How to open a tire shop. Tire service business plan

The typical modern car enthusiast is in no hurry to service his car on his own. It’s easier and cheaper to entrust this work to professionals: in this case, the vehicle owner will not have to buy tools and consumables, spend time studying the car’s structure and tinker with dirty, oil-stained and dust-stained parts.

Wheel repair services do not require expensive equipment and are characterized by high profitability, so many entrepreneurs are extremely interested in the question of how to open a tire shop from scratch. The attractiveness of this niche is also explained by the amount of possible income: every car enthusiast annually leaves at least three thousand rubles in a tire workshop. Taking into account the number of cars per capita, it can be assumed that a service that serves even a small share of the city’s vehicle fleet can provide its owner with a comfortable existence.

Business Features

In the past, almost every car enthusiast was also a mechanic, so most of them preferred to do tire fitting at home with their own hands, using a crowbar and a pry bar. Today, many drivers do not know how to properly install tires or perform other car maintenance work: this fully explains the desire of enterprising people to figure out how to open a car service in the garage in the format of a tire workshop.

The low entry threshold makes this niche accessible to everyone, which leads to huge competition. To distinguish a service from dozens of similar workshops, you need not only to ensure impeccable quality of work, but also to think about increasing the comfort of using tire fitting services for car enthusiasts:

  • Establish a work schedule that is convenient for all visitors;
  • Use an appointment system for a specific time, convenient for busy people;
  • Register clients for service by phone;
  • Provide related services - for example, home-based tire fitting;
  • Set up a comfortable waiting area with a cooler, coffee machine and TV;
  • Provide checks and receipts required by clients for reporting.

The tire business is characterized by pronounced seasonality. Before the first frost or after the onset of spring thaws, motorists en masse change their tires to ones that are appropriate for the weather. During these months, entrepreneurs work without rest and receive about 600–700 thousand rubles in income. In summer and winter, the workshop load drops to 25–30% of the maximum: at this time, the tire shop operates almost at the break-even point.

However, such a decline in activity does not mean that the service should be opened only for four months a year: drivers constantly need balancing services, repairing a flat tire, checking pressure or straightening rims. Accordingly, customers should know that in this particular workshop they can always count on help: if they find the doors of the tire shop closed, they will simply go to competitors.

Types of tire shops

Few companies purchase equipment and tools for tire fitting of all possible types: different target audiences require different approaches, and therefore it is quite difficult to promote the company’s services in all areas at the same time. Typically, entrepreneurs choose a narrower specialization:
  1. Passenger tire fitting. It is a department of a service station or an independent stationary workshop that performs most types of work. Some suppliers offer beginners a ready-made business - tire fitting on a franchise basis;
  2. Workshop for luxury cars. It will be expensive for a businessman: owners of limousines and sports cars are demanding both in terms of the interior and the cost of service equipment. On the other hand, the price of services here is also high;
  3. Tire service on wheels. The workshop is a van equipped with a generator and tire changing equipment. Services are more expensive than usual, since visiting clients involves a waste of time and fuel;
  4. Truck tire fitting. The niche is characterized by low competition: servicing trucks is very difficult. It is recommended to open a workshop only if there are contracts with cargo carriers interested in the services of stationary or mobile truck tire fitting;
  5. Tire fitting for special equipment. Repairing the wheels of heavy-duty dump trucks, excavators and tractors requires special, expensive equipment: sometimes one tire weighs hundreds of kilograms. Such workshops are usually opened at some large industrial enterprises.

