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The website presents a business plan for the museum, which we recommend drawing the attention of thoughtful and serious people who would like to have a promising business. Yes, every museum is not just one exhibition, it is a certain world that needs regular additions and updates. This is how it will be possible to attract people here, achieve their interest and recognition of the establishment. And the profitability of the project will ultimately depend on the people.

If in doubt, study the finished document, which will show you the real prospects and relevance of this business. However, a lot here will depend on your imagination. What kind of museum will it be? Artistic or ethnographic, marine or thematic, dedicated to clothing, dolls, utensils, coins? Or maybe your museum will offer space for a wide variety of exhibitions? It's worth thinking about this in advance.

When studying information on opening a museum, remember that at the first stage it is important to decide on the premises and the first exhibition. The room should be spacious enough to accommodate exhibit items and visitors, bright, located in a crowded place, preferably in a separate building. Another nuance: the selection of guides who could captivate museum visitors with their stories and interest them so that they would like to come back here again.

A private museum is no longer such a rarity in our country. Although most entrepreneurs are still perplexed: how can one make an acceptable profit from organizing a museum? In fact, there is nothing fantastic about this. The main activity of a private museum is to present exhibits of a certain focus and attract visitors who, purely hypothetically, would be willing to pay money to view this collection.

A completely reasonable question: what will people agree to pay for in this case? And the success of the entire event ultimately depends on how correctly you are able to solve the task assigned to you. The advantage in this matter belongs to active collectors who have been collecting some things for many years - coins, weapons, music records or even antiques. If the collection is rich enough, it may already be of interest to museum visitors. And if several collectors manage to unite, the value of the museum will increase significantly.

A hobby such as collecting may well become the basis for successful business. A variety of exhibits can interest potential museum visitors; the main thing is to be able to present it with the appropriate sauce. Items simply piled up in several piles are unlikely to interest a person who accidentally comes to you from the street. But well-designed and attractively designed stands and shelves will allow you to present your collection in the most favorable light.

Of course, the exhibits in the collection should be of interest to people. These can be watches made by masters of different eras, antique household items, dolls and much more. If your collection is not wide enough to form a full-fledged exhibition, communicate with like-minded people and inspire them with your idea. But remember: just the desire to create a museum will not be enough for you.

The first issue you have to decide is related to finding a suitable premises. It should be conveniently located and to some extent correspond to the image of your collection. To do this, you will need appropriate design, made in the same style with the spirit of the exhibition, this will attract additional attention to your museum. In order to use the premises as a museum, you must obtain appropriate permission from the local authorities.

In order for a business to actively develop, you should carefully study all the intricacies and rules of its functioning. And a competent museum business plan, drawn up by professionals in their field, will provide you with invaluable assistance in this. After studying this document, you will understand how important it is to correctly assess factors such as the availability of sources of stable funding, the level of competition, and the relevance of your idea. Don’t forget about the staff, because an experienced guide will help visitors pay attention to the most interesting exhibits in the collection, which will increase the popularity of your private museum.

Reviews on the museum business plan (7)

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Museum business plan

Mukim Nazari
Very good! Thank you! Everything is described in great detail and is understandable even for beginners.


Mukim, thank you for your response. We are always glad when people try to create something not only for the sake of enrichment, but also for the benefit of other people. And the museum refers specifically to such projects. We hope that the business plan will help you organize this project. We wish you success.

Museum business plan

Magomed
Hello! Thank you very much for your business plan. I received a lot of useful and necessary information from you. But, unfortunately, this does not suit me. The thing is, my father. The history teacher had been collecting various household and other items for a long time. After his departure, I continued his work, allocated a room of 4-4 m. and decided to exhibit the collected exhibits there, wrote short information on the subjects and on the history of the village, etc. In 2014, in the year of culture, I was offered to organize a regional historical local history museum using my exhibits. I agreed and even moved all the exhibits to the specified room. However, the room turned out to be smaller than my home. Since they promised to allocate me another room, I continued to work.
In 2015, they told me that the state was closing and asked me to take the exhibits wherever I wanted. So they returned home.
Now I decided to expand the room to 60 square meters. m. and somehow enter the legal field such as an individual entrepreneur or non-profit organization so that the museum has an official status. We are not talking about commerce or loans here, and it is useless, since I live in a small locality. True, there are visitors, but these are schoolchildren and local residents.
In light of the above, I just wanted to know how it would be better for me to act and what to do in such a situation. So I started searching the Internet for information about museums and their activities.
Thank you again for responding and even helping a little. And I apologize for the frank opus. Good luck to you!


