Alexey Mikhailovsky born in 1969 in Moscow. From the beginning of the “dashing“In the 90s, his biography is closely connected with television. At first, Mikhailovsky’s interests included news broadcasts and political PR, but since 1999, Alexey stopped working on elections.
On Channel One Mikhailovsky collaborated with Alexander Lyubimov ("Vzglyad") in the programs "Time" and "". Afterwards he was invited to NTV by the channel’s chief producer Sergey Shumakov. After leaving NTV, Alexey’s career stalled for some time: for a whole year he sat at home and did not know where to put his energy, until he received an offer from the director of the “House 2” project - to create a specific system for the show.
Mikhailovsky I was delighted and outlined my vision to the creators of the project. The idea was supported by the organizers of the reality show, after which they began to implement it, starting from scratch: they had to look for land, create a perimeter, and come up with rules for the show, which was launched on the night of May 5, 2004, although it appeared on the air on the 11th.
The first fifteen participants to cross the perimeter gate were Stepan Menshikov, Alena Vodonaeva, Olga Buzova, Roman Tretyakov, Olga "Sun" Nikolaeva and May Abrikosov (Tertishny), as well as Elena Berkova, Stanislav And Oscar Karimov.
Producer Alexey Mikhailovsky, for whom “Dom-2” is an integral part of life, he often has to answer thorny questions about the reasons for the popularity of the show.
Mikhailovsky: “There are several points that are the drivers of the project. It is constantly changing. There are no strict rules regulating its functioning. The show allows participants not only to build relationships, but also to find ways to express themselves creatively. So, there was a period when the participants actively toured. The first concert on December 6, 2005 at the Olimpiysky turned out to be successful. Since 2009, the “Youth Train” has been operating, calling for social activism. The guys donated blood and fought bad habits. Since 2006, various competitions have been used to create an atmosphere of competition. The project can be considered as a school of life against which everyone can compare their own decisions. The openness of the participants, who allow themselves to express feelings and emotions on air, gives people the opportunity to review their own relationships and understand what is right and what is unacceptable in them...”
The producer has no answer to the question of when the scandalous project will close, since he does not understand why this should be done if the show is watched by 35 million viewers. In 2014, for example, a new site opened in the Seychelles, where established couples tested their relationships. The project's assets from 2004 to 2016 included 7 children born and 16 weddings.
At the end of November 2017, information appeared that Alexey Mikhailovsky was fired from the post of general producer of the project "House 2". The show is losing ratings, and, in all likelihood, Mikhailovsky himself is no longer able to save the project.
Alexey Mikhailovsky. Personal life
From the first day of working on the Dom-2 project as a co-producer Mikhailovsky was his then wife Vasilina, with whom they raised their son Maxima, born in 2000. The couple separated in 2011. However, Mikhailovskaya still remained in the program until 2014, after which she announced that she was leaving the longest-running reality show Russian television. According to Vasilina, this decision was not easy for her, but the time has come for a new life and other projects.
June 2, 2013 Alexey Mikhailovsky got married to his second wife - former member"Houses-2" by Natalya Varvina. As it turned out, they registered their marriage a year before, without advertising the ceremony in any way.
Behind the scandalous tinsel of the reality show “Dom-2” lies a corporation with a turnover of more than 5.7 billion rubles. in year. The beneficiaries of the television project were a State Duma deputy, the vice-president of the RFU and a major supplier of pipes for Transneft.
Photo: Mitya Aleshkovsky / TASS
A room in a former bowling center on the outskirts of Moscow. Three girls, like an examination committee, are conducting a casting for the show “Dom-2”. 26-year-old Ivan arrived in Moscow from Yekaterinburg a few days ago. “You're so boring. It’s boring with you... Everything is very sluggish,” the “examiner” concludes after a 20-minute conversation with the candidate. Last time, at the casting in 2011, he was told the same thing, he admits. The representative of the selection committee advises the guy to finally formulate “his own story” and come again.
Before the examination committee there are four applicants, alternately answering provocative questions: “Why do we need you on the project?”, “What sets you apart from the crowd and makes you different?”, “Is your penis something special? A shamrock twisted into a fork?”
The RBC magazine correspondent also decided to try her luck at the casting. The editors liked the legend about the feminist who liked the project participant, the former priest Walter: she was the only one of the eight people who came to the casting who was offered to record a video message to the producer and was told to prepare for a call to filming.
“Dom-2” is one of the main long-livers of domestic television. The reality show premiered on TNT on May 11, 2004. Since then, more than 16 thousand episodes have been aired (including reruns), according to research company Mediascope. About 2 thousand participants went through the project: some did not last even a week, others spent years at Dom-2. The record holders are Daria and Sergei Pynzari, who met on the project, got married, had two children: they spent a total of about nine years under cameras. However, only a few were able to “build their love” on the project: 16 weddings took place over 13 years, but some families broke up after leaving the show.
Every day, TNT allocates 4.5 hours of airtime to “House-2” - morning, evening and night episodes, the last two following each other. When the name of the program is mentioned, the progressive public usually frowns in disgust, but you can’t argue with the statistics: dramatic discussions like “is SMS texting an “ex” considered cheating” were watched on average by every eleventh Russian over four years of age over 13 years who turned on the TV during the broadcast of a reality show ( Mediascope data).
The conditional “universe” of “House-2”, in addition to TV episodes, includes a website (attendance of about 5 million people per month), pages of the TV project and participants on social networks (almost 8 million subscribers), a magazine with a stated circulation of 450 thousand copies and a line of food products under the show brand - from tea to stewed milk and condensed milk.
For almost ten years, the structures of Valery Komissarov, the creator, were responsible for the work of the reality project famous program“My family” and ex-State Duma deputy. And at the beginning of 2014, one night the show moved to the site of a new general contractor - the company of Alexander Karmanov, one of the largest suppliers of pipes for Transneft.
Valery Komissarov, creator of the famous program “My Family” and ex-State Duma deputy (Photo: Natalya Lvova / TASS)
RBC magazine correspondents, amid daily shouts and arguments from the TV screen, figured out who turned the most controversial project modern television into the money machine and who benefits from it.
Next door to United Russia
In the prestigious Istra district of the Moscow region, on an area of 2.2 hectares on the river bank near the village of Leshkovo, there is an abandoned film set for “House-2”. She is hidden from prying eyes high fence with barbed wire, the territory is guarded, workers working on the renovation of a neighboring house told a correspondent of RBC magazine. However, the drone we launched safely flew over the cottages with a faded pink “I love you” sign, a stage with peeling paint and the famous “frontal place”, where from the first issue until the spring of 2014, the “residents” of “House-2” decided who kicked out of the project. The bridge over which the eliminated participants left the show to the shouts of the remaining “We are happy!”, over several years was overgrown with nettles and rusted in places.
The land under the former film set belongs to producer Valery Komissarov and his relatives, as indicated in Rosreestr. The famous showman of the 2000s launched a number of television programs dedicated to family relations. The most famous was “My Family” with the heading “Mask of Revelation”, the hero of which hid his face from the audience and told, for example, how his father paid for the services of a prostitute for him. In the 2000s, Komissarov also created two radio stations, was involved in the publishing business and, according to Kommersant, oversaw the publication of the party publication United Russia. Being a media person, he was elected to the State Duma three times from the party in power.
Komissarov was invited to work on a new reality project for TNT by Dmitry Troitsky, at that moment the general producer of the channel. The creator of “My Family” then actively collaborated with TNT, for example, he did the talk show “Windows” with Dmitry Nagiyev, which often ended in a fight between opponents.