Tire fitting services

An entrepreneur needs to make a list of basic services before opening a tire shop from scratch: the business plan must contain information about their cost and profitability. The pricing policy is determined by market research: it is possible to set prices for repairs above average only if there are no other workshops in the area or as a fee for especially comfortable service. In general, tire fitting work includes:

  • Dismantling and mounting of tires when repairing punctures or seasonally changing tires;
  • Balancing, eliminating wheel vibration when driving;
  • Replacement of the wheel assembly when the owner provides new tires along with the rims;
  • Washing the wheel on a stand for high-quality repairs and balancing;
  • Repair of tubeless tires with harnesses, fungi and patches;
  • Repair of side cuts using vulcanization and strengthening of the tire bead;
  • Sealing cameras with patches by applying glue or vulcanization;
  • Seasonal tire storage for clients who do not have free space at home;
  • Tread cutting to extend tire life;
  • Checking the tightening of bolts, necessary to prevent accidents;
  • Wheel repair - rolling, painting, repairing cracks and chips;
  • Blackening of tires with a soot compound, giving them the appearance of new products;
  • Checking pressure and inflating tires;
  • Nitrogen inflation to prevent rapid loss of tire pressure.

Most of these operations are standard for all workshops. To interest the client, you can offer him some additional services:

  • Check the degree of tread wear for free;
  • Provide the opportunity to call tire service on wheels;
  • Treat removed tires with silicone preservative and pack them in bags;
  • Recycle your used tires free of charge.

Selecting a location

How to open a tire shop, where to start? First of all, you need to find a site to locate the workshop. Location completely determines the success of the enterprise: since all services provide the same set of services at approximately the same level, the client prefers to choose a provider closer to home or daily routes. In addition, the situation is complicated by enormous competition: tire fitting as a business is characterized by accessibility and high profitability, and therefore the most successful places are probably already occupied by other workshops. Accordingly, a businessman will have to travel around the entire city in search of a site that meets the following requirements:
  1. The site should be located near a road with heavy traffic, but without traffic jams;
  2. The advantage is the proximity to a parking lot, a garage cooperative, a service station, a gas station, a large auto parts store, a car market, and a popular shopping center;
  3. You should not open a tire shop near schools, kindergartens, or hospitals;
  4. It is desirable that there are no other workshops within a radius of two kilometers;
  5. The site must have an industrial purpose;
  6. The sanitary zone for tire fitting is at least 50 meters;
  7. Clients should be able to approach the workshop from different directions;
  8. It is mandatory to have parking at the rate of 2–3 spaces per post;
  9. It is prohibited to open a workshop near pipelines.

Once a suitable location has been selected, the question inevitably arises: how to rent a site for tire fitting? If the owner of the land is a private person or a company, the problem is solved by simply signing an agreement. To rent municipal or state property, an entrepreneur must submit a certain package of documents to the local administration and take part in an auction, the winner of which receives the right to conclude a contract.

Preparing the premises

The premises for tire fitting can be of any size: workshops can be equally successfully located in garages, permanent or pre-fabricated buildings, change houses and block containers. The technological equipment is compact, so all the necessary machines will fit in an area of ​​20–25 m². In general, for comfortable customer service you need to arrange:

  • Production room;
  • Waiting area for visitors;
  • A work area where wheels are removed from a car;
  • Parking for clients waiting in line.

An economical option for a business plan for opening a tire shop in your own premises involves installing a ready-made insulated block container. The main advantages of this solution are as follows:

  • A modular building does not require a permanent foundation;
  • If necessary, the workshop can be easily transported to a new location;
  • No design or building permit required;
  • The module is initially equipped with all engineering systems;
  • A block container is ten times cheaper than a permanent structure.

Before you open your own tire shop, you need to familiarize yourself with the requirements that authorities impose on production premises of this type:

  1. The workshop requires minimal household amenities - a bathroom and washbasin;
  2. The workshop is connected to a centralized heating system or a local one is installed;
  3. Exhaust or supply and exhaust ventilation should provide air exchange at a level of 20 room volumes per hour;
  4. The air temperature in the workshop at any time of the year should be in the range of 16–27°C with a maximum humidity of 65% and an air flow speed of up to 0.5 m/s;
  5. Natural and artificial lighting is required. The recommended level of illumination in workplaces is 300 lux;
  6. Tire fitting equipment is connected to an electrical network with a power of up to 5 kW and a voltage of 220/380 V;
  7. The finishing of the room, electrical wiring, technological equipment and lamps must be fireproof. The workshop is equipped with fire extinguishers.