Magomed, thank you for your detailed review! On the contrary, we are pleased to hear when our work helps develop not only business, but also initiatives like yours. We wish you success and further development!

Museum business plan

Alla
I ordered a business plan for the museum and was very pleased with it. There is absolutely no need for great precision in numbers or other indicators. Everyone has their own idea, different from many others. After studying the Plan, I ordered a second business plan for furniture production. I'm even more pleased with this plan. After combining this information, I came up with a perfect plan for creating a Furniture Museum and am now choosing an investor.


Allah, thank you for your feedback. We are glad that both business plans were useful for you and wish you successful negotiations with investors!

In stock Museum business plan 5 15

* The calculations use average data for Russia

Opening your own private museum seems like a promising undertaking to a small number of people, yet few people perceive a trip to such an institution as interesting view leisure However, there is still a demand, and if you choose the right theme for your museum and organize it correctly, you can count on a good profit. Moreover, there are a huge number of development options here, an entrepreneur can work in different formats, offer his visitors something unique, and the variety of topics allows him to occupy a niche that no one has yet tackled. Nice museum can be popular and generate income absolutely everywhere - both in small towns and in big cities, it is especially convenient to engage in such business in historically significant places. Taking into account some of the features of running this type of business, you can start a business that will bring a stable and fairly high income. At the same time, for many entrepreneurs, such a business becomes an interesting undertaking, because it allows them to do exactly what they dedicated their lives to.

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First, you generally need to study the market to determine what exactly is interesting to the population. When working in resort towns or cities simply popular with tourists, you should focus not even on the local population, but on visitors; there are a lot of opportunities here. Determining the theme of the museum is the most difficult stage; here the entrepreneur has to engage in full-fledged research, because in the case bad choice It will be impossible to even talk about covering expenses, let alone making a profit. As for competitors, it is unlikely that they will significantly affect the conduct of their business, because no one will create two museums on the same topic, and when choosing a museum, people always go exactly where they are interested, so a marketing campaign is unlikely to be as something will affect their choice. However, there are museums that are trying to attract their visitors through something new and unusual; these are, of course, most often museums in tourist cities, because it is difficult to attract the local population to an exhibition of some kind unusual collection constantly. But tourists will be happy to visit not only historical sights, but also very unusual museum. In general, after finding out what people are interested in and making sure that there will be enough people as visitors, you can start opening your museum.

An important point is the registration process. At its core, an entrepreneur has only one option - to register a legal entity in order to earn profit from providing services, and his museum will simply be an entertainment, cultural and leisure institution. Registration process legal entity standard, some special conditions not provided here. But if he does not aim to make a profit, then he can register non-profit organization which will become an autonomous institution. It is quite difficult to obtain the status of a museum, which allows you to apply to the Ministry of Culture for any subsidies and support; usually private commercial organizations do not become one. But in any case, the application is submitted to the Ministry of Culture, and there the value of the collection and its significance as a cultural property are already assessed, and the condition of the museum itself is also assessed. In general, this is where the difference comes in: commercial museums most often collect a collection that is unlikely to be of importance to the Ministry of Culture, and more “traditional” museums are almost always non-profit organizations.

A separate conversation if the entrepreneur has objects of important cultural and historical significance, if they are actually in private collection, then the Ministry of Culture will be interested in having these exhibits on display, but it will be very difficult to rent items of this kind. This is in case an entrepreneur envisions the possibility of renting some valuable items from other museums or other institutions. In general, from a legal point of view, there are no restrictions on conducting one’s activities, the main thing (in the case of commercial organization) – pay taxes, but to varying degrees historical Museum In any case, for many questions I am forced to contact the Ministry of Culture in my area. Therefore, before starting work, it makes sense to go there to find out about the requirements and any regulations existing in the region, because, for example, there may be restrictions on the use of any objects obtained during even a private archaeological expedition, this may be for example, if excavations took place on the territory of military operations in the past.

