely and effectively place advertising posts;
• How and why they create groups in OK.

Odnoklassniki, features of advertising in groups

Odnoklassniki has its own characteristics. Eg “Class!” button has built-in virality- this is both a like and a repost. This means that any good publicity can get free additional coverage. (I already wrote how to do this, but much is true for Odnoklassniki. I recommend reading it.

In the search for sites sociate.ru/spots/view a switch has appeared (in this moment not very informative, you might not notice it) - in which network you want to post the recording (also in Plibber.ru).

Key points when working with advertising in Odnoklassniki groups

• Advertising on Odnoklassniki accepts sites with 1,000 participants or more.
• Choose. If you have a very narrow topic, then look more broadly and choose groups where your target audience may also be.
• Images, video, audio. Definitely a must use. This is more than 80% of attention and information in the news feed. It is advisable to choose one that they will want to share with friends. This could result in a “viral effect” (advertising in Odnoklassniki groups is great for this). And as you know surrounded by people most often with similar interests. This means your target audience may be among them.
• Maximum for each group adapt your advertising post. Look at the group's feed, study the writing style. For example, you advertise services foreign languages . With a good approach and adaptation of the content, you can advertise to a local school group or other educational institution.
• Experiment. Different headings, graphics, groups. Make sure there is activity on the site where you advertise (comments, “Cool!”)

You can’t miss such a moment as getting subscribers. And understand what types there are and what they are used for.

How to get subscribers on Odnoklassniki and what is it for?

People sometimes ask me how to get subscribers on Odnoklassniki. Personally, I didn’t do this at OK. First of all, you need to understand what it is for.

Why do you usually choose cheating? This is justified only in cases where if you think for example, that an account with 1000 members is easier to promote than one with 50 ( and only then publish advertisements and attract clients). More groups with more participants, on average, are displayed higher for queries in the search OK.

Based on the reviews and experiences of friends, I can recommend the automatic online cheating service soclike.ru.

If you use the basic tariff, users will not be targeted (only for quantity). If you need more interested in your service, product, or group, it is better to use the Vip tariff.

More about advertising

When posting on Odnoklassniki, users immediately see the number of participants and the full cost of placement. It is likely that other indicators will be available soon. Stay tuned for updates here. By the way, about working with the associate service here.

As far as I know, at the moment (January 23, 2014) service associate one of the first to provide the opportunity for their users to advertise in Odnoklassniki groups(Plibber.ru still works more stable and the commission is lower). By official information The sociate service is currently actively working to obtain detailed statistics for each placement. Which is a very necessary opportunity to analyze the effectiveness of advertising campaigns.

After registering with the service, you can simultaneously watch the video and study the interface (although it is mainly about VK, it will also be useful for OK). You can start from the 1st minute.

To the group administrator in OK

If you group administrator at Odnoklassniki— you can add your group to this service and calmly. Without fear that the money will not be paid to you. The main thing is to make sure that advertising does not violate the rules..

It’s convenient when one service allows you to run advertising campaigns on different social networks. I’ll write in more detail about how to advertise on Odnoklassniki later. Now work will clearly be in full swing to improve and expand the functionality. But we still expect Facebook to be next)

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Last year we set out to transform our website into a real encyclopedia marketing for small businesses and private projects. What haven’t we already talked about! And then we realized that we don’t have materials about Odnoklassniki. Let's fix it urgently! Today our expert is Svetlana Balakhnina, an entrepreneur, practitioner, and targeted advertising specialist. Svetlana prepared detailed instructions on launching advertising in Odnoklassniki for beginners.

If you have a website, then there is a need to find sources of traffic for your project. I want to talk about the interface of the MyTarget service, through which advertising is placed on the Odnoklassniki social network.

According to statistics from 2016, the monthly audience of Odnoklassniki is 73 million people, of which 60.6% are women, 39.4% are men. The audience of mobile device users is 64%. Moreover, the active audience is located not only in Russia, but also in the countries of the former CIS, Europe and the USA. Income level: 10% - below average, 40% - average, 50% - above average.

Odnoklassniki is a large source of traffic for the sale of physical goods, information products and services.

MyTarget makes it possible to place mobile advertising on VKontakte and Odnoklassniki. That is, anywhere except this system you will not be able to target advertising to users mobile versions these social networks.