Now you can list everything you need to open a tire shop:

Investments in the premises

Tire fitting equipment

It is impossible to imagine a tire service business plan without a detailed list of necessary machines and tools. Almost all suppliers offer ready-made equipment kits that are quite suitable for beginners. However, if a businessman does not want to be limited to standard tire installation and wheel balancing services, then he should think about developing his own specification. It is necessary to list what equipment is needed for tire fitting, puncture repair, rim straightening and re-studding of winter tires:

Equipment for tire fitting

Position price, rub. Quantity, pcs. Amount, rub.
Tire fitting equipment
Balancing machine 42900 1 42900
Tire changer 45800 1 45800
Piston compressor 14200 1 14200
Rolling jack 6800 2 13600
Third hand device 32000 1 32000
Disc straightening machine 86000 1 86000
Side expander 28900 1 28900
Vulcanizer 21700 1 21700
Booster receiver 12000 1 12000
Tire service bath 7000 1 7000
Spike gun 12900 1 12900
Stud separator 19700 1 19700
Pneumatic impact wrench 8600 1 8600
Pumping gun 1500 1 1500
Grinding machine 4300 1 4300
Starter charger 14800 1 14800
Wheel wash 190000 1 190000
Metal workbench 8800 2 17600
Tools
Impact socket set 2000 1 2000
Tire wear indicator 900 1 900
Set of mounting blades 3600 1 3600
Set of crowbars 10400 1 10400
Balancing pliers 1000 1 1000
Valves and nipples installers 1100
Wheel chock 800 4 3200
Twisted hose 12 m 1500 2 3000
Screwdrivers, awls, scrapers, chisels, knives 2500
Other equipment
Explosion-proof lamp 3100 5 15500
Waste oil furnace 35000 1 35000
Switchboard 6500 1 6500
Fire extinguisher 2300 2 4600
Computer 17000 1 17000
Table 2600 1 2600
Chair 750 2 1500
Electric kettle 550 1 550
Workwear 700 5 3500
Outdoor dry toilet 13800 1 13800
Clothes locker 2300 2 4600
Client area
POS terminal 10000 1 10000
Consumer Corner 2600 1 2600
TV 18000 1 18000
Sofa 8000 1 8000
Cooler 4600 1 4600
Total: 749550

Workers

When thinking about how to open a tire shop in a garage, an entrepreneur can do it on his own. However, to organize a workshop that works without holidays and weekends, he will definitely need assistants.

If the tire service consists of one post, it is recommended to hire two employees for each shift: in this case, they will better cope with peak loads and replace each other if necessary. Preference should be given to candidates aged 25–40: people at this age are responsible, efficient, and also have the physical fitness necessary for work. Experience is desirable, but not necessary: ​​if a person does not know what tire fitting is, then he can be taught the basic techniques literally within a week.

Each shift must work two days with two days off. To cover the entire flow of potential customers, the service should open at 6:00 and close no earlier than 22:00. During the period of mass seasonal tire changes, the entrepreneur will have to expand his work schedule and even go out to help the technicians himself.

Thus, the business plan of a tire shop needs to include a separate expense item related to the payment of hired personnel:

Tire service staff

Position price, rub. Consumption, pcs. Amount, rub.
Brush 250 4 1000
Chalk 30 1 30
Wheel washing granules (25 kg per year) 960 1/12 80
Harness for tubeless tires (50 pcs.) 300 2 600
Valve for tubeless tires (100 pcs.) 940 1 940
Rubber mushrooms (21 pcs.) 420 3 1260
Tire patch (50 pcs.) 550 1 550
Cleaner 210 1 210
Mounting paste 250 1 250
Side sealant 320 1 320
Copper grease 350 1 350
Glue activator 250 1 250
Hot vulcanizing adhesive 360 1 360
Cold vulcanization adhesive 360 1 360
Balancing weights (100 pcs.) 900 5 4500
Bag for wheels (100 pcs.) 950 1 950
Total: 12010

Business registration

For beginning entrepreneurs, it is quite possible to implement most of them in the IP format. This choice simplifies the procedure for registering an enterprise and reduces the number of documents required for legalization. What should be done:
  • At the bank or via the Internet, transfer a fee of 800 rubles to the Federal Tax Service account;
  • Submit an application for registration to the Federal Tax Service in any convenient way. Attach a copy of your passport, TIN and a receipt for payment of the duty;
  • In the application, indicate the main OKVED code 45.20 for tire fitting work and the additional code 22.11 for retreading services;
  • Also indicate UTII as the preferred taxation system;
  • Obtain a certificate of registration of SPD and register with the Federal Tax Service.