“House” was based on the Under Construction format of the British company Zeal Entertainment, and paid licensing fees (the amount was not disclosed), says Troitsky. In the first “House,” which aired on TNT in July-November 2003, the participants in the show were married couples who were building a cottage under constant video surveillance. The winners of the project then became Renata and Alexey Pichkalev, but instead of winning square meters they took the prize in money (8 million rubles). “It’s impossible to live in it, and the pool almost collapsed,” entrepreneur Vitaly Davydov, who bought the plot under the house in 2016, told RBC magazine.
On next year the channel launched the second season of the television project. This time, it was not families who were invited to the show, but “singles.” “We realized that there would be no development of relationships with established couples,” explains Troitsky. Content production was taken over by the company House of Television and Radio Workers, owned by the Komissarov family; this company is still listed as the founder of the Dom-2 television program in the Roskomnadzor media register.
Former general producer of TNT Dmitry Troitsky (Photo: Yuri Martyanov / Kommersant)
Having launched the show, Komissarov “remotely participated in resolving key issues,” recalls the first presenter of the project, Ksenia Sobchak: “I remember someone tried to commit suicide, he got involved, “resolved” this situation.” Komissarov himself tried not to advertise his connection with the scandalous television project, recalls an acquaintance of the producer: “I met him once in the corridors of the State Duma, I said: “Valera, you’re crazy, you’re the chairman of the information policy committee and you’re making Dom-2!” And he: “Quietly, don’t tell anyone.”
Sex in a defense research institute
The first episode of the new season of the reality show began with the participants getting into a “groove” in Moscow, arriving in Leshkovo, and on a wooden bridge over a ravine they were met by the “commandant” and “foreman” of the construction site - the show’s hosts Ksenia Sobchak and Ksenia Borodina. Between the house built by the participants of the first “House” and the bathhouse on the banks of the Istra, a temporary cottage was erected for the new season, a bathhouse, a dining room and that same “frontal place” were built.
Like the first season, Dom-2 was supposed to run for three months. At first, the program’s ratings “did not inspire enthusiasm,” but then they began to grow, Troitsky recalls, and they decided to continue the show. In 2004, about 700 episodes were released; on average, every tenth Russian who turned on the TV in the evening watched it (Mediascope data).
Gradually, the concept of the show—building a house and fighting for it—came to naught: the project acquired the slogan “Build your love,” and the participants finally stopped pretending to be active at work and became immersed in relationships with each other, says Troitsky. According to him, TNT notified its British partners that the format had been redesigned and paid compensation for termination of cooperation in the amount of “several hundred thousand dollars.” The Digital Rights Group, of which Zeal became a part, did not answer questions from RBC magazine about the details of cooperation with TNT.
The new format hooked viewers for another couple of years, but in 2007 ratings dropped to their lowest level since the show’s launch - 8.2% nationwide (Mediascope data). The project was left by such “stars” of the television set as May Abrikosov (hereinafter the period of the participant’s stay on the television project is indicated in brackets; 2.5 years), Victoria Bonya (almost a year) and Alena Vodonaeva (three years).
Photo: Alexander Zhdanov / Kommersant
The creators of the show decided to make changes again. For example, at the end of the year they opened a second film set called “City Apartments” (the first one in Istra was “Polyana”). However, what looked like apartments from the screen was in reality non-residential premises in the fifth building of the capital's Scientific Research Institute of Technical Glass on Krzhizhanovsky Street. As of 2008, 49% of the shares of the research institute, which develops glass for military aircraft and government limousines, belonged to the Komissarov family (now the institute is part of Rostec). The defense institute did not hide the unusual proximity: on the roof of the building occupied by “Dom-2” a neon sign “City of Love” sparkled. There was also a cafe of the same name.
The peak of popularity of the television project occurred in 2010-2012 - the share of the show’s audience among Russian viewers reached 11-12% (Mediascope data). The producers further complicated the twists and turns of the plot: their parents began to live with the participants at Polyana, established couples played weddings, gave birth to children and looked after them at the sight of video cameras. Presenter Sobchak left the show. “I was already involved in other journalism. I began to have a split personality, like the heroine of Buñuel’s “Beauty of the Day”: in the morning I talk about sex, in the evening about Kadyrov,” she says about the reasons for leaving the project.
Two people from Komissarov’s entourage assure: the creator of “My Family” made “very good” money from “House-2”. The production of the show in the early 2010s cost the TNT channel and related structures approximately $2 million per month, recalls an interlocutor close to the creators of the project. None of the former top managers of the channel, ex-participants in the project and acquaintances of the producer could remember how the relationship between Komissarov’s structures and TNT was formalized from a legal point of view. Komissarov himself was at various times listed as the founder of about 30 companies.
In the credits of “House-2”, the official producer from the moment the project was launched was indicated as “TNT-Teleset” (holder of the Roskomnadzor license for television broadcasting; part of the Gazprom-Media holding). In 2009, Comedy Club Production (KKP) became the “coordinating producer of the show,” the company’s founder, Arthur Janibekyan, told Kommersant. Since the fall of 2010, KKP has taken the place of TNT-Teleset in the project’s output. The real structure of creating a reality show became increasingly confused: in particular, as RBC magazine found out, the partners appeared, the mysterious “Independent Television Studio”, behind which it was no longer Komissarov.
"House-2" from Strogino
The show could cause “mental harm to the health of minors,” activists of the All-Russian Parents Committee considered and at the beginning of 2011 they filed another lawsuit against the TNT channel. They demanded a ban on the screening of “House-2” from 04:00 to 23:00 due to the “systematic exploitation of the topic of sex.” The KKP and the Independent Television Studio were involved in the case as third parties. The latter was called as the real producers of the show, lawyer Alexey Belyavsky, who represented the interests of the committee in court, told RBC magazine. “KKP, as I remember, was an intermediary that had an agreement with the Independent Television Studio,” says former employee channel.
In the 2000s, the owners of the “Independent Television Studio” were the director of the television lottery “Ball of Fortune”, the head of the NP “ Football club"Strogino" and even the driver of FC. All of them are associated with entrepreneur Sergei Anokhin. The “independent television studio” “was Anokhin’s company,” says the interlocutor, who was involved in the production of “House-2” for several years. Anokhin himself, in a conversation with RBC magazine, did not deny that he was related to the company.
The ex-director of FC Strogino Anokhin now heads the Moscow Football Federation and holds the post of vice-president of the RFU, he has assets in construction and trade, he told Sports.ru in 2016. At the same time, Anokhin was always attracted to show business: he was vice-president of the Russian High Fashion Association, married the ex-soloist of the group “Brilliant” Anna Dubovitskaya, and was involved in producing films. In 2008, the book “Females” about Moscow raiders was published under his name, which the entrepreneur dictated at the request of the Rossiya TV channel and the Ministry of Culture. A stately football functionary often becomes the hero of gossip columns - for example, in 2015, Anna Semenovich came to a party in honor of his birthday, Life wrote.
Vice-President of the RFU Sergei Anokhin (Photo: Yuri Samolygo / TASS)
It is not clear exactly what functions the Independent Television Studio performed in the creation of Dom-2. The interlocutor, who was previously involved in the production of the reality project, assures that Komissarov continued to produce the show, but the purchase of content was carried out through intermediate structures. “There were no representatives of Comedy at the Dom-2 sites,” says a former TNT employee. Anatoly Burnosov, ex-director of the “coordinating producer of the show” KKP, refused to discuss relations with the Independent Television Studio. Anokhin told RBC magazine that he is ready to talk “about football, but not about Dom-2.”