Getting started at MuTarget

Register:

In the dashboard interface we see sections, we go to them to obtain the necessary information as we work with the advertising campaign.

MuTarget account interface

Before you start setting up an advertising campaign, I recommend that you think about collecting data about your website visitors, which you will need to launch retargeting campaigns. After all, we need to “catch up” with visitors with a reminder about our product or service.

Installing the MyTarget counter

We register the mail counter on Mail.ru using the link: https://top.mail.ru/ and install its data on the website.

Installing counter data on the site

The counter is added in the “Audiences” section. It will collect data about your site visitors, and then you can set up a retargeting campaign for them. VKontakte and Facebook use social network pixels for these purposes.

This is how we add a new counter

MyTarget basic settings

Information collection settings

Analytics is our everything! You need to collect it through UTM tags; in MyTarget, I recommend using the automatic option, this will save your time, and the data received will be enough for effective optimization.

Selecting automatic tagging for analytics

We set the criteria for the target audience

The “age limit” item must be filled out if your project has any according to the law.

In the Audiences section, you can target the segments you created using the counter [email protected] , data from games, applications and groups.

You can also set up audiences based on existing data about your clients: id of users of social networks: Odnoklassniki, VKontakte, My World, as well as phone numbers and their email.

If you have any other audience data, use it

This data is loaded in *txt format as a list, which can contain from 5,000 to 5,000,000 rows and is no more than 128 MB in size. If you do not have the required number of representatives of your target audience, then you can set up advertising directly to the group you are interested in.

Also analyze other existing settings, if they are applicable to your target audience, then use them.

Consider additional settings

Information about user interests is collected through thematic portals Mail.ru, which, like target.my, are part of the Mail.Ru Group of companies.

Geography of display

Here we set up the display geography

MyTarget has the ability to set up local advertising, this function recommended for shops, beauty salons, fitness centers, that is, for those for whom it is important to reach the audience in the surrounding area.

Time settings

In the “When” block, we set the time intervals and days for the campaign to be displayed, as well as the start and end of the broadcast.

Set the display time

Price settings

In the next block, we need to choose what we will pay for - clicks or impressions?

In my practice, the most effective strategy for multi-format placement is payment for impressions, but this cannot be stated with a 100% guarantee. When launching test advertising campaigns, I recommend trying both options, and then choosing the one with a lower cost per lead and better sales results.

Many users promote their companies and brands on social networks. Does advertising on Odnoklassniki bring results? To get an answer to this question, you need to turn to statistics.

The site ranks 5th in terms of attendance in Russia. Daily user activity is quite high. Tens of millions of users come here (up to 50 million per day). Who is a typical “classmate”? Based on the system data, we can put together the following “portrait”: this is a female user between 35 and 45 years old. This information is worth paying attention to those who are targeting a similar target audience. If this is “your client”, try not to hesitate!

If you are interested in more detailed statistics, we suggest that you familiarize yourself with the type of activity of social network users. Against this background, it is easier to understand whether it is worth promoting your business on Odnoklassniki.

Let's get to work!

Human psychology is designed in such a way that the unknown always scares him. This can also be applied to promoting a private cause on social networks. Often, beginners have no idea how advertising works on Odnoklassniki. Only the bravest users dare to walk through this “minefield”. Again, this is scary only in words. In reality, everything is completely different! But there are still people who remain skeptical about this issue. They try to stay away from this as much as possible, and at the same time they lose a lot of tempting opportunities. In order to somehow change this trend, various versions of the “guide” to work appear on the Internet. The user needs to know these nuances.

Advertising in Odnoklassniki. Kinds:

• Free;
• Paid (standard);
• Paid (media/targeted).

PR is necessary to attract users to various resources. For example, there is advertising in classmates in groups. Other users increase interest in personal sites with the help of Odnoklassniki. Let's take a closer look at all types of promotion.

Free advertising in Odnoklassniki

This is far from the most effective method PR, however, in the absence of a budget, you can use this scheme. How it works:

1. The user registers a new account (fake profile) and creates a group on a social network. Next, it fills the community with content (contact information, photos, videos, etc.);
2. The second stage is the search for a target audience, as well as adding as friends to all suitable “classmates”.
3. What happens next? The user sends an invitation to new friends to the group (manually or using special software).

