How to become a concert organizer in your city. Concert business

If you're thinking about throwing your dream concert, but don't know how to approach this idea, follow 15 tips from experienced organizers - and your concert will be doomed to success.

1. Register your business. Alas, individual cannot organize a concert - to do this you need to be an individual entrepreneur or a legal entity. Cases like this will have to be registered.

2. Forget about your own musical preferences. Your tastes may not be to the liking of potential viewers, so analyze social networks and streaming services to understand the approximate size of the audience ready to come to this or that artist.

3. Don't you dare forget about social networks. Your audience lives there, and without regular notifications like “team Y is coming to city X,” people simply won’t know that you’re working hard to organize a concert of their favorite band. Don’t skimp on advertising and occupy social networks - let everyone know about your organizational activities (but not right away - see point 10).

4. However, don’t rely on surveys like “Which band should you bring?” Fans of Shortparis, 1/2 Orchestra, “Corpse-Eyed Toads” and other less popular bands will shower you with likes and comments, but they may not come to the concert itself - in which case you will be left with an empty hall and a gaping hole in your wallet.

5. Don’t jump into big projects right away. It’s better to gain experience by making big shots on small moves than to make a big profit, unknowingly make mistakes and lose big on the cash.

6. Outline the expected costs as clearly as possible. Make an estimate for the event, not forgetting to include some amount for unforeseen expenses. And in general, provide yourself with financial insurance - remember about working capital.

7. Don’t do events with your last money. Concerts cannot be considered as a wild card that can rehabilitate your financial condition, – you can be left without money completely. Yes, you need to be prepared for incursions - at first it is inevitable.

8. Get ready to waste time, money and nerve cells. Musicians, venue owners, managers, media representatives, techies and officials will annoy you with questions and demands, while simultaneously making your wallet less tight. Accept it, but don't let yourself go over budget.

9. Discuss everything, everything, everything. Having decided on the band and venue of the concert, agree with the musicians and owners of the concert venue on the date and time of the event. Also, don’t forget about the fee: discuss not only the amount, but also the form - some groups work for a percentage of ticket sales.

10. Don't rush with advertising. Before the tour certificate is issued, any advertising is prohibited. Due to a violation of this rule, the coldwave band, for example, did not perform at “Korpus” last spring.

11. Get a “tour”. This is a certificate that allows you to hold concerts on the territory of the Republic of Belarus (yes, everything is complicated). To obtain such a certificate, you will have to contact the city or regional executive committee - bring an application for the certificate, the program of the event, background information about the group and pray that your concert will not be labeled as "". The “tour card” will be needed not only by foreign, but also by domestic musicians - in this case, everything is done in a simplified form, and there is no need to pay for the certificate itself. However, there is no need to relax - the ideologists of the Minsk City Executive Committee are committed to their compatriots, as well as to foreign performers.

12. Control your time. The “tour” takes about five working days, and ten days before implementation entrance tickets

You must have all the documents on hand. 13. Follow the technical and household rules of the artists. But be prepared for the fact that these demands may contain absolutely crazy things: Kanye West, for example, demands towels from Versace, and The Rolling Stones indicate in your rider

separate room

15. Know: it will be scary. What if your musicians' flight is cancelled, or a drunk drummer loses his passport? And the traffic jams may blow out in the middle of a concert and the vocalist will definitely break an expensive amplifier... Remember that force majeure happens, and keep an action plan in mind so as not to sit in horror with your head in your hands. If you have total problems with stress resistance, find a calmer activity.

We express our respect to Ivan Vasilyevich, Yan Popkov, Pavel Bogdanovich, Oleg Chubakov and Sergei Polazhenko for their help in preparing the material.

If your interests include music, then it can also bring you good profit. Naturally, if this is not limited to the extensive playlist in the player. How to make money from such a hobby? Organize a concert, of course. It could be music Festival or solo concert. This activity will not only bring a lot of experience and contacts, but can also increase your capital. If you feel that this idea is for you, then let’s consider all aspects in order.

And so, there is an idea, there is a desire and aspiration. But where to start? And we should start with the following. It is unlikely that you will go to conquer the capital with just one idea and desire. There are plenty of them there, and they have more money.

You will get your first experience in this business in your city, even if it is just a small provincial town. At this stage, it is worth studying what kind of music the residents (especially young people) of the city prefer. Here you should close your eyes to your opinion on this or that genre, unless, of course, your goal is to make a profit. To do this, you need not only to attend several events, studying the number of people who came, but also to be close to young people and study their preferences. Who knows, maybe there are a lot of rock fans in your city who limit themselves to “garage” concerts.