In the future, you should sign contracts with suppliers and buy everything you need to open a tire shop only on behalf of the individual entrepreneur. This will allow you to include rent, purchase of equipment and consumables in the costs of the enterprise and thereby reduce the tax base.

One of the advantages of UTII is the absence of the need for a cash register. The tax is calculated based on the number of employees, adjustment factors and basic profitability, which for this type of service is 12,000 rubles. Insurance contributions to various funds are also taken into account. The calculation shows that for a workshop with five employees, the tax amount will be 8,400 rubles per month.

What documents are needed to open a tire shop? The provision of car maintenance services does not require licensing or certification, so this list has a standard form for manufacturing enterprises:

  1. Production control program for compliance with sanitary standards;
  2. A conclusion issued by Rospotrebnadzor on the suitability of the premises for work;
  3. Permission to carry out activities from the same department;
  4. Agreement on the disposal of ordinary and hazardous waste;
  5. Agreement on sanitary treatment of premises;
  6. Agreement on washing and cleaning work clothes;
  7. Agreement on the safe disposal of fluorescent lamps;
  8. Ventilation cleaning and maintenance agreement;
  9. Internal magazines on safety and fire safety.

Attracting clients

During periods of mass seasonal tire changes, you don’t have to think about how to promote a tire service: in order to cope with the huge flow of customers, some workshops even work around the clock. But during the summer and winter months there is a significant decline in activity, leading to downtime and reduced profits. In order not to be left without work, you should consider ways to attract car enthusiasts.

  • Use an original, memorable name for your tire shop and make it part of your corporate identity;
  • Make the service as visible as possible from the road, install a sign on the side of the road;
  • Place billboards on all access roads 100–150 meters from the workshop;
  • Place discount flyers in large parking lots near supermarkets, in parking lots, hand them out at gas stations and at traffic lights;
  • Agree on the mutual promotion of services with car dealerships, tire stores, car services, and spare parts sellers;
  • Create a one-page website and group on a social network, offer users the opportunity to sign up for tire fitting online;
  • Distribute savings or discount discount cards to clients;
  • To advertise on-call tire fitting, you need to brand the van, indicate on its sides a list of services and telephone numbers of the mobile workshop.

It remains to determine the amount that an entrepreneur will have to spend to implement such a marketing strategy:

Marketing expenses

Investments in business

Information on how much tire fitting equipment costs is the starting point for calculating the total investment in the enterprise. You should also take into account the costs of preparing the premises, advertising and purchasing supplies, and in some cases, fees for training courses for staff:

Initial investment in tire fitting

Obviously, a novice entrepreneur will first of all want to know how much it costs to open a tire shop. However, to understand the overall efficiency of the business, no less important is the amount of monthly expenses of the workshop:

Entrepreneurs who know how to open a tire shop consider this type of business to be extremely profitable for small workshops and quite profitable for large service stations. Indeed, two masters can easily earn up to 1600–1800 rubles per hour, which is equivalent to:

Tariffs for tire fitting services

Service price, rub.
Comprehensive tire change, 4 wheels
Replacement of wheels and rims (if the client has two sets) 800–1380
Tire replacement (if the client does not have a second set of wheels) 1350-2340
Installing tires on new wheels 860-1400
Repair work, 1 wheel
Balancing 120–260
Tire removal 70-140
Tire mounting 70-160
Removing and installing the wheel 60-150
Wheel washing 80
Replacing a valve or nipple 25
Cleaning and sealing the sides 100
Taping the camera 80
Sealing a tubeless tire with fungus 320
Covering a tubeless tire with a patch 250
Cold vulcanization 210
Hot vulcanization 550
Checking pressure and bolt tightening (4 wheels) 20

When calculating the likely profit, you should remember that tire fitting is a seasonal business. In October-November and March-April, when car enthusiasts change tires en masse, the workload of a well-located workshop reaches 100%. Two masters spend 30–40 minutes on four wheels: therefore, per day the service will serve up to 20 clients with an average bill of 1100–1200 rubles. Monthly revenue will be 660 thousand rubles.