When Komissarov came to TNT to re-sign the contract in the spring of 2014, he was informed that “Dom-2” would now be made by another company, recalls ex-participant of the television project Rustam Solntsev (he spent about three years on the show in total). By that time, Komissarov could be seen more often in the United States than in Russia, several acquaintances of the producer told RBC magazine. In 2011, he resigned early as a deputy, declaring that he intended to create a television channel for the Russian-speaking population living abroad, and Gazeta.ru even called him a potential buyer of the RTVi channel from Vladimir Gusinsky. Komissarov refused to discuss any issues related to Dom-2 with RBC magazine. The land on Istra, where they “built love” until 2014, is up for sale, said a Moscow developer who tried to buy the site in 2016.
Behind the scenes of the television production, the idea of closing the show was discussed, Solntsev recalls. Igor Mishin, who headed TNT in 2014 (he led the channel until 2016), says that the reality project was becoming outdated “both morally and physically”: “Dom-2” was produced “in the most difficult conditions”, there was a “barracks-like smell” in the premises, I had to work on “old, worn-out equipment.” “The chairs there were breaking under my ass from old age. We lived in a garbage dump, the place was uncomfortable,” adds Solntsev. Komissarov “saving a lot,” says Sobchak, so the end of his era was logical: TNT wanted to make shows at a modern level, she adds.
"Brilliant" husbands
On the night of April 22-23, 2014, several buses arrived at the Dom-2 site in the Istra district. The participants of the television project hastily collected and loaded their things and went to the south of Moscow - to the settlement of Sosenskoye. A new site awaited them there, surrounded by a two-meter metal fence, with modern cottages and a stylishly furnished “frontal area.” “The move was a special operation, we ran away with our trunks secretly from Komissarov,” recalls Solntsev. Everything happened “abruptly,” in fact, the project was “taken away” from the creator, says another Dom-2 veteran, Gleb Zhemchugov (who spent more than four years under cameras).
The new curator of the television production was Alexander Karmanov, Anokhin’s acquaintance and business partner (in particular, they developed a lottery business together and collaborated with fashion designer Valentin Yudashkin). Unlike Komissarov, who “grew up” from television, Karmanov had an indirect relationship with the media sphere.
In the 2000s, a candidate for master of sports in judo worked in a joint company of Gazprom and Boris Rotenberg’s structure, which supplied pipes, Vedomosti and Forbes wrote. In 2006, Karmanov founded the Eurasian Pipeline Consortium (ETC) and soon turned the company into one of the largest suppliers of pipe products for Transneft: in 2015, the businessman took sixth place in the Forbes “Kings of Government Order” ranking with 51.3 billion rub. He is also involved in pharmaceutical and real estate development businesses.
However, like Anokhin, Karmanova is attracted by the world of gloss. In the 1990s he owned a Moscow night club“Dreams”, where “theatrical and erotic shows” took place and a “karaoke sauna” worked. At the same time Karmanov produced musical career his common-law wife Natalya Lagoda, in the 2000s he married the ex-soloist of the group “Brilliant” Olga Orlova. A few years later they divorced, which, however, did not prevent Orlova from becoming another host of “House-2” in May 2017, along with Olga Buzova and Ksenia Borodina.
The production of “House-2” was undertaken by the subsidiary of ETK “Solaris Promo Production” (SPP), created at the end of 2013. Mishin recalls that SPP representatives themselves offered to invest in restarting the TV set: by that time, the company was already collaborating with the channel and with KKP on other projects.
To ensure that the chairs “under the ass” no longer break, the renovation was approached thoroughly. For the new suburban “residence” Dom-2, the company ETK-Invest (a subsidiary of ETK) acquired 2.9 hectares of land in the Novomoskovsk administrative district, according to Rosreestr data. Next door to Polyana is now the elite cottage community Letova Roshcha, where, for example, the deputy chairman of the board of Sberbank and a member of the board of Gazprom live.
The “city apartments” were moved to a one-story building on Samora Machel Street next to the Peoples' Friendship University of Russia (RUDN). In the 2000s, the Megasfera bowling center operated here, led by Karmanov (data from SPARK-Interfax). Now one of the businessman’s companies owns the premises, and castings for a television project take place here.
About $50 million was spent on the arrangement of “Polyana” and “City Apartments” (including the purchase of equipment), an interlocutor who was previously involved in the production of the show told RBC magazine. ETK-Invest attracted loans from Promsvyazbank and Alfa Bank; the latter, for example, until 2017 had a swimming pool at Polyana and a “frontal place” as collateral, as follows from the register of the Federal Notary Chamber.
Six months after the change of contractor, “House-2” got another site - “Love Island” in the Seychelles. The choice of location is again not accidental: Karmanov is engaged in importing seafood from the islands, he owns 51% in the local Oceana Fisheries, wrote the Seychelles News Agency portal. The director of the latter even shared with local media plans to organize a broadcast of “House-2” in Creole. At first, the show's participants were accommodated in reed-covered tents on the island of Terez, but during the period of tropical downpours they were not in the mood for love, so in 2015 everyone was moved to normal houses on the island of Lilet.
After receiving a contract for the show, Karmanov began to immerse himself in show business even more: for example, SPP bought the A-One channel (now TNT Music) from Mishin’s partner and became the owner of a restaurant in a high-rise on Kudrinskaya embankment, which until the end of 2013 belonged to the new head of TNT. In the same 2014, SPP acquired 25.01% in the Cyprus Club Production Holdings (the parent structure of KKP) and soon took a place in the credits of the TV show as the official producer of Dom-2.
But not for long: a year later, “TNT Production” appeared in the output of “House-2”. The company received the name, allegedly indicating involvement in the channel, on the eve of the reshuffle in the credits; before that it was called “Media City”. The list of its shareholders is hidden: the ex-managers of the company were associated with the structures of Karmanov and Anokhin, the current head - Alexander Prokudin - is also the executive director of SPP. Prokudin refused to communicate with RBC magazine, and the former director of the SPP, Alexander Maysov, did the same.
Since the launch of “House-2”, the television production has been led by the “good and evil policeman” - the show’s general producer Alexey Mikhailovsky and chief editor Alexander Rastorguev. And although the surroundings of the reality project have changed over the past 13 years, the basic “values” are still the same.
"Chase the Beast"
“What are we going to make a movie about?” - this is how Rastorguev addresses the participants of “House-2”, periodically calling them for a conversation. These conversations, which are not recorded by the ubiquitous cameras of the television project, are a delicate management of storylines. “He [Rastorguev] asks, for example, which of the girls you like, and then calls her and says: “In short, you like each other - let’s go on a date,” recalls one of the “veterans” of “House-2.” Mikhailovsky also conducts similar conversations, but he has the role of a “good policeman,” he says.
“House-2” does not have a script with prescribed roles and actions, several ex-participants in the television production assure. The editor can interfere with what is happening on the site, but no one forces you to fight or forcefully build relationships, Zhemchugov clarifies. According to him, there is a psychological effect on the set: newcomers coming to the project understand in advance what is expected of them, since they carefully watched the episodes, and if ordinary life If they tried to smooth out the conflict, then on the show, on the contrary, they rejoice - this is a reason to sort things out. Troitsky figuratively describes the process of creating a reality show: “Chase the beast into a trap, but do not touch it with your hands.”