Having decided on the audience, it will not be difficult to find a potential group or singer. Here you can create a poll on social networks and hope for the popularity and originality of the “star”. Do not stop at one option, because there should always be a supply. But don’t rush to invite a performer. Now it’s worth thinking about issues such as the concert venue and equipment. Why?
These aspects often become stumbling blocks in this business. Either the venue will be unaffordable, or there will be no musical equipment.
The site issue can be resolved as follows. If the city has night club, or something similar, then we go there. Such establishments attract more people than cultural palaces. You can relax here and there is a bar nearby.

It is better to talk with the director of the club, since the manager will not be able to help you in all matters, and it is better to talk about the rental price directly with the owner. But here it is worth showing confidence in your business. Make it clear that the idea is worthwhile and profitable. Without any doubts!

Don’t let your interlocutor think that you will run away with the money, if you can earn it at all. If everything goes smoothly, then you can even agree that you will pay the rent with the money you earn, but this does not always work out. Solve this question - move on to the next one.

Finding equipment for your concert is a very important part of the process. Therefore, let's put everything on the shelves. The required apparatus varies from genre to genre. And the more complex the design, the more difficult it is to find a quality device. This is where knowledge of the musical craft comes in especially handy. And if there is no knowledge, then it is best to find a person who can help with this. Don’t try to get into this jungle without any basic understanding. After all, if you can find equipment for club music in any nightclub, then for rock you will have to look for everything from a remote control and amplifiers to a drum set. But if there is knowledge (or knowledgeable person), then finding it won’t be difficult. Music equipment can often be found in studios or rehearsal spaces.

Those who know can easily find them. The question remains small. The services of rental companies will cost much more. Such companies can get you almost everything you want, but for your money.

There is one more point: the technical rider.
Famous performers do not hesitate to demand the best equipment from the organizer, and you can find a technical rider on the website of the group or singer. And as already noted: the quality, and therefore the price of the device, varies depending on the genre. Of course, if your concert is limited to little-known groups, then what you get from local rehearsal points, studios or even cultural centers will be enough for them.

It is also important to prepare lighting equipment. You won't find them in studios, but even the most seedy club has the minimum necessary set. The rest can be ordered from the companies that have already been written about above.

Now you have everything you need to hold a concert, except for the performer. In this case, you should have already stocked up on options. It is worth approaching the issue of invitees no less subtly. If this famous performer, then the fee will be corresponding, which means the price of tickets will rise. For small towns, price is a very powerful argument, and sometimes people may refuse just because of this. To begin with, it’s worth thinking about the “hodgepodge” of different performers.

Such a festival will attract a lot of spectators, and musical groups may not be so well known. Their fee often comes down to payment for travel, and some are ready to work for an idea. So, the skill of persuasion and basic friendliness will help here. But if you decide to go for the big fish, then get ready for difficulties. The stars are very picky, and failure to comply with their requirements can cost you a pretty penny.

Once all this is done, it may seem like you're done. But no. There are, perhaps, two questions left, and if one can be skipped, then without the other you will be nowhere. The first is sponsors. But keep in mind that few people will want to give you their money, even if you post it all over the place. concert venue their advertising. This question can be addressed in the following way. Of course, no one forbids placing an advertisement in a newspaper, on the Internet, or even simply posting it around the city near large stores or establishments.

However, it is often easier for a sponsor to give you the necessary supplies rather than their money. So, for a concert, try looking for a sponsor among musical instrument stores. Maybe they will provide some of the equipment. In return, any sponsor will require a promotion from you. Simply put, make sure to mention it at the concert and include its logo on the event poster.

There is another type of sponsor – informational. They will help you spread the news about the upcoming concert. This could be local newspapers, an Internet portal in your city, public pages on social media. networks. Don’t forget about large online music portals, which very often post posters in exchange for their logo on it. It is worth recognizing that large websites are visited more often than the local newspaper is read. This is where we get to the last moment– advertising. What is written above is a very important part of the advertising campaign. But that's not all.

Don't skimp on printing out posters and posting them around the city. Just don’t trust this matter to hired pasters - you’ll fool yourself. Walk around the city. Offer to place posters in shops or cafes. Educational institutions are also suitable if the event is cultural enough. Since we live in modern world, do not forget to create a concert page on the Internet. It doesn't have to be a website. A page on a social network is enough. By the way, this is a very convenient way to both distribute advertising and monitor people’s activity.