Unfortunately, free advertising cannot provide great opportunities. This is its main disadvantage. In other words, all you can do is promote the group on Odnoklassniki using mass following. However, there are secrets on how to quickly achieve the desired result:

• It's great if you start interacting with the added users right away. Send free gifts to new friends. This is much nicer than receiving an “empty invitation”;
• Like + repost in Odnoklassniki is called “Class”. This is a really important indicator. If desired, it can be wound using special services(for example, CashBox);
• By creating and actively using several fake accounts, the chances of fruitful work increase. This makes it much easier to increase membership in the group, and at the same time avoid limits and punishments.

If we briefly analyze this method of PR, not the most favorable conclusions arise. To promote a group for free, you will have to:

• Buy/register fake profiles;
• Use a variety of special software;
• Use additional services;
• Dedicate time to this regularly.

In addition, advertising in Odnoklassniki is not called “free” in the literal sense of the word. One way or another, you will have to invest in promotion. A lot of money! And in most cases it's not worth it. Targeted advertising in Odnoklassniki is more effective. Or a fallback option is display advertising on a social network.

As a last resort, you have the opportunity to acquire a well-promoted community with subscribers. It is relatively cheap (from only 15 kopecks for each group member). The main problem is that these users react passively to everything that happens in the group. Especially if the topic of the community changes dramatically.

A new administrator appears at the helm. The content is dramatically different from what we are used to. Subscribers may react to this differently. You will either have to attract your audience to activity from scratch, or not consider this option at all.

Paid advertising in Odnoklassniki (standard)

As you already understand, free advertising is called such purely conditionally. In practice, everything happens completely differently. Therefore, it is more advisable to turn to paid advertising - its effectiveness is much higher than in the previously given example. The essence of standard advertising: the user orders a commercial post in other groups (in places where potential clients gather). And if these people join your group, they are no longer random passers-by. Therefore, they are interested in what you offer.

1. On one's own. Finding suitable groups will fall squarely on your shoulders. The only thing left to do is find a group, agree with its administrator on cooperation (price, date, type of publication, etc.);
2. Advertising exchange. Allows you to find the desired community after selecting search criteria. If the group gives the go-ahead, a fixed amount for payment will be frozen in your account. The money will be transferred to the “performer’s” account after the commercial post is published.

Which search options to use is up to you. However, the advertising exchange has a number of advantages. Here you can learn more about the statistics of each group. In addition, the exchange guarantees fair fulfillment of conditions from both parties.

This way you will protect yourself from transactions with scammers who simply intend to scam you. For such “reinsurance” you will have to pay a little extra (it will cost about 15% more). Before you start working on the exchange, it is recommended that you carefully read the proposed terms and conditions of the resource.

Paid advertising in OK (display/targeted)

As you have already seen, there are various ways paid PR. There are not so many of them, but this is quite enough for various segments of the population.

Banner advertising

Even an inexperienced user can handle creating a banner. Here we rather have to talk about the feasibility of this method. Is this reasonable?

However, not everything is so smooth. Advertising banners are so boring to modern users that most of them simply do not pay attention. But the cost of the banner still remains high. We can only hope for a miracle. Otherwise, you will waste a lot of money.

This type of advertising also has an advantage: anyone can use a special calculator to calculate the cost of a banner. Use the convenient assistant at the link – sales.mail.ru/ru/russia/main/latest/calculator/. After selecting all the necessary criteria for future advertising, click on the “Calculate” button. You will be shown data about “Impressions”. Multiply this figure by the cost - odnoklassniki.slimart.ru/price.html.

Most likely, the final amount will simply shock you. And this despite the fact that the audience can easily ignore the advertisement placed. And the last nuance: 20,000 rubles - this is exactly the minimum budget for an advertising campaign. That is, ordinary users are unlikely to be able to afford such luxurious PR.

Promo posts in Odnoklassniki

Advertising promotion in the news feed:

An advertising post may contain text, a photograph or a video. It doesn’t matter where exactly you want to attract potential clients (to a group or to a third-party resource). This works under any conditions.

Pre-roll on the social network Odnoklassniki

This small video- part of another video. That is, the user comes to watch a video that interests him, and before watching it he sees a small advertising insert. The effectiveness of this method can be debated for a long time. But one thing can be said: it is much more profitable in terms of investment.

You don't need any special skills to create a short insert. It's not difficult to do. Moreover, instead of a video, you can use a catchy image (it all depends on your tastes).