“Lilya and Seryozha quarreled again because of jealousy,” “Nikita is trying to discourage Juliana from returning to Vitalik,” “Joseph is spending more and more time in the women’s bedroom.” At the beginning of each morning episode of Dom-2, a voice-over tells the viewer three main storylines of the upcoming broadcast. Editors' tips help develop areas that are interesting to viewers, explains the work scheme of the show's staff, Alexandra Gozias (more than two years on the project).
About 90 people work simultaneously on the “cinema” called “House-2” at Polyana in one shift, says an interlocutor who has been producing the show for several years, and about 60 more employees in the Seychelles. Images from all cameras are displayed in a control room with a wall of monitors, and a team of editors cuts out thematic blocks from the general flow of conversations and walks of participants around the site.
Reality show episodes are aired with a week delay—the project days must coincide with the viewer’s calendar. To prevent participants from revealing plot twists in advance when communicating with friends, they were initially forbidden to use mobile phones, recalls Olga Nikolaeva (Solntse; spent four years at Polyana), the author of the project’s anthem about “15 Cool People.” “There was one landline phone, and only one participant per day could call it. My turn came only in the second week after the launch of the project,” she laughs.
Gradually the rules were relaxed. People had to be kept and the regime of being on site softened, because “it is impossible to live in a prison format,” explains Sobchak. Ex-participant of the TV show Andrei Chuev, who first came to Dom-2 in 2005, and the last one in 2015, recalls that he got up at 07:00, left “on business or to the gym,” and returned to noon: “They’re still rocking there for a long time by 11:00.”
However, at the end of 2016 - beginning of 2017, the SPP “tightened the screws,” several told RBC magazine former members. “Like being in prison,” Chuev described the new system. According to him, the “residents” of “House-2” were prohibited from traveling to the city “on business,” and now have a day off once a week. You can only use your phone for an hour a day, and then after midnight, Gozias adds.
The tightening on the part of the show producer did not end there: key changes directly affected the income of the participants in the television project.
Fight Award
The first participants of “House-2” were engaged in what is called “ask” in hippie slang. Having gone to Moscow for the weekend, they asked for cigarettes and money from random passers-by on Old Arbat: there were none of their own, recalls Stepan Menshchikov (2004-2007). The project conditions initially did not provide for regular cash payments, since after three months the winner of the show was supposed to receive a built house in Istra. But the project dragged on. “People recognized us, took autographs, and we asked for money,” recalls Menshchikov. After outraged letters from viewers, the show's participants turned into full-fledged "hired employees," he adds.
For the first 101 days, the participant “builds love” for free, then TNT enters into an agreement with him and pays for the previous period at a minimum salary of 16-17 thousand rubles. per month, several ex-participants of the project told RBC magazine. The most successful “residents” of “House-2” in last years receive up to 150 thousand rubles, “quiet” people and beginners - 30-40 thousand rubles. monthly. The salary does not depend on the length of stay on the project, but on the activity on the site and popularity with the audience; specific calculations are strictly individual and are carried out by the producer, says Solntsev. There is also a system of fines in place - for example, there used to be monetary penalties for smoking on camera or returning to the Polyana later than the agreed time.
Who watches "Dom-2"
70% viewers of the project aged 14 to 44 years are women, of which every eighth is a housewife.
3% is the difference between the male audience of daytime and nighttime episodes of “House-2”: men more often watch a television project during daylight hours.
25-34 years old- the “core” of the Dom-2 audience, viewers of this age account for almost 50%. About a quarter of those watching the TV project are young people under 24 years old.
2% viewers of "Dom-2" are engaged in business. The main audience works in the office (about 20%), approximately the same number of viewers of the television project study at school or university.
35% the audience of the television project has a “below average” income, the number of unemployed Dom-2 fans in the total mass is about 3%.
Sources: research by TNS Russia (now Mediascope) for January-November 2015, provided to the magazine by TNT partner
Participation in stories with product placement for the “residents” of “House-2” is an unpaid obligation: the TV channel does not pay extra money for smearing cream, eating peanuts or praising a specific brand of shampoo, says a former reality participant. You have to make money from side projects of the show. For example, Menshchikov was listed as the editor-in-chief of the Dom-2 magazine and received about $1 thousand monthly; participation in tours brought in another $100-150 per concert. And in 2008, Chuev asked the management to manage the City of Love cafe and in eight months of work he earned $17 thousand in net profit, he rejoices.
Another source of additional income for “love builders” is advertising on Instagram. Its volume and cost depend not only on the number of subscribers to the account, but also on the reputation of the participant himself on the project. The cost of a post for a current “resident” of a reality show varies from 6 to 45 thousand rubles. Most often, on Instagram of Dom-2 participants you can find cosmetics manufacturers, clothing stores, and beauty salons.
However, since the beginning of 2017, SPP has “joined in” with income from Instagram: the show producer demanded that account passwords be provided to its advertising division Smeeq.ru for centralized sales, four ex-participants in the project told RBC magazine. “They sold me two ads in a few months. I saw the prices for customers - about 20 thousand rubles. for a post, and I received 7 thousand rubles,” complains Chuev.
The new rules introduced by NGN managers also include a ban on entrepreneurial activity in parallel with filming. According to one of the “veterans” of the reality show, until now it has been an opportunity for participants not just to sit on “free sausage”, but to develop. “Dom-2 is a greenhouse where an imaginary feeling is created that you are realized, but as soon as the gates close, your life begins from scratch,” says Zhemchugov sadly. Now he works as a PR director for the Moscow tuning salon MyraWay, in the early 2010s he was a salesperson and at the same time a media person for the Staircase to Europe clothing store in Luzhniki.
After the tightening, Gozias and Chuev left the “perimeter” of the television set in the spring of 2017. While still at Dom-2, Gozias began selling clothes of various brands through her Instagram; after leaving the project, she opened a showroom in Moscow, investing about 1 million rubles in it. Chuev, in parallel with filming, was engaged in suburban construction and advertised the technology of monolithic construction of Velox houses, and now works as the commercial director of the Kantemir Group near Moscow (involved in the implementation of this technology). In the near future, Chuev will become one of the founders of the group, one of the leaders of the Kantemir Group, Mukhtar Sulaybanov, told RBC magazine.
Few people have succeeded in building a business by taking advantage of the surge in popularity. For example, Anton Gusev, being a participant in the project, sold canopies for children's beds, which were produced by his friend. In 2013, after 1.5 years on the project, he and his wife Evgenia left Dom-2 and opened a clothing store in one of shopping centers in the south of Moscow, investing 1.3 million rubles in it. The business has grown into a franchise network under the Gusevy Boutique brand with almost 30 branches across the country, Gusev told RBC magazine. In 2014, the family company’s revenue amounted to 4 million rubles, the next year it doubled (data from SPARK-Interfax), but the business could not survive the crisis. And then the Gusev family themselves fell apart. The entrepreneur, however, intends to launch a new Gusev Shop franchise network - this time selling men's suits.
However, even the business of all the participants in the reality show taken together cannot be compared with the turnover of money in the “universe” of “Dom-2”.
Reality Corporation
Condensed milk, stewed meat, peanuts, ice cream, beans, cucumbers, squash caviar. Since the spring of 2017, project participants have been advertising products with the symbols of “House-2”: some of the heated discussions are held in the kitchen against the backdrop of a barricade of milk cartons with the famous emblem; the logos of other products are mercilessly sealed with opaque tape.