The next point is to find a room for your work. There are many options here, but they depend precisely on the chosen format of work. Some private museums are even located in the houses or apartments of their founders, but these are rather small museums that are of interest only to a small group of like-minded people. For a normal museum you need at least one exhibition hall measuring approximately 100 m2. True, there are smaller halls and much larger ones; museums in general are very, very different. An important point maybe it’s the location in the city; it’s optimal, of course, to be located in the center, but there the rental cost will be very high. 100 m2 will cost 70 thousand rubles per month on average, but this is a very rough figure, in major cities this money will not be enough in a small locality On the contrary, you will be able to save money. When working in a smaller room, of course, the savings will be more significant. In general, a museum in this regard is a rather difficult undertaking, because in some cases there is seasonality (for example, in tourist cities), and not every month the flow of visitors is equal, but the rental amount is constant, and it must be paid without delay.

In general, it is better to have a reserve fund of funds so that you can pay rent at least six months in advance without the risk of being left without premises. At 70 thousand rubles for rent, such a fund will be 420 thousand rubles. In six months, at least the work to attract visitors will be done, after which the risks will decrease. And a museum, which is subject to seasonality, must plan its budget a year in advance. Some entrepreneurs, by the way, find temporary places to place their expositions, thanks to which they can not engage in this activity for several months at all, but also not pay rent. For example, you can agree with an already operating museum to open its exhibition only on summer months. Here you need to explore the possibilities in order to find the optimal way out of your situation.

In general, if a decision has been made to open a museum, then the organizers probably already have some exhibits, that is, the exhibition is ready to one degree or another. In extreme cases, a decision has already been made about what and where to buy. Here it must be said that the cost of exhibits can be very different. These could be finds of archeology students who sold them for a symbolic sum, or things made by an entrepreneur himself (some people who are interested in any kind of creativity subsequently think about opening a museum of their crafts, and some this is successful), and these can also be real works of art, antiques, things of great historical value - such exhibitions can be valued at millions of dollars. That is, it is impossible to name even the approximate cost of purchasing exhibits; the range is very, very wide, in fact from “free” to “astronomical amounts”. It all depends on what exactly you are doing. And, of course, you need to take into account what size the exhibition will be, and in general, how many there will be in one museum.

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You also need to take care to properly arrange your rooms. To do this, you will need to purchase the appropriate equipment. In general, placing exhibits in museums may require the purchase of somewhat unusual equipment (for example, racks for armor), but we will consider ordinary shelves and display cases. They are usually made from simple materials, but sometimes an increased degree of protection is needed if you have to deal with valuable specimens, that is, when there is a possibility of theft. Of course, a simple local history museum is unlikely to need a complex and expensive security system, but in some cases it is critically necessary. The cost of a rack 4-5 meters long is 30-40 thousand rubles, small display cases are 1.5-2 times cheaper, that is, one average museum hall can be equipped with furniture for 200-300 thousand rubles. Of course, there are many options here too, a lot depends on the exhibits themselves, sometimes you don’t even have to buy something more expensive simple table. Additionally, a security complex is installed; for this you can contact a specialized private security organization, which can connect a security system for about 50 thousand rubles, but in the future you will have to pay for security. Here, a lot also depends on the complexity of the system, on the level of security; you need to count on an amount of 5 thousand rubles. For security big museums the amount will be several times greater. A separate expense item will be the creation of a design project, if, of course, this is advisable when creating a museum. Some such institutions are actually set up in accordance with a particular theme, so it makes sense to contact a specialized office that performs such work. The cost of a design project (its development) is approximately one thousand rubles per square meter premises (taking into account that the size is 100 m2, that is, if it is a large room, otherwise - 1.5-2 times larger). Thus, we need about 100 thousand rubles more for the design project.

It is also worth thinking about who exactly will work in the museum. It should be noted that a small institution is quite capable of being serviced by the entrepreneur himself, but if the museum has a huge number of exhibits, and many of them are valuable, then it is worth attracting special employees. It’s good if they already have experience in similar positions; many museum workers who have worked in government institutions, will almost certainly be more interested high level salary that can be offered to them private museum. To service an average museum, a staff of 4-5 people will be enough, the amount wages One person here costs around 20 thousand rubles for an average city. Of course, in large populated areas you will have to pay people a little more. In fact, the entrepreneur himself can also continue to take part in the work of the museum, especially if he creates a collection that is of interest to him. Here you will need a person responsible for the exhibits, their recording and maintenance, an administrator, and also, in some cases, a guide. Sometimes a cheap one is additionally attracted work force for organizing exhibitions; this is necessary, for example, when working with large paintings or heavy sculptures. Thus, the wage fund is approximately 100 thousand rubles per month, but this figure only applies to really large museums, which many people visit. At the same time, it is better to outsource all business processes that are not related to making a profit; this includes the already mentioned security activities, as well as accounting. The issues of settling relations with the Ministry of Culture should be dealt with either by an additional knowledgeable person, or the entrepreneur himself, but even an outside specialist does not have to be hired on staff, but contact him only if necessary.