Having done all this, all that remains is to draw up an accurate plan for the event. Coordinate it with the speakers and the club director. Don’t forget to think about who will host the event, especially if there are many groups and they will need to be introduced to the public. Finding a leader is not difficult. Place advertisements in the newspaper and on the Internet. The club management will be able to help you with this issue. Don't forget to prepare texts for the presenter. Some of them can be obtained from the performers themselves.

On the day of the concert, it would be a good idea to arrive at the venue early. This way you can manage all the preparations. The sound engineer you receive to work with any device, whether from a renting company or from a local studio, will have to rebuild the device. The sooner he starts this, the better. After all, various minor problems do occur.

Before the concert begins, take the time to thoroughly inspect the venue with a club representative. It is advisable to record the inspection in a special act, because all damage that may occur during the concert will fall on your shoulders and wallet.

Don't forget to greet the performers in person. Consider the wishes of the artists. Some, for example, may need a dressing room or space where they can place musical instruments.

You will make payments after the concert. And don't despair if your first gig doesn't pay off too much. Even if you were able to recoup it, returning all the costs (i.e., becoming a plus), then you should already be happy, because you have gained a lot of experience, new acquaintances and connections. And all this will definitely help you in organizing concerts in the future.

The ability to organize an event is an important skill for everyone modern man. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize an advertising campaign, find resources, and sell tickets. And the artist’s task is to light up the hall with his inspired creativity. In the history of art, a natural symbiosis of musician and manager has developed.

The simplest option is that you want to introduce your music to your friends. How to organize concerts in this case? The easiest way is to carry out an apartment building. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with official culture and were forced to perform in secret.

In those days, apartment building traditions developed. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, within the framework of apartment buildings, it is possible to use sound recording equipment. And the speakers and amplifiers will disrupt public order and disturb the neighbors. The exception is private households. To hold an apartment party, you do not need official permission, renting a hall, advertising, or any expenses at all. There is enough free space, which will be provided free of charge by one of your friends. There is only one downside to apartment living - lack of income.

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a small party. Tell the audience about your problem or give a presentation of your project. Set up a collection box. It should look bright and attract attention. For those who prefer electronic payments, you should print out your bank details. Hang the sheet in a visible place and distribute it to everyone present.

Consider ways your friends can control your spending. They must understand where their money will go. How to organize concerts for charities and non-profit organizations? You can't get by with a simple apartment owner here. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

Determine your target audience. Research shows that people of all ages donate to charity. social strata society, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a general advertising campaign for them.

How to organize a charity concert and determine your target audience? Do your own research. Start with an experiment. Try holding an advertising campaign in the main square of the city. It may look different. Hand out brochures and free artist demos to passersby. Entertain people walking around and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unpretentious drinks, calendars, magnets and all sorts of other little things will attract the attention of city residents.

Notice who donates the most. A special observer may be involved in the study. This way you will determine your target audience. Such an advertising campaign requires the investment of considerable funds. To avoid this, try to involve volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Study the musical tastes of your future audiences. To do this, it is enough to monitor social networks. Pay attention to specialized communities. For example, ladies gather in groups dedicated to family, children, culinary recipes. Check what other communities they are in and whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain sequence. Do not forget that concert numbers must be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after intermission you will not have enough spectators.

Attention should be paid to the appearance of the artists. If you are interested in learning how to organize concerts, take care not only of the band's costumes and makeup, but also of their stage presence. Sudden movements and extravagant appearances are appropriate for young audiences. appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts correctly? It's quite difficult. Popular among managers and organizers popular expression: “If you want everything to be good, do it yourself.” This wise aphorism fixes main problem all managers. Finding responsible executors is one of the most complex tasks. Therefore, the organizer needs assistants who control different areas work. It is advisable that you completely trust these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Want to know how to organize concerts in your city? Achieve success in the field of production. Earn money for yourself and the artists. And then the best musicians will come to you. The most talented and disciplined should be selected from among them. Then success is guaranteed.

A separate problem is renting a hall. It’s good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something similar. And you have money for rent. If professional concert hall no, you need to use your imagination. Do you want to know how to organize a concert for a rock or pop band? needs rehearsal space. Most likely, the group already has a spacious garage or warehouse where they regularly meet. You can decorate this room and hold a concert there. Every city has a large warehouse or production workshop. It needs to be cleaned thoroughly. And then it will be ideal for a rock performance.