Two companies received the right to supply branded goods to store shelves in exchange for royalties from SPP. One is the Moscow “Trading House-2”, half owned by Anokhin, the other is “Vesna”, registered in Angarsk. All negotiations on behalf of Vesna are conducted by entrepreneur Sergei Mishakov, who calls himself the “project manager”: he had a distribution business in Siberia, but at the end of 2016 Mishakov was declared personal bankrupt with a debt of 640 million rubles.
Condensed milk, stewed meat, peanuts, ice cream, beans, cucumbers, squash caviar and tea - this is not a complete list of products with the symbols of the show (Photo: Irina Gubaidullina for RBC)
You can find products with the Dom-2 logo, for example, in Fix Price stores. Products with the symbols of the show are sold on par with similar products in the category, says Victoria Smirnova, director of the retailer’s marketing department. RBC magazine's interlocutor at one of the supplying companies is less optimistic: according to him, overall sales are not going well - “apparently, people are embarrassed about their interest in Dom-2.” They tried to launch the production of branded products back in the Komissarov era, but this area has always been a side source of monetization.
Officially, the revenue of SPP for 2015, according to SPARK-Interfax, amounted to 4.8 billion rubles. At the same time, the company produces the “Reboot” show for TNT, produces films and TV series, has a stake in the TNT Music channel, and also owns the rights to show films from a number of foreign film companies on Russian television.
In 2014-2015, the channel paid SPP about $3 million monthly ($36 million per year), recalls the former producer of the show: he does not exclude that later this amount could change - during the crisis, all mutual settlements under the contract were transferred to rubles. When calculating payments in connection with a change of contractor, they began to take into account investments in the creation of new film sets, says Mishin, but does not name the specific cost of the purchase.
The real cost of creating a reality project may be less than $3 million, says a former top manager of one of the TV channels: “The main costs are always the launch of the project, now it's already underway streaming production." The general director of the company "Mir Reality Production" Dmitry Rozhkov does not agree: this is a normal price tag for the production of such a show as "Dom-2", where part of the filming takes place in the Seychelles. The cost of one episode of a similar reality show, “Vacations in Mexico - 2,” aired on STS in 2012-2013, was $50 thousand, says an interlocutor close to the producer of the project. In just a year and three months, about 650 episodes were released (Mediascope data excluding reruns), for which the channel could pay about $33 million.
In any case, TNT and related structures are able to more than compensate for production costs. The total cost of direct advertising aired inside Dom-2 in 2016-2017 could reach 290 million rubles. per month (excluding VAT), experts from the communications agency MediaCom calculated based on data from the TV Index project of Mediascope (the agency assessed domestic commercial network, orbital and local blocks for January 2016 - May 2017). At the same time, MediaCom emphasizes: this figure “is not an assessment of the profitability of the project or channel.”
Analysts from another agency estimated the volume of advertising placements slightly lower - about 260 million rubles. on average per month in 2016. In January-May 2017 there was an increase of 60%, said RBC magazine’s interlocutor at the agency. Since the beginning of the year, sales of advertising on air of the scandalous show have been handled by the established federal TV channels"National Advertising Alliance".
So-called sponsorship integrations are a separate source of income. “Dom-2” has become a “Klondike” for product placement, notes Troitsky: “When you put a product in a regular series, it sticks out from all the cracks there. “In House-2, everything can be done more or less organically and authentically.” In 2005, advertising of third-party products brought in $4 million, and in 2008 - $8 million, or over 200 million rubles. (data from the Business magazine and the Vedomosti newspaper). There is no more recent data; Gazprom Media, whose sales house is responsible for “organic and authentic” integrations, refused to answer any questions.
Digital projects related to the “construction” of love on the air bring in less money so far. Monthly turnover of the largest network platforms - the Dom2.ru website, groups on social networks, chat on Viber, accounts of current participants on Instagram and mobile application“Dom-2.Dating” does not exceed 12 million rubles, estimates Sergei Efimov, director of customer relations at the i.Com agency (his calculations do not take into account the TNT-Club application). Taking into account 0.5 million rubles. from a premium subscription in a dating application, the annual income of digital projects in annual terms does not exceed 145 million rubles.
SPP also takes its “digital” earnings: in addition to selling advertising on Instagram to the current participants and presenters of the project, at the end of 2016, Karmanov’s company bought the magazine “Dom-2” from structures close to the co-founder of the radio “Russian Berlin” Dmitry Feldman, and now offers advertising positions both in the printed version and on the social network of the publication. In 2015, the magazine’s revenue was 170 million rubles. (data from SPARK-Interfax). The maximum income from advertising on Instagram of participants is hardly more than 0.7 million rubles. per month (8.4 million rubles per year), says Efimov. “There is a surplus of bloggers on the market; unique style, and all the participants in “House-2” look the same,” explains an expert from the i.Com agency.
TNT-Teleset, SPP, ETC refused to communicate with RBC magazine about this text, and Mikhailovsky and Mishakov did the same. A request to meet with Karmanov at the ETK reception was refused - due to “his absence in Moscow”; attempts to persuade the businessman to communicate through his acquaintances were also unsuccessful. Former director of TNT Roman Petrenko (headed the channel in 2002-2013) did not discuss the financial indicators of those times, writing to a correspondent of RBC magazine that there were “many sensitive points” in the topic of “House-2”.
The TNT channel did not disclose revenue for the second year in a row; in 2015 it could have amounted to 16.5 billion rubles, Vedomosti wrote. The turnover of money circulating in the “universe” of “House-2”, according to calculations by RBC magazine, now exceeds 5.7 billion rubles. in year. “The director of any channel dreams of having a system-forming project that produces a product 365 days a year,” says Mishin. How many more times “Dom-2” will be on the air for 365 days is an open question, but the author of the project’s anthem with the words “we will build feelings, sex, love and home” Sun (Nikolaeva) is sure: “No one will kill the hen that lays “ golden eggs."
With the participation of Nastya Berezina
Alexey was born in 1969 in Moscow. Alexei spent his childhood and youth in the capital. In the early 90s, Mikhailovsky appeared on television. At first, the young man was promoting politicians, as well as the preparation of information broadcasts. In the 21st century, Alexey moved away from politics.
Mikhailovsky worked with Alexander Lyubimov in the talk show “Vzglyad”, as well as in the popular programs “Time” and “Here and Now”. Mikhailovsky gained extensive experience as a producer thanks to Sergei Shumakov on the NTV channel. But after the management changed there, Alexey was fired.
The man was unemployed for a year. And then one day Alexey received an offer to participate in the casting for the vacant position of producer in a completely new show format. The television construction project “House 2” with the slogan “Build your love” became a novelty for Russia and for the entire world television. A new period has begun in creative biography Alexey.
Producer
Alexey Mikhailovsky was fired up by this idea. The young man developed his own concept, wrote out the plan on paper and went to the organizers of the “House 2” project. The idea was approved, and Alexey began organizing the film set: he found the territory, came up with voting rules, and criteria for getting into the show.
The first day of filming for “House 2” is considered to be May 5, 2004, although television viewers saw the show 6 days late. On that day, 15 people entered the project perimeter for the first time, every week one of whom was replaced by a newcomer. Many of the show's participants became famous in the country. It is enough to name the names of Olga Buzova, Elena Berkova, May Abrikosov, Roman Tretyakov, Wenceslav Vengrzhanovsky, Irina Agibalova. These people, and hundreds of other names, owe their fame to Alexei Mikhailovsky.