In other months, the main income comes from tire repair, for which 4–5 clients come in per day. The list of works includes removing and installing the wheel, dismantling and mounting the tire, gluing and subsequent balancing: the amount of such a check reaches 950–1100 rubles. The workshop will also carry out several small orders (pumping, valve replacement, balancing) for 1000–1200 rubles. Monthly revenue in this case will be approximately 195 thousand rubles.

Now we can answer the question: “Tire business - profitable or not”? Calculations show that a million invested in a business pays off in six months:

Payback calculation

Conclusion

Many citizens believe that the possibilities of the tire fitting business are limited to opening one or two workshops. But for an ambitious entrepreneur, creating such a service seems like a good way to enter the rapidly growing car service and repair market. For example, if you have a stable source of income and an extensive base of car enthusiast clients, it is easier to consider the prospects for developing related areas and think about: the business plan of such an enterprise shows that the owner of a tire workshop can collect the amount necessary to create a full-fledged service station in just one and a half to two years. 20 voted. Rating: 4.95 out of 5)

Even if tire fitting doesn’t seem like the best idea for you as a novice entrepreneur, don’t rush to change your mind. Despite the abundance of such services, tire fitting is a great business idea that can bring a stable income. The main thing is to know the nuances for quick payback and choose the appropriate direction.

How to take into account seasonality?

It must be taken into account that tire fitting is a seasonal business, which means that its organization depends on a number of seasonal factors.

Tires are changed in autumn and spring. These are peak seasons, when customers come in a dense line, and it is during this period that care must be taken to compensate for downtime during the off seasons - summer and winter.

Alternatively, a tire shop can operate only during “change of shoes” moments, and close the rest of the time, but this option is good for a mobile tire shop, since stationary areas will have to be serviced in any case, so this solution certainly cannot be called optimal.

During low seasons, you can offer clients related services:

  • replacing a punctured wheel;
  • alignment of deformed discs;
  • replacing worn tires;
  • tire inflation.

In winter and summer, there are unlikely to be queues for the service, but you can win some customers due to the fact that the rest curtail their activities at this time.

Since the season is an influx of clients, you need to organize work so that there are no queues or, if there are queues, to detain the client:

  1. Make a reservation in advance. Most drivers look for a place to change shoes in advance and do not want to wait their turn, so they prefer to sign up. If you provide such a service, then this immediately indicates the level of service.
  2. Expand your work time frame. If on normal days a tire service can work from 9:00 to 18:00, then during seasonal times you can increase the working day, for example, from 6:00 to 21:00 or even make the service around the clock.
  3. Allow waiting time for those waiting in line if there is one. Offer your customers free drinks - coffee and tea.

Where to open?

For this business, it is extremely important to be in a good location with a lot of traffic.

Taking into account the specifics of tire fitting, it is necessary to choose a place where:

  • busy highway traffic;
  • garage cooperation;
  • gas stations and auto parts stores.

Usually these are entire clusters on the outskirts of the city. It is inconvenient to open a tire shop in the center and it is better to stick to services with related services. Even if there are already tire shops in this sector, this is not a reason to look for another, less profitable place. It is better to focus on offering more favorable conditions or additional services than to initially locate where the client needs to go specifically.

It is convenient for a motorist to refuel, buy oil and immediately change tires, especially if there is a store nearby that sells seasonal tires. This is a very profitable place, because you can contact such a store for mutually beneficial cooperation and offer a percentage of attracting customers.