Branding in Odnoklassniki

This is one of the subtypes of image advertising. Only large brands and companies should resort to it. An ordinary user will not be able to afford such a budget. Branding – best option for those who love “expensive and rich”. Of course, this method is not short of effectiveness.

How to set up advertising in Odnoklassniki?

• Registration on the site;
• Login;
• Replenishment of the internal account;
• Finding an audience;
• Indication of price and number of impressions.

Before posting an ad, please read the social network's instructions again. And also with information about how much advertising in Odnoklassniki costs. Instructions are posted at the link - insideok.ru/blog/instrukciya-kak-sozdat-promopost.

Conclusion

Promoting your business on Odnoklassniki has a number of advantages. The social network meets halfway requirements for its users, simplifying the work in the system to the point of impossibility. If you are looking for middle-aged clients, then this platform is perfect for the job. And the most important thing! Competition in Odnoklassniki is just beginning to gain momentum. And while other people are afraid to get involved with this social network, forward-thinking entrepreneurs are already “squeezing” out the maximum opportunities from it.

I like 0

I hesitated for a very long time to write this article. Advertising in Odnoklassniki. Does anyone else use this social network?

I was sure that everyone had long since switched to VKontakte and Instagram. And the entire business audience has been on Facebook for a long time.

The same case

Enough for a long time By order of the Administration, we carried out a project in the field of promoting and creating a positive image of the “Central Market” of our city.

The same large and urban market that exists in every city. Sometimes he is not very handsome and well-groomed, but with great history, where they sell meat, milk, vegetables and other products.

Getting it in order, especially in terms of marketing and advertising, required a lot of effort.

Even with a marketing team, they lacked marketing strategy and understanding of the actions that need to be taken next.

That is why they used our service.

For quite a long time we were engaged in internal work (brand book, navigation, price tags, form, hotline), but over time they also moved on to conquering the Internet space, in particular social networks.

Since this is not our first day in Internet marketing, we laughed and bet on 50-100 subscribers in a group on Odnoklassniki.

Imagine our surprise when we saw that our subscribers were much cheaper and at the same time they were much more active than in other social networks. networks.

The finale was when we not only collected subscribers on Odnoklassniki at a price 2-3 times lower than on VKontakte, but also saw that the group began to grow on its own due to the increased activity of subscribers in it.

Most likely we were just lucky, you say. But I think everything is completely wrong.

Back to 2006

To be honest, Albert Popkov never hid that he borrowed the idea from similar foreign sites such as MySpace and others.

I just did everything to make it convenient for the Russian mentality. It seems to me that this approach should remind you of the similarity of VKontakte to Facebook. But that’s just me, by the way.

At the moment, Odnoklassniki, or as they are now called OK.ru, belongs to Mail.Ru Group (the owner is billionaire Alisher Usmanov, the same one who is fighting on the Internet with Alexei Navalny).

If you didn’t know, Mail.Ru Group also belongs to VKontakte. And I am very surprised that with all the success of VKontakte, Odnoklassniki in 2017 is only the 5th most popular site in Russia.

At one time in the article (it is below) I found detailed statistics that show the difference between these two social networks. But let's return to Odnoklassniki. Or rather, to advertising in Odnoklassniki.

Promotion in Odnoklassniki. Is it worth taking on this business at all? Of course it's worth it.

Let me sum it up. The site is the fifth most visited site in Russia. 40-50 million users visit it every day.

Now attention! A classic “classmate” is a woman 35-45 years old. There is also a fairly large crowd of middle-aged and elderly people.

Odnoklassniki audience

Well, in order to completely finish you off and convince you to promote your business in Odnoklassniki, I will show everyone’s favorite statistics on the occupation of users of this social network. I'm sure she will pleasantly surprise you.

Forward to advertising

There is a rather wise saying: “You are afraid of what you do not know.” It fits perfectly with advertising on Odnoklassniki.

Therefore, in my article I will tell you in some detail how you can promote your business on this site with all the nuances, for example, an advertising cost calculator.

1. Free;
2. Paid standard;
3. Paid media/targeted.

The differences are small and most often they are more noticeable in free customer acquisition.