The producer explains the mega-popularity of the show by the fact that the project is constantly changing; viewers don’t have time to get used to one innovation before something new is invented. In addition, the openness of the participants’ expression of emotions in front of the cameras allows fans of the show to see from the outside different models of human behavior and track the consequences of this or that action, a spoken phrase, or a fleeting action.
It is worth noting that the “House 2” format became one of the few Russian projects that were sold abroad. The show with the general concept of “How To Build Your Love” was bought by Dutch, British and American television companies.
Best of the day
Personal life
It must be said that over the course of 12 years, the television project “House 2” has contributed to one and a half dozen marriages. Alexey Mikhailovsky also played one of the weddings. In 2013, the producer married show participant Natalya Varvina. The celebration was quiet and modest, few people knew about it, although many suspected the relationship between the lovers. Before this, Alexey and Natasha first appeared at an open party on the occasion of Olga Buzova’s birthday. The lovers visited the registry office on February 7, 2013, where they registered their relationship in the presence of relatives.
And in the summer of the same year, the couple also got married in a church, and this time the holiday was widely covered in the press. Unlike the winter ceremony, the newlyweds celebrated their summer celebration at the Moscow restaurant Turandot, and Roman Tretyakov was invited to host the evening. Photos from the holiday appeared on Natalya Varvina’s personal page on Instagram.
While in union with Natalya Varvina, Alexey has no children. The girl’s fans explain this by the fact that Natalya is passionate about her television career. In the house of Mikhailovsky and Varvina lives a four-legged friend - a Labrador named Ronald.
For Alexei, this marriage was the second. Back in the 90s, the young man got married for the first time. The first wife, Vasilina Mikhailovskaya, subsequently became a co-producer of the show “House 2”. In 2000, a son, Maxim, was born into the family. Ex-wife remained in her post even after her husband left for another, but in 2014 she decided to leave the scandalous television project. After Vasilina left the project, the ratings of the reality show began to slide down.
Alexey Mikhailovsky now
In 2016, Alexey Mikhailovsky allowed himself too much on the set of the “Person of the Year” issue. The producer, being in drunk, constantly disrupted the work of the film crew. Natalya Varvina justified this act of her husband. The girl sided with her husband at a time when everyone was up in arms against the producer.
In 2017, after a systematic decline in the ratings of the program in “House 2”, the question arose about the dismissal of the producer. In December, Alexei Mikhailovsky was replaced by Alexander Karmanov, the ex-husband of Olga Orlova, owner of the Lehman Pipe company, which supplies large-diameter pipes for Gazprom. But this development of events did not break Alexey. Mikhailovsky began to participate in the creation of skits at the “School of Acting,” which is now taught by Natalya Varvina.
Alexey Mikhailovsky himself claims that he was fired due to at will, because I was already tired of the exhausting work. Vasilina Mikhailovskaya commented on the situation as deplorable for the project. The ex-producer believes that the cold commercial approach of people who did not create and were not “sick” of the program will finally kill the reality show.
Some fans of “House 2” believe that Alexey Mikhailovsky gets what he deserves, since in 2014, secretly from the show’s first creator, Valery Komissarov, the TNT television channel built work areas, where it moved film crew after the expiration of a ten-year contract with the first producer.
Alexey Mikhailovsky is not going to give up. There are rumors that the producer plans to start a new project together with Ksenia Borodina.
The general producer of the reality show told DOM-2 magazine about the ex-spouses, family project and plans for the future.
The country's main television production has become a second home for producer Alexei Mikhailovsky. Here he worked with a team of 200 people for almost 14 years. During this time, Alexey himself managed to find his soulmate - he married ex-participant and choreographer of the project Natalya Varvina, and in the near future he wants to become a father for the third time. Therefore, he leaves the project to take care of his family.
“I remember coming to the show in 2004,” Alexey recalls. - Then I painted the concept on several sheets, and it contained reality... about a simple construction project! A little later, during discussions, we decided that people should not only work, but also have romantic relationships.
You have so many people under you. Do you think you are a good boss?
1.
People should appreciate this.
They say very much. You help them all develop.
I have always had this position: not to hire anyone from outside, but to grow my own staff. By the way, there are those who have been with me for many years...
For example, we worked with one of the main producers, Lekha Markelov, on Volgograd television in the youth edition of the DoZa channel - for those who are “up to” and for those who are “for”. At DOM-2, a significant part of the staff grew up with me and now makes this show what it is and what it will remain. And some even formed couples off-screen. Indeed, our people fall in love with each other and build families, work with wives and husbands. I can name at least two pairs right away. Nastya and Lesha Kobozeva, releasing Ilyukha Tsvetkov and Anya Kocheseva, who got together and gave birth to children. We have a big family here! The project employs employees who have managed to get married, divorced and find a couple again, while at the same time communicating normally with their former halves.
“Build your love” in the literal sense.
You know, love cannot be “built” completely! “Construction” must be constant, day after day, throughout your life! Passion is not eternal and you need to work on love, support what has grown from this passion. Well, don't forget to enjoy! What else is love for?
“WEDDING OF ARRANGEMENT”
Do you remember your first love?
Certainly. The girl's name was Inna. In kindergarten, during quiet hours, we slept next to each other and held each other’s hands. The teachers walked by, whispered and were touched. Then, at school there was a girl with whom I was secretly in love for 8 years - Tanya. Unfortunately, now she is no longer there. She was killed in 2002, right next to the house where she lived.
Was there ever unrequited love? Or maybe you were abandoned, refused?
Once, I was 21 years old, already while I was working at a factory, I was passionately in love with one very flighty girl, and at some point she exchanged me for another. It was a blow! True, for two days. Then I wrote a couple of poems, then spent a month trying to restore this relationship. But in the end he spat and scored. And a year later she found me herself, but I had no time for her, although of course the thought “nice” flashed through my mind.
Are you a proud person?
Yes, proud! But there is also pride that gets in the way. But it bothers not only me - everyone! This sin sometimes arises and prevents me from hearing people. For example, when someone from the outside tells you some things that are diametrically opposed, and you, “ cool dude“, you think, “Why are you pouring everything into me here?” Often such outside views turn out to be the truth, which you are not ready to hear because of your pride. Sometimes I understand everything, but emotions outweigh.
Are you easy to get emotional?
I can be infuriated by ridicule or deliberate misunderstanding of a question. People see where your boiling point is and begin to specifically influence it. At some point you realize that this is a provocation, but you cannot restrain yourself.
IN family life all the same? We women often provoke. And we can also be capricious.
This doesn’t happen with Natalia and I. We can say that we somehow agreed: such an attitude is unacceptable. For us, baseness is a provocation within the family. Our guys from “DOM-2” live by this - this is their role model, a game: they quarreled and made up in bed. We also have models, but absolutely opposite ones. Both me and Natasha may have Bad mood, at such moments we say to each other: “don’t touch me yet” - that’s all.
But you weren't always so wise. Still, you are now in your fourth marriage.
We don’t consider the first marriage, which took place at the age of 19, at all - it was still a child’s prank. But seriously, I have great respect for what happened and for the women who were next to me! It was my fault that it didn’t work out - largely because I didn’t fully understand the responsibility, because my job always came first, not my family, because I didn’t know what to do when my first passion faded away. No one knows this right away, which is why there are not many happy marriages. Now I understand that I was not ready for a family then, because student years It didn’t happen to me - I served, and was making up for my cheerful youth after thirty. Our marriage with Vasilina (Mikhailovsky’s first wife - editor’s note) actually broke up in the fall of 2004, at the very beginning of DOMA2. But we continued to work together for many years.