Even if there are already tire shops nearby, this can be a plus for a novice entrepreneur, because with huge queues for other services, customers can come to you. Thus, competitors will make you unspoken advertising.

It is highly not recommended to open a tire shop in the area of ​​garages, where access is very difficult. Local garage services are a popular service in certain areas and small towns. But, as a rule, access there is difficult due to the lack of asphalt and rare clients will go to garages, risking their suspension, when they can easily drive to a tire shop on the outskirts of the city.

The entrance to the service should be visible from afar, so you need to take care of bright signs several tens of meters away.

We hire staff and buy equipment

A small workshop is a place for 2-3 people to work, no more. It is advisable to hire a specialist with experience who will serve as a supervisor for newcomers. This combination is the most profitable. On the one hand, you will have a seasoned master, on the other hand, you will train specialists who will work in a way that is convenient for you.

In small services, it happens that the masters hide the proceeds () or offer different prices. If you are worried about this, it is better to install video cameras.

One of the most basic problems with staff is their approach to the client. Usually the foremen are rude people who have no idea about working with retaining and returning a client, so master classes and trainings need to be held for the workers. This can be a big advantage in the tire shop. Until now, the employees of such services are not friendly, and clients have to put up with this.

As for equipment, you can purchase used equipment or rent it to reduce initial costs. What you will need first:

  • tire changing machine – 55,000 rubles;
  • a special machine for balancing wheels – 37,000 rubles;
  • vulcanizer - 10,000 rubles on average;
  • compressor – 155,000 rubles;
  • jacks - from 3,000 and above;
  • additional equipment (wrenches, pneumatic impact wrench, workbench, inflation gun, etc.) – from 150,000 for everything.

Special equipment for tire mounting is supplied by Italian, American and German manufacturers, but there are also several domestic companies. The difference between the equipment lies in reliability and durability, so the savings are not justified if you plan to develop your business in the future.

If you are planning to organize a truck tire service, the initial costs will be much higher, since there are specifics involved. But the costs will be covered quickly, because competition in this sector is extremely low.

About how to open a tire shop yourself: risks, competition, how much it costs and how quickly the business will pay off.

Capital investments: from $6,000
Payback: from 6-8 months

Question, how to open a tire shop, has remained relevant for a long time.

It is not surprising, since the entry threshold is accessible to beginning entrepreneurs, and the demand for this service is constantly growing.

This is due to the steady increase in the number of car owners, especially in large cities.

A car has long ceased to be a luxury item (with certain exceptions).

Almost every family has an “iron horse”.

However, not all of these people are eager to solve all the problems that arise with their car on their own.

Therefore, there is a demand for car washes and tire shops.

And it would be a sin not to take advantage of this.

What types of tire fitting are there?

Before opening a tire shop, an entrepreneur must decide on its type.

There are two of them.

It cannot be said that one of them is better and the other is worse.

Each type has characteristics and advantages.

Mobile type of tire service

Imagine the situation: in the morning a person rushes to work, jumps out of the house, runs up to the car and sees a damaged tire.

You can, of course, call a taxi and leave the decision for later.

But when you have the number of a mobile tire service at hand, the problem is solved immediately.

A person makes a call, calls a team and simply waits for help from specialists.

You no longer need to look for an opportunity to deliver a wheel or the entire car for repair.

The workers will come to you themselves.

This type has several advantages: a low barrier to entry into business, growing demand for a service that is still new to the Russian market.

Regular tire service


This is a classic type of service: you come to specialists with a car or bring wheels and get help.

For clients, the scheme is more familiar, therefore the demand for it is characterized by stability.

People are also attracted by the fact that, unlike a mobile one, a regular tire service is more thoroughly equipped, and the equipment is of high quality.

For entrepreneurs, the scheme is attractive due to its stable revenue, the ability to introduce a number of additional services, the use of special means of external advertising and other arguments.

We can summarize briefly: opening a mobile tire service is worth it for those who have a small starting budget and count on the great potential of the idea.

And if you immediately bet on a large-scale business and are looking for relative stability, stick to the usual option.


Is it worth opening your own tire shop?