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Now let's look in more detail at the possible formats of work. The simplest example is an ordinary historical or similar museum, which is mostly interesting to a certain group of people, but “general cultural” institutions often host entire school classes or even student groups if their exhibits consist of research objects in a particular field of science. Here people already go to the museum for the sake of education (and in the case of schoolchildren, often simply on a voluntary-compulsory basis). Therefore, when organizing a museum of this kind, it is worth starting cooperation with educational institutions, offering a discount on mass trips. The entrepreneur only benefits from this, because the discount on tickets does not affect the level of income, because many people come at the same time. However, it is registered museums that are most interesting to schoolchildren, students and their teachers, which, as already noted, most often become non-profit enterprises.

Another format of work is museums with unusual themes; there are a huge number of similar small institutions in the world that collect things that are incomprehensible to the common man. The most common example is a museum of celebrity belongings. Everything here is determined by the founder’s imagination, but the biggest risk in this direction is not finding an audience. On the other hand, there are examples of museums of this format that people from all over the world go to. The cost of a ticket to such institutions is usually an order of magnitude more expensive than a ticket to a simple museum, although only a well-known institution can set such a price. The next category is museums designed for tourists; these are institutions that are most dependent on the season, but in special cases they can earn many times more in a couple of months than a regular museum. Usually these museums are dedicated to the history of the city, its architecture, art, and some events that took place in the life of the city. It is clear that such a museum will only be successful in a city that is initially of interest to tourists. And there is a separate category of museums that are dedicated to some unusual area that the organizer himself is passionate about. What distinguishes such museums is that most of the exhibits are the product of the creative thought of the museum owner himself; such institutions begin with exhibitions in own apartment or home. It can also be anything, but here you need to be sure that there will be enough like-minded people to make money on it. An additional (and sometimes the main or even the only) source of income is the sale of made things; In general, any museum can sell exhibits.

Thus, the cost of opening a museum can be either very small or very significant; an average simple museum can be opened (without taking into account the collection, the cost of which, as was noted, cannot be assessed at all and is always calculated individually) for an amount of about one million rubles with taking into account reserve funds to maintain work in the first months. The monthly expenses are 200 thousand rubles, and it should be noted that this is a very large figure. To cover expenses, you need to maintain at least a page on the Internet about your museum, and for this you need to invest at least an additional 50 thousand. The cost of a ticket to the museum starts from 50 rubles (but not even the one described here, but much simpler), the average cost is 300 rubles. Thus, to cover expenses, it will be necessary to attract almost 670 people every month, or about 30 people per day (taking into account a working month with 22 days).

For a museum that is located in a relatively large populated area and has established cooperation with schools and other educational institutions, this is quite realistic; for museums of a different format and a different way of attracting customers, this figure can be very large and impossible. In this regard, many commercial museums are located in small areas and are operated by one person. But a popular place always has its visitors, you just need to understand that several months will pass hard work before there are many clients in open museum. This business is very complex, and is definitely suitable for those who are passionate about a particular area and are ready to develop an interest in it.

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Matthias Laudanum
(c)

Room for a museum.

The first step is to find a room in which the museum will be organized. The decisive role here is played by the theme of the museum, which exhibits will be on display, their size, storage conditions and viewing accessibility.

For example, if you have small exhibits on display in your museum, such as dishes, jewelry, household items and all kinds of antiques, then perhaps a small room or section in a shopping center will be enough for you to accommodate everything. If your exhibits are of significant size, be it cars, sculptures, garden items, then of course you need to think about your own building with an adjacent area.

Through a real estate agency, you look for the right premises to rent, unless, of course, you own your own. The price will depend on the area, the location of the building, and the infrastructure of the territory. The most economical option would be to rent a section in a shopping center. But here it should be taken into account that entertainment-related topics or small items that do not require lengthy excursion accompaniment by a curator are best suited, or you are planning to combine a museum and an exhibition and sale of exhibits.