WE ARE ALREADY MORE THAN 29,000 people.
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Free advertising

So that you don’t get too happy, I’ll say right away that free advertising implies those same boring additions to friends from bots and fakes, and then inviting real people to commercial groups. And here's how it's done:

1. You give back to a fake page on Odnoklassniki (or buy it for 20 rubles on special sites).

   Register a group. Naturally fill it with pictures, detailed information and all kinds of contacts;

2. You start adding friends to people who you think are your ideal customers.

   At the same time, you invite them to join your group. You can do this manually, or you can use special programs, for example, OdFriendsAdder or Odnoklassniki Inviter.

You won’t believe it, but this is the whole way to promote your group in Odnoklassniki for free.

And if you still want your own community, then you can consider purchasing a group with existing members.

The prices will simply surprise you, as they start from 15 kopecks (!) per group member. There is only one problem, people are not waiting for you and you will need to work with involvement. But this is a last resort. It's better not to do that.

Paid standard advertising

Why standard? Because now I mean buying advertising posts in other people’s groups, where your target audience is already sitting. You can do this:

1. On one's own. You yourself find the groups in which your potential clients sit and directly negotiate with community administrators about posting, date and price;
2. Through the advertising exchange. You go to the site and select a community and time for advertising. After the post is approved, money is reserved from your account and will be debited after posting.

Personally, I choose an advertising exchange. Here you can see the statistics of each group and evaluate the effectiveness of the post, and the exchange also insures you against unscrupulous administrators who may forget about posting or stupidly cheat you out of money.

It costs a little more (15-20%) than regular accommodation, but there are many more advantages.

Odnoklassniki has several exchanges, but 2 are the most normal. Official advertising in OK is Bidfox.ru and unofficial, but well known to all Internet marketers, Sociate.ru.

To make it clear to you how this all happens and what actions you need to perform, here is a training video from the official exchange.

After watching this video, you will know how to advertise in classmates and how to place an advertisement in the group you like yourself.

Paid media/targeted

With paid advertising everything is much more interesting. Odnoklassniki was so concerned that people rarely buy advertising from them that they prepared special instructions explaining how and what can be advertised on their site for money.

Banners

Everyone knows about banner placement. You can place them on any other website or on the Ok social network site. It looks like this:

It is not difficult to do this, but it is not a fact that it is reasonable. Now you will see everything for yourself.

Banners come in 2 sizes: 240x400 (large) and 90x75 (small) pixels.

A big plus of Odnoklassniki is that you can calculate the cost of placing such advertising yourself:

1. Go to a special calculator – sales.mail.ru/ru/russia/main/latest/calculator/;
2. Set the settings you need (platform, format and period of placement) and target audience criteria;
3. Click “Calculate”;
4. Be shocked by the “Impressions” numbers;
5. Multiply “Impressions” by the cost posted here – odnoklassniki.slimart.ru/price.html

As I said, the cost is simply prohibitive, especially if you take into account visitors of modern sites suffering from “banner blindness”. And don’t forget that the minimum budget for an advertising campaign is 20,000 rubles.

Promo posts

In addition to text and graphic image, You can use video promotional posts.

With such videos you can attract people both to your group and to your website. Naturally, there are time limits for the video. Yes, you don’t need a long video, since within the framework of this task there should be a short one.

Pre-roll

Which, on the one hand, is less effective, but on the other hand, less expensive.

In this case, you do not need to develop your own large and complex video material; you either need to shoot a small video with an appeal or even make an image.

It all depends on the format of use. You can read more about what pre-roll is in the article.

User loyalty to the offer from the monitor screen has reached a high level. As a result, promotion on virtual resources has increasing returns. In addition, there are ways to advertise your product for free, for example, on the Odnoklassniki social network.

How to place an advertisement on Odnoklassniki

There are different ways to develop your advertising campaign on social networks. There are methods that require time, but paid promotion methods are also free. To make a choice from these options, clearly imagine the profile of your consumer. After all, there are segments of users who do not click on banners located on the pages of classmates, while others enthusiastically read advertising stories and posts. To make the bottom menu appear, go to any static account page, for example “Settings”.

The method of advertising depends on this.

• Having chosen the paid option, you need to log in to your Odnoklassniki page and follow the “create an advertisement” link. It is located in the lower left corner under . By clicking on it, you will be redirected to the myTarget service page. This is where paid advertising is created in Odnoklassniki.
• To get started, register with personal account, from which all settings will be made, indicating your data and type of client account.