Of course it's worth it.

After all, this business does not require large investments, but it pays off within six to a year of work.

Although the business is characterized by seasonality, which we will discuss in detail later, earnings from tire fitting can be called stable.

If only because there are all the conditions for ever-growing demand.

Even in times of crisis: most clients would still prefer to turn to specialists for repairs than to buy new equipment or things.

If you open a business competently and skillfully manage the work, your investment can pay off quite quickly.

So, if you want to start a profitable business with a relatively small investment, this is for you.

What are the risks of the idea of ​​opening a tire shop?


However, the idea of ​​opening a tire shop also has its arguments against:

    Demand for services is observed during the off-season.

    At this time, cars are “changed” and very rarely do this on their own.

    In other periods, a decline is clearly noticeable.

  • Convenient conditions for starting a business have led to the fact that there can be high competition in the most convenient locations.
  • Finding the best talent is not an easy task.

    And young entrepreneurs should remember: a poorly performed service can lead to not only financial problems and a tarnished reputation.

    In the worst case, this will create an emergency situation on the road, and this is much more serious.

Marketing strategy for tire service

If we average the indicators by clientele, we can note that the majority are women.

This is absolutely obvious and quite logical.

Competitive advantages


Having decided on the target audience, the entrepreneur can plan other stages of marketing promotion of the tire service.

For example, such an important step as determining competitive advantages.

This is especially important in this area of ​​business due to the existing high competition.

Competitive advantages may be the introduction of additional services, a waiting area, round-the-clock work, specialization in some narrow sector (for example, servicing only trucks).

Advertising methods for tire fitting

Here are a few of them:

  • Website creation and promotion on the Internet (contextual advertising).
  • Using the walls of a tire shop as a platform for external advertising (placing banners).
  • If you open a mobile tire service, advertise on company cars.
  • Distributing business cards or leaflets where your target audience may be located.
  • Advertising for corporate customers is somewhat different: placing ads in specialized newspapers and magazines, calling potential clients, sending out commercial offers.

Choosing a place to open a tire shop


The SES and fire inspectorate will check the tire service premises for compliance with the following rules:

  • a power supply of 220 W must be provided;
  • power distribution must be carried out in accordance with existing rules;
  • mechanics’ workplaces must be provided with local light sources;
  • Monitor the temperature - it should not be less than 18 o.

These are just the main points.

You will be familiarized with the full list at the stage of business registration.

But as for the interior design, a tire shop is not an establishment in which special attention should be devoted to the interior decoration.

What equipment is needed for tire fitting?

Providing tire fitting to everyone at once is quite expensive even for an experienced entrepreneur.

But at a minimum, you should have the following equipment:

Equipment nameCost, rub.)
Total:From 125,000 rub.
Balancing stand35 000
Tire changer35 000
Compressor20 000
Jacking equipment5 000
Vulcanizer10 000
Wheel inspection tank5 000 – 6 000
ConsumablesFrom 15 000

It is important to clarify: these prices were relevant for the most affordable simple equipment made in China.

Although in fact it is better to start with higher quality equipment, gradually purchasing more.

Selecting personnel to open a tire shop


To open a tire shop, you don’t need a large staff. As a rule, hiring two people is enough to get started.

The level of professionalism is much more important.

It is important that a person has specialized education as well as practical experience.

If an entrepreneur plans to open a 24-hour establishment, then at least three employees will be required.

You can put two people on the day shift, and one person on the night shift.

It is important not to forget that the employee will not just provide a service.

He will also communicate with clients and this is also very important.

Often people who have had to deal with problems come to the tire shop.

This means they can be conflicted and agitated.

And the main part of the audience - women - simply do not always understand the intricacies of the work.

And dealing with them will require a lot of patience.

How much does it cost to open a tire shop?


The costs of opening a tire shop depend on many factors: the type of service provided, the number of staff, the work pattern - daytime or round-the-clock, advertising methods and much more.

Let's consider the estimated costs and amounts that are theoretically spent on opening such an establishment.