For example, opening a museum children's creativity, exhibit the most interesting exhibits created by children of different ages, and invite visitors to take part in expanding the exhibition-collection. For example, you offer for sale a set of plastic for modeling, from which a child can immediately create a craft with his own hands.
The more serious theme of the museum would not be entirely appropriate in a shopping and entertainment center.

For a museum, it would be optimal to have its own premises, for example, commercial real estate, located on the first floor of the house. Ideally, the theme of the museum should correspond to the location of the rented premises. For example, a museum of exotic insects should ideally be located next to a recreation and entertainment park or a zoo. Museum theatrical costumes, for example, it would be more appropriate to open near existing theaters in the historical center of the city.

If the exhibits of your future museum take up quite a lot of space, then you can think about open-air museums or in a separate building.
For example, in an open area you can organize a museum of unusual garden interiors or sculptures. Here the best option There will be a plot in a garden and park area or in the nearest suburb.

Museum staff.

Once you have decided on the premises, you need to think about the staff. How many employees will you need? Here the main ones are the organizer-manager, accountant-cashier and guides-consultants. If the collection of the exhibition has been collected by you personally for many years, then no one can talk about it better than you, and at first, you will probably be the tour guide, taking one employee to help.

Having the premises and deciding on the employees, it was time to open the museum. All you need to open is to arrange the collection of exhibits, prepare a description for each item in the exhibition, design the facade in an original way and you can open.
To attract visitors, you need a bright, enticing sign. Think over your advertising campaign by analyzing the location, level of traffic and theme of your museum.

Financial plan.

The main investment in your business will be the rental of premises and, based on the rental cost, you will need to calculate ticket prices and determine the payback period for yourself.

For example, consider a section in a shopping center:
Section rental - from RUB 100,000/month.
The museum's attendance is 60 people per day (an average figure, since there are more on weekends and holidays, and less on weekdays).
Ticket price - 150 rubles.

Total per day: 150 rub. x 60 people = 9,000 rubles/day;
Income per month: 9,000 x 30 days = 270,000 rubles.

We subtract the cost of rent from income: 270,000 -100,000 = 170,000 rubles.
We subtract the salaries of employees (on average 40,000 rubles), so your profit will be 130,000 rubles per month.

The figures presented in the example are indicative and may differ significantly from your data, since the rental amount can be 50,000 rubles/month, or you can rent a building for 500,000 rubles/month.

Likewise, ticket prices can range from 50 to 1000 rubles, depending on the theme of the museum.
Perhaps you own a premises from which you plan to make a museum, then the costs will only be associated with renovating the premises and converting it into a museum.

There are still some bureaucratic procedures left to resolve. Registration of a legal entity, obtaining permission for this type of activity, coordinating the necessary inspections. If this seems too complicated to you, then you can contact the agency for registering new companies, they will prepare everything Required documents to open your museum.

Now everything is in your hands, create a profitable museum business out of your hobby.

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A museum is a special institution where monuments and objects that have their own unique story. Any museum begins with a collection, and the more original it is, the greater the interest in it. The main museum tasks involve constant monitoring and analysis of the work of a particular museum. Modern museum technologies include several components:

• Museum exhibitions require a special approach because they must be properly organized and planned.
• Equipment for storing exhibits.
• Museum climate. When humidity is low or humidity is too high, exhibits become deformed and their value is lost. It is necessary to install all the necessary equipment to prevent this.
• Museum showcases.
• Equipment for restoration.
• Guardians.
• The concept is a document that will show the uniqueness of this institution in modern stage. It consists of three main points: modernization, innovation and preservation of one’s own traditions.

To create new museum, it is necessary, first of all, to specifically identify its goal, it will depend on it further development activities. You can combine several purposes, for example, telling the history of your city in a club of like-minded people. Then you need to choose a room where certain exhibitions will be held; it is better if it is a very crowded place, you can save on advertising. An important factor is the choice of working staff (for the good functioning of the museum, at least four workers are needed). It is necessary to organize excursions competently in order to interest large quantity people, and they started bringing their friends here. But excursions alone are not enough; interest in them quickly disappears; it is necessary to hold creative evenings, meetings of like-minded people and various cultural events.