And although our relationship could not be called simple, we always found a compromise for the sake of a common cause. There was love, passion - and then you realize that you are absolutely different people, and just didn’t think well about what they did. But I was lucky with Natalia. We were lucky! And we are happy! And yes, this is the very case when we did everything thoughtfully, calculated it, if you like. We fell in love in 2010, but by the time we got together in 2011, we had already gone through a long break
Was this break due to your pride?
That's not the point at all. I just mistakenly thought at one point that I didn’t need all this. I thought, made a decision and at one moment left the horizon, treating Natalya very cruelly. Then it seemed to me that this was right. We continued to communicate discretely for several months, and at some point we simply decided to move in together. And they never parted again. At that time, Natasha lived in Moscow and moved in with me.
Apparently, you know how to compromise.
In our case with Natasha, this is not a compromise, but feelings! But in general, then yes - I’m always looking for it, because the hard one is very brittle, but the flexible one doesn’t break and lives longer. You can and should always moderate your ardor and think. Sometimes, in a moment of total disagreement, I “give up” if this ultimately gives me a win. Because the people who argue with you are ordinary people and also expect attention and praise. It’s just that some are quiet, and some are quite loud. The latter are all on Instagram.
You also have an account with 150 thousand subscribers.
There are 170 thousand of them. But I don't lead him. My experiment with this social network ended, and I clearly realized that I don’t need this crap. I saw how it works. And now I just monitor other accounts. Now I'll show you which ones.
Alexey opens Instagram on his widescreen phone. “Here are Hugh Jackman, Miley Cyrus, Olga Buzova, Vlad Kadoni, Ksenia Borodina, Madonna, AC / DC, many other stars, TIMES edition, Arkady Novikov and his delicious photos with food...art accounts, ideas from which I use for home decor. Also subscribed to stores with vinyl records“I have more than three thousand in my collection...”
“It’s already evening, and you’re sitting here on Instagram?”, Natalya Varvina’s wife comes into the general producer’s office.
I showed Anya who I subscribed to. Natasha runs her own blog, and perhaps we will start a joint blog for fun. Go to restaurants and leave video reviews.
And when you get bullied in public, do you read?
-Of course not! There was a time, I even answered, but now I forbade myself and my wife too. This meaningless activity is very addictive, and you begin to live in a reality that does not exist.
NATALIA VARVINA:
“It’s a pity that my mother didn’t have time to meet Lesha”
Natasha, when your husband announced his resignation to the employees of the television project, he assured that you made this decision together.
Alexey: she’s my wife, of course she influenced! At one point we realized that we were chatting about work at home almost all the time. I woke up one day and said “that’s it, I’m leaving”, life went differently - we found time for personal communication, walks with the dog...
Natasha, didn’t Alexey offer you to stay?
Natalya: It was absolutely obvious to me that I was leaving my husband. Just like him, so do I. Moreover, we left for the sake of the family - why should I stay and not see Lesha.
Alexey: Two, as one whole - the concept of “HOUSE-2”, where one goes, so does the other. What should she do here without me?
Natalya: Nothing. When you spoke farewell speech, assured that you are not going to get in touch for six months.
A.: That’s right. I want to rest. Are you sure you won't remember for six months?
A.: This is a property of character and mind: I will get anything out of my head in a day.
What about your comrades from work?
A.: Nastya and Lekha Kobozev, Ksyukha with Kurban, Rastorguev, Kadoni - everyone will remain! Where would we be without them? If you're talking about whether it will hurt to communicate with them - no, it won't. That's how my brain works.
N.: I’m the same - I learned it from my husband.
What else are you learning from your spouse?
N.: Kindness. He is limitless a kind person. He is tolerant of everyone. And I am more aggressive and harsh. I agree: when I came to work on the project, everyone told me: “Alexey Nikolaevich is a good policeman.”
A: What is kindness? You can't just be unconsciously kind to everyone, like Prince Mouse. Still, kindness is a method. My method!
N.: Oh, now you will assure us that you are an evil genius and are cunningly inventing everything. Woland is straight.
A.: Okay, so when I abandoned you at one point - was I kind?
N.: No. And why did you even remind me of this?
A.: What I mean is that all people are made up of different things. In addition to good, there are also flowers of evil. It is important that you grow more in yourself, which part of the garden you water more often.
Alexey, what did you learn from your wife?
A.: I’m learning from her to be kinder and more happy about what’s around us, to hear each other more! In general, the right relationship is when you strive to perceive important things on the one hand, to hear each other. Some people may understand their partner only 25% for the rest of their lives. We have so far managed to increase this figure to 50%. And it looks 100%.
It doesn't happen that way. People in general tend to overthink things and overthink things. What can we say about women who think differently? We need to clarify. And Alexey often asks you if he understood everything correctly?
N.: No
A.: This is not how it happens in family life. Here sometimes everything is in silence, looks, tactile sensations
≪AND IT’S BETTER AT HOME…≫
-Do you quarrel often?
N.: Of course, we quarrel. But we quickly make peace, because we understand that these were emotions.
A.: Many couples troll each other, get emotional, quarrel violently, and then violently make up. This is not the case with us. But I don't blame anyone - they want pleasure. Everyone in life strives for pleasure.
What's your thrill? Travel, judging by your flights.
A.: Our thrill is in ourselves! Being close to each other and where is not so important!
N.: All our cruises have romantic overtones, because we always go together. Sometimes we meet friends who are vacationing in the same city, and sometimes our mother flies with us.
A.: Traditionally, we fly to Paris for Natasha’s birthday. But this year we missed it, it’s a pity. We'll definitely catch up.
Where do you want to return?
A.: On the sofa. To the dog and TV series.
N.: We love watching new releases together.
A.: Natasha watched all of “Dr. House”, “Desperate Housewives”, “Theory big bang" I like more about naturalness, so real - “True Detective”, “Ray Donovan”, “13 Reasons Why?”.
You talk so smoothly, as if you don’t make up right away, don’t drive each other down. But still, Natasha, there’s probably something about your husband that makes you angry?
A.: Now he will say that he gets up in the morning, and the whole kitchen is covered in crumbs, because I ate at night.
N.: Well, I’m not mad about this anymore. My dad taught me the rule “put it where you got it from,” but Lesha doesn’t adhere to this.
A.: We just have a different idea of order. By the way, here’s what still infuriates her: I believe that you can walk around the apartment in shoes. When you forget something, you don’t have to take off your shoes - the floors will withstand everything.
N.: I just wash these floors. Moreover, I’m ready to run, take off my shoes and bring it, but he still stomps around in his shoes.
A.: Now I’ll wash the floors. And I never refused before.
N.: And I, fool, never asked you.
A.: Laugh and laugh, but I want to say: I found that person who seemed to always be there. I am comfortable.
Didn't you have any grinding?
A.: It felt like everything had been like this all my life. In its place.
N.: I was alone for a very long time, but I was always sure: “mine” will come. And now I’m sitting, as in that very picture “Moscow Doesn’t Believe in Tears” and thinking “how long have I been looking for you”... It’s a pity that my mother didn’t have time to meet Lesha - she would have really liked him!
A.: Natasha has an ideal relationship with my mother.
N.: I call her “mom”, and Lesha calls my dad “dad”.
-You knew him from the project. How did he find out about your transition from producer to groom?