Capital investment to start a business

If an entrepreneur does not have such a starting budget, you can consider a more compact and affordable option - opening a mobile tire service with a “base” in your own garage.

Then a capital investment of $500-900 will be enough to get started.

About what is needed to open a tire shop from scratch,

says a young entrepreneur in this video:

How quickly will a business pay off if you open a tire shop?

Of course, the above table of capital investments is very approximate and in reality the costs will most likely turn out to be much higher.

This must be taken into account when calculating potential profits.

Just like the seasonality factor.

After all, even when demand falls (and it will definitely fall), the entrepreneur remains with static payments - wages and rent.

Despite these factors, mobile tire fitting can pay for itself in just six months to a year.

But the usual one is from 2 years.

At the same time, the business is highly profitable and has potential for development.

If you are wondering what kind of business will be relevant after a while and does not require a lot of hassle in organizing, the question is: how to open a tire shop, is indeed a good option.

What is also important is that it does not require a long time to obtain licenses or any permits.

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According to rough estimates by the Public Opinion Research Center, the share of car owners in Russia is about 40%. The need to change tires from winter to summer and vice versa exists in every region. According to the Technical Regulations of the Customs Union “On the Safety of Wheeled Vehicles”, the use of summer tires is prohibited in winter. In addition to services for changing wheels and installing new tires, the demand for which is seasonal, tire centers make good money by providing additional services: tire repair, wheel painting, tire storage, balancing, etc. With the right approach, tire service as a business can bring good profit to its owner all year round. Let's take a look at this area of ​​business activity.

Paperwork

A big plus for budding entrepreneurs is the fact that to open a tire shop you no longer need to obtain a license or a mandatory certificate. You just need to register an individual entrepreneur, and if you wish, you can eventually undergo voluntary certification to confirm the qualifications of the workshop and create additional advertising.

The business registration procedure takes place in several stages. First you need to collect a package of documents:

  • application for opening an individual entrepreneur, drawn up according to form P21001;
  • copy of passport;
  • mine TIN if available.

The application must indicate activity code 45.20 “Maintenance and repair of motor vehicles.” In addition, you will need to pay a mandatory fee of 800 rubles (see).

The documents should be submitted along with the payment receipt to the Federal Tax Service at your place of registration. At the same time, it is recommended to choose a suitable taxation system. A good option for a tire workshop would be. Upon completion of the registration procedure, you will receive the appropriate Certificate and will be able to start working.

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How much does it cost to open a tire shop?

The amount of initial investment depends not only on the size of the workshop, but also on the type of services provided. Registering and opening a truck tire shop, like a passenger one, is not difficult, but it will cost more. Servicing trucks brings more profit than cars, but in this case the premises must be much larger, and additional requirements are imposed on the equipment.

The business of providing mobile tire fitting services requires a van with special equipment. If an entrepreneur has enough money, then you can immediately invest money in creating a wide-profile enterprise, but if the budget is limited, then you can start with a small workshop in the garage.

Current expenses include wages for two employees, utility costs, taxes and rent. In addition, it is recommended to set aside a certain amount to cover unforeseen expenses, to form a so-called reserve fund.

To begin with, you can use the garage space. Area of ​​24 sq. m is quite enough to carry out work on changing passenger car tires. If you are planning a long-term capital project, then it is better to invest in construction.

It is very important to choose the right location for your workshop. It is necessary to take into account car traffic, proximity to enterprises servicing cars (service stations, car washes, gas stations, etc.). We should not forget that there is high competition in this industry. If there is already a tire repair shop in the neighborhood of your chosen area, you should think about how you can stand out from its background. This can be either bright advertising, or lower prices, or the provision of additional services.

Find out, . You can start such a business even with a small fleet of one or two cars.

Conclusion

Obviously, opening your own tire shop is not that difficult. It is more difficult to take your place among competitors and make the workshop efficient and profitable. According to reviews from entrepreneurs, tire fitting as a business brings good money in a certain season, as the proverb says: “one day feeds a year.” And in order not to go to a loss and ensure income in the off-season, you need to actively work on promoting additional services. As a development perspective, consider

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