No museum can exist without constant funding. Therefore, it is necessary to find a rich like-minded person to solve this problem. It is necessary to prove the importance of this institution for the benefit of society and then things will go up, increasing profits. To create a museum that will constantly have visitors, you need to have a lot of experience in this field, otherwise it will be a complete fiasco. This should be done by professionals who know how to organize everything correctly and beat the competition. A smart trend in the development of a modern museum is the creation of internal and near museum structures that create a single space. People who visit the establishment should receive general cultural development.

Creative people take an unconventional approach to entrepreneurship, turning a hobby into a business. Opening a museum: features, profitability, business plan for implementing an original project with calculation of return on investment.

The museum is often associated with historical and monumental areas - local history, art, military. In fact, exhibition exhibits can be absolutely any thing, the main thing is that there is interest from the general public. Often the idea of ​​organizing a museum as a business comes to the mind of an accomplished collector, and then all that remains is to resolve administrative issues.

Advantages and disadvantages

Before starting to implement the idea, it is necessary to evaluate the advantages and disadvantages of the project to open an exhibition hall:

When implementing a business idea, you need to pay attention to critical points. For example, create a museum schedule so that people have the opportunity to visit the institution on Saturday and Sunday, as well as in the late evening hours.

Instructions for action

If we are not talking about the “museum at home” format, then first you need a business plan with calculations of basic indicators for both ideological inspirer project, and to attract outside investors:

1. Enterprise concept.
2. Registration in government agencies.
3. Selection of premises.
4. Repair and equipment.
5. Staff.
6. Advertising.
7. Financial calculations.

The steps are standard for the development of any business, but each has its own characteristics.

Concept

In the museum business, it is important to decide on the format and theme of the institution. People's tastes change quickly, so universal and enduring values ​​are chosen, or, conversely, something shocking. For example, a lot of lovers go to the museum of erotica or instruments of torture thrills.

In cities with an initial tourist focus, it’s easier - people come to relax, try to get new experiences and broaden their horizons. Such a contingent will come to the museum on its own; the owners’ task is to clearly indicate their presence on maps, reference books, and guidebooks. A lot of effort is put into attracting an audience and creating a place of pilgrimage to an ordinary, unremarkable place.

Museums are usually of 2 types:

• in room;
• open air.

There are also mono-museums and a mix of various topics united under one roof.

A good solution would be to combine entertainment and cognitive function, for example, as it was done in the Darwin Museum, with elements of a show program, color music, and demonstration of film materials. Another niche in business is targeting a narrow range of interests of a large audience.

This path was chosen by the museum of UFOs, boxing, and vintage cars. Fans in these areas number in the thousands, with constant updating exhibits ensured a stable flow of customers.

The artistic focus is considered traditional - galleries and passages with paintings, photographs, installations. Visitors are always given the opportunity to purchase their favorite works.

Any private museum, created not for the sake of pure art, but for financial gain, receives a significant part of its income from the sale of additional services, the sale of original exhibits or copies. Often a fee is charged for permission to film and photograph on the exhibition grounds.

Before opening your own museum, it is important to make sure that a similar institution does not operate in the city and surrounding area. Otherwise, the idea is doomed to failure - visitors will go to a well-known and popular place. Even if you use advertising resources to the maximum, attracting an already small audience from competitors will be too expensive and unprofitable.

Registration

Once the main direction of activity has been chosen, you need to officially register the business. You can register a museum in 2 options:

1. Private enterprise in the form of LLC or individual entrepreneur.
2. Non-profit association.

In the second case, the emphasis is not on making a profit, but on acquiring national-cultural status, with support from the state and subsidized activities.

If the subject of the exhibition concerns archaeological finds and valuable exhibits, then it is necessary to obtain approval from the Ministry of Culture. Otherwise, no special permits or licenses are required.

Room

The area for placing exhibits is selected for the intended purpose. If you are planning an open-air museum, then you need land plot with a lease term of more than 20 years or purchased as property.

Any room is suitable for a closed exhibition. Organizers specifically choose abandoned production areas to save money and for the sake of large space. Small exhibitions are placed in halls with a small square footage. Since several people are expected to be present in the room at the same time, a minimum of 40 square meters is calculated. m.

Basic requirements for the premises:

• separate location;
• access for vehicles and parking space;
• fire and security installation signaling system;
• availability of communication systems.

It all depends on specific type collections and forms of project implementation. Rental payments will be part of the fixed costs of the business, so it is better to find a profitable option in advance. If it is known in advance that the exhibition will be open for several months a year, then it is beneficial to conclude an agreement only for this period.