• Your personal account has all the tools for successful promotion. The main thing is to make the settings correctly so that the funds debited from the account work and do not disappear. After editing all the data, you can launch advertising of your product to the masses.

Targeted advertising in Odnoklassniki

Setting up targeting on the Odnoklassniki network

There are many options for promotion on social networks. One of effective tools Promoting a brand, increasing awareness, notifying about promotions and advantageous offers is a banner. You can place it on the classmates page on the left or with right side, and also wearing a hat.

Don't forget that the success and cost of an advertising campaign directly depends on the settings you create when publishing your ad. Conduct consumer segmentation. Key value has age, hobbies, employment and other parameters that can be set in your personal account.

By setting user filtering, you reduce costs on impressions for non-target audiences, and costs can also be reduced if you set up payment only for clicks.

Funds will be debited from the account only when the user goes to your resource. We recommend using attractive banners that give maximum impact.

In your personal account, you can always see the effectiveness of your advertising campaign and, if necessary, change settings to minimize costs and increase profits. For example, by reducing the age category and adding another category of users, segmented by hobbies. Next, we’ll tell you in more detail about the options for setting up your personal account in myTarget.

Advertising exchange in Odnoklassniki

The service makes it possible to advertise various resources, which allows you to earn money from advertising not only own enterprise, but also affiliate programs. In the first stages, you need to choose what you are going to advertise. Let's say a website. To understand how to make effective PR for a resource, let’s walk through the service interface. There are eight sections in the header:

• Campaigns – this tab stores all advertising projects. Yes, you can run and manage several at once. Disable and restart, change settings and perform other actions. The number of projects is limited only by the budget.
• Banners – this section stores promotional materials.
• Audiences - You'll need to go to this tab when you're setting up your ads.
• Balance – after moderation of the company in the section, you can top up your account.
• Statistics – here the debits and the number of clicks are displayed in graphical form.
• News - the advertising exchange is constantly developing and produces a lot of training materials on use, they are published here.
• Profile – here you can set up notifications, enter contact information and connect to platforms that help you receive statistics from a large number of companies.
• Help – all questions can be resolved on this tab.

How to advertise on Odnoklassniki for free

To make good money, you don't have to spend a lot. After all, there are ways to advertise on a budget. If you don’t yet know how to create such a project, then follow our recommendations. As such a way free placement There are no advertising materials on social network pages, but you can submit your ad in groups. This method allows you to influence the target audience. Place your ads only on thematic platforms. Join the group with target audience and create an attractive advertisement for your project.

How much does advertising cost on Odnoklassniki?

Today, the minimum amount to top up your balance on Odnoklassniki is 3 thousand rubles. Funds are spent depending on how you set up your advertising campaign. For example, you can create a wide range of your audience, as a result, the reach will be greater and the cost of clicks will increase. By narrowing the settings options in your personal account, you will reduce the cost of a click. When advertising is already running, you will see statistics and adjust the settings, achieving the optimal price-quality ratio. You don’t need advertising that costs more than your income - use filters.

Advertising in Odnoklassniki network groups

The social network is a large “bundle” of opportunities for implementing advertising projects. Advertising in groups is an effective tool for promoting your product in the consumer market. How to make money from a group in Odnoklassniki?

In accordance with the topic of the product, you must register in the appropriate group. To do this, enter a thematic key query in the search bar. For example, if you sell bicycles, write “bicycle.” From all the groups that appear as a result of the search, select the most suitable ones.

The main problem for the advertiser is selecting a group with a minimum number of bots, since they are of no use to him. Unfortunately, it is impossible to determine how many “fake” participants are in a group, but it is possible to select a site with a minimum number of unnecessary people. Please note when the group was created. If it exists for a couple of months and has over a million members, then you shouldn’t advertise here.

A figure of a million or more participants is typical for sites that have existed for more than five years. Perhaps on initial stages promotion of the group and bots were used, but real users with such a number of participants clearly dominate. Feel free to advertise here.

But still, the search for a productive group is worth continuing, even when advertising has already been launched, because it is not a fact that it will bear fruit and if the result is negative, you will already have the next option for PR ready.

This method of advertising and many others are effective, but in the first couple of times a beginner may fail. Over time, experience comes, and work and investments pay off, so if the brainchild you created does not want to bear fruit, experiment, don’t give up, and everything will work out!