The experience of holding festivals will tell you how to organize a band concert. contemporary art. They often visit the territory of abandoned factories and factories, decorated in a loft style. The huge rooms have almost no partitions. Functional areas are distinguished only by sparse decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food awnings. Try adopting this practice. Rent out part of the premises to traders. To do this you must have official permission. To get it, you have to work hard. But you are guaranteed profit.

It’s good to organize the sale of CDs with the band’s recordings at the entrance to the hall. If the band is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one had time to upload it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production premises may cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied well before the start of the concert. And try to eliminate them. Good manager anticipates all possible difficulties in advance.

How to organize a star concert? And what is the limit on the amount of the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Aspiring managers should know that the costs will not be limited to the star's fee.

Large amounts of money will be spent on moving the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in a canteen. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drawing up a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

Artist fees may vary depending on circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist spends on stage and the number of songs he must perform. The number of spectators and the density of the star’s tour schedule are taken into account. The larger they are, the more expensive the concert will cost the customer. If you decide to invite a star, you should book the performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

Well, imagine that you want to give a concert to group X.

1. First you need acquaintances. Art directors, concert managers of clubs. To begin with, you will find out the amount for the site. That is, it can be either a fixed amount (in large halls) or a percentage of tickets. These you will learn about available dates. Now you need to meet the band or their manager, or a concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, and then magically match everyone’s numbers, then the first step has been taken. Often matching musicians and venues by dates and times can be more difficult than anything else on the list below.

2. Amount of money. Now you should understand what you need to pay:
-To the group BEFORE the concert(There are three types of payment: if the group is famous and collects from 300 and more people, then as a rule it is a fixed fee. Sometimes bands play for a percentage of the tickets, but this is rare. And even less common is the system “the first N thousand go to the club, the rest to the group.” The latter type occurs in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without disclosing specific amounts and personalities, I will say that the average popular group usually costs 1000-2000 bucks. Famous guys from 5000 green and above;

- Pay for their travel and rider, where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver at the age of 3 and a half years in the dressing room. Be prepared to look for and buy any nonsense if you are bringing famous guys. Although in practice, most often the rider consists of “tickets to your city, food, sleep.” By the way, about the Arizona beaver - a real case;

- Pay for the site. And associated expenses in the form of your own travel to the club, then to your home, to the airport/train station and back. It seems like a small thing, but it costs a pretty penny;

- Advertising. This is the worst thing. The overall attendance at your event depends on this point, so hire yourself a good SMM and PR person. This will deprive you of part of the profit, it would seem, but without these people your concert will attract, say, 200 people. And with them 500. So they will bring you more income than expenses. Finding them, by the way, is not so difficult: remember the latest high-profile events and concerts that your ears were buzzing about, find meetings in VK and there will already be contacts of these people.

3. Lots of free time.

You will have to actually advertise the event. According to the "publics" of the city, according to musical communities. It could be putting up posters, handing out leaflets, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master’s degree in SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians and book them a hotel (if necessary). A separate problem is the sound system. If the group doesn’t have a sound guy with them, then you need to find a normal one. Otherwise, you risk bumping into a drunkard apprentice, after which the fans will stretch you to the very skies. Moreover, big clubs usually have their own person, but you shouldn’t rely on his professionalism. We still live in Russia. Stands with merchandise, sponsors if available. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work. 4. After the event, when you have paid everyone, you may have some pennies left. You can buy yourself some tissues and wipe your face from tears. After the first few concerts, you will probably get the feeling that you are helping people hear the music, helping them just relax and feel a little happier. And the topic of money will somehow disappear by itself. But these are temporary difficulties. There is no point in dreaming that from your first concert you will collect enough money for a comfortable old age. In general, I don’t recommend expecting any sky-high results. Start with three or four concerts for a little famous groups

. Immerse yourself, so to speak, in all the beauty of organizational activity. And there you will already understand whether you really need it.

Organizing concerts as a business may seem very difficult. But if there is a desire to make money from music in this way, we will describe where an entrepreneur should start and show the profitability of the project. At first, dealing with organizational issues will be very difficult. After all, in large cities there is high competition between similar firms, and in small towns

Registration questions entity or registered at least as individual entrepreneur.