When renting premises, there is a risk of contract termination. Since location stability is a key factor in museum activities, the best way out There will be an investment in the purchase of real estate.

Repair and equipment

The design of the premises is carried out in accordance with the overall design of the project. IN in some cases no repairs are being made. For example, in an open-air museum, an area is fenced off, and exhibits are placed on the territory according to a developed plan. In traditional exhibition hall you may need a thematic design for which you need to make redevelopment, restoration or complex renovation work.

Typically, a museum needs to install:

1. Fire and security alarms.
2. Shelving structures.
3. Showcases.
4. Fastening systems for walls, floors, ceilings.
5. Furniture for visitors.

Most often, exhibitions are held indoors, so it is necessary to take care of high-quality lighting in the halls and equip exhibits with additional lighting.

If an interactive model of museum functioning is provided, then screens, a stereo system, and computer panels will be required. To prevent damage to the collection, exhibits are protected from direct contact with people. But most visitors are attracted by the opportunity to touch interesting things, so it makes sense to highlight an area where some objects are allowed to be viewed up close.

The museum needs a department to provide additional services - selling goods and souvenirs, a photo platform, holding master classes. It is necessary to allocate a small area for the needs of personnel, administration and sanitation.

Staff

Involved in large-scale museum projects big number employees:

• tour guides;
• collection specialists;
• managers;
• organizers of performances;
• auxiliary workers;
• security guards;
• accountant.

The owner can organize and present a modest exhibition independently, engaging third-party organizations for certain needs - advertising, security, record keeping.

It is better to recruit specialists with experience in the museum field. Private business attracts employees from government agencies increased level salaries and a variety of activity formats. Therefore, with sufficient funding, it will not be difficult to hire qualified personnel.

You can download it here for free as a sample.

First stage Launching a project to open your own museum will not come without advertising costs. If the target audience clearly defined and few in number, it is enough to create a high-quality optimized website, pay for first places in search results and post information on thematic forums.

In a situation where the museum was conceived for wide range visitors, we need to act on a larger scale:

1. Cooperation with educational institutions and municipal authorities.
2. Installation of signs and information boards in crowded places.
3. Internet advertising.
4. Advertisements in the media.
5. Representation of interests at thematic conferences and exhibitions.
6. Concluding agreements on mutually beneficial work with competitors - domestic and foreign.

A traditional museum, housed in a large room, can provide rooms for exhibitions of exhibits from other areas, thereby expanding the audience, which at the same time will become familiar with the main collection.

Museums conduct educational, entertaining and educational activities. The more actively excursions, lectures, and master classes are organized, the more famous the institution becomes and the flow of visitors increases.

Video: how to open a private museum in Russia.

Financial calculations

To determine the amount of investment and profitability of the museum, it is necessary to have information about traffic, seasonality, and ticket prices. For example, to open a weapons exhibition in a closed room of 50 square meters. m. will need to be invested (subject to ownership of the collection and building):

If the costs include the purchase of premises and exhibits, then the cost of launching the project increases by 3-10 times. The collection may belong entirely to the entrepreneur, or some of the items may be borrowed from another place - there are a lot of nuances regarding the formation and evaluation of the exhibition.

Fixed monthly costs include:

• Communal expenses;
• salary;
• taxes;
• advertising;
• administrative.

As time passes and the museum's popularity grows, marketing costs will drop to a minimum, although activities to attract visitors cannot be completely stopped. Average monthly business expenses are 250,000 rubles.

Visiting exhibitions costs Russians at least 50 rubles, the average cost is 300 rubles. Pricing is based on group nature museum trips- families, school classes, tourist groups. The ticket price is above 500 rubles. unaffordable, so such prices are set by establishments aimed at a financially secure narrow category of clients.

With a work schedule of 2 days off per week, during the period of maximum activity the museum receives up to 50 people daily. Monthly income is 330,000 rubles, profit is 80,000 rubles, profitability is 24%. However, such indicators are achieved within a few months; the rest of the time, revenue barely covers costs. With a successful combination of circumstances, investments in the project will pay off in 2 years.

According to reviews from entrepreneurs who opened a private museum, this business is very specific. Even with large investments and correct calculations, it is easy to fail - the demand for museum valuables is almost impossible to predict.

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