A.: Yes, we were just standing on the street, smoking, and he said, “Lech, really?” I answer yes. That's all.
≪FAMILY LAW≫
Do you have a clear separation between home and work? Is it difficult to exist as a boss-subordinate?
A.: My mother once explained to me that generosity is one of the main male virtues! Therefore, we don’t have quarrels because “dinner is not ready.”
N.: He rarely praises me, but I need encouragement. In fact, we argue, but these are creative moments - nothing to worry about.
Do you get up at the same time and go to work together?
N.: No. Sometimes I may not know where Alexey Nikolaevich is. Sometimes we can have breakfast together and then leave for the rest of the day.
A.: But the weekend is sacred. In winter we go skiing in the park, and in summer we race bikes.N: We also go to the sports club together.
A.: The song will tell everything about us. Now I’ll play you the track that I gave to Natasha - it’s about our whole life.
Natasha finds on her phone the song “I Love You Anyway,” which Alexey wrote and sang especially for her.
N.: Every line here has subtext! For example: “I didn’t buy cream, which means I won’t pour coffee, but I still love you,” this means that sometimes I forget to buy it for him, but he doesn’t swear at me. Lesha gave me a song for my 35th birthday. I just turned it on in the morning. I burst into tears, and then again, and again.
Well, husband, how real producer, knows how to surprise.
N.: Yes, we joked: when he forgets to give compliments, you just need to listen to the song.
You said that after leaving “HOUSE-2”, you plan to take up a family project. Reveal the plan.
A.: Family is the big and most important thing that a man should come to! This is home, and love, and, of course, children. This is for life. We dream of children. In the film “The Godfather” Don Corleone says “if a man pays little attention to his family, he will not a real man" So - it's time to get real!
Media personalities attract a lot of attention, especially when it comes to family information. The life of the popular television project, broadcast on the TNT channel for 12 years, is watched by an audience of millions. Naturally, fans of the show are interested in the personal lives of the creators of the brainchild and its presenters. Vasilina Mikhailovskaya, photo, whose biography will be presented to your attention later in the article, just a few years ago left the post of producer of “House-2”, but has already managed to radically change her life.
Biography of Vasilina Mikhailovskaya: the beginning
Personal life former director the show remained a secret for a long time, but there is a lot of information about it on the Internet. It is known that Vasilina Mikhailovskaya was born on May 28, 1970 in Yekaterinburg. Graduated from St. Petersburg Academy theatrical arts. In addition, it is worth noting that at 46 years old she looks great and is an example for many.
Career
Vasilina Mikhailovskaya, whose biography is replete with participation in various projects as a director and producer, appeared on popular talk shows. Among them: “5 minutes before divorce” (broadcast on the REN-TV channel), “Dom-2” (TNT), “Star Factory” (Channel One), “Team” (Russia 1), “Thieves in Law” ( "Pepper").
After graduating from St. Petersburg, Vasilina worked for 7 years in her native Yekaterinburg on television. She moved to Moscow when she managed to earn enough money and was confident in her own experience. And I was invited to the Star Factory project as a co-producer.
Together with Alexei Nikishin, she organized an exhibition of nude photos of Dom-2 participants.
How she managed to launch the grandiose project "Dom-2"
Initially, the reality show was conceived as a seasonal project "House", in which real married couples built a luxurious mansion, which in the finale was played out between the participants. This decision was made by audience voting.
Vasilina Mikhailovskaya and her husband chose the right tactics, so the first season was a phenomenal success. It ended with the onset of cold weather, and the built house actually went to the married couple. Therefore, the next year a new season of the Dom-2 project was launched, which began in a similar way to the first. But the participants were no longer recruited by families, but by individual young people.
At first, they built a house, love, and went to construction sites in overalls. And seeing the show’s ratings, Vasilina Mikhailovskaya decided to extend filming indefinitely. For 12 years now, the project has been thriving and finding new fans. "Dom-2" helps people not only build relationships, but also realize their potential in their professions. Many of the participants become presenters and bloggers. Vasilina herself modestly says that the project will exist as long as it is of interest to someone. This is the most significant work of director and producer Mikhailovskaya.
Family
Until 2011, Vasilina Mikhailovskaya (we offer her photo in the article) lived in happy marriage with the co-producer of "House-2" Alexei Mikhailovsky in a legal marriage. The couple has common child Maxim, who is 16 years old. But the family idyll was disrupted by Natalya Varvina. She was a participant in a television project for a long time and was unable to build a full-fledged relationship that could develop into something serious. At that time, the top participant and fan favorite of the reality show had no idea that her happiness was so close.
Participant of "House-2" Natalya Varvina stole her husband from Vasilina Mikhailovskaya
Desperate to build relationships within the perimeter of the project, Natalya Varvina decided to set her sights on the producer. Of course, it was a worthy match for the girl, despite the age difference. Attempts to start an affair were crowned with success, and already in 2013 Natalya and Alexei got married, and later even got married.
Rumors about the woman’s pregnancy were not confirmed; all guesses remained unconfirmed. The couple has no children together.
Initially, they carefully hid all the details life together. But today Alexey Mikhailovsky is actively promoting his wife on the television project “Dom-2”. According to the new concept of the show, now all participants are trained in acting and dancing. Mikhailovsky recommended his beloved wife to replace the former dance teacher Natalya Bichan.
Reasons for leaving the post of director of "Dom-2"
Vasilina Mikhailovskaya, photo, biography, whose personal life is presented to your attention, has long established herself as a creative “ideological brain”. Therefore, her decision to vacate the position she had held for 10 years came as a big surprise to many. Nothing is known about the real reasons. Vasilina herself says that she has grown out of this format and wants to develop further. There is an opinion that Mikhailovsky’s new wife simply survived her from her home.
After leaving Dom-2, Mikhailovskaya traveled a lot and came up with new programs for future implementation. Vasilina's latest project is to find an assistant to the head of Chechen Republic Ramzan Kadyrov. She serves as the creative producer of the program.
Wedding of Vasilina Mikhailovskaya and Dmitry Novokshonov
The heroine's new chosen one was the documentary director of the Pride television company Dmitry Novokshonov. Photos from the celebration appeared on the Internet thanks to active friends, and they show the happy bride Vasilina Mikhailovskaya. The wedding (a photo of it can be seen in the article) took place in Moscow in the fall of 2016, and the lover proposed on July 8 of the same year during his summer vacation. The woman agreed and began to select the date of the celebration.
Dress with 2,000 Swarovski crystals
The chic wedding dress for the ceremony was purchased from the Firdaws store, the founder of which is Medni (Ramzan Kadyrov’s wife). The designer was Aishat (Kadyrov’s eldest daughter). The choice of this particular brand is not accidental, because Mikhailovskaya works closely with the head of the Chechen Republic, thanks to working together on the channel "Russia".
Vasilina did not choose a dress for long. The first impression cannot be fooled, and it was the sparkling model that attracted the star at first sight. After trying it on, there was no longer any doubt, and the future bride decided that she would only get married in a dress from this model.
A new marriage will bring happiness
Vasilina’s fans were in awe of the turns in the personal life of their favorite. However, all fears turned out to be in vain. According to most family friends and fans, Dmitry is the most suitable party for Mikhailovskaya. He is a respectable person with a good education and job, suitable for Vasilina in age and type. Many consider her first husband to be frivolous and are happy that a worthy woman has finally found family happiness. The photographs are further confirmation of a successful marriage, because in all the photographs the newly-made wife looks great, enjoying her new social status.