In the first case, the company inspires more confidence among sponsors, singers and club owners. But individual entrepreneurs have the opportunity to pay less tax to the state using a simplified system. And the paperwork process turns out to be much cheaper and faster.

If several people come together to organize such a project, then they have to open an LLC. This will make it much easier to deal with the many issues that confront the concert organizer. It is important to indicate the correct OKVED code. In this case, 93.29 is suitable - services in the field of entertainment and recreation.

Where to start first? You can choose two directions:

Before dealing with all the issues, draw up a business plan and decide what you need, what is missing, how much money you have and what you will focus on.

When thinking about the upcoming event, decide how best to do:

• Invite only one artist or group and offer the public a solo concert.
• Or gather several performers in one hall and provide the audience with something like a festival.

It is worth noting that it will be difficult for a beginner to get a “star,” so it makes sense to focus on beginning singers who may not even have their own producer yet. In this case, they will be ready to cooperate for a small fee and present minimal requirements. Sometimes such groups perform at the club even for free, just for an idea or advertising.

To clarify the conditions and cost for a performance, it is advisable to conduct preliminary negotiations with the producer or the singer himself. It would be useful to clarify the tour schedule in order to offer a performance at a time that is convenient for him.

Organizing an artist’s concert on your own is quite difficult. This will require taking into account many details. Start with the site and equipment. So, depending on the group, its popularity, the number of people willing to attend the event, you need to find a appropriate place for this.

Typically chosen for concerts:

It is important to agree with the owner of the establishment about acceptable prices, dates, possible discounts, ticket distribution and advertising. Don’t forget that performers need certain technical equipment to perform, and in each case it will be something different.

Well-known groups post a technical rider on their official website, that is, a list of the instruments and other equipment that will be required for their performance. But you can personally discuss this point with the producer or artists and rent equipment in advance. This can be done through special agencies, studios, rehearsal rooms, cultural centers, etc.

Sometimes it makes sense to pay a little more to rent a club for a concert rather than separately looking for a room and the required equipment. After all, such establishments usually already have everything for performances. In addition to music, you need to prepare lighting, as well as hire specialists responsible for setting up sound, lighting, etc.

Almost no concert is complete without attracting sponsors. They are needed for financial support, assistance in organizational matters, or for advertising and ticket sales. There are two main forms of cooperation:

• Financial - it can be profitable, but usually this is done rarely and only with already well-known companies. Nobody directly allocates money to novice organizers.
• In the form of barter - that is, you place a company logo or advertisement on posters, tickets, walls and on stage, and the sponsor offers some kind of help in return. This could be disseminating information about the concert, organizing a press conference for artists, providing them with a place to live, a performance hall, equipment, printing products, etc.

In order for the expected event to take place and be carried out at a decent level, you need to do the following:

• When inviting artists, ask about their requirements and wishes. Organize their accommodation, meals, and rehearsal.
• A few days before the concert, you can hold a press conference or interview on a local TV channel with the performers.
• When drawing up a club lease agreement, please note in in writing all details and features of the premises after a thorough inspection together with the owner. After all, any damage will have to be compensated by you as the event organizer.
• Payments are made after the performance, although some artists require a deposit of a certain amount before their arrival.
• Don't expect your first profit to make you a rich person. You may have to work for several gigs for free or even at a loss. It will take some time to create the company's image and gain credibility in musical environment.
• Take care of the security of the premises or stadium, because there will be a lot of people at the event. It is convenient to do this with the help of special private companies.
• Think through the entire scenario, and also hire a presenter. It is important to write down in advance what to say and when, the order in which the artists will appear, etc. Some performers provide their texts for such cases.
• Before the concert, give the technicians the opportunity to set up equipment and lighting, and allow the performing group to rehearse on stage. It’s better to set aside a whole day for this.
• Keep in mind that when renting a club, it is much more profitable to occupy it on weekdays. Then the cost will be lower and it will be easier to carry out preparatory work, since at this time there is low attendance at such establishments.

To calculate at least approximately your expenses and expected profit, you need to think about how much a ticket costs, how many people are expected at the concert and clarify the prices for everything listed above organizational issues. Let's give some approximate numbers.

If you set the ticket price at 250 rubles and sell 500 of them, your income will be 125,000 rubles. With the indicated expenses for organizing the event, you can earn a net 50 thousand. Thus, from the first concerts you can achieve full return on business.

Video: lecture - Vladimir Filippov, organization of concerts and tours.